Accel is a venture capital firm founded in 1983 and headquartered in Palo Alto, California, with additional offices in San Francisco, London, and Bangalore. The firm specializes in early and growth-stage investments, focusing on sectors such as cloud computing, software as a service (SaaS), consumer products, enterprise solutions, information technology, healthcare, fintech, security, media, and business services. Accel is dedicated to supporting a global community of entrepreneurs, identifying and backing those with the potential to drive the growth of next-generation industries. The firm's portfolio includes notable companies like Atlassian, Dropbox, and Facebook, showcasing its commitment to fostering innovation and growth in the technology landscape.
1 New Burlington Place, 6th Floor, London W1S 2HR, UK
Pratik Agarwal
Principal
Radhika Ananth
Vice President and Investor
Casey Aylward
Partner
Mahendran Balachandran
Partner, India
Julien Bek
Principal
Luca Bocchio
Partner
Andrei Brasoveanu
Partner
Katie Brown
Investor
Abhinav Chaturvedi
Partner
Ethan Choi
Partner
Miles Clements
Partner
Adrian Colyer
Venture Partner
Kevin Comolli
Partner
Anand Daniel
Partner
Ben Dooley
CFO
Peter Doyle
Investor
Sameer Gandhi
Partner
Martin Gibson
Technology Investor
Graham Hutson
Investor
Sara Ittelson
Partner
Dinesh Katiyar
Partner
Shekhar Kirani
Partner, India
Richard Kotite
Vice President
Gagan Kumar
General Partner
Daniel Levine
Partner
Ping Li
Partner
John Locke
Partner
Zhenya Loginov
Partner
Arun Mathew
Partner
Jonathan Mendelson
Investor
Subrata Mitra
Founder
Gonzalo Mocorrea
Investor
Vasant Natarajan
Partner
Vas Natarajan
Partner
Harry Nelis
Partner
Nate Niparko
Partner
Rachit Parekh
Investor
Vijaysai Patnaik
Associate
Prashanth Prakash
Co-Founder and Partner, India
Varun Purandare
Principal and Investor
Ben Quazzo
Investor, Venture and Growth
Rafael Quintanilla Loeillet
Early-Stage Investor
Tim Rawlinson
Investor - Growth
Tracy Sedlock
Chief Operating Partner
Manasi Shah
Vice President and Investment Team Member
Sarthak Singh
Investor
Ryan Sweeney
General Partner
Charles Tananbaum
Investor
Humza Tariq
Investor
Jonathan Turner
Partner
Cecilia Wang
Vice President and Investor
Matt Weigand
Partner
Eric Wolford
Venture Partner
Ivan Zhou
Partner
Richard Wong
Partner
Bruce Golden
Partner
Steve Loughlin
Partner
Barath Shankar Subramanian
Senior Analyst
David Waltcher
Investor
Past deals in Advertising
Fibr
Seed Round in 2023
Fibr is an innovative AI-powered platform focused on addressing the growing challenge of customer acquisition costs in the digital marketing landscape. As traditional marketing methods become less effective due to the decline of third-party cookies and stricter privacy regulations, Fibr offers advanced personalization solutions to enhance marketing interactions. Its flagship tool, Web Pilot, generates personalized landing pages for various forms of communication, ensuring each user experience is tailored to individual preferences, which significantly boosts engagement and conversion rates. Additionally, Fibr's AI Blocks facilitate the adaptation and repurposing of successful content across multiple formats and channels, maintaining relevance in marketing messages. By enabling businesses to deliver cohesive and on-brand experiences at scale, Fibr helps optimize marketing expenditures and effectively reduce customer acquisition costs. This strategic approach allows companies to navigate a cookie-less future while improving the efficiency and impact of their marketing efforts.
Synthesia
Series C in 2023
Synthesia Ltd. is a London-based company that specializes in an artificial intelligence-driven video production platform. Founded in 2017, the company offers a service that transforms text into professional-quality videos featuring customizable avatars and voiceovers in over 140 languages. Its innovative video synthesis technology allows users to create high-end videos for various applications, including personalized advertising, corporate communications, e-learning, and marketing. By synchronizing lip movements with new dialogue tracks, the platform facilitates the translation of video content into different languages, thereby enhancing distribution channels. Users can quickly create, edit, and share studio-quality videos directly in their browser, utilizing fully cloneable AI video templates to streamline production and meet diverse content needs.
Uniqode
Series A in 2023
Uniqode, previously known as Beaconstac, is a cloud-based platform that specializes in QR Code generation and mobile marketing solutions. It connects the digital and physical worlds by utilizing QR codes, NFC tags, Bluetooth beacons, and geofencing technology. The platform serves over 50,000 businesses across various sectors, including consumer goods, hospitality, retail, and real estate, enabling them to enhance customer engagement and optimize operational efficiency. By leveraging innovative proximity marketing principles, Uniqode allows companies to deliver personalized and context-aware experiences to their customers, facilitating direct interactions and fostering brand loyalty. The platform also aids in assessing the return on investment for physical marketing channels while significantly reducing marketing costs.
YouShd
Pre Seed Round in 2022
Youshd is the first programmatic influencer marketing solution that helps brands and retailers automates and democratizes the overall influencer marketing process.
Mason
Seed Round in 2022
Mason is a no-code, headless content toolkit that streamlines the creation, editing, and organization of graphic designs for eCommerce storefronts. By leveraging AI and an API-based infrastructure, Mason enables brands to efficiently produce personalized content, such as videos, GIFs, and high-quality product images. This capability allows brand content teams to maintain a consistent and engaging shopping experience across diverse channels, including webstores, apps, and social media platforms. Mason's platform is designed to facilitate scalable creative production, allowing clients to concentrate on developing original ideas and effectively bringing them to market.
Amagi Media Labs
Venture Round in 2022
Amagi Media Labs is a media technology company that offers cloud-based solutions for broadcast and connected TV. The company facilitates the geographic targeting of TV advertisements. It is a unique mix of media and innovation that has made way for a new TV-media advertising platform. Amagi brings services that are cost-effective, powerful, focused, and result-oriented. Headquartered in New York, Amagi was founded in 2008.
Amagi Media Labs
Private Equity Round in 2021
Amagi Media Labs is a media technology company that offers cloud-based solutions for broadcast and connected TV. The company facilitates the geographic targeting of TV advertisements. It is a unique mix of media and innovation that has made way for a new TV-media advertising platform. Amagi brings services that are cost-effective, powerful, focused, and result-oriented. Headquartered in New York, Amagi was founded in 2008.
Mensa Brands
Venture Round in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
Mensa Brands
Series A in 2021
Mensa Brands is an investment firm that partners with entrepreneurs to build and scale digital brands. Mensa brands are investing working capital picking up equity in other D2C startups and scaling their brands' presence online. Its platform helps expertise in driving growth, product, merchandising, technology, supply chain, product, and access to global markets that help founders get a lucrative financial exit. At the same time, they transform their business through a successful partnership.
Wrogn
Series F in 2020
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
Mason
Funding Round in 2019
Mason is a no-code, headless content toolkit that streamlines the creation, editing, and organization of graphic designs for eCommerce storefronts. By leveraging AI and an API-based infrastructure, Mason enables brands to efficiently produce personalized content, such as videos, GIFs, and high-quality product images. This capability allows brand content teams to maintain a consistent and engaging shopping experience across diverse channels, including webstores, apps, and social media platforms. Mason's platform is designed to facilitate scalable creative production, allowing clients to concentrate on developing original ideas and effectively bringing them to market.
Wrogn
Series E in 2018
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
Wrogn
Venture Round in 2017
Wrogn is a youth-oriented fashion brand known for its diverse range of apparel, which includes casual wear, denim, shirts, t-shirts, jackets, and accessories. The brand offers a portfolio that features both men's and women's clothing under names such as Wrogn, Imara, Ms.Taken, Single, and Wrogn Active. Gaining significant popularity in India, Wrogn appeals to the younger demographic with its trendy designs and quality offerings, bolstered by the endorsement of prominent cricketer Virat Kohli. The brand has successfully expanded its presence through both online and offline retail channels, fostering a loyal customer base across the country.
Jifflenow
Venture Round in 2017
Jifflenow is a Meeting Automation Platform (MAP) that advances sales cycles with more meetings at events and briefing centers. It helps enterprises accelerate business growth by automating the scheduling, management, and analysis of strategic meetings at events, briefing centers, roadshows, executive sessions, and training forums. This advanced SaaS platform offers enterprise-class analytics, security, GDPR compliance, and integration with leading sales and marketing software. Jifflenow is the most trusted MAP with hundreds of enterprise customers, including more than 50 Fortune 1000 companies.
Sourcepoint
Series B in 2017
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.
OPAL
Series B in 2016
Opal Labs Inc. is a marketing collaboration platform based in Portland, Oregon, founded in 2009. The company provides an online platform that enables organizations to effectively plan, create, view, edit, and approve their brand marketing content. By promoting alignment among marketing teams, Opal facilitates strategic campaign creation, streamlines the review process, and enhances content management, thereby reducing complexity and breaking down silos within organizations. The platform integrates seamlessly with various distribution methods, allowing teams to work together more efficiently and achieve successful marketing outcomes.
Visto
Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Jifflenow
Venture Round in 2015
Jifflenow is a Meeting Automation Platform (MAP) that advances sales cycles with more meetings at events and briefing centers. It helps enterprises accelerate business growth by automating the scheduling, management, and analysis of strategic meetings at events, briefing centers, roadshows, executive sessions, and training forums. This advanced SaaS platform offers enterprise-class analytics, security, GDPR compliance, and integration with leading sales and marketing software. Jifflenow is the most trusted MAP with hundreds of enterprise customers, including more than 50 Fortune 1000 companies.
Sourcepoint
Series A in 2015
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.
Hootsuite
Series C in 2014
Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social networks. The platform offers a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage their content and advertising campaigns from a single, secure web-based dashboard. This functionality allows organizations to efficiently manage multiple profiles, discover and schedule effective content, and gain insights into relevant data and trends, ultimately facilitating better connections with their audience.
Krux
Series B in 2014
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
URX
Series A in 2014
URX is a company that specializes in mobile commerce solutions by providing a platform that connects users to relevant content within mobile applications through deeplinks. This technology allows publishers to effectively monetize their mobile content and helps advertisers enhance their mobile marketing strategies. By delivering targeted, interactive display advertisements, URX aims to increase the value of mobile applications for retailers. The company's innovative approach enables forward-thinking brands to engage users directly with tailored commerce experiences, ultimately driving mobile sales and improving user engagement.
SureWaves
Series B in 2014
SureWaves MediaTech Private Limited, founded in 2006 and headquartered in Bengaluru, India, provides innovative media convergence solutions aimed at transforming television advertising. The company operates Skynet, a programmatic advertising marketplace that allows marketers to efficiently plan and purchase audience-targeted ads on broadcast TV. Additionally, SureWaves Spot TV Network enables brands to connect with diverse audiences through local cable and regional satellite channels. The organization is leveraging advances in cloud computing to develop the SureWaves Media Grid, an integrated platform for ad aggregation, content delivery, and media management. With a leadership team comprised of experienced professionals from various sectors, SureWaves has filed over 40 patents related to its technology. The company has successfully entered the digital out-of-home market and expanded its services to local television advertising, making advertising more accessible and measurable for clients.
Uniqode
Series B in 2013
Uniqode, previously known as Beaconstac, is a cloud-based platform that specializes in QR Code generation and mobile marketing solutions. It connects the digital and physical worlds by utilizing QR codes, NFC tags, Bluetooth beacons, and geofencing technology. The platform serves over 50,000 businesses across various sectors, including consumer goods, hospitality, retail, and real estate, enabling them to enhance customer engagement and optimize operational efficiency. By leveraging innovative proximity marketing principles, Uniqode allows companies to deliver personalized and context-aware experiences to their customers, facilitating direct interactions and fostering brand loyalty. The platform also aids in assessing the return on investment for physical marketing channels while significantly reducing marketing costs.
Vox Media
Series E in 2013
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Hootsuite
Series B in 2013
Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social networks. The platform offers a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage their content and advertising campaigns from a single, secure web-based dashboard. This functionality allows organizations to efficiently manage multiple profiles, discover and schedule effective content, and gain insights into relevant data and trends, ultimately facilitating better connections with their audience.
Top10
Series A in 2013
Top10.com is a comprehensive platform that offers a wide array of curated shortlists designed to facilitate informed purchasing decisions online. Established in 2009, it has gained the trust of millions by providing editorial reviews and in-depth articles across various categories, including online dating, website building, mortgage providers, and VPN services. The platform serves as a social recommendation and discovery tool, enabling users to create and share recommendations on a range of products and services. By continuously expanding its offerings, Top10.com aims to simplify the decision-making process for consumers navigating the complexities of the digital marketplace.
Visto
Venture Round in 2013
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Shopmium
Series B in 2013
Shopmium is a mobile shopping service that provides consumer brands with a platform to connect directly with consumers. Through its mobile application, Shopmium offers special promotions and coupons that are delivered to users' smartphones. The service enhances the shopping experience by leveraging rich media and appealing product presentations, allowing brands to effectively engage their audience. By focusing on mobile couponing and promotions, Shopmium facilitates a direct relationship between brands and consumers, making it easier for users to access exclusive offers and discounts on various products.
Booyah
Series C in 2013
Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.
Jifflenow
Venture Round in 2012
Jifflenow is a Meeting Automation Platform (MAP) that advances sales cycles with more meetings at events and briefing centers. It helps enterprises accelerate business growth by automating the scheduling, management, and analysis of strategic meetings at events, briefing centers, roadshows, executive sessions, and training forums. This advanced SaaS platform offers enterprise-class analytics, security, GDPR compliance, and integration with leading sales and marketing software. Jifflenow is the most trusted MAP with hundreds of enterprise customers, including more than 50 Fortune 1000 companies.
MoPub
Series B in 2012
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub offers tools that enable real-time bidding, ad serving, and ad network mediation. This platform facilitates cross-promotion and allows advertisers to access billions of ad impressions, leveraging hyper-targeted data from app publishers to enhance ad performance and user engagement. MoPub aims to simplify the monetization process for mobile application developers, thereby optimizing their advertising strategies.
NextRoll
Series B in 2012
AdRoll is a digital marketing platform focused on helping direct-to-consumer brands enhance their online presence and drive sales. It offers a suite of tools for digital advertising, including retargeting, email marketing, advanced tracking, and product recommendations. By leveraging machine learning and integrated data, AdRoll enables businesses to create personalized advertising campaigns tailored to their audience's behavior, thus maximizing the return on investment from their online marketing efforts. The platform serves a diverse range of companies, providing them with the necessary resources to grow in the competitive e-commerce landscape. Headquartered in San Francisco, AdRoll is a part of NextRoll, a marketing technology company dedicated to delivering innovative solutions for businesses worldwide.
Locbox
Venture Round in 2012
Locbox Labs provides local businesses everything they need for marketing in an all in one solution.
YuMe
Venture Round in 2012
YuMe, Inc. is a provider of digital video brand advertising solutions, operating both in the United States and internationally. Founded in 2004 and headquartered in Redwood City, California, the company specializes in helping advertisers reach targeted audiences across various internet-connected devices. YuMe's technology platform addresses the complexities of running effective digital video advertising campaigns, enabling brands to enhance favorability and drive sales. The company also offers software to monetize professionally-produced content and applications for digital media properties. By aligning relevant audiences from its digital media property partners with suitable advertising campaigns, YuMe facilitates digital video advertising that meets the specific needs of brand advertisers. As of February 2018, YuMe operates as a subsidiary of RhythmOne plc.
Shopmium
Venture Round in 2011
Shopmium is a mobile shopping service that provides consumer brands with a platform to connect directly with consumers. Through its mobile application, Shopmium offers special promotions and coupons that are delivered to users' smartphones. The service enhances the shopping experience by leveraging rich media and appealing product presentations, allowing brands to effectively engage their audience. By focusing on mobile couponing and promotions, Shopmium facilitates a direct relationship between brands and consumers, making it easier for users to access exclusive offers and discounts on various products.
Krux
Series A in 2011
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
Dealer.com
Venture Round in 2011
Dealer.com, a Dealertrack Technologies Solution (NASDAQ: TRAK), provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. Based in Burlington, Vermont, Dealer.com, representing the Digital Marketing Solutions group within Dealertrack, practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. About Us Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster and simpler. And our inspiration was technology. In 1997 that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea and Ryan Dunn to found Dealer.com and begin redefining the expectations of the auto industry. By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry. But we didn’t just focus on the world outside – we looked inward, to see how we could create a work environment that was unlike any other – where the desire to be creative, innovative, healthy, expressive and fun were nurtured and appreciated at a whole new level. It was the collective fostering of these missions that made Dealer.com what it is today: an 850-person strong company with bi-coastal offices serving 40 percent of the auto industry’s marketing needs; all made possible through a culture rich in openness, wellness, development, community engagement, and individuality.
SureWaves
Series A in 2011
SureWaves MediaTech Private Limited, founded in 2006 and headquartered in Bengaluru, India, provides innovative media convergence solutions aimed at transforming television advertising. The company operates Skynet, a programmatic advertising marketplace that allows marketers to efficiently plan and purchase audience-targeted ads on broadcast TV. Additionally, SureWaves Spot TV Network enables brands to connect with diverse audiences through local cable and regional satellite channels. The organization is leveraging advances in cloud computing to develop the SureWaves Media Grid, an integrated platform for ad aggregation, content delivery, and media management. With a leadership team comprised of experienced professionals from various sectors, SureWaves has filed over 40 patents related to its technology. The company has successfully entered the digital out-of-home market and expanded its services to local television advertising, making advertising more accessible and measurable for clients.
Uniqode
Series A in 2011
Uniqode, previously known as Beaconstac, is a cloud-based platform that specializes in QR Code generation and mobile marketing solutions. It connects the digital and physical worlds by utilizing QR codes, NFC tags, Bluetooth beacons, and geofencing technology. The platform serves over 50,000 businesses across various sectors, including consumer goods, hospitality, retail, and real estate, enabling them to enhance customer engagement and optimize operational efficiency. By leveraging innovative proximity marketing principles, Uniqode allows companies to deliver personalized and context-aware experiences to their customers, facilitating direct interactions and fostering brand loyalty. The platform also aids in assessing the return on investment for physical marketing channels while significantly reducing marketing costs.
MoPub
Series A in 2011
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub offers tools that enable real-time bidding, ad serving, and ad network mediation. This platform facilitates cross-promotion and allows advertisers to access billions of ad impressions, leveraging hyper-targeted data from app publishers to enhance ad performance and user engagement. MoPub aims to simplify the monetization process for mobile application developers, thereby optimizing their advertising strategies.
OpenX
Series D in 2011
OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that aids businesses in managing ad revenue. Through its advanced platform, OpenX empowers brands to effectively reach their target audiences across various connected screens and ad formats. The company operates one of the world's largest and highest quality ad exchanges, where it aggregates and curates consumer interest in real time. This capability allows OpenX to serve over 30,000 recognized brands, more than 1,200 websites, and over 2,000 premium mobile apps. By providing insights into audience engagement, OpenX enables clients to optimize their advertising strategies and navigate the complexities of the open web efficiently.
MoPub
Seed Round in 2010
MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub offers tools that enable real-time bidding, ad serving, and ad network mediation. This platform facilitates cross-promotion and allows advertisers to access billions of ad impressions, leveraging hyper-targeted data from app publishers to enhance ad performance and user engagement. MoPub aims to simplify the monetization process for mobile application developers, thereby optimizing their advertising strategies.
myThings
Series C in 2010
myThings Inc. specializes in providing customized programmatic advertising solutions, particularly in the realm of personalized display advertising. Founded in 2005 and headquartered in Scottsdale, Arizona, the company has established itself as a leader in conversion-driven advertising, significantly boosting sales for top online retailers across various markets, including Europe, the US, and Asia. myThings employs advanced techniques such as retargeting, pre-targeting, and look-alike targeting, achieving over 150% uplift compared to industry standards. The company personalizes over a billion banner impressions each month and manages more than half a billion real-time bidding (RTB) requests daily, utilizing extensive data analysis to optimize bid predictions. Its client base features prominent European online retailers, and myThings has received recognition for its innovative contributions to the advertising sector, including awards for excellence in affiliate marketing and rankings among the fastest-growing digital media companies in Europe.
Vox Media
Series C in 2010
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Booyah
Series C in 2010
Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.
YuMe
Venture Round in 2010
YuMe, Inc. is a provider of digital video brand advertising solutions, operating both in the United States and internationally. Founded in 2004 and headquartered in Redwood City, California, the company specializes in helping advertisers reach targeted audiences across various internet-connected devices. YuMe's technology platform addresses the complexities of running effective digital video advertising campaigns, enabling brands to enhance favorability and drive sales. The company also offers software to monetize professionally-produced content and applications for digital media properties. By aligning relevant audiences from its digital media property partners with suitable advertising campaigns, YuMe facilitates digital video advertising that meets the specific needs of brand advertisers. As of February 2018, YuMe operates as a subsidiary of RhythmOne plc.
YuMe
Series C in 2009
YuMe, Inc. is a provider of digital video brand advertising solutions, operating both in the United States and internationally. Founded in 2004 and headquartered in Redwood City, California, the company specializes in helping advertisers reach targeted audiences across various internet-connected devices. YuMe's technology platform addresses the complexities of running effective digital video advertising campaigns, enabling brands to enhance favorability and drive sales. The company also offers software to monetize professionally-produced content and applications for digital media properties. By aligning relevant audiences from its digital media property partners with suitable advertising campaigns, YuMe facilitates digital video advertising that meets the specific needs of brand advertisers. As of February 2018, YuMe operates as a subsidiary of RhythmOne plc.
Vox Media
Series B in 2009
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Tumri
Venture Round in 2009
Tumri, founded in 2004, specializes in online display advertising solutions aimed at enhancing the advertising experience. The company's primary offering, the AdPod, allows advertisers to create highly targeted marketing messages in real-time. Tumri's suite of services includes Dynamic Media, which optimizes media selection for user campaigns; Dynamic Messaging, which personalizes display advertising; Dynamic Response, focused on optimizing landing pages post-click; and Dynamic Insight, a marketing analytics solution that streamlines campaign launches and enhances performance. Additionally, Tumri Ensemble serves as a self-serve platform for dynamic creative and offer optimization. In July 2011, Tumri was acquired by Collective, expanding its capabilities in the online advertising sector.
OpenX
Series C in 2009
OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that aids businesses in managing ad revenue. Through its advanced platform, OpenX empowers brands to effectively reach their target audiences across various connected screens and ad formats. The company operates one of the world's largest and highest quality ad exchanges, where it aggregates and curates consumer interest in real time. This capability allows OpenX to serve over 30,000 recognized brands, more than 1,200 websites, and over 2,000 premium mobile apps. By providing insights into audience engagement, OpenX enables clients to optimize their advertising strategies and navigate the complexities of the open web efficiently.
Visto
Series B in 2009
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
StumbleUpon
Series A in 2009
StumbleUpon is a content discovery platform that helps users find new and interesting web and mobile content tailored to their preferences. With over 25 million users, the service allows individuals to explore, share, and provide ratings and reviews on various web pages. Additionally, StumbleUpon offers a Paid Discovery platform that enables brands, publishers, and marketers to promote their stories and products to a broader audience. By recommending personalized content, StumbleUpon aims to inform, entertain, and surprise its users while facilitating engagement with a diverse range of online material.
Vox Media
Series A in 2009
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Vox Media
Venture Round in 2008
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
AdMob
Series C in 2008
AdMob is a mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. It provides solutions for discovery, branding, and monetization on the mobile Web. Its mobile advertising and monetization solutions include mobile sites; Mobile Analytics solution, which helps mobile site owners to gain insight into their traffic and site usage to make data-driven decisions about their mobile business; and Mobile Metrics Report, which offers insights into trends in the mobile ecosystem.
myThings
Series B in 2008
myThings Inc. specializes in providing customized programmatic advertising solutions, particularly in the realm of personalized display advertising. Founded in 2005 and headquartered in Scottsdale, Arizona, the company has established itself as a leader in conversion-driven advertising, significantly boosting sales for top online retailers across various markets, including Europe, the US, and Asia. myThings employs advanced techniques such as retargeting, pre-targeting, and look-alike targeting, achieving over 150% uplift compared to industry standards. The company personalizes over a billion banner impressions each month and manages more than half a billion real-time bidding (RTB) requests daily, utilizing extensive data analysis to optimize bid predictions. Its client base features prominent European online retailers, and myThings has received recognition for its innovative contributions to the advertising sector, including awards for excellence in affiliate marketing and rankings among the fastest-growing digital media companies in Europe.
NextRoll
Series A in 2008
AdRoll is a digital marketing platform focused on helping direct-to-consumer brands enhance their online presence and drive sales. It offers a suite of tools for digital advertising, including retargeting, email marketing, advanced tracking, and product recommendations. By leveraging machine learning and integrated data, AdRoll enables businesses to create personalized advertising campaigns tailored to their audience's behavior, thus maximizing the return on investment from their online marketing efforts. The platform serves a diverse range of companies, providing them with the necessary resources to grow in the competitive e-commerce landscape. Headquartered in San Francisco, AdRoll is a part of NextRoll, a marketing technology company dedicated to delivering innovative solutions for businesses worldwide.
Amobee
Series C in 2008
Amobee, Inc. is a marketing technology company that offers comprehensive advertising solutions across various channels, including television, digital, and social media. Headquartered in Redwood City, California, Amobee provides a cloud-based platform that enables brands and agencies to target audiences effectively, utilizing advanced analytics and proprietary data. Its key offerings include Amobee INK, which addresses the limitations of traditional audience targeting methods, and Amobee Impact, which features diverse mobile and cross-device advertising formats to enhance consumer engagement. Additionally, Amobee Brand Intelligence monitors brand positioning and consumer sentiment using real-time data, while Sales Accelerator allows marketers to measure the offline sales impact of their campaigns. The company is focused on helping clients adapt to the fluid nature of consumer behavior across screens, ensuring optimized advertising strategies that respect user privacy. Founded in 2005, Amobee operates globally and is a subsidiary of Singapore Telecommunications Limited.
Mochi Media
Series B in 2008
Mochi Media, based in San Francisco, California, specializes in supporting game developers by providing tools and services for monetization and distribution. Its primary product, MochiAds, offers independent game developers access to game analytics and distribution channels, facilitating effective monetization strategies. Additionally, the company provides Mochi Social, a platform that enables Flash game developers to create and monetize social games efficiently. By connecting developers with advertisers, Mochi Media enhances opportunities for engagement within the online gaming community, targeting the significant proportion of internet users who engage with online games.
Wetpaint
Series C in 2008
Wetpaint is a technology platform company that uses its proprietary state-of-the-art technology and expertise in social media to build and monetize audiences for digital publishers. Wetpaint’s own online property, Wetpaint Entertainment, an entertainment news site that attracts more than 12 million unique visitors monthly and has over 2 million Facebook fans, is a proof point to the company’s success in building and engaging audiences. Media companies can license Wetpaint’s platform which includes a dynamic playbook tailored to their individual needs and comprehensive training. Founded by Internet pioneer Ben Elowitz, and with offices in New York and Seattle, Wetpaint is backed by Accel Partners, the investors behind Facebook.
Mochi Media
Series A in 2008
Mochi Media, based in San Francisco, California, specializes in supporting game developers by providing tools and services for monetization and distribution. Its primary product, MochiAds, offers independent game developers access to game analytics and distribution channels, facilitating effective monetization strategies. Additionally, the company provides Mochi Social, a platform that enables Flash game developers to create and monetize social games efficiently. By connecting developers with advertisers, Mochi Media enhances opportunities for engagement within the online gaming community, targeting the significant proportion of internet users who engage with online games.
OpenX
Series B in 2007
OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that aids businesses in managing ad revenue. Through its advanced platform, OpenX empowers brands to effectively reach their target audiences across various connected screens and ad formats. The company operates one of the world's largest and highest quality ad exchanges, where it aggregates and curates consumer interest in real time. This capability allows OpenX to serve over 30,000 recognized brands, more than 1,200 websites, and over 2,000 premium mobile apps. By providing insights into audience engagement, OpenX enables clients to optimize their advertising strategies and navigate the complexities of the open web efficiently.
Dapper
Series A in 2007
Dapper is a technology company that enables users to extract and structure data from various online sources, facilitating the creation of services based on this organized information. Users can generate RSS feeds for any website, even those they do not own, and develop Flash widgets that showcase specific data queries. This capability allows users to create APIs for any web service, enabling the easy construction of data mashups. Additionally, Dapper addresses intellectual property concerns by providing a system that allows content owners to manage how their content is utilized on the platform. The company has also applied its technology to the advertising sector, offering a platform that creates dynamic display advertisements. These ads leverage machine learning and real-time optimization to deliver relevant, intent-driven content that enhances user engagement, such as displaying live hotel availability in response to user queries in the travel domain.
YuMe
Series B in 2007
YuMe, Inc. is a provider of digital video brand advertising solutions, operating both in the United States and internationally. Founded in 2004 and headquartered in Redwood City, California, the company specializes in helping advertisers reach targeted audiences across various internet-connected devices. YuMe's technology platform addresses the complexities of running effective digital video advertising campaigns, enabling brands to enhance favorability and drive sales. The company also offers software to monetize professionally-produced content and applications for digital media properties. By aligning relevant audiences from its digital media property partners with suitable advertising campaigns, YuMe facilitates digital video advertising that meets the specific needs of brand advertisers. As of February 2018, YuMe operates as a subsidiary of RhythmOne plc.
Metacafe
Series B in 2007
Metacafe is a San Francisco-based website that specializes in short-form video entertainment across various categories, including movies, video games, sports, music, and television. The platform has evolved from its initial model, distinguishing itself by offering curated and original premium content. Metacafe collaborates with notable content providers such as major movie studios, video game publishers, and broadcast networks to deliver exclusive video content. The site features a dedicated Video Games hub, providing trailers, reviews, news, and interviews related to gaming releases. As a privately held company, Metacafe is supported by investors like Accel Partners and Benchmark Capital. It operates on an advertising-supported model, partnering with brands across multiple sectors, including entertainment, consumer electronics, and automotive.
Mochi Media
Series A in 2007
Mochi Media, based in San Francisco, California, specializes in supporting game developers by providing tools and services for monetization and distribution. Its primary product, MochiAds, offers independent game developers access to game analytics and distribution channels, facilitating effective monetization strategies. Additionally, the company provides Mochi Social, a platform that enables Flash game developers to create and monetize social games efficiently. By connecting developers with advertisers, Mochi Media enhances opportunities for engagement within the online gaming community, targeting the significant proportion of internet users who engage with online games.
EveryZing
Series B in 2007
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value. Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.
Tumri
Series B in 2007
Tumri, founded in 2004, specializes in online display advertising solutions aimed at enhancing the advertising experience. The company's primary offering, the AdPod, allows advertisers to create highly targeted marketing messages in real-time. Tumri's suite of services includes Dynamic Media, which optimizes media selection for user campaigns; Dynamic Messaging, which personalizes display advertising; Dynamic Response, focused on optimizing landing pages post-click; and Dynamic Insight, a marketing analytics solution that streamlines campaign launches and enhances performance. Additionally, Tumri Ensemble serves as a self-serve platform for dynamic creative and offer optimization. In July 2011, Tumri was acquired by Collective, expanding its capabilities in the online advertising sector.
YuMe
Series A in 2007
YuMe, Inc. is a provider of digital video brand advertising solutions, operating both in the United States and internationally. Founded in 2004 and headquartered in Redwood City, California, the company specializes in helping advertisers reach targeted audiences across various internet-connected devices. YuMe's technology platform addresses the complexities of running effective digital video advertising campaigns, enabling brands to enhance favorability and drive sales. The company also offers software to monetize professionally-produced content and applications for digital media properties. By aligning relevant audiences from its digital media property partners with suitable advertising campaigns, YuMe facilitates digital video advertising that meets the specific needs of brand advertisers. As of February 2018, YuMe operates as a subsidiary of RhythmOne plc.
Amobee
Series B in 2007
Amobee, Inc. is a marketing technology company that offers comprehensive advertising solutions across various channels, including television, digital, and social media. Headquartered in Redwood City, California, Amobee provides a cloud-based platform that enables brands and agencies to target audiences effectively, utilizing advanced analytics and proprietary data. Its key offerings include Amobee INK, which addresses the limitations of traditional audience targeting methods, and Amobee Impact, which features diverse mobile and cross-device advertising formats to enhance consumer engagement. Additionally, Amobee Brand Intelligence monitors brand positioning and consumer sentiment using real-time data, while Sales Accelerator allows marketers to measure the offline sales impact of their campaigns. The company is focused on helping clients adapt to the fluid nature of consumer behavior across screens, ensuring optimized advertising strategies that respect user privacy. Founded in 2005, Amobee operates globally and is a subsidiary of Singapore Telecommunications Limited.
Wetpaint
Series B in 2007
Wetpaint is a technology platform company that uses its proprietary state-of-the-art technology and expertise in social media to build and monetize audiences for digital publishers. Wetpaint’s own online property, Wetpaint Entertainment, an entertainment news site that attracts more than 12 million unique visitors monthly and has over 2 million Facebook fans, is a proof point to the company’s success in building and engaging audiences. Media companies can license Wetpaint’s platform which includes a dynamic playbook tailored to their individual needs and comprehensive training. Founded by Internet pioneer Ben Elowitz, and with offices in New York and Seattle, Wetpaint is backed by Accel Partners, the investors behind Facebook.
Dapper
Seed Round in 2006
Dapper is a technology company that enables users to extract and structure data from various online sources, facilitating the creation of services based on this organized information. Users can generate RSS feeds for any website, even those they do not own, and develop Flash widgets that showcase specific data queries. This capability allows users to create APIs for any web service, enabling the easy construction of data mashups. Additionally, Dapper addresses intellectual property concerns by providing a system that allows content owners to manage how their content is utilized on the platform. The company has also applied its technology to the advertising sector, offering a platform that creates dynamic display advertisements. These ads leverage machine learning and real-time optimization to deliver relevant, intent-driven content that enhances user engagement, such as displaying live hotel availability in response to user queries in the travel domain.
Amobee
Series A in 2006
Amobee, Inc. is a marketing technology company that offers comprehensive advertising solutions across various channels, including television, digital, and social media. Headquartered in Redwood City, California, Amobee provides a cloud-based platform that enables brands and agencies to target audiences effectively, utilizing advanced analytics and proprietary data. Its key offerings include Amobee INK, which addresses the limitations of traditional audience targeting methods, and Amobee Impact, which features diverse mobile and cross-device advertising formats to enhance consumer engagement. Additionally, Amobee Brand Intelligence monitors brand positioning and consumer sentiment using real-time data, while Sales Accelerator allows marketers to measure the offline sales impact of their campaigns. The company is focused on helping clients adapt to the fluid nature of consumer behavior across screens, ensuring optimized advertising strategies that respect user privacy. Founded in 2005, Amobee operates globally and is a subsidiary of Singapore Telecommunications Limited.
Metacafe
Series B in 2006
Metacafe is a San Francisco-based website that specializes in short-form video entertainment across various categories, including movies, video games, sports, music, and television. The platform has evolved from its initial model, distinguishing itself by offering curated and original premium content. Metacafe collaborates with notable content providers such as major movie studios, video game publishers, and broadcast networks to deliver exclusive video content. The site features a dedicated Video Games hub, providing trailers, reviews, news, and interviews related to gaming releases. As a privately held company, Metacafe is supported by investors like Accel Partners and Benchmark Capital. It operates on an advertising-supported model, partnering with brands across multiple sectors, including entertainment, consumer electronics, and automotive.
myThings
Series A in 2006
myThings Inc. specializes in providing customized programmatic advertising solutions, particularly in the realm of personalized display advertising. Founded in 2005 and headquartered in Scottsdale, Arizona, the company has established itself as a leader in conversion-driven advertising, significantly boosting sales for top online retailers across various markets, including Europe, the US, and Asia. myThings employs advanced techniques such as retargeting, pre-targeting, and look-alike targeting, achieving over 150% uplift compared to industry standards. The company personalizes over a billion banner impressions each month and manages more than half a billion real-time bidding (RTB) requests daily, utilizing extensive data analysis to optimize bid predictions. Its client base features prominent European online retailers, and myThings has received recognition for its innovative contributions to the advertising sector, including awards for excellence in affiliate marketing and rankings among the fastest-growing digital media companies in Europe.
AdECN
Series A in 2006
AdECN operates as a neutral exchange for online display advertising, utilizing an automated, real-time auction model. The company provides an open market where advertisers and advertising networks can present their ads through the Experclick platform. AdECN facilitates a sealed bid auction for ad impressions, enabling dynamic pricing and competition among advertisers. Additionally, the company employs various methods to match ads to potential viewers, including behavioral, contextual, and profile-based approaches, ensuring that advertisements are relevant and effectively targeted. By streamlining the buying and selling process of online ads, AdECN enhances efficiency for both advertisers and publishers in the digital advertising landscape.
Offermatica
Series A in 2005
Offermatica Corporation develops and markets a Website content testing and performance optimization platform. The company develops software to test, measure, and optimize Internet marketing and advertising campaigns. It provides multivariate promotion testing, form and landing page optimization solutions for online advertisements, onsite merchandising, electronic mail campaigns, and pay-per-click listings. The company has strategic alliances with Coremetrics, DigitalGrit, Fathom Online, Outrider, and Bolt | Peters User Experience. Its clientele include Monster.com, ELOAN, Intuit, ESPN, Circuit City, Polo.com, Timberland, Sharper Image, Verisign, CNET, and Forbes.com. The company was formerly known as Fort Point Partners, Inc. The company was founded in 1996 and is headquartered in San Francisco, California with additional offices in New York, New York and London, United Kingdom. As of December 13, 2007, Offermatica Corporation operates as a subsidiary of Adobe Systems Inc.
Tumri
Series A in 2005
Tumri, founded in 2004, specializes in online display advertising solutions aimed at enhancing the advertising experience. The company's primary offering, the AdPod, allows advertisers to create highly targeted marketing messages in real-time. Tumri's suite of services includes Dynamic Media, which optimizes media selection for user campaigns; Dynamic Messaging, which personalizes display advertising; Dynamic Response, focused on optimizing landing pages post-click; and Dynamic Insight, a marketing analytics solution that streamlines campaign launches and enhances performance. Additionally, Tumri Ensemble serves as a self-serve platform for dynamic creative and offer optimization. In July 2011, Tumri was acquired by Collective, expanding its capabilities in the online advertising sector.
Maven Networks
Series B in 2004
Maven Networks is an online video platform provider with end-to-end video syndication, content management and advertising solution. Maven helps media companies create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform(TM) is used by organizations such as CanWest, CBS Sports, CBC, CNET, Gannett, The Financial Times, Fox Business Network, Fox News, Hearst, MediaNews Group, Ogilvy, Scripps Networks, Sony BMG, Sony Pictures Television, and TV Guide.
comScore
Series E in 2003
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of ratings and planning products, including Media Metrix and Mobile Metrix for measuring website and app usage, Video Metrix for assessing digital video consumption alongside TV metrics, and Plan Metrix for understanding consumer lifestyles. Additionally, it offers validated Campaign Essentials (vCE) to ensure digital ad visibility and audience targeting, as well as Campaign Ratings for comprehensive campaign evaluation across platforms. Its services also include TV Essentials, StationView Essentials, and OnDemand Essentials, which analyze viewing patterns and transactional data. Furthermore, comScore delivers analytics for the film industry, measuring movie viewership and box office performance in real-time. Founded in 1999 and based in Reston, Virginia, comScore combines extensive digital, TV, and movie intelligence, helping over 3,200 clients worldwide optimize their advertising efforts and audience engagement.
comScore
Series D in 2002
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of ratings and planning products, including Media Metrix and Mobile Metrix for measuring website and app usage, Video Metrix for assessing digital video consumption alongside TV metrics, and Plan Metrix for understanding consumer lifestyles. Additionally, it offers validated Campaign Essentials (vCE) to ensure digital ad visibility and audience targeting, as well as Campaign Ratings for comprehensive campaign evaluation across platforms. Its services also include TV Essentials, StationView Essentials, and OnDemand Essentials, which analyze viewing patterns and transactional data. Furthermore, comScore delivers analytics for the film industry, measuring movie viewership and box office performance in real-time. Founded in 1999 and based in Reston, Virginia, comScore combines extensive digital, TV, and movie intelligence, helping over 3,200 clients worldwide optimize their advertising efforts and audience engagement.
comScore
Series C in 2001
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of ratings and planning products, including Media Metrix and Mobile Metrix for measuring website and app usage, Video Metrix for assessing digital video consumption alongside TV metrics, and Plan Metrix for understanding consumer lifestyles. Additionally, it offers validated Campaign Essentials (vCE) to ensure digital ad visibility and audience targeting, as well as Campaign Ratings for comprehensive campaign evaluation across platforms. Its services also include TV Essentials, StationView Essentials, and OnDemand Essentials, which analyze viewing patterns and transactional data. Furthermore, comScore delivers analytics for the film industry, measuring movie viewership and box office performance in real-time. Founded in 1999 and based in Reston, Virginia, comScore combines extensive digital, TV, and movie intelligence, helping over 3,200 clients worldwide optimize their advertising efforts and audience engagement.
comScore
Venture Round in 2000
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of ratings and planning products, including Media Metrix and Mobile Metrix for measuring website and app usage, Video Metrix for assessing digital video consumption alongside TV metrics, and Plan Metrix for understanding consumer lifestyles. Additionally, it offers validated Campaign Essentials (vCE) to ensure digital ad visibility and audience targeting, as well as Campaign Ratings for comprehensive campaign evaluation across platforms. Its services also include TV Essentials, StationView Essentials, and OnDemand Essentials, which analyze viewing patterns and transactional data. Furthermore, comScore delivers analytics for the film industry, measuring movie viewership and box office performance in real-time. Founded in 1999 and based in Reston, Virginia, comScore combines extensive digital, TV, and movie intelligence, helping over 3,200 clients worldwide optimize their advertising efforts and audience engagement.
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