Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.
Partner in Cream
Non Equity Assistance in 2022
Partner in Cream is a digital direct-to-consumer natural skincare brand that provides the right cream for each skin type.
Gitti
Non Equity Assistance in 2021
gitti GmbH is a Berlin-based company that specializes in developing eco-friendly beauty products, primarily focused on manicure and nail care. Founded in 2018, the company offers a range of products including nail colors, manicure sets, and other beauty items that are formulated with natural ingredients. gitti emphasizes conscious beauty innovations, ensuring its offerings have a low ecological footprint. The products are water-based, vegan, odorless, and free from harmful chemicals, catering to consumers seeking safer alternatives to conventional beauty products. gitti operates primarily through online sales, making its environmentally friendly beauty solutions accessible to a wider audience.
Petitpeu
Non Equity Assistance in 2021
Petitpeu is an online platform for customizing and sending personal care gifts.
Laconicum
Non Equity Assistance in 2021
Laconicum specializes in the online retail of cosmetics and personal care products, offering a diverse range of skincare, haircare, body care, makeup, and fragrance items from various brands. The company provides a curated selection of beauty products suitable for all skin and hair types, along with informative articles that cover beauty trends and offer practical advice. This approach enables customers to make informed choices regarding their beauty routines while discovering high-quality indie beauty products. Among the products offered are limitless lash mascara, heightened volumizing conditioner, heightened volumizing shampoo, unwind-detangling primer, and daily calma conditioner.
Freshly Cosmetics
Non Equity Assistance in 2021
Freshly Cosmetics is a cosmetics brand focused on providing innovative, vegan skincare solutions suitable for all skin types. The company emphasizes wellness and sustainability by offering natural, non-toxic, and cruelty-free products. Its diverse product range includes face creams, hand creams, lotions, body washes, and items for pets and children. Freshly Cosmetics also prioritizes environmentally friendly practices, utilizing recyclable materials for its packaging. Through its commitment to health and environmental responsibility, the brand aims to deliver effective skincare options that are both safe for consumers and gentle on the planet.
Zamface
Non Equity Assistance in 2020
Zamface is operated by Zackdang Company and serves as a beauty video application designed to assist users in analyzing cosmetics and their compatibility with individual skin types. The platform offers features such as personal color diagnosis, makeup tutorials, and product reviews, along with recommendations from beauty influencers. By providing these resources, Zamface aims to help users select beauty products that complement their unique coloring and preferences.
Sallve
Non Equity Assistance in 2020
Sallve is a direct-to-consumer beauty brand in Brazil that focuses on creating high-quality, safe cosmetics at fair prices. The company targets Gen Z and millennial consumers, offering a variety of personal care products such as cleansers, antioxidant moisturizers, and scrubs. Sallve's innovative approach is underpinned by a team of co-founders who include successful digital entrepreneurs, a prominent beauty influencer, and experienced professionals from the beauty industry. By leveraging an online platform, Sallve aims to meet the discerning needs of young consumers, positioning itself as a preferred choice for those seeking effective skincare solutions.
Afrocenchix
Non Equity Assistance in 2020
Afrocenchix is a beauty care brand focused on providing natural hair care products specifically designed for curly and multi-textured hair. Recognizing the unique challenges faced by customers in the $42 billion afro haircare market, Afrocenchix adopts a customer-centric and data-driven approach to formulate and manufacture its products. The brand has successfully sold over 65,000 bottles of its safe and effective products, which are made from natural and organic ingredients. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made with ethically sourced raw materials, free from preservatives. The brand's award-winning offerings have received recognition in prominent publications such as Vogue and have garnered an average customer rating of 4.7 stars from thousands of reviews.
Spraise
Non Equity Assistance in 2020
Spraise was developed to reimagine how we care for our skin and pledges to nourish your skin with healthy, affordable, and effective products while keeping things simple.
SQIN
Non Equity Assistance in 2020
SQIN is a leader in personalized dermatological treatment, serving over 100,000 patients annually. The company has created a personalized AI skin advice app that assists users with their skin health throughout their lives. This app includes a tailored skin training program based on individual needs, assessed through an AI skin scan. Users also have access to dermatologists who provide professional skin analysis digitally, eliminating long wait times. Additionally, SQIN offers interactive and personalized educational content to enhance user knowledge. The company employs artificial intelligence to deliver skin and hair diagnostics, offering advice on skincare and beauty products, as well as digital prescriptions and integrated pharmacy services. This innovative approach allows users to engage with their beauty and health in a gamified manner, fostering personal growth and informed decision-making.
Singu
Non Equity Assistance in 2019
Singu is an online platform based in Sao Paulo, Brazil, that connects individuals with professionals in the beauty and wellness industry. Founded by Tallis Gomes in October 2015, the platform allows users to find and schedule a variety of services, including manicure, makeup, massage, and hair removal, at their convenience. By facilitating direct communication between clients and beauty experts, Singu enables customers to receive services in the comfort of their homes while also providing service providers with a means to promote their offerings.
SkinNinja
Non Equity Assistance in 2017
SkinNinja matches world leading expert evidence (including The International Agency for Research on Cancer and The World Allergy Organisation), to over 200k ingredients, across 800k products.
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