Adara Ventures

Adara Ventures is a Madrid-based venture capital firm that specializes in early-stage investments in deep tech companies across Western Europe, specifically in Spain, Portugal, France, the United Kingdom, and Ireland. Founded in 2005 by Alberto Gómez and Nicolás Goulet, the firm manages 165 million euros and focuses on sectors such as cybersecurity, big data, artificial intelligence, AdTech, and SaaS. Adara Ventures typically targets technological startups at the seed and series A stages with B2B business models, seeking companies with innovative products that possess a competitive technological advantage in global markets. The firm invests between 0.25 million to 2 million euros initially, with the potential to increase investment up to 9 million euros per company. To date, Adara has invested in 26 companies, achieving notable successes with firms like AlienVault and LoopUp. Current portfolio companies include Stratio, Seedtag, and CounterCraft, reflecting a strong emphasis on complex software solutions designed for high-risk, high-opportunity markets.

Jorge Barón

Principal

Alberto Echeverri

Partner

Alessandro Gambarotta

Associate

Nicolas Goulet

Founding Partner

Goulet Wright, Nicolás Robert

Founder and Managing Partner

Ross Strachan

Partner

Past deals in Madrid

Seedtag

Series B in 2021
Seedtag is a prominent in-image advertising platform operating in Southern Europe and Latin America. The company specializes in monetizing editorial images by transforming them into advertising spaces, thus generating additional income for publishers. Its innovative technology analyzes and categorizes images, allowing advertisers to align their brands with specific contexts and territories that were previously difficult to access. By integrating advertising directly into selected editorial content, Seedtag enables brands to deliver targeted messages effectively, ultimately enhancing their return on marketing investment. This approach benefits clients, industry players, and corporations by creating a seamless advertising experience that resonates with consumers.

Scalefast

Series B in 2020
Scalefast is a digital commerce solution that simplifies and streamlines e-Commerce for inspirational brands. The company uses a powerful combination of Artificial Intelligence and e-Commerce expertise. It provides the infrastructure and full-service business operations necessary to scale quickly and increase revenue, with everything needed under one roof. Scalefast takes the complexity out of digital commerce for brands in the entertainment, consumer goods, and fashion industries. It is based in Los Angeles, with offices in Paris and Madrid, and was founded in 2014.

CounterCraft

Seed Round in 2020
CounterCraft SL specializes in cyber deception and counterintelligence solutions aimed at detecting and mitigating targeted cyber attacks. Founded in 2015 and headquartered in San Sebastian, Spain, with offices in London and Madrid, the company provides a platform that allows organizations to design, deploy, and manage counter-intelligence campaigns. Utilizing advanced deception techniques, CounterCraft’s platform creates controlled synthetic environments, enabling threat actors to engage with false information rather than real systems. This approach generates valuable threat intelligence and enhances incident response workflows by continuously adapting defensive measures in real time. The company's client base includes Fortune Global 2000 companies across various sectors, including finance, retail, energy, and government entities, all of whom benefit from its innovative solutions that aim to thwart espionage and intelligence operations while reducing cybersecurity costs.

FLUZO

Venture Round in 2020
Fluzo Technologies, S.L. is a Madrid-based company that specializes in automatic content recognition (ACR) technology, primarily through its innovative SaaS platform. Founded in 2015, Fluzo enables users to monitor content consumption across various devices by utilizing audio fingerprinting technology. This capability allows for cross-media analytics, providing real-time data for audience measurement and advertising research. The platform connects first and second screens, facilitating meaningful insights into how television content is consumed and enhancing user engagement strategies. Fluzo serves a diverse clientele, including content producers, broadcasters, advertisers, and telecom companies, offering tools that empower clients to create interactive content and gain comprehensive metrics on media consumption. This approach not only enhances data-driven strategies but also provides new monetization opportunities for traditional content and advertisements.

Stratio

Series B in 2018
Stratio Big Data, S.L. specializes in providing big data solutions tailored for the travel industry and other sectors, including banking, telecom, insurance, and retail. Founded in 2013 and based in Los Gatos, California, with additional offices in Europe, Stratio develops a range of products designed to enhance data management and analysis. Key offerings include the Gondor Platform, which enables interactive analysis by combining batch and real-time operations, and Stratio Bus, an event bus that facilitates application development. Other notable products are Stratio Real Time for stream processing, Stratio Search for simplified data handling, and Stratio Deep for optimized data summarization and analysis. The company also provides various business solutions such as web experience customization, application monitoring, target marketing, and machine-to-machine systems. Stratio leverages advanced technologies like Apache Spark and Cassandra, focusing on helping organizations transform their digital strategies through effective data utilization.

CounterCraft

Seed Round in 2018
CounterCraft SL specializes in cyber deception and counterintelligence solutions aimed at detecting and mitigating targeted cyber attacks. Founded in 2015 and headquartered in San Sebastian, Spain, with offices in London and Madrid, the company provides a platform that allows organizations to design, deploy, and manage counter-intelligence campaigns. Utilizing advanced deception techniques, CounterCraft’s platform creates controlled synthetic environments, enabling threat actors to engage with false information rather than real systems. This approach generates valuable threat intelligence and enhances incident response workflows by continuously adapting defensive measures in real time. The company's client base includes Fortune Global 2000 companies across various sectors, including finance, retail, energy, and government entities, all of whom benefit from its innovative solutions that aim to thwart espionage and intelligence operations while reducing cybersecurity costs.

Scalefast

Series A in 2017
Scalefast is a digital commerce solution that simplifies and streamlines e-Commerce for inspirational brands. The company uses a powerful combination of Artificial Intelligence and e-Commerce expertise. It provides the infrastructure and full-service business operations necessary to scale quickly and increase revenue, with everything needed under one roof. Scalefast takes the complexity out of digital commerce for brands in the entertainment, consumer goods, and fashion industries. It is based in Los Angeles, with offices in Paris and Madrid, and was founded in 2014.

Seedtag

Series A in 2016
Seedtag is a prominent in-image advertising platform operating in Southern Europe and Latin America. The company specializes in monetizing editorial images by transforming them into advertising spaces, thus generating additional income for publishers. Its innovative technology analyzes and categorizes images, allowing advertisers to align their brands with specific contexts and territories that were previously difficult to access. By integrating advertising directly into selected editorial content, Seedtag enables brands to deliver targeted messages effectively, ultimately enhancing their return on marketing investment. This approach benefits clients, industry players, and corporations by creating a seamless advertising experience that resonates with consumers.

CounterCraft

Seed Round in 2016
CounterCraft SL specializes in cyber deception and counterintelligence solutions aimed at detecting and mitigating targeted cyber attacks. Founded in 2015 and headquartered in San Sebastian, Spain, with offices in London and Madrid, the company provides a platform that allows organizations to design, deploy, and manage counter-intelligence campaigns. Utilizing advanced deception techniques, CounterCraft’s platform creates controlled synthetic environments, enabling threat actors to engage with false information rather than real systems. This approach generates valuable threat intelligence and enhances incident response workflows by continuously adapting defensive measures in real time. The company's client base includes Fortune Global 2000 companies across various sectors, including finance, retail, energy, and government entities, all of whom benefit from its innovative solutions that aim to thwart espionage and intelligence operations while reducing cybersecurity costs.

Qbitia

Venture Round in 2016
Qbitia is a software company that develops solutions for capital markets designed to simplify and optimize daily trading work. The company has offices in Chicago, London and Madrid. Qbitia’s flagship product, Qcaid, is a cloud-based automated trading platform that enables business users to quickly and easily design, backtest, optimize and execute trading strategies in real time. Recognized at the 2016 Technical Analyst Awards as the Best Automated Algorithmic Trading Platform, Qcaid speeds up daily investment work and allows traders to test, analyze and implement complex strategies without requiring any programming skills.

Qbitia

Seed Round in 2015
Qbitia is a software company that develops solutions for capital markets designed to simplify and optimize daily trading work. The company has offices in Chicago, London and Madrid. Qbitia’s flagship product, Qcaid, is a cloud-based automated trading platform that enables business users to quickly and easily design, backtest, optimize and execute trading strategies in real time. Recognized at the 2016 Technical Analyst Awards as the Best Automated Algorithmic Trading Platform, Qcaid speeds up daily investment work and allows traders to test, analyze and implement complex strategies without requiring any programming skills.

PlayGiga

Series A in 2015
PlayGiga S.L., based in Madrid, Spain, is a cloud gaming solutions provider that operates as a subsidiary of Facebook, Inc. Founded in 2013, the company specializes in delivering "gaming as a service" to telecommunications, publishing, and media companies globally. PlayGiga offers users the ability to play premium video games on PC, Mac, or TV through an affordable monthly subscription, making high-quality gaming accessible without the need for expensive hardware. The company employs advanced virtualization technology to optimize latency and enhance user experience, while also minimizing operational costs. PlayGiga has established partnerships with major clients, including Telecom Italia and Turner International, and boasts a strong catalog of games through advantageous licensing agreements with top publishers. Its services are currently available in markets such as Spain, Italy, Argentina, and Chile.

PlayGiga

Series A in 2014
PlayGiga S.L., based in Madrid, Spain, is a cloud gaming solutions provider that operates as a subsidiary of Facebook, Inc. Founded in 2013, the company specializes in delivering "gaming as a service" to telecommunications, publishing, and media companies globally. PlayGiga offers users the ability to play premium video games on PC, Mac, or TV through an affordable monthly subscription, making high-quality gaming accessible without the need for expensive hardware. The company employs advanced virtualization technology to optimize latency and enhance user experience, while also minimizing operational costs. PlayGiga has established partnerships with major clients, including Telecom Italia and Turner International, and boasts a strong catalog of games through advantageous licensing agreements with top publishers. Its services are currently available in markets such as Spain, Italy, Argentina, and Chile.

Stratio

Series A in 2014
Stratio Big Data, S.L. specializes in providing big data solutions tailored for the travel industry and other sectors, including banking, telecom, insurance, and retail. Founded in 2013 and based in Los Gatos, California, with additional offices in Europe, Stratio develops a range of products designed to enhance data management and analysis. Key offerings include the Gondor Platform, which enables interactive analysis by combining batch and real-time operations, and Stratio Bus, an event bus that facilitates application development. Other notable products are Stratio Real Time for stream processing, Stratio Search for simplified data handling, and Stratio Deep for optimized data summarization and analysis. The company also provides various business solutions such as web experience customization, application monitoring, target marketing, and machine-to-machine systems. Stratio leverages advanced technologies like Apache Spark and Cassandra, focusing on helping organizations transform their digital strategies through effective data utilization.
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