Accel

Founded in London in 2017, Synthesia Ltd. specializes in AI-driven video generation platforms. Its technology transforms text into professional videos with customizable avatars and voiceovers in over 140 languages, enabling efficient creation of personalized advertising, corporate communications, e-learning content, and more.

Fibr is an AI-powered platform that helps brands reduce customer acquisition costs and improve conversion rates by personalizing landing pages and websites. It offers Web Pilot, which creates personalized landing pages for each ad, email, and communication, and AI Blocks, which adapt and repurpose content across formats and channels to maintain cohesive, on-brand messaging at scale. The platform enables reliable multi-channel attribution across social media, email, influencers, and affiliate campaigns, linking marketing and sales efforts to drive more targeted engagement. It requires no technical skills, enabling businesses to deliver highly tailored, conversion-driven experiences for each visitor while navigating a privacy-conscious, cookie-free landscape and improving ROI.

Founded in London in 2017, Synthesia Ltd. specializes in AI-driven video generation platforms. Its technology transforms text into professional videos with customizable avatars and voiceovers in over 140 languages, enabling efficient creation of personalized advertising, corporate communications, e-learning content, and more.

Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

Youshd is a pioneering programmatic influencer marketing solution designed to streamline and democratize the influencer marketing process for brands and retailers. It operates a social commerce platform that enhances brand marketing by allowing merchants to integrate their stores with the platform. This integration enables users to share their new purchases with friends and family, facilitating a referral system that offers discounts tied to clicks and conversions related to post-purchases. By leveraging this approach, Youshd empowers businesses to effectively monetize their social media presence while optimizing their marketing strategies.

Mason is a no-code, headless content toolkit that powers commerce content across distributed storefronts, enabling a seamless shopping experience across webstores, apps, and social channels. It allows merchants to manage and publish storefront content without coding, supporting 24/7 operations and a consistent, channel-agnostic customer experience.

Charles is a prominent WhatsApp marketing platform based in Berlin, specializing in conversational commerce. The company provides an intuitive interface that allows brands to effectively manage and enhance their communication with consumers through messaging applications. Its core offerings include Campaigns, which enable brands to send targeted marketing messages and monitor customer responses, and Journeys, designed for creating automated conversational flows. This functionality includes tools such as product finders and promotional competitions, all while ensuring compliance with GDPR regulations. Additionally, Charles supports brands with analytics and proactive assistance, enhancing customer engagement and driving sales growth.

Charles is a prominent WhatsApp marketing platform based in Berlin, specializing in conversational commerce. The company provides an intuitive interface that allows brands to effectively manage and enhance their communication with consumers through messaging applications. Its core offerings include Campaigns, which enable brands to send targeted marketing messages and monitor customer responses, and Journeys, designed for creating automated conversational flows. This functionality includes tools such as product finders and promotional competitions, all while ensuring compliance with GDPR regulations. Additionally, Charles supports brands with analytics and proactive assistance, enhancing customer engagement and driving sales growth.

Wrogn is a youth-focused fashion brand offering casual wear, denim, shirts, t-shirts, jackets, accessories, and activewear. It has gained popularity among Indian youth for its trendy designs, quality products, and association with Virat Kohli. Wrogn sells through online and offline channels nationwide.

Mason is a no-code, headless content toolkit that powers commerce content across distributed storefronts, enabling a seamless shopping experience across webstores, apps, and social channels. It allows merchants to manage and publish storefront content without coding, supporting 24/7 operations and a consistent, channel-agnostic customer experience.

Wrogn is a youth-focused fashion brand offering casual wear, denim, shirts, t-shirts, jackets, accessories, and activewear. It has gained popularity among Indian youth for its trendy designs, quality products, and association with Virat Kohli. Wrogn sells through online and offline channels nationwide.

Wrogn is a youth-focused fashion brand offering casual wear, denim, shirts, t-shirts, jackets, accessories, and activewear. It has gained popularity among Indian youth for its trendy designs, quality products, and association with Virat Kohli. Wrogn sells through online and offline channels nationwide.

Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Wrogn is a youth-focused fashion brand offering casual wear, denim, shirts, t-shirts, jackets, accessories, and activewear. It has gained popularity among Indian youth for its trendy designs, quality products, and association with Virat Kohli. Wrogn sells through online and offline channels nationwide.

Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social media channels. The platform provides a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage content and advertising campaigns from a single, secure web-based dashboard. Hootsuite's features enable organizations to manage all their social media profiles efficiently, discover effective content, and analyze trends through relevant data insights. This functionality helps businesses optimize their social media strategies and connect more effectively with their audiences.

Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.

URX is a developer of a mobile application retargeting platform that enhances the connection between users and relevant commerce experiences. The company specializes in deep linking technology, which directs users to specific pages within applications. This innovative approach allows mobile retailers to maximize the value of their applications by delivering targeted and interactive display advertisements. URX serves a diverse clientele, empowering publishers to effectively monetize mobile content while enabling advertisers to drive mobile commerce.

SureWaves MediaTech Private Limited is a Bengaluru-based company that specializes in media convergence solutions, particularly in the realm of television advertising. Founded in 2006, the company offers Skynet, a programmatic advertising marketplace that allows marketers to plan and purchase audience segments on broadcast TV channels. Additionally, SureWaves operates the SureWaves Spot TV Network, which helps brands reach diverse audiences through local cable and regional satellite channels. The firm is led by a team of experienced professionals with backgrounds in media, marketing, and technology, and has developed the SureWaves Media Grid, an integrated platform for ad aggregation, content delivery, and media planning. This platform leverages cloud computing technologies for scalability and efficiency. SureWaves has filed over 40 patents related to its technology and has made significant inroads into the digital out-of-home market and local television advertising space, aiming to enhance the accessibility and measurability of advertising through advanced automation and artificial intelligence.

Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social media channels. The platform provides a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage content and advertising campaigns from a single, secure web-based dashboard. Hootsuite's features enable organizations to manage all their social media profiles efficiently, discover effective content, and analyze trends through relevant data insights. This functionality helps businesses optimize their social media strategies and connect more effectively with their audiences.

Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Shopmium is a mobile shopping platform that enables consumer brands to engage directly with customers via a dedicated mobile app. It supports mobile couponing and promotion services by delivering offers and coupons to smartphones, providing an immersive product experience through rich media and targeted promotions.

Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.

OpenX, headquartered in Pasadena, California, is a digital advertising technology company. It offers a platform that enables businesses to manage and optimize their ad revenue across various connected screens and formats. OpenX's technology aggregates and values consumer interest in real-time, allowing marketers to reach specific audiences. The company serves over 30,000 brands, 1,200 websites, and 2,000 premium mobile apps globally. Additionally, OpenX provides publishers with an open-source ad server solution, reducing their reliance on Google AdSense by offering access to a wide variety of ad networks.

MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub enables publishers to optimize ad performance and enhance user engagement. The platform integrates various functionalities, including real-time bidding, ad serving, cross-promotion, and mediation services, allowing advertisers and demand-side buyers to tap into billions of ad impressions with highly targeted data from app publishers. This innovative approach supports a more effective advertising ecosystem tailored to the needs of both app developers and advertisers.

NextRoll is a marketing technology company based in San Francisco, California, that provides innovative products designed to help businesses grow. The company operates two main business units: RollWorks, which focuses on account-based marketing solutions for business-to-business teams, and AdRoll, an e-commerce marketing platform tailored for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll enables businesses to develop personalized advertising campaigns that maximize the return on their online marketing efforts. Its technology serves a diverse range of clients globally, empowering them to enhance their digital marketing strategies through advanced tracking, retargeting, and product recommendations.

Wrogn is a youth-focused fashion brand offering casual wear, denim, shirts, t-shirts, jackets, accessories, and activewear. It has gained popularity among Indian youth for its trendy designs, quality products, and association with Virat Kohli. Wrogn sells through online and offline channels nationwide.

YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.

myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Shopmium is a mobile shopping platform that enables consumer brands to engage directly with customers via a dedicated mobile app. It supports mobile couponing and promotion services by delivering offers and coupons to smartphones, providing an immersive product experience through rich media and targeted promotions.

Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

Krux Digital Inc. develops a cloud-based data management platform designed for marketers, media companies, publishers, and agencies on a global scale. The platform consolidates consumer data from various sources and devices, analyzes individual preferences, and activates this data in real time across multiple channels, including desktop, mobile, social, and video. Founded in 2010 and headquartered in San Francisco, Krux operates additional offices in major cities worldwide. The company provides a comprehensive range of services, including audience data management, identity management, and cross-channel frequency management. With its platform, Krux enables businesses to deliver tailored content, advertising, and shopping experiences, making it easier to engage audiences effectively. As of November 2016, Krux operates as a subsidiary of Salesforce.com.

Dealer.com, a Dealertrack Technologies Solution (NASDAQ: TRAK), provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. Based in Burlington, Vermont, Dealer.com, representing the Digital Marketing Solutions group within Dealertrack, practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. About Us Great companies start with an idea and an inspiration. Our idea was to make the car buying process better, faster and simpler. And our inspiration was technology. In 1997 that spark led Mark Bonfigli, Rick Gibbs, Mike Lane, Jamie LaScolea and Ryan Dunn to found Dealer.com and begin redefining the expectations of the auto industry. By bringing a full suite of digital marketing tools to OEMs and dealers, coupled with direct consultation to make those tools work harder for customers, we helped to change the digital face of the industry. But we didn’t just focus on the world outside – we looked inward, to see how we could create a work environment that was unlike any other – where the desire to be creative, innovative, healthy, expressive and fun were nurtured and appreciated at a whole new level. It was the collective fostering of these missions that made Dealer.com what it is today: an 850-person strong company with bi-coastal offices serving 40 percent of the auto industry’s marketing needs; all made possible through a culture rich in openness, wellness, development, community engagement, and individuality.

SureWaves MediaTech Private Limited is a Bengaluru-based company that specializes in media convergence solutions, particularly in the realm of television advertising. Founded in 2006, the company offers Skynet, a programmatic advertising marketplace that allows marketers to plan and purchase audience segments on broadcast TV channels. Additionally, SureWaves operates the SureWaves Spot TV Network, which helps brands reach diverse audiences through local cable and regional satellite channels. The firm is led by a team of experienced professionals with backgrounds in media, marketing, and technology, and has developed the SureWaves Media Grid, an integrated platform for ad aggregation, content delivery, and media planning. This platform leverages cloud computing technologies for scalability and efficiency. SureWaves has filed over 40 patents related to its technology and has made significant inroads into the digital out-of-home market and local television advertising space, aiming to enhance the accessibility and measurability of advertising through advanced automation and artificial intelligence.

Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.

MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub enables publishers to optimize ad performance and enhance user engagement. The platform integrates various functionalities, including real-time bidding, ad serving, cross-promotion, and mediation services, allowing advertisers and demand-side buyers to tap into billions of ad impressions with highly targeted data from app publishers. This innovative approach supports a more effective advertising ecosystem tailored to the needs of both app developers and advertisers.

OpenX, headquartered in Pasadena, California, is a digital advertising technology company. It offers a platform that enables businesses to manage and optimize their ad revenue across various connected screens and formats. OpenX's technology aggregates and values consumer interest in real-time, allowing marketers to reach specific audiences. The company serves over 30,000 brands, 1,200 websites, and 2,000 premium mobile apps globally. Additionally, OpenX provides publishers with an open-source ad server solution, reducing their reliance on Google AdSense by offering access to a wide variety of ad networks.

MoPub, a division of Twitter, specializes in mobile app monetization by providing a comprehensive platform for app publishers. Founded in 2010 by former engineers and product managers from Google and AdMob, MoPub enables publishers to optimize ad performance and enhance user engagement. The platform integrates various functionalities, including real-time bidding, ad serving, cross-promotion, and mediation services, allowing advertisers and demand-side buyers to tap into billions of ad impressions with highly targeted data from app publishers. This innovative approach supports a more effective advertising ecosystem tailored to the needs of both app developers and advertisers.

myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

Metacafe is a San Francisco-based company that focuses on short-form video entertainment, offering content in categories such as movies, video games, sports, music, and television. With additional offices in New York, Los Angeles, London, and Tel Aviv, Metacafe has evolved from a traditional video sharing site to a platform that emphasizes curated, exclusive, and original premium content. The site collaborates with notable partners, including major movie studios, video game publishers, and television networks, to deliver a diverse range of entertainment-related videos. Additionally, Metacafe operates a Video Games hub that features trailers, reviews, news, interviews, and walkthroughs for various gaming platforms. The platform is supported by advertising and partners with brands across multiple sectors, including entertainment, consumer electronics, and automotive, to enhance user engagement and monetization strategies.

Booyah is the market leader in real-world & location–based gaming. The company is founded on the premise that "where you play matters" and creates compelling, innovative mass-market games and entertainment products that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them. Booyah has partnered with leading consumer brands including H&M, Pantene, Olay, Paul Frank, Disney, Subway, Adidas, MTV and others to connect engaged gamers with the products they love. To learn more about advertising & sponsorship opportunities, click here. The company draws its creativity and inspiration from the mobile, consumer web, social and traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Glu Mobile, Crowdstar, LucasArts, Kabam and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield and Byers’ iFund.

YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.

YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

Tumri is an online advertising platform that developed an interactive display advertising system. The company provides dynamic media options that integrate and optimize media selection and acquisition within marketing campaigns, transforming display media into a real-time marketing channel to personalize and enhance campaign performance. It supports post-click landing page optimization and offers real-time marketing analytics to simplify campaign launches and reduce time-to-value for dynamic creative campaigns. Tumri's technology enables advertisers to craft targeted messages on-the-fly within ad experiences. The company was acquired by Collective in July 2011.

OpenX, headquartered in Pasadena, California, is a digital advertising technology company. It offers a platform that enables businesses to manage and optimize their ad revenue across various connected screens and formats. OpenX's technology aggregates and values consumer interest in real-time, allowing marketers to reach specific audiences. The company serves over 30,000 brands, 1,200 websites, and 2,000 premium mobile apps globally. Additionally, OpenX provides publishers with an open-source ad server solution, reducing their reliance on Google AdSense by offering access to a wide variety of ad networks.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

Playfish is a developer and publisher of social games designed for interaction among friends on platforms such as Facebook, MySpace, and mobile devices. The company has achieved significant success, with all of its games, including the highly popular Pet Society, ranking among the top ten on Facebook and attracting millions of monthly players. In addition to game development, Playfish offers advertising opportunities, such as in-game video advertisements and sponsorship packages, allowing brands to engage with its user base. The company operates globally, with offices in key locations including London, San Francisco, Beijing, and Tromso, Norway.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

NextRoll is a marketing technology company based in San Francisco, California, that provides innovative products designed to help businesses grow. The company operates two main business units: RollWorks, which focuses on account-based marketing solutions for business-to-business teams, and AdRoll, an e-commerce marketing platform tailored for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll enables businesses to develop personalized advertising campaigns that maximize the return on their online marketing efforts. Its technology serves a diverse range of clients globally, empowering them to enhance their digital marketing strategies through advanced tracking, retargeting, and product recommendations.

Amobee is a global marketing technology company specializing in unified advertising solutions. It offers platforms for cross-screen audience targeting, brand intelligence monitoring, and sales acceleration, serving agencies and brands worldwide through channels such as display, video, mobile, email, social, content ads, and 3D.

Playfish is a developer and publisher of social games designed for interaction among friends on platforms such as Facebook, MySpace, and mobile devices. The company has achieved significant success, with all of its games, including the highly popular Pet Society, ranking among the top ten on Facebook and attracting millions of monthly players. In addition to game development, Playfish offers advertising opportunities, such as in-game video advertisements and sponsorship packages, allowing brands to engage with its user base. The company operates globally, with offices in key locations including London, San Francisco, Beijing, and Tromso, Norway.

Mochi Media is a San Francisco-based company that specializes in supporting game developers worldwide by providing monetization and distribution solutions. Its primary product, MochiAds, offers independent game developers access to game analytics, distribution channels, and monetization tools. Additionally, Mochi Media features Mochi Social, a platform that enables Flash game developers to create and monetize socially distributed games. Through these services, the company connects advertisers with a vast audience of online gamers, facilitating effective advertising opportunities.

Mochi Media is a San Francisco-based company that specializes in supporting game developers worldwide by providing monetization and distribution solutions. Its primary product, MochiAds, offers independent game developers access to game analytics, distribution channels, and monetization tools. Additionally, Mochi Media features Mochi Social, a platform that enables Flash game developers to create and monetize socially distributed games. Through these services, the company connects advertisers with a vast audience of online gamers, facilitating effective advertising opportunities.

Mode Media, founded in Silicon Valley in 2004, is a top 10 U.S. media property with 136 million unique users a month. The company aims to help people discover relevant content by combining human curation with technology that distributes content to the right audience at the right time. Mode Media is focused on building the largest independent premium video and content platform for creators, utilizing distribution and streaming technology to deliver targeted native videos, content, and branded entertainment in real-time. With Mode.com as its owned social networking platform, creators can upload videos and create content stories that are curated by professional editors and personalized through the Mode content algorithm technology. Within six months of its launch, Mode has attracted 31 million unique monthly users and has exceeded 1 billion streamed video views.

OpenX, headquartered in Pasadena, California, is a digital advertising technology company. It offers a platform that enables businesses to manage and optimize their ad revenue across various connected screens and formats. OpenX's technology aggregates and values consumer interest in real-time, allowing marketers to reach specific audiences. The company serves over 30,000 brands, 1,200 websites, and 2,000 premium mobile apps globally. Additionally, OpenX provides publishers with an open-source ad server solution, reducing their reliance on Google AdSense by offering access to a wide variety of ad networks.

Dapper is a company that specializes in data extraction and structuring from various online sources, enabling users to develop services based on this organized information. Its platform allows users to create customized tools, such as RSS feeds and Flash widgets, for any website, effectively transforming them into APIs. This capability facilitates the integration of multiple data sources for creating mashups. Dapper has also addressed intellectual property concerns by implementing a system that enables content owners to manage how their material is utilized on its platform. Additionally, Dapper's technology has been applied to the advertising sector, allowing advertisers to create dynamic display ads that incorporate real-time content from their websites alongside relevant information from publisher sites, thereby enhancing the relevance and effectiveness of the advertisements.

YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.

Metacafe is a San Francisco-based company that focuses on short-form video entertainment, offering content in categories such as movies, video games, sports, music, and television. With additional offices in New York, Los Angeles, London, and Tel Aviv, Metacafe has evolved from a traditional video sharing site to a platform that emphasizes curated, exclusive, and original premium content. The site collaborates with notable partners, including major movie studios, video game publishers, and television networks, to deliver a diverse range of entertainment-related videos. Additionally, Metacafe operates a Video Games hub that features trailers, reviews, news, interviews, and walkthroughs for various gaming platforms. The platform is supported by advertising and partners with brands across multiple sectors, including entertainment, consumer electronics, and automotive, to enhance user engagement and monetization strategies.

Mochi Media is a San Francisco-based company that specializes in supporting game developers worldwide by providing monetization and distribution solutions. Its primary product, MochiAds, offers independent game developers access to game analytics, distribution channels, and monetization tools. Additionally, Mochi Media features Mochi Social, a platform that enables Flash game developers to create and monetize socially distributed games. Through these services, the company connects advertisers with a vast audience of online gamers, facilitating effective advertising opportunities.

EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value. Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

Tumri is an online advertising platform that developed an interactive display advertising system. The company provides dynamic media options that integrate and optimize media selection and acquisition within marketing campaigns, transforming display media into a real-time marketing channel to personalize and enhance campaign performance. It supports post-click landing page optimization and offers real-time marketing analytics to simplify campaign launches and reduce time-to-value for dynamic creative campaigns. Tumri's technology enables advertisers to craft targeted messages on-the-fly within ad experiences. The company was acquired by Collective in July 2011.

YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.

AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

Amobee is a global marketing technology company specializing in unified advertising solutions. It offers platforms for cross-screen audience targeting, brand intelligence monitoring, and sales acceleration, serving agencies and brands worldwide through channels such as display, video, mobile, email, social, content ads, and 3D.

Double Fusion, Inc. specializes in in-game and web-based advertising solutions aimed at marketers and their agencies, focusing on engaging the gamer demographic. Founded in 2004 and headquartered in San Francisco, the company offers a suite of tools, including fusion.sdk, which facilitates a range of in-game ad placements that can be served, tracked, and reported. Additionally, their fusion.runtime product enables the integration and management of various ad formats such as 2D, 3D, and video ads within games, while also supporting applications for PC back catalogue titles. Double Fusion has expanded its presence with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo, reinforcing its global reach in the advertising sector.

Dapper is a company that specializes in data extraction and structuring from various online sources, enabling users to develop services based on this organized information. Its platform allows users to create customized tools, such as RSS feeds and Flash widgets, for any website, effectively transforming them into APIs. This capability facilitates the integration of multiple data sources for creating mashups. Dapper has also addressed intellectual property concerns by implementing a system that enables content owners to manage how their material is utilized on its platform. Additionally, Dapper's technology has been applied to the advertising sector, allowing advertisers to create dynamic display ads that incorporate real-time content from their websites alongside relevant information from publisher sites, thereby enhancing the relevance and effectiveness of the advertisements.

Mode Media, founded in Silicon Valley in 2004, is a top 10 U.S. media property with 136 million unique users a month. The company aims to help people discover relevant content by combining human curation with technology that distributes content to the right audience at the right time. Mode Media is focused on building the largest independent premium video and content platform for creators, utilizing distribution and streaming technology to deliver targeted native videos, content, and branded entertainment in real-time. With Mode.com as its owned social networking platform, creators can upload videos and create content stories that are curated by professional editors and personalized through the Mode content algorithm technology. Within six months of its launch, Mode has attracted 31 million unique monthly users and has exceeded 1 billion streamed video views.

Amobee is a global marketing technology company specializing in unified advertising solutions. It offers platforms for cross-screen audience targeting, brand intelligence monitoring, and sales acceleration, serving agencies and brands worldwide through channels such as display, video, mobile, email, social, content ads, and 3D.

Metacafe is a San Francisco-based company that focuses on short-form video entertainment, offering content in categories such as movies, video games, sports, music, and television. With additional offices in New York, Los Angeles, London, and Tel Aviv, Metacafe has evolved from a traditional video sharing site to a platform that emphasizes curated, exclusive, and original premium content. The site collaborates with notable partners, including major movie studios, video game publishers, and television networks, to deliver a diverse range of entertainment-related videos. Additionally, Metacafe operates a Video Games hub that features trailers, reviews, news, interviews, and walkthroughs for various gaming platforms. The platform is supported by advertising and partners with brands across multiple sectors, including entertainment, consumer electronics, and automotive, to enhance user engagement and monetization strategies.

myThings Inc., established in 2005 and headquartered in Scottsdale, Arizona, specializes in customized programmatic advertising solutions for online retailers. The company, previously known as Swift-Find, Inc., is renowned globally for its conversion-driven, personalized display advertising, which drives sales growth for top-tier European retailers such as Littlewoods, Zalando, and Microsoft Store. myThings' platform employs retargeting, pre-targeting, and look-alike targeting to generate over 150% uplift compared to industry standards, personalizing over a billion banner impressions monthly across 14 markets. It leverages real-time bidding (RTB) technology, processing half a billion RTB requests daily, and collaborates with leading RTB exchanges like Google DoubleClick and AppNexus. myThings was recognized as the 2011 E-consultancy Innovation in Affiliate Marketing Award winner and ranked #5 among Europe's fastest-growing digital media companies by Media Momentum.

AdECN operates as a neutral exchange facilitating automated, real-time trading of online display advertising via auction-based bidding. The platform connects advertisers or networks with publishers, enabling efficient matching of ads to visitor profiles based on behaviour, context, or other criteria.

Double Fusion, Inc. specializes in in-game and web-based advertising solutions aimed at marketers and their agencies, focusing on engaging the gamer demographic. Founded in 2004 and headquartered in San Francisco, the company offers a suite of tools, including fusion.sdk, which facilitates a range of in-game ad placements that can be served, tracked, and reported. Additionally, their fusion.runtime product enables the integration and management of various ad formats such as 2D, 3D, and video ads within games, while also supporting applications for PC back catalogue titles. Double Fusion has expanded its presence with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo, reinforcing its global reach in the advertising sector.

Offermatica Corporation is a developer of a website content testing and performance optimization platform that enables businesses to enhance their Internet marketing efforts. Founded in 1996 and headquartered in San Francisco, California, with additional offices in New York and London, Offermatica specializes in software solutions that facilitate testing, measuring, and optimizing advertising campaigns. The company's offerings include multivariate promotion testing and optimization tools for landing pages, online advertisements, email campaigns, and pay-per-click listings. Offermatica has established strategic alliances with notable firms and serves a diverse clientele, including major brands such as Monster.com, Intuit, and ESPN. In 2007, Offermatica became a subsidiary of Adobe Systems Inc., further enhancing its capabilities in the digital marketing space.

Mode Media, founded in Silicon Valley in 2004, is a top 10 U.S. media property with 136 million unique users a month. The company aims to help people discover relevant content by combining human curation with technology that distributes content to the right audience at the right time. Mode Media is focused on building the largest independent premium video and content platform for creators, utilizing distribution and streaming technology to deliver targeted native videos, content, and branded entertainment in real-time. With Mode.com as its owned social networking platform, creators can upload videos and create content stories that are curated by professional editors and personalized through the Mode content algorithm technology. Within six months of its launch, Mode has attracted 31 million unique monthly users and has exceeded 1 billion streamed video views.

Tumri is an online advertising platform that developed an interactive display advertising system. The company provides dynamic media options that integrate and optimize media selection and acquisition within marketing campaigns, transforming display media into a real-time marketing channel to personalize and enhance campaign performance. It supports post-click landing page optimization and offers real-time marketing analytics to simplify campaign launches and reduce time-to-value for dynamic creative campaigns. Tumri's technology enables advertisers to craft targeted messages on-the-fly within ad experiences. The company was acquired by Collective in July 2011.

Maven Networks is an online video platform provider with end-to-end video syndication, content management and advertising solution. Maven helps media companies create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform(TM) is used by organizations such as CanWest, CBS Sports, CBC, CNET, Gannett, The Financial Times, Fox Business Network, Fox News, Hearst, MediaNews Group, Ogilvy, Scripps Networks, Sony BMG, Sony Pictures Television, and TV Guide.

comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms worldwide. The company provides a comprehensive suite of products and services, such as Media Metrix and Mobile Metrix for measuring web and app performance, Video Metrix for tracking digital video consumption alongside TV metrics, and Plan Metrix for consumer lifestyle insights. Additionally, comScore offers validated Campaign Essentials, which ensures the visibility and safety of digital ad impressions, and Campaign Ratings for evaluating cross-platform campaigns. Its offerings also include TV Essentials, StationView Essentials, and OnDemand Essentials for understanding viewing patterns and transactional tracking. Furthermore, the company provides analytics and optimization tools for advertising campaigns and brand protection. comScore's capabilities extend to movie reporting and analytics, delivering insights into box office performance and audience trends. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, positioning itself as a leader in audience measurement and analytics.

comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms worldwide. The company provides a comprehensive suite of products and services, such as Media Metrix and Mobile Metrix for measuring web and app performance, Video Metrix for tracking digital video consumption alongside TV metrics, and Plan Metrix for consumer lifestyle insights. Additionally, comScore offers validated Campaign Essentials, which ensures the visibility and safety of digital ad impressions, and Campaign Ratings for evaluating cross-platform campaigns. Its offerings also include TV Essentials, StationView Essentials, and OnDemand Essentials for understanding viewing patterns and transactional tracking. Furthermore, the company provides analytics and optimization tools for advertising campaigns and brand protection. comScore's capabilities extend to movie reporting and analytics, delivering insights into box office performance and audience trends. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, positioning itself as a leader in audience measurement and analytics.

comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms worldwide. The company provides a comprehensive suite of products and services, such as Media Metrix and Mobile Metrix for measuring web and app performance, Video Metrix for tracking digital video consumption alongside TV metrics, and Plan Metrix for consumer lifestyle insights. Additionally, comScore offers validated Campaign Essentials, which ensures the visibility and safety of digital ad impressions, and Campaign Ratings for evaluating cross-platform campaigns. Its offerings also include TV Essentials, StationView Essentials, and OnDemand Essentials for understanding viewing patterns and transactional tracking. Furthermore, the company provides analytics and optimization tools for advertising campaigns and brand protection. comScore's capabilities extend to movie reporting and analytics, delivering insights into box office performance and audience trends. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, positioning itself as a leader in audience measurement and analytics.

comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms worldwide. The company provides a comprehensive suite of products and services, such as Media Metrix and Mobile Metrix for measuring web and app performance, Video Metrix for tracking digital video consumption alongside TV metrics, and Plan Metrix for consumer lifestyle insights. Additionally, comScore offers validated Campaign Essentials, which ensures the visibility and safety of digital ad impressions, and Campaign Ratings for evaluating cross-platform campaigns. Its offerings also include TV Essentials, StationView Essentials, and OnDemand Essentials for understanding viewing patterns and transactional tracking. Furthermore, the company provides analytics and optimization tools for advertising campaigns and brand protection. comScore's capabilities extend to movie reporting and analytics, delivering insights into box office performance and audience trends. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, positioning itself as a leader in audience measurement and analytics.

Uniqode, formerly known as Beaconstac, is a cloud-based mobile marketing platform that specializes in QR Code generation and proximity marketing. The company connects the digital and physical worlds, enabling businesses to engage customers in a personalized manner through various technologies such as QR codes, NFC tags, and Bluetooth beacons. With a user base of over 50,000 businesses across diverse sectors including consumer goods, hospitality, retail, and real estate, Uniqode helps clients enhance operational efficiency, elevate customer engagement, and optimize marketing costs. By providing tools that facilitate direct communication between physical products or locations and consumers, Uniqode allows businesses to build stronger relationships, grow lifetime revenue, and gather valuable first-party data.