Sterling Road
Sterling Road is a San Francisco-based venture capital firm founded in 2017 that backs B2B startups across the United States, Canada, and the United Kingdom. The firm targets the business products and services sector and supports portfolio companies from pre-seed through later stages with resources such as ongoing coaching, fundraising introductions, hiring assistance, and additional capital for future rounds.
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Past deals in Ticketing
Hopthru
Convertible Note in 2019
Hopthru Inc., established in 2016 and headquartered in San Francisco, specializes in mobile ticketing solutions for public transit agencies. Its flagship product is the Hopthru app, which allows riders to purchase passes using credit/debit cards or commuter benefits cards, store them securely, and present them upon boarding. Additionally, Hopthru offers ridership analytics services, enabling transit agencies to make data-driven decisions by providing clean, contextualized performance data for route optimization and improved passenger experiences.
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