TradeDoubler
TradeDoubler is a Sweden-based leader in performance-based digital marketing, specializing in affiliate marketing across Europe. With a network of 140,000 publishers, TradeDoubler supports approximately 2,000 advertisers, including prominent brands like American Express, Disney, and Expedia, in achieving their business objectives. The company provides a range of performance marketing solutions that allow advertisers to enhance, measure, and track the effectiveness of their digital marketing efforts. Its services include innovative e-commerce and mobile commerce offerings, enabling advertisers to reach users on various platforms. TradeDoubler operates across multiple regions, including Germany, Switzerland, France, the Netherlands, the Nordic countries, Italy, Brazil, Spain, and the UK. Through close collaboration with its clients, TradeDoubler is dedicated to generating revenue and fostering growth on both national and international levels.
Top Stages
4 past transactions
Metapic
Acquisition in 2017
Metapic AB is a Swedish company based in Gothenburg that operates a platform designed to facilitate monetization for bloggers by allowing them to tag products in their images. This innovative platform connects bloggers, blog readers, and e-commerce businesses, enabling bloggers to generate income from their content while offering readers an easy way to discover products. By eliminating traditional advertising methods like banners, Metapic aims to create a more authentic and engaging experience for both content creators and their audiences. The platform supports thousands of bloggers and e-commerce partners, streamlining the process of product recommendations and enhancing collaborations between digital creators and global brands.
R-Advertising
Funding Round in 2016
R-Advertising is a global online marketing company based on the French Riviera, specializing in performance-based affiliate marketing. The agency focuses on the collection of multi-channel data and develops tailored advertising campaigns that effectively meet client needs. Through its network, Reactivpub, R-Advertising offers a range of online campaigns across various industries, leveraging sophisticated proprietary technology. The company also possesses extensive online consumer data and behavioral intelligence, granting access to a vast audience of over 100 million online consumers. R-Advertising's client-centric approach encompasses a variety of services, including affiliate marketing, behavioral email, mobile advertising, real-time bidding, and social media strategies.
DynAdmic
Venture Round in 2016
DynAdmic SAS is a digital video advertising company based in Mougins, France, founded in 2012. It operates a marketplace that allows media buyers to purchase premium online video advertising space at competitive prices. Utilizing proprietary audio recognition technology, DynAdmic enhances targeting capabilities by categorizing videos based on their audio content, enabling advertisers to reach specific audiences based on interests such as automotive, sports, and health, or through targeted keywords. This innovative approach not only ensures brand safety and fraud security but also offers new creative opportunities for advertisers, such as associating brands with specific sounds or music. Overall, DynAdmic aims to revolutionize the online video advertising landscape by providing effective solutions for brand advertising objectives.
ADNOLOGIES
Acquisition in 2015
Adnologies GmbH is a Hamburg-based company that specializes in software solutions for digital marketing, primarily serving agencies, sales houses, networks, and portal operators in Germany. Founded in 2006, Adnologies offers a comprehensive digital marketing tool known as HEIAS, which operates on an application service provider model. This tool supports various advertising formats, including display, video, and text advertisements, and features an array of capabilities such as ad serving, forecasting, retargeting, and business-to-business targeting. The software suite enables users to investigate, process, plan, execute, and evaluate data and marketing campaigns effectively. Additionally, Adnologies functions as a subsidiary of TradeDoubler AB, enhancing its capacity to provide innovative solutions in the digital marketing landscape.
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