4490 Ventures

4490 Ventures, established in 2014, is a Madison, Wisconsin-based venture capital firm. It focuses on early-stage investments, typically at Series A and B levels, with a target investment size of $2 million to $10 million per company. The firm prefers to take minority stakes in technology companies, with a particular interest in web3-enabled enterprise software, health technology, IoT, and SaaS sectors. It primarily invests in companies based in the Midwest, Midatlantic, and West Coast regions of the United States.

Greg Robinson

Managing Director

Malcolm Thorne

Managing Director

Past deals in Wisconsin

Understory

Series B in 2019
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

Understory

Series A in 2018
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

HealthMyne

Series B in 2018
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

HealthMyne

Venture Round in 2017
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

HealthMyne

Venture Round in 2016
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

Rentable

Series A in 2016
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Understory

Series A in 2016
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

EatStreet

Series C in 2015
EatStreet, Inc. is an online and mobile food ordering service that connects customers with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the company caters primarily to college students and young professionals, offering a straightforward and affordable way to order delivery and takeout. The platform serves as a centralized hub, providing users with access to a comprehensive listing of partnered restaurants in their area, enabling quick and convenient food ordering. For restaurant owners, EatStreet offers a one-stop solution for online ordering and marketing, helping them attract new customers and increase sales. Through its web, mobile, and social products, EatStreet enhances the dining experience for consumers while supporting local businesses.

Rentable

Venture Round in 2015
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

HealthMyne

Series A in 2015
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

Rentable

Series A in 2014
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

EatStreet

Series B in 2014
EatStreet, Inc. is an online and mobile food ordering service that connects customers with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the company caters primarily to college students and young professionals, offering a straightforward and affordable way to order delivery and takeout. The platform serves as a centralized hub, providing users with access to a comprehensive listing of partnered restaurants in their area, enabling quick and convenient food ordering. For restaurant owners, EatStreet offers a one-stop solution for online ordering and marketing, helping them attract new customers and increase sales. Through its web, mobile, and social products, EatStreet enhances the dining experience for consumers while supporting local businesses.
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