FocusVision Worldwide
FocusVision is a company focused on delivering deep customer insights that extend beyond mere feedback to uncover the motivations and emotions that drive consumer behavior. Founded in 1990 and headquartered in New York, the firm offers a comprehensive suite of experience insights software solutions, including advanced surveys, online interviews, focus groups, and qualitative research community tools. These solutions enable businesses to map customer journeys, test brand health, assess product concepts, and gather employee feedback. FocusVision serves a diverse range of clients, including major corporations such as Facebook, Procter & Gamble, and Microsoft, and is recognized for its innovative approach to customer experience management, having received the 2018 Martech Breakthrough Award. With additional offices in several U.S. cities and Europe, FocusVision aims to empower brands to authentically connect with their customers by revealing the underlying truths that shape their perceptions and actions.
Top Stages
5 past transactions
Kinesis Survey Technologies
Acquisition in 2016
Kinesis Survey Technologies, now KinesisPanel, offers powerful and cutting-edge survey and panel management software.
24tru
Acquisition in 2015
24Tru, Inc. is a research intelligence platform that specializes in aggregating and organizing various forms of research content, including insights, video clips, images, and reports. Founded in 2008 and headquartered in Lakewood, Colorado, the company offers a secure cloud-based platform that facilitates knowledge synthesis and the delivery of integrated insights. Users can efficiently access, save, edit, and collaborate on research materials in online workspaces, promoting effective communication and sharing of insights. 24Tru, Inc. also operates Qualvu, its full-service research arm, further enhancing its capabilities in market research innovation. As of late 2015, 24Tru operates as a subsidiary of FocusVision Worldwide, Inc.
Insight Marketing Systems
Acquisition in 2015
Insight Marketing Systems is a privately held company that provides Research Reporter, a Software-as-a-Service integrated research management solution.
Decipher
Acquisition in 2015
Decipher, Inc. is a marketing research service provider based in Fresno, California, with additional offices in London, Los Angeles, and Portland. Founded in 2000, the company specializes in online survey programming, data collection, and report production. Decipher offers a range of services including survey programming, mobile surveys, sampling, data processing, and interactive dashboard reporting. Its innovative reporting suite automates post-field report production, enhancing efficiency and accuracy in research reporting. The company also features tools such as Survey Builder, which allows users to create surveys, and the Beacon Portal, a Software-as-a-Service solution that provides real-time field reports and statistical testing. Decipher operates as a subsidiary of FocusVision Worldwide, Inc. since 2015.
Revelation
Acquisition in 2014
Revelation is a company that specializes in developing innovative web applications tailored for qualitative market research. Established in 2007, Revelation Project enhances the capabilities of researchers by allowing them to engage with consumers in various settings, thus providing a more accurate understanding of the consumer experience. The company offers a comprehensive suite of online research support services, which includes project site setup, participant management, methodology support, study design, on-site research training, recruiting, incentive fulfillment, and language translation. By streamlining the research process, Revelation enables researchers to collect more data efficiently and cost-effectively.
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