Softline Venture Partners

Softline Venture Partners is the corporate venture capital arm of Softline Group, established in 2008 and based in Moscow, Russia. The firm focuses on investing in early to growth-stage companies primarily in Russia and the Commonwealth of Independent States. It has allocated approximately $35 million across more than 20 portfolio companies, with individual investments ranging from $300,000 to $3 million. Softline Venture Partners is stage agnostic and actively seeks opportunities in diverse technology sectors, including cloud computing, cybersecurity, big data, artificial intelligence, the Internet of Things, EdTech, and HRTech.

Elena Volotovskaya

Chief Investment Officer and Head

Past deals in Moscow

Soica

Seed Round in 2018
Soica is a technology company based in Moscow, Russia, specializing in the digitization of paper documents and the extraction of data from both physical and digitized media. The company offers a comprehensive suite of products that facilitate the streaming digitization of documents, enabling users to input recognized data into various IT systems such as archives and accounting systems. Soica is in the process of evolving its offerings into a fully web-oriented, cross-platform solution, which includes an open portal for small-scale data digitization and an application for streaming digitization and transmission of optical character recognition (OCR) data. The company's technology automates document digitization, minimizing the initial setup costs and streamlining data entry processes. Soica's system progressively learns to recognize different document types and predict the significance of the data, allowing users to review and adjust extracted attributes before large-scale digitization.

Finvale

Seed Round in 2017
Finvale is a financial services company based in Moscow, Russia, founded in 2016. It specializes in facilitating the distribution of financial products through brokerages and commercial banks. The company operates a financial marketplace that connects large brokers and commercial banks, focusing on the development of innovative technologies for trading in the financial markets. Additionally, Finvale emphasizes risk management and security, catering to various investor groups and enhancing the overall efficiency of financial transactions.

PhishMan

Seed Round in 2016
PhishMan is a Moscow-based company specializing in the development of advanced phishing protection systems aimed at safeguarding users from internet fraud. The firm creates high-tech software solutions that help organizations combat phishing threats through innovative training methods. Its software simulates fraudulent activities by sending out emails that contain various traps, allowing organizations to assess how recipients respond and gauge their awareness of potential threats. Additionally, PhishMan provides customized training courses for employees who interact with these simulated phishing attempts. The team comprises specialists with extensive experience in information security, holding various scientific degrees and internationally recognized certifications, which underscores their expertise in the field.

Client24

Seed Round in 2013
Client24 is a company based in Moscow, Russia, specializing in customer loyalty management services for small and medium-sized enterprises (SMEs). The company automates the process of sending personalized communications, such as congratulatory messages for holidays and birthdays, as well as reminders about sales and special events. By offering these services, Client24 helps businesses enhance their customer engagement and maintain strong relationships with their clients.

EZLogin

Seed Round in 2012
EZLogin is a company that specializes in identity and access management (IAM) as a service. Founded in 2011 and based in Moscow, Russia, EZLogin offers a cloud platform designed to provide secure access to both corporate and personal software as a service (SaaS) applications and various online accounts. Its platform features integration with active directory, multi-factor authentication, and cross-platform access, allowing for seamless user management. Additionally, EZLogin includes a reporting system, service management, billing, and provisioning capabilities, along with online support to assist its users. This comprehensive platform is utilized for business management applications, ensuring secure and efficient access control for organizations.

Magazinga

Seed Round in 2011
Magazinga is a startup that provides a platform designed to aggregate products from various online retailers, facilitating their sale on popular websites and social networks. Initially focused on Russian social media platforms such as Vkontakte and Odnoklassniki, as well as Facebook, Magazinga has partnered with notable online retailers like Ozon.ru and Colibri.ru. The company aims to expand its reach by integrating its product aggregator onto 100,000 additional Russian sites by the end of 2012. With strong backing from Softline Group, a prominent IT software supplier in Moscow, Magazinga has a global vision and plans to launch similar marketplaces in countries including Ukraine, Vietnam, and Thailand within the same year.

Mirapolis

Series A in 2010
Mirapolis LLC is a Russian company established in 2005, specializing in the development and implementation of innovative solutions for human capital management and e-learning. The company offers a comprehensive platform that enhances the efficiency of various HR processes, including employee selection, hiring, training, performance evaluation, and development management. Mirapolis also provides tools for knowledge management, video conferencing, and webinars, catering to the needs of training centers and organizations seeking to modernize their HR functions. The company places a strong emphasis on high-quality service and customer support, backed by a skilled team of consultants who ensure timely assistance to clients. Mirapolis is aligned with the Softline Group of companies, further strengthening its capacity to deliver advanced technological solutions in human resource management.
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