Advantage Capital

Advantage Capital is a private equity firm founded in 1992 and headquartered in New Orleans, Louisiana, with additional offices across the United States. The firm specializes in growth equity, lending, and mezzanine debt capital investments, focusing on small businesses at various stages of development, excluding seed-stage companies. It aims to drive economic development in underserved communities, both urban and rural, by investing in sectors such as communication, information technology, manufacturing, pharmaceuticals, and renewable energy. Advantage Capital seeks to make initial investments ranging from $0.5 million to $10 million in companies with sales under $5 million and also provides various forms of debt capital, including senior and subordinated loans. The firm has invested over $3.8 billion in more than 800 portfolio companies and projects, supporting over 66,000 jobs nationwide. Its geographic focus includes states like Alabama, Connecticut, Florida, and Texas, among others, with a commitment to enhancing local economies through targeted financial solutions.

Mike Benson

Senior Vice President

Anthony Billings

Vice President

Trey Garland

Senior Associate and Investment Team Member

Christopher C. Harris

Principal

Joseph Henderson

Senior Vice President, Investment Team

Leah Hendricks

Vice President

Greg Hulecki

Venture Partner

Reid Hutchins

Principal

Sandra M. Moore

Managing Director, Chief Impact Officer

Scott Murphy

Managing Director and Chief Investment Officer

Jim O'Rourke

Managing Director

Justin N. Obletz

CFO

Tim Perusek

Principal

Damon L. Rawie

Managing Director

Sam Schlichting

Senior Associate, Investment Team

Steven T. Stull

President

Alexandra Twyman

Vice President and Investment Team Member

Benjamin T. Warning

Vice President

Jeffrey Gentsch

Venture Partner

J.P. Lynch

Vice President

Past deals in Fruits and Vegetables

Soli Organic

Venture Round in 2021
Soli Organic is an indoor farming startup specializing in the cultivation and distribution of fresh organic culinary herbs. The company supplies grocery stores with a year-round availability of various herbs, including basil, lime leaves, rosemary, chives, and arugula. By providing living organic plants with fresh-cut leaves, Soli Organic aims to enhance the flavor of meals while promoting healthy eating. Their commitment to regional growth allows consumers to enjoy locally sourced herbs throughout the year, contributing to a more flavorful and sustainable food experience.

Farmhouse Culture

Convertible Note in 2021
Farmhouse Culture, Inc. is a producer and marketer of organic, fermented food products, specializing in probiotic-rich offerings such as sauerkraut, kimchi, and gut shots. Founded in 2008 by Kathryn Lukas in Santa Cruz, California, the company aims to promote gut health through its products, which are organic, non-GMO, plant-based, and gluten-free. Inspired by her culinary experiences in Germany, Lukas sought to introduce American consumers to the benefits and flavors of fresh sauerkraut. Farmhouse Culture is recognized for its commitment to reviving ancient food traditions with a modern twist, appealing to health-conscious individuals looking to support their digestive health and overall well-being. The company distributes its products through retail stores across the United States.

Cultiva

Venture Round in 2020
Cultiva LLC, located in Las Vegas, Nevada, specializes in food-grade biofilm technology with significant applications in agriculture. The company's proprietary technology, known as SureSeal, enhances the natural cuticle of plants, promoting healthier growth and improved crop performance. Their product, Parka, utilizes this technology and is commercially applied to various high-value crops. Parka aims to improve fruit quality, reduce rain cracking, increase marketable yields, and extend shelf life, making it a valuable asset for growers worldwide.

Farmhouse Culture

Venture Round in 2019
Farmhouse Culture, Inc. is a producer and marketer of organic, fermented food products, specializing in probiotic-rich offerings such as sauerkraut, kimchi, and gut shots. Founded in 2008 by Kathryn Lukas in Santa Cruz, California, the company aims to promote gut health through its products, which are organic, non-GMO, plant-based, and gluten-free. Inspired by her culinary experiences in Germany, Lukas sought to introduce American consumers to the benefits and flavors of fresh sauerkraut. Farmhouse Culture is recognized for its commitment to reviving ancient food traditions with a modern twist, appealing to health-conscious individuals looking to support their digestive health and overall well-being. The company distributes its products through retail stores across the United States.

Soli Organic

Debt Financing in 2019
Soli Organic is an indoor farming startup specializing in the cultivation and distribution of fresh organic culinary herbs. The company supplies grocery stores with a year-round availability of various herbs, including basil, lime leaves, rosemary, chives, and arugula. By providing living organic plants with fresh-cut leaves, Soli Organic aims to enhance the flavor of meals while promoting healthy eating. Their commitment to regional growth allows consumers to enjoy locally sourced herbs throughout the year, contributing to a more flavorful and sustainable food experience.

Farmhouse Culture

Convertible Note in 2018
Farmhouse Culture, Inc. is a producer and marketer of organic, fermented food products, specializing in probiotic-rich offerings such as sauerkraut, kimchi, and gut shots. Founded in 2008 by Kathryn Lukas in Santa Cruz, California, the company aims to promote gut health through its products, which are organic, non-GMO, plant-based, and gluten-free. Inspired by her culinary experiences in Germany, Lukas sought to introduce American consumers to the benefits and flavors of fresh sauerkraut. Farmhouse Culture is recognized for its commitment to reviving ancient food traditions with a modern twist, appealing to health-conscious individuals looking to support their digestive health and overall well-being. The company distributes its products through retail stores across the United States.

NurturMe

Debt Financing in 2018
NurturMe is a producer of organic food products designed for infants and toddlers, offering innovative and sustainable nutrition options for modern parents. The company specializes in gluten-free, non-GMO, and kosher foods that are free from common allergens, preservatives, added sugars, and salts, catering to the dietary needs of children with sensitive digestive systems. NurturMe's product line includes the first 100% pure quinoa alternative to traditional rice cereals, dry pouch infant meals that can be mixed with breast milk or formula, and healthy toddler snacks that provide 1.5 servings of fruits and vegetables per pouch. These products are made from specially selected super fruits and vegetables that are quick-dried to maintain freshness, flavor, and essential nutrients. NurturMe's offerings are lightweight and produced in the USA, contributing to a smaller carbon footprint compared to other baby food options.

Imperial Frozen Foods

Debt Financing in 2017
An extension of the Fruitcrest Preserve Company. Already a formidable buyer of numerous fruits, Imperial’s owners had the vision to expand its market and became a leading supplier of high quality frozen fruits to further processors. As the market changed, supply chain developed, consumer perceptions broadened and private brands gained in popularity, Imperial kept pace with the market.

Cultiva

Convertible Note in 2017
Cultiva LLC, located in Las Vegas, Nevada, specializes in food-grade biofilm technology with significant applications in agriculture. The company's proprietary technology, known as SureSeal, enhances the natural cuticle of plants, promoting healthier growth and improved crop performance. Their product, Parka, utilizes this technology and is commercially applied to various high-value crops. Parka aims to improve fruit quality, reduce rain cracking, increase marketable yields, and extend shelf life, making it a valuable asset for growers worldwide.

Navitas Organics

Debt Financing in 2016
Navitas Organics is a manufacturer and seller of organic superfoods, focused on promoting a healthy lifestyle through regenerative farming practices. Founded in 2003 and based in Novato, California, the company offers a wide range of plant-based products designed to support various health and wellness goals, including energy, beauty, cleansing, and immune support. Its product lineup includes cacao and camu powders, cashews, chia seeds, coconut sugar, goji berries, maca powders, and snack bars, among others. Navitas Organics serves its customers through retail and online platforms in the United States, ensuring that its offerings are accessible to a broad audience. The company, formerly known as Navitas Naturals, rebranded to Navitas Organics in March 2017 to better reflect its commitment to organic and gluten-free products free from pesticides and fertilizers.

NurturMe

Venture Round in 2016
NurturMe is a producer of organic food products designed for infants and toddlers, offering innovative and sustainable nutrition options for modern parents. The company specializes in gluten-free, non-GMO, and kosher foods that are free from common allergens, preservatives, added sugars, and salts, catering to the dietary needs of children with sensitive digestive systems. NurturMe's product line includes the first 100% pure quinoa alternative to traditional rice cereals, dry pouch infant meals that can be mixed with breast milk or formula, and healthy toddler snacks that provide 1.5 servings of fruits and vegetables per pouch. These products are made from specially selected super fruits and vegetables that are quick-dried to maintain freshness, flavor, and essential nutrients. NurturMe's offerings are lightweight and produced in the USA, contributing to a smaller carbon footprint compared to other baby food options.

Soli Organic

Venture Round in 2015
Soli Organic is an indoor farming startup specializing in the cultivation and distribution of fresh organic culinary herbs. The company supplies grocery stores with a year-round availability of various herbs, including basil, lime leaves, rosemary, chives, and arugula. By providing living organic plants with fresh-cut leaves, Soli Organic aims to enhance the flavor of meals while promoting healthy eating. Their commitment to regional growth allows consumers to enjoy locally sourced herbs throughout the year, contributing to a more flavorful and sustainable food experience.

Cultiva

Series A in 2015
Cultiva LLC, located in Las Vegas, Nevada, specializes in food-grade biofilm technology with significant applications in agriculture. The company's proprietary technology, known as SureSeal, enhances the natural cuticle of plants, promoting healthier growth and improved crop performance. Their product, Parka, utilizes this technology and is commercially applied to various high-value crops. Parka aims to improve fruit quality, reduce rain cracking, increase marketable yields, and extend shelf life, making it a valuable asset for growers worldwide.

Cultiva

Debt Financing in 2015
Cultiva LLC, located in Las Vegas, Nevada, specializes in food-grade biofilm technology with significant applications in agriculture. The company's proprietary technology, known as SureSeal, enhances the natural cuticle of plants, promoting healthier growth and improved crop performance. Their product, Parka, utilizes this technology and is commercially applied to various high-value crops. Parka aims to improve fruit quality, reduce rain cracking, increase marketable yields, and extend shelf life, making it a valuable asset for growers worldwide.

Central Florida Repack

Debt Financing in 2013
Central Florida Repack is a fruit logistics and distribution company. It provides services such as shipment consolidation, warehouse inventory management, and third-party quality control inspections. They also provide domestic logistic needs for their clients.

Harvill's Produce

Debt Financing in 2011
Harvill's produces and supplies vine-ripened tomatoes, green vegetables, Idaho potatoes, apples, Sunkist citrus, and strawberries. It ensures the production of good products through the development of a vast network of suppliers and growers. It was started in 1949 and is based in Orange Ave Orlando, Florida.

The Rainforest Company

Debt Financing in 1997
The Rainforest Company, founded in 2016 and based in Berlin, is an e-commerce platform that specializes in natural food products aimed at promoting healthier lifestyles. The company offers a range of vegan and organic items, including superfoods, frozen ready-to-eat breakfast bowls, and smoothies made from sustainably harvested ingredients. These products are designed to be nutritious, featuring low calories, low sugar, and high protein content. In addition to catering to health-conscious consumers, The Rainforest Company is committed to environmental conservation, donating a portion of its revenue to rainforest preservation efforts.

The Rainforest Company

Venture Round in 1997
The Rainforest Company, founded in 2016 and based in Berlin, is an e-commerce platform that specializes in natural food products aimed at promoting healthier lifestyles. The company offers a range of vegan and organic items, including superfoods, frozen ready-to-eat breakfast bowls, and smoothies made from sustainably harvested ingredients. These products are designed to be nutritious, featuring low calories, low sugar, and high protein content. In addition to catering to health-conscious consumers, The Rainforest Company is committed to environmental conservation, donating a portion of its revenue to rainforest preservation efforts.
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