Forum Ventures

Gratis Intelligence is a company that operates a consumer sampling and engagement platform designed to facilitate revenue growth for brands. By integrating point-of-sale systems, payment technology, and industry expertise, the company enables brands to connect with consumers in meaningful and compliant ways. This approach allows businesses to enhance customer engagement and drive growth within various venues, ultimately supporting a more effective consumer experience and better brand interaction.

Granularity is a technology company that provides an AI-driven platform for retailers. This platform predicts social media and search trends, enabling marketing, merchandising, and planning teams to anticipate and capitalize on viral trends. By leveraging real-time data, Granularity helps retailers make informed decisions, staying competitive in the rapidly evolving market landscape. Founded by a former management consultant and data scientist, the company understands the challenges retailers face with fluctuating market demand.

Insight7 is a company that specializes in delivering an artificial intelligence-powered customer intelligence platform designed to provide businesses with continuous market insights. By focusing on B2B software companies, Insight7 enables these organizations to aggregate, analyze, and utilize customer feedback effectively. This capability allows clients to identify product needs and enhance their decision-making processes, ultimately driving revenue and improving customer retention. Founded on the belief that all companies strive to enhance the quality and speed of their decisions, Insight7 aims to equip business professionals and teams with the tools necessary to make informed choices rapidly, thereby facilitating better product development and successful outcomes.

Aiphrodite.ai is an AdTech SaaS platform that predicts visual and textual ad performance across various mediums using artificial intelligence personas mimicking customer behavior.

Nyla is a no-code platform specializing in frontend development. It enables users to create, launch, and iterate landing pages swiftly using an intuitive content management system that integrates with Google Analytics for performance analysis.

Site Biz Pros provides a suite of software tools for small businesses to get online

Basix.ai is a Toronto-based company founded in 2017 that specializes in developing sales growth tools aimed at enhancing the effectiveness of sales teams. The company offers a platform designed to streamline sales conversations, reduce administrative tasks, and improve lead conversion rates. By leveraging technology, process optimization, and training, Basix.ai enables businesses to build larger sales pipelines and ultimately increase profitability. With a strong background in sales management, including incentive design and coaching, Basix.ai focuses on equipping sales teams with the resources they need to succeed in today's competitive sales environment.

AutoOptimize is a Canadian company founded in 2019 by Areeb Bajwa, based in Mississauga, Ontario. It specializes in enhancing website conversion rates through its cloud-based automated optimization platform. The platform enables users to conduct a variety of A/B experiments, testing elements such as headings, subheadings, buttons, order forms, and navigation features. Additionally, it allows for the experimentation with countdown clocks, testimonials, comparison tables, and pricing strategies, all without requiring any coding knowledge. This approach empowers businesses to optimize their websites effectively and efficiently, ultimately improving user engagement and conversion metrics.

FunnelGuard is a digital marketing platform founded in 2019 by Vinicius Freitas and Oliver Armstrong, based in Berkeley, California. The company specializes in helping clients prevent wasted advertising spend by identifying broken conversion points within their marketing funnels. FunnelGuard's platform offers tools to visualize, document, and monitor live conversion funnels, providing actionable insights and real-time warnings. This enables marketing agencies to enhance conversion rates and optimize their advertising budgets effectively.

Adistry Inc., founded in 2014 and based in Longmont, Colorado, is a digital advertising agency specializing in the cannabis industry. The company operates an online and offline advertising platform that allows small businesses to search, compare, purchase, and track their advertising campaigns across various media channels, including TV, web TV, events, magazines, podcasts, radio, direct mail marketing, websites, and blogs. Adistry's technology aims to streamline and automate the process of buying and selling media and event sponsorships, helping sales teams reduce time-consuming tasks and scale their revenue streams. The company also offers a subscription planning tool designed to convert one-time media sales into ongoing relationships, thereby increasing potential revenue for clients.

Gatsby is a developer of an online community management platform that provides promotional services for brands through micro-influencer collaborations. The platform offers custom-branded tools and facilitates the review of social profiles, enabling brands to effectively engage with their target customers. By leveraging various marketing tools, Gatsby aims to enhance online campaigning and help clients influence consumer behavior at scale, positioning itself as a leader in the evolving landscape of digital marketing.

Boon Company, Inc. operates a referral marketplace designed to connect job seekers and employers through a unique engagement network. Established in 2014 and based in Culver City, California, Boon's platform allows job seekers to create online portfolios, integrate with LinkedIn, apply for jobs, and track their applications. For employers, it facilitates posting job openings, identifying candidates, and streamlining the hiring process. Boon utilizes social and psychological engagement techniques alongside data science to enhance its referral recruiting engine, which significantly increases the number of referred candidates. Its powerful matching algorithms identify suitable candidates and engage employees effectively, while custom rewards and gamification encourage participation. Additionally, the platform provides deep integrations and analytics dashboards, making referral recruiting a cost-effective strategy for companies seeking to hire top talent from their networks.

Lifecycle is a customer engagement platform founded in 2015 and headquartered in San Francisco, California. The company specializes in creating intelligent communication solutions for businesses, enabling them to engage with customers through mobile messaging channels. Lifecycle's platform is designed for growth teams aiming to acquire, convert, and retain their initial customer base. It allows digital businesses to effectively test, measure, and send optimized messages tailored to individual users based on their interactions with web or mobile applications. By ensuring that the right content reaches the right users on the appropriate devices at the optimal time, Lifecycle enhances the overall customer experience and supports businesses in achieving their growth objectives.

Lifecycle is a customer engagement platform founded in 2015 and headquartered in San Francisco, California. The company specializes in creating intelligent communication solutions for businesses, enabling them to engage with customers through mobile messaging channels. Lifecycle's platform is designed for growth teams aiming to acquire, convert, and retain their initial customer base. It allows digital businesses to effectively test, measure, and send optimized messages tailored to individual users based on their interactions with web or mobile applications. By ensuring that the right content reaches the right users on the appropriate devices at the optimal time, Lifecycle enhances the overall customer experience and supports businesses in achieving their growth objectives.

Measurence Inc. is a New York-based company that offers a cloud-based intelligence platform designed to provide insights into traffic, loyalty, engagement, and timing for retailers, particularly those in the Fortune 500. Founded in 2013, the company operates a hardware-enabled analytics platform that detects the presence, location, and activity of individuals in physical spaces such as stores, restaurants, and malls. By utilizing various sensors and beacons, Measurence abstracts the functionalities of these devices into interconnected, remotely-managed modules. This allows businesses to gather hyperlocal data, which is then transformed into actionable insights aimed at enhancing the return on investment for marketing strategies in sectors like retail, insurance, and automotive. The platform emphasizes privacy while enabling property owners and managers to effectively monitor and analyze the behavior of visitors in their environments.

Founded in 2012, AdHusky specializes in automated Facebook advertising solutions for financial service firms. Headquartered in San Francisco, California, the company enables businesses to create targeted campaigns and reach specific audiences.

EventKloud offers a SaaS platform for event marketing automation. Its tool enables personalized content distribution across multiple channels, encourages audience engagement, and provides data-driven analytics to optimize event campaigns. It caters to various events such as live entertainment, conferences, and festivals.

TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.

TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.

Encore Alert is a technology company that offers a proactive alerts tool designed specifically for digital marketers. It surfaces relevant social data opportunities in real-time via push notifications, providing actionable recommendations on how to respond effectively. This platform is used daily by mid-market brands such as NASA, WeddingWire, Georgetown University, and the Consumer Electronics Association. Encore Alert is currently seeking seed funding from investors including DC's NextGen Angels and prominent industry figures like Max Wessel (VP of SAP) and Sean Glass (Founder of HigherOne/Acceleprise).

ConferenceEdge, Inc., established in 2007 and based in Denver, Colorado, specializes in developing and providing The Edge Platform, an online solution for managing meetings, conferences, broadcasts, and online events. This comprehensive platform caters to businesses of all sizes, from small and medium enterprises to Fortune 100 companies. It offers a range of services including webinar and event management, mobile solutions, marketing and registration tools, e-commerce, engagement and analytics features, and learning management systems. ConferenceEdge's platform also provides specialized solutions such as RegEdge for event planning, ConfEdge Web for audience engagement, MarketEdge for data analytics and audience communication, Plus Studio for event production, and Plus Pay for event finance management.