Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Skincare

Hue

Grant in 2024
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Glam and go

Non Equity Assistance in 2022
How did Glam and go started? Glam and go was build on a vision. A vision to create a hassle free future for you. We understand how frustrating it can be to wait days or even weeks just to get seen by a stylist. We know it is annoying to arrive at the salon at 9:00 am and end up leaving at 10:00 pm. Glamo value your time. That is why we have created a unique way to show you that we respect you. Glam and go is here for you for that last minute appointment or that planned event. You can always count on us. Aim Our aim is to revolutionize the beauty industry . We want all client to know what it is like to have the luxury of having the convenient of having beauty services when were and where ever they want. We see a future where all stylist earning their rightful share. To build wealth on what they are passionate about and the opportunity to broadcast their talent while having fun doing so. Why Glamo care? We care about everyone who join our platform. Glamo want to help you stay beautiful in the rough days.

Partner in Cream

Non Equity Assistance in 2022
Partner in Cream is a digital direct-to-consumer skincare brand focused on offering natural products tailored to individual skin types. The company emphasizes the use of positive and natural ingredients, ensuring that its skincare offerings are free from harmful substances. By providing a range of creams and serums designed to address specific skin concerns, Partner in Cream aims to help consumers establish personalized skincare routines that promote healthy and rejuvenated skin.

Baybies

Non Equity Assistance in 2022
Baybies is a sustainable baby healthcare brand that specializes in a diverse array of natural and organic skin care products for infants. The company offers items such as baby care lotion, soothing wound protection cream, mild baby bath products, pregnancy oil, sun cream, and hooded baby towels. All products are designed to be vegan, non-allergenic, and free from fragrances and microplastics, ensuring that they are safe for babies' delicate skin. By prioritizing natural ingredients and eco-friendly practices, Baybies aims to help mothers protect their children's health while promoting sustainable living.

Gitti

Non Equity Assistance in 2021
Gitti GmbH is a Berlin-based beauty company that specializes in developing eco-friendly nail products and cosmetics. Founded in 2018, the company focuses on conscious beauty innovations, offering a range of products including nail colors, manicure sets, and skincare kits. Gitti emphasizes the use of natural formulas, replacing conventional chemical ingredients with water-based, vegan, and odorless alternatives that are free from harmful substances. The company operates primarily as a direct-to-consumer brand, selling its products online to promote a low ecological footprint and cater to environmentally conscious consumers.

Botanima Organics

Non Equity Assistance in 2021
Botanima Organics is a wellness and beauty brand based in Las Vegas, Nevada, specializing in cannabis-derived products. The company offers a diverse portfolio that includes nutritional supplements, premium skincare, and various well-being products designed to provide relief and enhance sensual experiences. With a commitment to scientific accuracy and quality, Botanima Organics aims to harmonize science, beauty, and style, creating an online platform that simplifies the pursuit of health and wellness. By focusing on innovative and effective solutions, the brand serves as a resource for individuals seeking clarity and enrichment in their modern lives.

Petitpeu

Non Equity Assistance in 2021
Petitpeu is an online platform for customizing and sending personal care gifts.

Laconicum

Non Equity Assistance in 2021
Laconicum is an online retailer specializing in cosmetics and personal care products. The company offers a wide range of skincare, haircare, body care, makeup, and fragrance items from various brands. Their platform features a curated selection of beauty products suitable for all skin and hair types, along with informative articles on beauty trends and advice to help customers make informed decisions about their beauty routines and discover high-quality products.

Freshly Cosmetics

Non Equity Assistance in 2021
Freshly Cosmetics is a cosmetics brand that specializes in innovative vegan skincare products suitable for all skin types. The company emphasizes wellness and sustainability by offering a range of natural, non-toxic, and cruelty-free items. Its product line includes face creams, hand creams, lotions, body washes, as well as specialized items for pets and pediatric use. Freshly Cosmetics is committed to using environmentally friendly and recyclable packaging, aligning its operations with eco-conscious practices.

Zamface

Non Equity Assistance in 2020
Zamface is a beauty video application operated by Zackdang Company, designed to assist users in analyzing cosmetics and assessing their compatibility with their skin. The platform offers features such as personal color diagnosis, makeup tutorials, and product reviews, alongside recommendations from beauty influencers. By providing these services, Zamface enables users to discover beauty products that best match their individual coloring and preferences, thereby enhancing their cosmetic purchasing decisions.

Sallve

Non Equity Assistance in 2020
Sallve is a Brazilian beauty direct-to-consumer brand that aims to transform the cosmetics industry by offering high-quality, safe products at fair prices. It caters primarily to Gen Z and millennial consumers, providing a diverse range of personal care items such as cleansers, antioxidant moisturizers, and scrubs. The company's focus on developing effective formulas is complemented by its strong online presence, making it a preferred choice for young, discerning customers. Sallve's leadership team includes successful digital entrepreneurs, a prominent beauty influencer, and seasoned executives from the beauty sector, all of whom contribute to its innovative approach and commitment to meeting the needs of today's consumers.

Afrocenchix

Non Equity Assistance in 2020
Afrocenchix is a beauty care brand specializing in natural hair care products tailored for curly and multi-textured hair. The company offers a range of safe and effective products, formulated with natural and organic ingredients, aimed at addressing the specific needs of its customers. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made from ethically sourced raw materials without preservatives. With a customer-centric and data-driven approach, the brand has successfully sold over 65,000 bottles of its award-winning products, which have received an average rating of 4.7 stars from thousands of customers. Afrocenchix has been featured in prominent publications and continues to grow within the rapidly expanding $42 billion afro haircare market.

Spraise

Non Equity Assistance in 2020
Spraise is a body care products manufacturer committed to promoting skin health and self-care. It offers a range of vegan, plant-based products designed to nourish and benefit the skin, while keeping the self-care routine simple and affordable.

SQIN

Non Equity Assistance in 2020
SQIN is a pioneering dermatological care provider, serving over 100,000 patients annually. It offers an AI-powered skin advice app that educates users about skin health, connects them with professional dermatologists for digital consultations, and provides personalized skin training programs based on individual needs assessed through AI skin scans. Additionally, SQIN's platform offers interactive educational content and facilitates beauty product purchases tailored to users' specific requirements.

Singu

Non Equity Assistance in 2019
Singu is an online platform based in Sao Paulo, Brazil, that connects individuals with professionals in the beauty and wellness industry. Founded by Tallis Gomes in October 2015, Singu allows customers to discover and schedule a variety of beauty services, including manicure, makeup, massage, and hair removal, at their convenience. The platform enhances user experience by enabling direct communication between clients and beauty experts, facilitating the delivery of services in the comfort of their homes. By promoting service providers, Singu creates opportunities for professionals to reach a wider audience while offering clients a streamlined way to access essential beauty care.

SkinNinja

Non Equity Assistance in 2017
SkinNinja matches world leading expert evidence (including The International Agency for Research on Cancer and The World Allergy Organisation), to over 200k ingredients, across 800k products.
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