Forum Ventures

Middle Mile is a Logistic firm offering sollutions to the Ecommerce firm by improving their acquisition cost through DTC Channels.

Gratis Intelligence is a company that operates a consumer sampling and engagement platform designed to facilitate revenue growth for brands. By integrating point-of-sale systems, payment technology, and industry expertise, the company enables brands to connect with consumers in meaningful and compliant ways. This approach allows businesses to enhance customer engagement and drive growth within various venues, ultimately supporting a more effective consumer experience and better brand interaction.

Toodu is a consumer services that finds better ways to engage consumers with local businesses. It is based in Cape Town and was launched in 2011. Toodu is currenlty operational in South Africa only.

AudiencePlus is a media company that specializes in content creation services aimed at enabling marketing teams to establish their own media channels. By focusing on the needs of SaaS businesses, AudiencePlus assists organizations in transitioning to media marketing strategies, while also leveraging community engagement to drive sustainable growth. The company provides tools and insights that help enterprises understand their audience and utilize first-party intent signals, ultimately enhancing marketing performance and fostering digital demand creation. Through its offerings, AudiencePlus empowers businesses to better connect with potential buyers and optimize their overall marketing efforts.

Waitify develops software to create transparent, scalable, and engaging waiting rooms for high-demand product launches and events. The platform emphasizes zero-configuration setup, flexible integration, SMS notifications, and device hand-off, while providing real-time analytics and consumer profiles. By organizing access and interactions around launches, it helps brands manage demand, improve user experience, and gather actionable insights.

Acquired in 2022. Most people make decisions about their business relationships using incomplete data, guessing whom to reach out to, or by trusting their instincts. Fathom interweaves your connections across all your communication platforms to automate your outreach workflow for sales, marketing, fundraising, and more.

Site Biz Pros provides a suite of software tools for small businesses to get online

Maxia is a research and development company focused on building autonomous and optimized machine learning solutions for time series data. It develops cloud-based platforms and services for predictive modeling, AI insights, data analytics, and ML model experimentation, with emphasis on observability, data pipelines, and cloud compute metrics. The company offers a predictive marketing and sales analytics platform that identifies potential customers through lead scoring and churn prediction, enabling businesses to analyze behavioral patterns, target high-value prospects, and generate market insights. Maxia's approach combines autonomous model assembly and optimization with actionable analytics to help organizations improve forecasting, customer acquisition, and retention across marketing, sales, and operations.

Broca is a collaborative platform that creates high-quality content allowing marketing teams to rapidly launch more effective campaigns

AutoOptimize is a Canadian company founded in 2019 by Areeb Bajwa, based in Mississauga, Ontario. It specializes in enhancing website conversion rates through its cloud-based automated optimization platform. The platform enables users to conduct a variety of A/B experiments, testing elements such as headings, subheadings, buttons, order forms, and navigation features. Additionally, it allows for the experimentation with countdown clocks, testimonials, comparison tables, and pricing strategies, all without requiring any coding knowledge. This approach empowers businesses to optimize their websites effectively and efficiently, ultimately improving user engagement and conversion metrics.

Answerable enables brands to engage in conversational commerce at scale via trusted advocates. Its platform dynamically routes consumer queries to knowledgeable individuals from among the brand's employees, customers, or advocates, ensuring authentic and personalized interactions.

AdInMo is a New York-based company founded in 2017 that specializes in in-game advertising. It offers a platform that serves click-free ads, allowing brands and mobile application developers to engage with audiences in eSports, augmented reality, virtual reality, and mobile games without disrupting gameplay. AdInMo's InGamePlay advertising format ensures a seamless experience for players, enhancing brand visibility while providing game developers with new monetization opportunities. This approach generates additional revenue for developers and improves player retention by maintaining immersion. With a broad inventory that allows advertisers to target diverse player personas, AdInMo effectively connects brands with free-to-play mobile game developers, facilitating innovative advertising solutions in the gaming industry.

Insycle is a data management company based in New York City, specializing in simplifying the organization and cleansing of data across multiple platforms. Its cloud-based platform provides a comprehensive solution for managing data from various sources, including popular services such as Salesforce, Marketo, Intercom, Zendesk, Hubspot, and Yext. The platform features task-oriented modules that allow users to update bulk records, merge duplicates, standardize fields, and resolve data inconsistencies. By aggregating data into a single interface, Insycle enables administrators and inbound marketers to maintain accurate and organized contact and company information, facilitating efficient data manipulation as needed.

Bitesize, Inc. is a company that specializes in a two-way messaging platform designed to facilitate personal dialogue between brands and consumers. Founded in 2017 and based in the United States, the company utilizes artificial intelligence to enable rapid communication, allowing brands to send and receive messages efficiently while categorizing responses by context, keyword, and sentiment. Bitesize caters to various industries, including automotive, home services, healthcare, and entertainment. The platform empowers brands to engage in meaningful, interactive conversations with consumers, moving beyond traditional methods like personalized emails. By enabling genuine one-on-one interactions at scale, Bitesize aims to enhance customer relationships and drive sales for its clients.

Limelight Platform, Inc. is a Toronto-based company that specializes in providing a software-as-a-service (SaaS) platform designed for automated, data-driven live marketing campaigns. The platform offers a comprehensive suite of tools that includes live strategy, activation tools, consumer communication, social amplification, and real-time data analysis, enabling businesses to effectively manage their live marketing initiatives. Limelight Platform caters to various marketing needs, including mall tours, contests and surveys, events, experiential marketing, in-store experiences, kiosks, samplings, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, the company focuses on enhancing consumer engagement through innovative marketing solutions.

Rev is a company that specializes in developing artificial intelligence-based tools for business-to-business (B2B) lead and demand generation. Founded in 2013 and located in San Diego, California, Rev's platform leverages natural language processing and machine learning to enhance lead generation efforts. By analyzing data from a company's best customers, Rev enables businesses to identify and target similar accounts throughout the marketing funnel. This approach aims to improve lead quality and conversion rates, addressing common challenges faced by demand generation marketers. The company focuses on optimizing prospect targeting to drive revenue growth, ensuring that sales teams receive high-quality leads and enhancing overall marketing effectiveness.

Gatsby is a developer of an online community management platform that provides promotional services for brands through micro-influencer collaborations. The platform offers custom-branded tools and facilitates the review of social profiles, enabling brands to effectively engage with their target customers. By leveraging various marketing tools, Gatsby aims to enhance online campaigning and help clients influence consumer behavior at scale, positioning itself as a leader in the evolving landscape of digital marketing.

Lightning AI operates an online platform that employs artificial intelligence to automate and optimize digital advertising processes. Its platform focuses on bidding, audience expansion, and retargeting strategies to help businesses achieve their marketing goals more efficiently.

GYMHIT Inc. is a software development company that offers a comprehensive business management and marketing platform tailored for the fitness industry. Founded in 2015 and based in Sacramento, California, the company provides an integrated solution that encompasses communication, scheduling, billing, and marketing services. Its platform is designed to support a diverse clientele, including health clubs, personal trainers, nutritionists, martial arts studios, and other fitness facilities. With over 200 paying locations, GymHit aims to enhance business operations and profitability for its clients. The founders, possessing more than 20 years of experience in the fitness sector, envision expanding the platform to include certification agencies and supply chain logistics, thereby creating a vertically integrated ecosystem within the industry.

Limelight Platform, Inc. is a Toronto-based company that specializes in providing a software-as-a-service (SaaS) platform designed for automated, data-driven live marketing campaigns. The platform offers a comprehensive suite of tools that includes live strategy, activation tools, consumer communication, social amplification, and real-time data analysis, enabling businesses to effectively manage their live marketing initiatives. Limelight Platform caters to various marketing needs, including mall tours, contests and surveys, events, experiential marketing, in-store experiences, kiosks, samplings, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, the company focuses on enhancing consumer engagement through innovative marketing solutions.

Allbound is a cloud-based platform for channel sales and marketing that provides real-time access to sales enablement resources and marketing tools through a mobile-friendly interface. It offers a partner sales acceleration platform that supports recruiting, onboarding, training, measuring, and growing indirect sales partners, and enables collaboration between channel vendors and partners. The software automates delivery of marketing content, sales tools, and training at every stage of the sales pipeline, manages content and deals, increases partner engagement, and delivers real-time reporting to improve channel performance and analytics. Founded in 2014 and headquartered in Scottsdale, Arizona, with an office in Gurugram, India.

GYMHIT Inc. is a software development company that offers a comprehensive business management and marketing platform tailored for the fitness industry. Founded in 2015 and based in Sacramento, California, the company provides an integrated solution that encompasses communication, scheduling, billing, and marketing services. Its platform is designed to support a diverse clientele, including health clubs, personal trainers, nutritionists, martial arts studios, and other fitness facilities. With over 200 paying locations, GymHit aims to enhance business operations and profitability for its clients. The founders, possessing more than 20 years of experience in the fitness sector, envision expanding the platform to include certification agencies and supply chain logistics, thereby creating a vertically integrated ecosystem within the industry.

Limelight Platform, Inc. is a Toronto-based company that specializes in providing a software-as-a-service (SaaS) platform designed for automated, data-driven live marketing campaigns. The platform offers a comprehensive suite of tools that includes live strategy, activation tools, consumer communication, social amplification, and real-time data analysis, enabling businesses to effectively manage their live marketing initiatives. Limelight Platform caters to various marketing needs, including mall tours, contests and surveys, events, experiential marketing, in-store experiences, kiosks, samplings, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, the company focuses on enhancing consumer engagement through innovative marketing solutions.

Measurence Inc. is a New York-based company that offers a cloud-based intelligence platform designed to provide insights into traffic, loyalty, engagement, and timing for retailers, particularly those in the Fortune 500. Founded in 2013, the company operates a hardware-enabled analytics platform that detects the presence, location, and activity of individuals in physical spaces such as stores, restaurants, and malls. By utilizing various sensors and beacons, Measurence abstracts the functionalities of these devices into interconnected, remotely-managed modules. This allows businesses to gather hyperlocal data, which is then transformed into actionable insights aimed at enhancing the return on investment for marketing strategies in sectors like retail, insurance, and automotive. The platform emphasizes privacy while enabling property owners and managers to effectively monitor and analyze the behavior of visitors in their environments.

Allbound is a cloud-based platform for channel sales and marketing that provides real-time access to sales enablement resources and marketing tools through a mobile-friendly interface. It offers a partner sales acceleration platform that supports recruiting, onboarding, training, measuring, and growing indirect sales partners, and enables collaboration between channel vendors and partners. The software automates delivery of marketing content, sales tools, and training at every stage of the sales pipeline, manages content and deals, increases partner engagement, and delivers real-time reporting to improve channel performance and analytics. Founded in 2014 and headquartered in Scottsdale, Arizona, with an office in Gurugram, India.

EventKloud offers a SaaS platform for event marketing automation. Its tool enables personalized content distribution across multiple channels, encourages audience engagement, and provides data-driven analytics to optimize event campaigns. It caters to various events such as live entertainment, conferences, and festivals.

TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.

LiveRe, developed by Cizion, is a social commenting solution tailored for blogs and websites. The platform enables brands and content companies to foster meaningful relationships with their audiences by facilitating engaging social experiences. Users can log in using their social media accounts to interact with various customizable widgets, including comments, reviews, polls, and media uploads. This functionality allows brands and marketers to enhance user engagement while collecting valuable data and insights regarding user behavior. Through its innovative approach, LiveRe supports brands in creating a dynamic online presence that encourages interaction and community building.

TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.