Implistic Capital

500friends is a provider of advanced loyalty marketing solutions, serving more than 40 brands listed in the Internet Retailer 1,000. The company specializes in customer retention through its LoyaltyPlus platform, which allows e-commerce retailers to effectively track, reward, and recognize significant customer behaviors. This innovative approach enables brands to build stronger relationships with their customers and enhance overall engagement. Backed by prominent institutional investors, including Crosslink Capital and Intel Capital, 500friends has established itself as a trusted partner in the loyalty marketing sector.

Listia Inc. is an online auction platform that facilitates the trading of unwanted goods by allowing users to list items for auction. Founded in 2009 and based in Mountain View, California, Listia enables users to bid on a variety of products, including antiques, electronics, clothing, and collectibles, using a system of credits instead of traditional currency. Users earn credits by signing up, giving away items, and participating actively on the platform. This innovative marketplace not only helps individuals declutter by trading items they no longer need but also allows them to acquire new goods for free, enhancing the value of unused possessions through a community-driven exchange.