Softline Venture Partners

Softline Venture Partners is the corporate venture capital arm of Softline Group, established in 2008 and based in Moscow, Russia. The firm focuses on investing in early to growth-stage companies primarily in Russia and the Commonwealth of Independent States. It has allocated approximately $35 million across more than 20 portfolio companies, with individual investments ranging from $300,000 to $3 million. Softline Venture Partners is stage agnostic and actively seeks opportunities in diverse technology sectors, including cloud computing, cybersecurity, big data, artificial intelligence, the Internet of Things, EdTech, and HRTech.

Elena Volotovskaya

Chief Investment Officer and Head

Past deals in CIS

Parkly

Seed Round in 2021
Parkly is an online platform that connects drivers with parking spaces in Russian cities. Parkly's user-friendly app makes it simple for drivers to find and reserve parking spots in real time. The Parkly platform's real-time availability tracking is a key feature. Drivers can use the app to see which parking spaces are available in real time and reserve them on the spot. This eliminates the need for drivers to drive in circles looking for a parking spot, saving them time and reducing traffic congestion in cities.

HintEd

Seed Round in 2020
HintEd LLC is a digital adoption platform based in Dolgoprudny, Russia, that specializes in enhancing user engagement and adoption of digital products. The company provides a suite of tools, including interactive tutorials, in-app guidance, and analytics, to improve the user experience and streamline the onboarding process for employees and customers. HintEd's platform allows businesses to create tailored training scenarios for specific software applications, enabling users to develop necessary skills through interactive prompts and recommendations. This versatile solution is designed to cater to organizations of all sizes and industries, ultimately driving productivity and return on investment by facilitating efficient training and software adoption.

ProctorEdu

Seed Round in 2019
ProctorEdu is a software company based in Moscow, Russia, specializing in solutions for online and distance learning programs. It offers a comprehensive system designed for the remote supervision of students during online examinations, enhancing the credibility and integrity of assessments. ProctorEdu's services include proctoring, video and audio recording, and identity verification, with options for both synchronous and asynchronous monitoring. The software integrates seamlessly with various learning management systems, allowing educational institutions and businesses to conduct reliable remote examinations while ensuring the quality of results. Operating primarily in Russia and India, ProctorEdu addresses the challenges of identity verification and user behavior evaluation during significant online events, thereby facilitating effective and secure online testing.

Soica

Seed Round in 2018
Soica is a technology company based in Moscow, Russia, specializing in the digitization of paper documents and the extraction of data from both physical and digitized media. The company offers a comprehensive suite of products that facilitate the streaming digitization of documents, enabling users to input recognized data into various IT systems such as archives and accounting systems. Soica is in the process of evolving its offerings into a fully web-oriented, cross-platform solution, which includes an open portal for small-scale data digitization and an application for streaming digitization and transmission of optical character recognition (OCR) data. The company's technology automates document digitization, minimizing the initial setup costs and streamlining data entry processes. Soica's system progressively learns to recognize different document types and predict the significance of the data, allowing users to review and adjust extracted attributes before large-scale digitization.

JagaJam

Seed Round in 2018
JagaJam is an automated analytics service specializing in social media brand page statistics, established in May 2012. This platform enables users to assess the effectiveness of their social marketing efforts by providing comprehensive analytics for various social networks, including Facebook, VKontakte, and Twitter. JagaJam leverages data mining techniques and industry insights to simplify social media marketing complexities, helping companies to attract and retain customers through personalized content. The company also plays an active role in the SMM-service market, influencing its development in Russia and the CIS region. Additionally, JagaJam's experts frequently participate in social media analytics conferences and webinars, and they serve as lecturers in specialized training centers, contributing to the education and advancement of social marketing professionals.

Finvale

Seed Round in 2017
Finvale is a financial services company based in Moscow, Russia, founded in 2016. It specializes in facilitating the distribution of financial products through brokerages and commercial banks. The company operates a financial marketplace that connects large brokers and commercial banks, focusing on the development of innovative technologies for trading in the financial markets. Additionally, Finvale emphasizes risk management and security, catering to various investor groups and enhancing the overall efficiency of financial transactions.

PhishMan

Seed Round in 2016
PhishMan is a Moscow-based company specializing in the development of advanced phishing protection systems aimed at safeguarding users from internet fraud. The firm creates high-tech software solutions that help organizations combat phishing threats through innovative training methods. Its software simulates fraudulent activities by sending out emails that contain various traps, allowing organizations to assess how recipients respond and gauge their awareness of potential threats. Additionally, PhishMan provides customized training courses for employees who interact with these simulated phishing attempts. The team comprises specialists with extensive experience in information security, holding various scientific degrees and internationally recognized certifications, which underscores their expertise in the field.

Business Family

Venture Round in 2014
Business Family is a prominent business community that brings together over 390,000 entrepreneurs and executives from major Russian and Western companies. The organization operates an online networking platform designed to facilitate regular meetings among business leaders, financiers, and entrepreneurs. By providing a structured environment for networking, Business Family enables members to enhance their professional connections across various sectors, including finance, oil, gas, and automotive industries. The community hosts events at premium venues, fostering meaningful interactions and collaboration opportunities among its members.

Online Patent

Seed Round in 2014
Online Patent, LLC is a leading player in the Russian intellectual property market, specifically ranked among the top five companies in trademark registration. Headquartered in Russia, the company has developed an innovative IT platform for intellectual property management since 2014, which automates many routine patent attorney tasks. This platform offers comprehensive services such as the submission of IP registration applications, patent searches, and trademark checks, alongside managing existing intellectual property titles and their renewals. Online Patent enables clients to efficiently consolidate and manage their registered trademarks and patents, as well as applications currently under review by patent offices in various jurisdictions. The platform also provides direct online access to Rospatent and qualified legal consulting, catering to both local and international clients, including prominent organizations such as COFCO, FAW, and Deloitte.

REG.RU

Seed Round in 2013
REG.RU is the largest accredited domain name registrar in Russia, operating since 2006. The company provides a comprehensive range of services, including domain name registration across over 220 national and international domain zones, as well as hosting, email, VPS/VDS services, and leasing of physical servers. REG.RU also specializes in the registration of expiring and premium domains, and offers a domain store and site templates. With over 1,900,000 domains under management, it ranks among the top three hosting providers in the country. In 2012, REG.RU became an ICANN-accredited registrar and maintains a presence in 30 cities across Russia and the CIS. The company offers customer support in both Russian and English, ensuring accessibility for a diverse client base.

Client24

Seed Round in 2013
Client24 is a company based in Moscow, Russia, specializing in customer loyalty management services for small and medium-sized enterprises (SMEs). The company automates the process of sending personalized communications, such as congratulatory messages for holidays and birthdays, as well as reminders about sales and special events. By offering these services, Client24 helps businesses enhance their customer engagement and maintain strong relationships with their clients.

ActiveHost RU

Series A in 2013
ActiveCloud – a leading provider of cloud services for small and medium businesses. The company provides dozens of IT-solutions: from website and e-mail hosting to scalable cloud infrastructure (IaaS), virtual desktops, business applications (SaaS), IT-consulting and security services. ActiveCloud solutions used by more than 35 000 customers in Russia and 6 CIS countries.

EZLogin

Seed Round in 2012
EZLogin is a company that specializes in identity and access management (IAM) as a service. Founded in 2011 and based in Moscow, Russia, EZLogin offers a cloud platform designed to provide secure access to both corporate and personal software as a service (SaaS) applications and various online accounts. Its platform features integration with active directory, multi-factor authentication, and cross-platform access, allowing for seamless user management. Additionally, EZLogin includes a reporting system, service management, billing, and provisioning capabilities, along with online support to assist its users. This comprehensive platform is utilized for business management applications, ensuring secure and efficient access control for organizations.

Apps4all

Venture Round in 2012
Apps4all is a unique mobile development ecosystem based in Russia that aims to support developers in the creation of high-quality and profitable applications for various mobile platforms. It fosters a community of users, companies, and developers interested in mobile application economics. The company offers a range of resources, including an informational website, annual conferences, master-classes in mobile development, and a catalogue of developers and their applications. Additionally, Apps4all facilitates a tender-based system for mobile app development, provides market analytics, conducts app market research, and organizes contests. As a portfolio company of a prominent software retailer in the region, Apps4all benefits from extensive expertise and financial backing, allowing it to undertake ambitious projects that bolster the growth and integration of mobile technologies.

Copiny

Seed Round in 2012
Copiny is a software company based in Bryansk, Russia, founded in 2010, that specializes in developing Software-as-a-Service (SaaS) customer relationship management (CRM) solutions. The company provides a customer engagement platform designed to foster online communities for support and feedback. Its features include a feedback widget, a knowledge base, and a mobile community, all aimed at enhancing peer-to-peer customer support. By facilitating improved customer engagement, Copiny enables clients to effectively manage brand communications with users across social networks.

Magazinga

Seed Round in 2011
Magazinga is a startup that provides a platform designed to aggregate products from various online retailers, facilitating their sale on popular websites and social networks. Initially focused on Russian social media platforms such as Vkontakte and Odnoklassniki, as well as Facebook, Magazinga has partnered with notable online retailers like Ozon.ru and Colibri.ru. The company aims to expand its reach by integrating its product aggregator onto 100,000 additional Russian sites by the end of 2012. With strong backing from Softline Group, a prominent IT software supplier in Moscow, Magazinga has a global vision and plans to launch similar marketplaces in countries including Ukraine, Vietnam, and Thailand within the same year.

Mirapolis

Series A in 2010
Mirapolis LLC is a Russian company established in 2005, specializing in the development and implementation of innovative solutions for human capital management and e-learning. The company offers a comprehensive platform that enhances the efficiency of various HR processes, including employee selection, hiring, training, performance evaluation, and development management. Mirapolis also provides tools for knowledge management, video conferencing, and webinars, catering to the needs of training centers and organizations seeking to modernize their HR functions. The company places a strong emphasis on high-quality service and customer support, backed by a skilled team of consultants who ensure timely assistance to clients. Mirapolis is aligned with the Softline Group of companies, further strengthening its capacity to deliver advanced technological solutions in human resource management.

ActiveHost RU

Series A in 2010
ActiveCloud – a leading provider of cloud services for small and medium businesses. The company provides dozens of IT-solutions: from website and e-mail hosting to scalable cloud infrastructure (IaaS), virtual desktops, business applications (SaaS), IT-consulting and security services. ActiveCloud solutions used by more than 35 000 customers in Russia and 6 CIS countries.
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