50 South Capital Advisors

Leap Services, Inc., established in 2018 and based in Chicago, Illinois, specializes in branded retail. It operates a platform that enables brands to set up stores in optimal locations, securing favorable terms. Leap also manages retail stores for consumer brands in major U.S. cities, offering a comprehensive service that covers store development, staffing, and technology infrastructure. By utilizing data-driven insights and a technology-enabled approach, Leap aims to make physical retail more productive and less risky for brands, driving growth and enhancing customer experience.

ShipBob Inc. is a technology company that specializes in providing online shipping and fulfillment services tailored for small e-commerce businesses. Founded in 2014 and headquartered in Chicago, Illinois, ShipBob offers an end-to-end fulfillment solution that includes warehousing, order management, and package delivery, enabling direct-to-consumer brands to ship products within 1-2 business days. Its platform integrates with various e-commerce platforms such as Shopify, Amazon, and eBay, allowing merchants to manage orders, track inventory, and communicate with customers effectively. ShipBob's services encompass pickup, packaging, batch fulfillment, and returns, supported by a network of fulfillment centers across the United States, including a key facility in Dallas, Texas. The company also provides a smartphone application for scheduling pickups and tracking shipments.

Amount, Inc. is a digital technology company based in Chicago, Illinois, specializing in mobile banking solutions for financial institutions. Established in 2018, Amount focuses on accelerating digital transformation by offering a range of services that enhance customer acquisition and optimize performance across various product categories, including personal loans, credit cards, and deposit accounts. Its flagship product, Amount 360, is a cloud-based platform that provides comprehensive solutions with features such as omnichannel integration, fraud prevention, and risk analytics. Amount's services enable financial institutions to modernize their retail offerings and improve user experiences, with clients collectively managing nearly $1 trillion in U.S. assets and serving over 25 million customers.

Interior Define Inc. is a furniture design and manufacturing company founded in 2013 and based in Chicago, Illinois. It specializes in offering a range of customizable furniture products, including sofas, chairs, beds, and dining pieces. The company employs a made-to-order production approach, allowing customers to personalize their furniture in various aspects such as size, fabric, configuration, and leg style. This model minimizes inventory costs, enabling Interior Define to provide high-quality custom furniture at accessible prices. Customers can explore their options online through a 360-degree viewing experience and order free fabric swatches. Additionally, the company offers an augmented reality app to visualize furniture in their homes. Interior Define also operates Guideshop locations in several major cities, where customers can experience the products firsthand and receive personalized consultations from expert staff. The company is known for its customer-centric services, including complimentary white glove delivery and a standard 365-day return policy, enhancing the overall shopping experience.

Tovala is a Chicago-based company that offers a unique combination of a smart oven and a fresh meal delivery service, aiming to simplify dinner preparation for busy individuals. Founded in 2015 and launched in 2017, Tovala's system features an internet-connected countertop steam oven designed for multi-step cooking, paired with gourmet chef-prepared meals. This innovative approach allows users to enjoy healthy, home-cooked meals with minimal effort, requiring only the scanning of a barcode to initiate the cooking process. Tovala's service addresses the growing demand for convenient and nutritious meal solutions in today’s fast-paced lifestyle.

Kenna Security, Inc. is a technology company that specializes in vulnerability management and risk intelligence solutions. Founded in 2009 and headquartered in San Francisco, with an additional office in Chicago, Kenna offers a platform that helps organizations prioritize vulnerabilities, assess risks, and automate their analysis. This platform leverages Cyber Risk Context Technology to measure and predict cyber risks, enabling security teams to focus on the most critical issues. Kenna serves a diverse range of sectors, including media, healthcare, telecommunications, financial services, and transportation, both in the United States and internationally. With a customer base that includes many Fortune 100 companies, Kenna's solutions facilitate cross-functional collaboration to proactively address cyber threats and enhance overall security efficacy.

SpotHero Inc. is a leading provider of parking reservation services in North America, enabling drivers to easily locate and secure parking spots through its mobile application and website. Founded in 2011 and headquartered in Chicago, Illinois, with an additional office in Detroit and operations in Toronto, the company allows users to compare prices and reserve discounted parking in garages and lots. The SpotHero application connects various parking facilities, including garages and valet services, facilitating seamless data exchange and payment processing. By streamlining the parking experience, SpotHero aims to make urban areas more accessible and enhance connectivity for drivers.

G2 is a technology marketplace that facilitates the research, purchase, and management of business software and services. Founded in 2012 and based in Chicago, Illinois, G2 offers a platform where users can share real-time reviews of software products, drawing on over 1.3 million user-generated reviews. This extensive repository of peer feedback allows business professionals, buyers, investors, and analysts to make informed decisions when selecting software solutions. By providing unbiased information about a wide range of software offerings, G2 aims to empower organizations to optimize their purchasing choices and enhance their operational effectiveness.

Outcome Health, established in 2006 and headquartered in Chicago, Illinois, specializes in health intelligence technology solutions. The company's core offerings include digital waiting room screens, exam room tablets, and digital anatomy boards, which provide patients and caregivers with relevant health information and educational content during critical moments of care. These tools aim to enhance patient-physician communication, improve clinical trial awareness, and support better healthcare decisions. Outcome Health serves outpatient healthcare facilities and collaborates with global life sciences and medical device companies. The company has experienced significant growth, doubling its scale annually, and plans to expand its technology platform to reach 500 million patient visits annually. In 2017, the company rebranded from ContextMedia Health to Outcome Health to better reflect its mission to activate the best health outcome for every person.

Aurora Investment Management L.L.C., founded in 1988 and headquartered in Chicago, specializes in managing hedge fund portfolios within the alternative investments sector. The firm has developed a consistent investment philosophy and rigorous due diligence process to achieve superior investment results. Aurora caters to institutional clients and high net worth investors by offering a range of services, including fund and investor information, manager sourcing, and strategic capital investments. Additionally, the firm constructs multi-manager investment portfolios, providing tailored hedge fund solutions that incorporate various investment managers to meet the diverse needs of its clientele.

Avant, LLC is a financial technology company that operates an online marketplace lending platform, providing consumers access to personal loans for purposes such as debt consolidation, medical expenses, and family vacations. Founded in 2012, Avant utilizes big data and machine-learning algorithms to streamline credit options and offer a tailored approach to lending. The company partners with banks and financial institutions to facilitate loan processing and verification, ensuring compliance with credit policies while minimizing fraud and risk. Additionally, Avant operates an institutional marketplace that allows investors to purchase loans generated through its technology. Headquartered in Chicago, Illinois, Avant also maintains offices in Los Angeles, California, and London, United Kingdom, serving customers both domestically and internationally.