Softline Venture Partners

Soica, based in Moscow, Russia, specializes in digitizing paper documents and automating data extraction from both paper and digital media. The company offers a comprehensive solution that facilitates the streaming digitization of documents and the seamless integration of recognized data into various IT systems, including archives and accounting platforms. Its products are evolving into a fully web-based, cross-platform solution, which will include an open portal for small-scale digitalization and a dedicated application for real-time data transmission. By automating the document digitization process, Soica minimizes setup costs and enhances operational efficiency, allowing for gradual system learning to accurately interpret various document types and predict the significance of extracted data. This approach significantly reduces the time and effort spent on document processing, enabling users to focus on more critical tasks.

Finvale is a Moscow-based company established in 2016 that specializes in the distribution of financial products through brokerages and commercial banks in Russia. The company operates a financial marketplace designed to enhance trading technologies within the financial markets, catering to various products and investor groups. By collaborating with large brokers and commercial banks, Finvale aims to develop innovative solutions for trading, risk management, and security, thereby facilitating more efficient financial transactions and services.

Client24 is a company based in Moscow, Russia, specializing in customer loyalty management services. The firm focuses on enhancing client relationships for small and medium-sized enterprises by automating communication. Client24 sends personalized messages to customers, including congratulations for holidays and birthdays, as well as reminders about sales and relevant events. This approach helps businesses maintain engagement and foster loyalty among their client base.

EZLogin is a provider of identity and access management (IAM) solutions, offering a cloud-based platform for secure access to both corporate and personal software as a service (SaaS) applications. Founded in 2011 and based in Moscow, Russia, EZLogin's platform includes features such as integration with active directory, multi-factor authentication, cross-platform access, and a centralized reporting system. The company also offers service management, billing, and provisioning capabilities, along with online support. This comprehensive service is designed to facilitate secure access for business management applications across various sites and accounts.

Magazinga is a platform that aggregates products from various online retailers, enabling users to sell these products on popular websites and social networks. Initially focused on Russian social media sites such as Vkontakte and Odnoklassniki, as well as Facebook, the company has partnered with online retailers like Ozon.ru and Colibri.ru. Magazinga aims to expand its reach by integrating with 100,000 additional Russian sites by the end of 2012. The company is backed by Softline Group, a prominent IT software supplier in Moscow. With a vision for global expansion, Magazinga has plans to launch similar marketplaces in countries such as Ukraine, Vietnam, and Thailand in 2012.

Mirapolis LLC, founded in 2005 and based in Moscow, Russia, specializes in developing solutions for human capital management and the automation of HR processes. The company offers a range of products that enhance the efficiency of employee selection, hiring, training, performance evaluation, and development. Mirapolis also provides tools for e-learning management, personnel testing, and knowledge management systems, as well as platforms for video conferencing and webinars. By implementing advanced technological solutions, Mirapolis aims to support organizations in their digital transformation efforts related to human resources. The company prides itself on delivering high-quality service and customer-oriented support, backed by a team of knowledgeable consultants. Mirapolis is part of the Softline Group of companies.