Forum Ventures

Granularity is a consumer demand hub that gives marketing, merchandising and planning teams shared access to predictions for their products based on social media and search trends. Historical sales data is no longer an indicator of future demand for retail brands. Over the last x# of years, there has been a paradigm shift. Social media is driving buying behavior. The global social commerce market size reached $995 Billion in 2023, and is expected to reach $6 trillion by 2032. In this new paradigm, social media search and trends are essential for business planning. Granularity empowers retailers to stay ahead of viral trends with an AI-powered platform that predicts social media and search trends. Founded by an ex-management consultant and data scientist who understands the challenges retailers face with rapidly changing market demand.

AudiencePlus is a media company that provides content creation services aimed at assisting marketing teams in launching their own media channels. The company focuses on helping SaaS businesses transition to media marketing by utilizing first-party intent signals to better understand their audience. This approach enables enterprises to harness their community to drive sustainable growth, optimize marketing performance, and enhance digital demand creation.

Developer of business software designed to create engaging drops for their desired products. The company's platform offers features that include zero configuration, flexible integration, SMS notification, device hand-off, real-time analytics, consumer profiles, and more, enabling clients with transparent, scalable, and engaging waiting rooms.

Acquired in 2022. Most people make decisions about their business relationships using incomplete data, guessing whom to reach out to, or by trusting their instincts. Fathom interweaves your connections across all your communication platforms to automate your outreach workflow for sales, marketing, fundraising, and more.

Site Biz Pros provides a suite of software tools for small businesses to get online

Maxia is a research and development company specializing in the autonomous assembly and optimization of machine learning models, particularly for time series data. The company offers a cloud-based platform that focuses on predictive marketing and sales analytics. Its services include predictive modeling, artificial intelligence, data analytics, and advanced modeling, which help businesses identify potential customers and analyze behavioral patterns. Features such as lead scoring, churn prediction, and insights into high-value prospects empower companies to optimize their marketing strategies and enhance decision-making processes. Additionally, Maxia supports data pipelines, cloud compute metrics, exploratory data analysis, and ML model experimentation, contributing to a comprehensive understanding of market dynamics.

Broca is a collaborative platform that creates high-quality content allowing marketing teams to rapidly launch more effective campaigns

Bitesize, Inc. is a company founded in 2017 that operates a two-way messaging platform designed to facilitate personal dialogue between brands and consumers. Utilizing artificial intelligence, the platform enables brands to send and receive messages in bulk while organizing responses based on context, keywords, and sentiment. Bitesize caters to various industries, including automotive, home services, healthcare, and entertainment. The company aims to transform customer interactions by providing a unique conversational experience, allowing brands to engage meaningfully with consumers and drive sales. By enabling genuine one-on-one conversations at scale, Bitesize addresses the modern consumer's desire for authentic engagement beyond traditional marketing methods.

Limelight Platform, Inc. operates a software-as-a-service (SaaS) platform that facilitates the creation of automated, data-driven live marketing campaigns. The platform includes tools for live strategy, activation, consumer communication, social amplification, and real-time data analysis, enabling businesses to effectively manage their live marketing programs. Limelight Platform offers a range of solutions tailored for various marketing needs, including mall tours, contests, surveys, events, experiential marketing, in-store experiences, kiosks, sampling, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, the company is headquartered in Toronto, Canada.

Rev powers sales and marketing teams to discover the fresh prospects that are most likely to become their next best customers. We help B2B companies find more relevant targets in less time, improve lead quality throughout the pipeline and drive consistent revenue growth. Rev makes sales development your

Just like how email newsletters of the 90's and 2000's have become standard and universal, we believe micro-influencer collabs will be just as ubiquitous with the burgeoning generation. We will be the Mailchimp of that future, helping brands to capture customers with influence and engage them at scale.

Lightning AI operates an online marketing platform designed to identify target audiences for digital advertising. The platform leverages artificial intelligence to automate and optimize key processes, including bidding, audience expansion, and re-targeting, which helps businesses achieve their marketing objectives. By streamlining these functions, Lightning AI enables marketers to lower customer acquisition costs while allowing them to concentrate on developing creative and engaging marketing campaigns.

GymHit Inc. is a business management and marketing software platform tailored for the fitness industry. Established in 2015 and based in Sacramento, California, the company offers an integrated suite of services that includes communication tools, booking and billing management, automated marketing campaigns, and payment processing. Its software is designed to support a variety of clients, including health clubs, personal trainers, nutritionists, martial arts studios, and fitness facilities. With a focus on enhancing business profitability, GymHit currently serves 200 paying locations and aims to expand further by integrating certification agencies and supply chain logistics within the fitness sector. The founders bring over 20 years of industry experience, contributing to the platform's relevance and effectiveness in meeting the needs of fitness professionals.

Lifecycle is an event-based, outbound communication platform for growth teams looking to acquire, convert & retain their first million customers. We allow digital businesses to test, measure & send optimized messages to their customers with the right content, to the right users, on the right devices, at the right time - all based on how the user is interacting with their web or mobile app.

Lifecycle is an event-based, outbound communication platform for growth teams looking to acquire, convert & retain their first million customers. We allow digital businesses to test, measure & send optimized messages to their customers with the right content, to the right users, on the right devices, at the right time - all based on how the user is interacting with their web or mobile app.

Limelight Platform, Inc. operates a software-as-a-service (SaaS) platform that facilitates the creation of automated, data-driven live marketing campaigns. The platform includes tools for live strategy, activation, consumer communication, social amplification, and real-time data analysis, enabling businesses to effectively manage their live marketing programs. Limelight Platform offers a range of solutions tailored for various marketing needs, including mall tours, contests, surveys, events, experiential marketing, in-store experiences, kiosks, sampling, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, the company is headquartered in Toronto, Canada.

GymHit Inc. is a business management and marketing software platform tailored for the fitness industry. Established in 2015 and based in Sacramento, California, the company offers an integrated suite of services that includes communication tools, booking and billing management, automated marketing campaigns, and payment processing. Its software is designed to support a variety of clients, including health clubs, personal trainers, nutritionists, martial arts studios, and fitness facilities. With a focus on enhancing business profitability, GymHit currently serves 200 paying locations and aims to expand further by integrating certification agencies and supply chain logistics within the fitness sector. The founders bring over 20 years of industry experience, contributing to the platform's relevance and effectiveness in meeting the needs of fitness professionals.

Limelight Platform, Inc. operates a software-as-a-service (SaaS) platform that facilitates the creation of automated, data-driven live marketing campaigns. The platform includes tools for live strategy, activation, consumer communication, social amplification, and real-time data analysis, enabling businesses to effectively manage their live marketing programs. Limelight Platform offers a range of solutions tailored for various marketing needs, including mall tours, contests, surveys, events, experiential marketing, in-store experiences, kiosks, sampling, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, the company is headquartered in Toronto, Canada.

Actionable data platform for the physical world. Our hardware-enabled data platform detects presence, location and activity of people within and around physical spaces. We use the hyperlocal data we collect to generate key insights on how to increase ROI of marketing investments for businesses that rely on physical locations: insurance companies, banks, automotive, retailers, outdoor media agencies and more.

Allbound, Inc. provides a cloud-based channel sales and marketing platform designed to enhance the efficiency of indirect sales channels. Founded in 2014 and headquartered in Scottsdale, Arizona, with an additional office in Gurugram, India, the company offers a solution that simplifies the recruitment, onboarding, and training of sales partners. Its platform facilitates collaboration between channel vendors and partners by automating the distribution of marketing content, sales tools, and training resources throughout the sales process. Additionally, Allbound's technology delivers behavioral insights that enable organizations to make data-driven decisions, improving partner engagement and overall channel performance through real-time reporting and analytics.

EventKloud is a audience-driven marketing & advertising automation platform for events. Simply a smarter way to create a cross-channel, streamlined campaign to reach, engage & measure your audience all from one central dashboard. EventKloud is a powerful yet easy-to-use audience-driven marketing and advertising automation platform for events. In addition to streamlining event campaigns, it harnesses the power of analytics to give cross-channel data on how engaged a target audience is before, during, & after an event. EventKloud was built on the premise of understanding what people care about most, not from what they tell us, but by how they interact with content delivered to them over time. EventKloud empowers marketers to take control of how they connect with their audience, with highly sophisticated and targeted marketing strategies focused on increasing specific ROIs. We understand that marketing is all about creating content that connects with people, in order to do that marketers must understand their audience. EventKloud helps marketers get the right person to the event by analyzing audience behavior within personalized workflows & actionable insights from a central dashboard.

Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view. TrackMaven can also show where its customers are winning and losing in their industry by tracking your results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.

LiveRe, developed by Cizion, is a social commenting solution that enhances user engagement on blogs and websites. The platform enables brands and content companies to foster deep relationships with their audiences by allowing users to log in using their social media accounts. LiveRe offers a variety of customizable social widgets, including comments, reviews, polls, and media uploads, facilitating interactive experiences. This engagement not only enriches the user experience but also provides brands and marketers with valuable data and insights into user behavior, helping them to tailor their strategies and improve their online presence.

Marketers report on their results for two reasons: to prove their value, and to improve results. TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view. TrackMaven can also show where its customers are winning and losing in their industry by tracking your results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels. Founded in 2012, the company is headquartered in Washington, D.C. To learn more, visit www.trackmaven.com or follow us on Twitter @TrackMaven.

Encore Alert (www.encorealert.com) is a proactive alerts tool for social marketers. Encore Alert surfaces up just the right social data opportunities at just the right time via elegant push alerts to digital marketers, even giving them extremely actionable recommendations on how to respond most effectively (like a Google Now for marketers). Encore Alert is used every day by mid-market brands like NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association, and is currently raising a seed round that includes DC's NextGen Angels, Max Wessel (VP of SAP), Sean Glass (Founder of HigherOne/Acceleprise), Sonny Ganguly (CMO of WeddingWire), Tyler Peterson (Head of Google Social), and Adam Riggs (President of Shutterstock).