Accel, established in 1983, is a prominent venture capital firm headquartered in Palo Alto, California, with additional offices in San Francisco, London, and Bangalore. The firm specializes in investing in early and growth-stage technology startups, focusing on sectors such as software, cloud technologies, consumer services, enterprise, healthcare, fintech, and security. Accel's portfolio includes notable companies like Atlassian, Facebook, Slack, and Spotify, reflecting its ability to identify and support entrepreneurs building businesses that drive next-generation industries.
1 New Burlington Place, 6th Floor, London W1S 2HR, UK
Casey Aylward
Partner
Nir Blumberger
Venture Partner
Luca Bocchio
Partner
Katie Brown
Investor
Ethan Choi
Partner
Miles Clements
Partner
Adrian Colyer
Venture Partner
Ben Dooley
CFO
Peter Doyle
Investor
Christine Esserman
Partner
Ben Fletcher
Partner
Sameer Gandhi
Partner
Graham Hutson
Investor
Sara Ittelson
Partner
Myrel Iturrey
Investor
Dinesh Katiyar
Partner
Richard Kotite
Vice President
Gagan Kumar
General Partner
John Locke
Partner
Zhenya Loginov
Partner
Steve Loughlin
Partner
Arun Mathew
Partner
Jonathan Mendelson
Investor
Subrata Mitra
Partner
Gonzalo Mocorrea
Investor
Vasant Natarajan
Partner
Vas Natarajan
Partner
Harry Nelis
Partner
Nate Niparko
Partner
Maya Noeth
Partner
Rachit Parekh
Investor
Vijaysai Patnaik
Associate
Varun Purandare
Principal and Investor
Ben Quazzo
Investor, Venture and Growth
Rafael Quintanilla Loeillet
Early-Stage Investor
Tim Rawlinson
Investor - Growth
Matthew Robinson
Investor
Sagar Sanghvi
Partner
Tracy Sedlock
Chief Operating Partner
Jess Segal
Partner, Investor Relation
Ajay Sethi
Venture Partner
Karan Shah
Investor
Manasi Shah
Vice President and Investment Team Member
Sarthak Singh
Investor
Robert Sternberg
Investor
Charles Tananbaum
Investor
Humza Tariq
Investor
Jonathan Turner
Partner
Cecilia Wang
Vice President and Investor
Ivan Zhou
Partner
Past deals in FMCG
Bizongo
Series E in 2025
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
The Good Glamm Group
Venture Round in 2024
The Good Glamm Group is a Pune-based company that specializes in the marketing and distribution of a diverse portfolio of beauty and personal care brands. It focuses on sustainable and cruelty-free beauty products, investing in and promoting companies that align with these values. The Good Glamm Group operates an online marketplace that provides a wide range of beauty and grooming products, including spa and salon essentials such as waxing, facials, manicures, and pedicures. The platform aims to make international standard products accessible to customers at competitive prices, consolidating various offerings into a single, user-friendly platform.
Innovist
Series A in 2023
Innovist is a personal care company that specializes in developing a variety of products for hair, skin, and sun care. Operating under brands such as Bare Anatomy, Chemist At Play, and SunScoop, Innovist emphasizes science-backed formulations that prioritize clean and transparent ingredients. The company's extensive product line includes customized hair shampoos, conditioners, hair oils, body lotions, sunscreens, and various skincare items like eye cream and face serums. These products are tailored to meet individual customer needs, addressing concerns such as dandruff, dryness, and sun protection. Through its focus on personalization and quality, Innovist aims to provide effective solutions for diverse personal care requirements.
LiteStore
Seed Round in 2023
LiteStore is a technology company that operates an online platform facilitating short-term rentals of retail spaces. It connects brands with available retail spaces, offering a user-friendly interface for booking, customizing, and managing pop-up stores. The platform provides essential amenities, modular fixtures, and a billing system, enabling brands to set up and operate retail spaces efficiently.
Innovist
Seed Round in 2022
Innovist is a personal care company that specializes in developing a variety of products for hair, skin, and sun care. Operating under brands such as Bare Anatomy, Chemist At Play, and SunScoop, Innovist emphasizes science-backed formulations that prioritize clean and transparent ingredients. The company's extensive product line includes customized hair shampoos, conditioners, hair oils, body lotions, sunscreens, and various skincare items like eye cream and face serums. These products are tailored to meet individual customer needs, addressing concerns such as dandruff, dryness, and sun protection. Through its focus on personalization and quality, Innovist aims to provide effective solutions for diverse personal care requirements.
Curefoods
Series C in 2022
Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.
CityMall
Series C in 2022
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.
Curefoods
Venture Round in 2022
Curefoods is a prominent multi-brand cloud kitchen chain in India, focusing on food delivery and cooking across a wide range of cuisines. With over 200 kitchens, the company manages a diverse portfolio of food brands such as EatFit, Yumlane, Aligarh House Biryani, MasalaBox, and Paratha Box, catering to various customer preferences. Curefoods is dedicated to democratizing access to quality food in a sustainable manner, operating premises designed for cooking and serving nutritious meals. By acquiring and collaborating with smaller, successful food brands, Curefoods fosters their growth and integrates them into its operations, thereby offering customers an extensive selection of options while maintaining high standards of quality and sustainability.
Mensa Brands
Series B in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
Mensa Brands
Venture Round in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
CityMall
Series B in 2021
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.
Mensa Brands
Series A in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
Bizongo
Series C in 2021
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
CityMall
Series A in 2021
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.
Fingerlix
Series C in 2021
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.
Bizongo
Series C in 2021
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
CityMall
Seed Round in 2020
CityMall is a community commerce platform aimed at serving the 300 million new internet users in small cities, towns, and villages across India. It focuses on categories such as groceries, fresh and packaged FMCG, electronics, and fashion. Historically, e-commerce has primarily benefited residents of large metropolitan areas, largely due to barriers like trust issues, unfamiliarity with online transactions, and low average order values. CityMall addresses these challenges by leveraging "Community Leaders," who act as local connectors to facilitate customer acquisition, localized marketing, and last-mile logistics. This community-driven approach makes the model well-suited for smaller urban areas. Founded by alumni from IIT Delhi and IIT Roorkee, CityMall aspires to create a network of micro-entrepreneurs, empowering them to establish a prominent e-commerce platform in India. The company is supported by several notable venture capital firms.
Fingerlix
Series C in 2020
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.
SimSim
Series B in 2020
Simsim is developing a video-based e-commerce platform tailored to the shopping behaviors of Indian consumers, addressing their need for trust and local language solutions. Recognizing the challenges in online sales penetration in India, Simsim aims to fulfill unmet customer needs by integrating content and commerce. The platform utilizes social media influencers to create interactive experiences that promote products, helping customers discover suitable options while enabling sellers to enhance their revenue. This approach seeks to replicate the familiar retail store experience in an online environment, making shopping more engaging and accessible for users.
Bizongo
Series C in 2020
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
Bizongo
Series C in 2019
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
SimSim
Series A in 2019
Simsim is developing a video-based e-commerce platform tailored to the shopping behaviors of Indian consumers, addressing their need for trust and local language solutions. Recognizing the challenges in online sales penetration in India, Simsim aims to fulfill unmet customer needs by integrating content and commerce. The platform utilizes social media influencers to create interactive experiences that promote products, helping customers discover suitable options while enabling sellers to enhance their revenue. This approach seeks to replicate the familiar retail store experience in an online environment, making shopping more engaging and accessible for users.
Fingerlix
Series C in 2019
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.
STOQO
Series A in 2018
STOQO Technology operates an online marketplace tailored for small restaurant and hotel owners in Indonesia, enabling them to bulk source raw materials directly from manufacturers at competitive prices. Founded in 2016 and based in Jakarta, the company offers a platform that simplifies the procurement process for culinary businesses by providing a wide range of supplies, including food ingredients, beverages, and cleaning products. Through its application, users can efficiently manage their sourcing needs, allowing them to focus more on customer service and operational efficiency. By connecting food industry players with major manufacturers and distributors, STOQO aims to streamline back-end operations and enhance the overall supply chain for its clients.
Fingerlix
Series C in 2018
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.
Bizongo
Series B in 2018
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
Fingerlix
Series B in 2017
Launched in 2016, Fingerlix is the brainchild of 4 foodies. Their purpose is to spread Joy through food by easing up cooking and exploration. They believe that Joy stems from spending more time with family and less time in the kitchen. Joy is maximum when they discover something new and different that entices their taste buds. Joy also comes from making healthier, happier food choices that leave us with a feeling of goodness. Through their Ready-to-Cook & Ready-to-Eat food options, they want to be a part of your cooking journey, partnering you, everyday - day after day. And they do their best to make that happen – sourcing choicest ingredients, maintaining extremely high hygiene standards and above all, inspiring your magical touch to transform every dish into ‘Your dish’.
Bizongo
Series A in 2016
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
QwikCilver
Series B in 2016
QwikCilver Solutions, founded in 2008 and based in Bangalore, India, specializes in providing gift cards and stored value solutions for both retail and corporate customers. The company offers a diverse range of products including prepaid cards, electronic and physical gift cards, e-promotion cards, loyalty programs, and discount cards, aimed at enhancing sales and brand engagement. For corporate clients, QwikCilver facilitates multi-purpose campus card programs, as well as employee incentives and benefits card programs. By enabling businesses of all sizes to implement engaging gift card solutions, QwikCilver supports a variety of promotional and rewards initiatives, allowing customers to create, deploy, and manage personalized programs effectively.
Bizongo
Seed Round in 2015
Bizongo is a tech-enabled B2B e-commerce and supply chain platform specializing in customized goods, including packaging, textiles, and apparel. Founded in 2015 by three IIT graduates, the company aims to digitize the fragmented B2B segment of made-to-order products. Bizongo offers a comprehensive suite of services such as digital vendor management, supply chain automation, and supply chain financing. Its platform connects businesses with a network of over 1,500 curated manufacturers, addressing key challenges like inventory management and operational efficiency. Through its innovative approach, Bizongo seeks to streamline the supply chain process, reduce costs, and facilitate easier contract management for its clients.
Zansaar
Seed Round in 2015
Zansaar is an online retail platform based in Bangalore, India, specializing in a diverse selection of home products. Launched in 2012, the company provides a comprehensive range of functional and stylish items, including furniture, kitchen essentials, décor, and outdoor products. Zansaar also caters to children's needs and offers fine foods and collectibles. By focusing on well-designed products at competitive prices, Zansaar aims to meet the various requirements of customers seeking to enhance their living spaces.
QwikCilver
Venture Round in 2014
QwikCilver Solutions, founded in 2008 and based in Bangalore, India, specializes in providing gift cards and stored value solutions for both retail and corporate customers. The company offers a diverse range of products including prepaid cards, electronic and physical gift cards, e-promotion cards, loyalty programs, and discount cards, aimed at enhancing sales and brand engagement. For corporate clients, QwikCilver facilitates multi-purpose campus card programs, as well as employee incentives and benefits card programs. By enabling businesses of all sizes to implement engaging gift card solutions, QwikCilver supports a variety of promotional and rewards initiatives, allowing customers to create, deploy, and manage personalized programs effectively.
Baby
Series B in 2012
Baby.com.br is a prominent e-commerce retailer specializing in baby products in Brazil. The platform offers a wide range of items, including toys, strollers, diapers, furniture, and clothing. Established as Brazil's leading baby products e-commerce company, it has received notable accolades, being named Startup of the Year in 2012 by Pequenas Empresas Grandes Negocios and recognized as one of the Top 10 Startups of 2011 by Forbes.com. The company has garnered investment from several notable venture capital firms, reflecting its strong position in the market and potential for growth.
KaatiZone
Venture Round in 2009
Kaatizone is a fast-food restaurant chain in India that specializes in providing quick-service ethnic Indian foods. The establishment focuses on offering a variety of wraps and rolls, allowing customers to enjoy flavorful snacks made with farm-fresh vegetables and quality meat products. By emphasizing speedy service, Kaatizone aims to cater to the needs of consumers seeking convenient and delicious dining options.
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