Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Self-improvement

Mindtera

Non Equity Assistance in 2022
Mindtera is a technology-enabled company in education and workforce wellbeing based in Jakarta, Indonesia, founded in 2021. It delivers personal growth through learning about multiple intelligences—emotional, social, physical, and occupational—via personalized online life coaching and scientifically validated curricula. The company also offers an employee assistance platform for businesses that includes assessments, coaching, and daily productivity tools to enhance emotional and social intelligence, improve well-being, and support a sustainable, high-performing workforce.

Zella Life

Grant in 2022
Zella Life is a minority-owned, woman-led coaching and development company that operates an Artificial Intelligence-powered platform. This platform aims to bridge the talent gap in middle management by accelerating team productivity and fostering collaboration between leadership and talent.

Evermood

Non Equity Assistance in 2022
Evermood is a company that specializes in transforming employee services by providing a cloud-based platform designed for businesses to manage and monitor employee relations effectively. Established in 2019 and headquartered in Berlin, Germany, Evermood offers a range of services that empower employees to address work-life challenges proactively. The platform includes features such as 1-on-1 counseling, interactive webinars, and an extensive media library focused on themes like mental health, inclusion, and compliance. Additionally, it provides resources to help employees navigate issues related to work stress, burnout, and discrimination while educating them about unconscious biases and career development. Evermood's products are developed with privacy in mind, making them suitable for both startups and highly regulated organizations.

Dearest

Non Equity Assistance in 2022
Dearest is an innovative interpersonal mindfulness app designed to support millennials worldwide in cultivating healthier relationships. Through its user-friendly platform, Dearest provides access to evidence-based self-learning content and personalized 1:1 coaching sessions. Users benefit from guided exercises, meditation sessions, and educational materials aimed at promoting mindfulness and self-awareness in interpersonal interactions. Additionally, experienced coaches offer tailored guidance and support to address individual needs and challenges.

Effy AI

Non Equity Assistance in 2022
For leaders who want to improve their team management, Effy AI provides tailored tips and tricks for engaging and developing employees

Mindly

Non Equity Assistance in 2022
Mindly is a digital platform facilitating mental health therapy. It connects users with qualified therapists for online counseling sessions, offering support on issues like anxiety, grief, and trauma.

Alippo

Non Equity Assistance in 2022
Alippo is India's first live upskilling platform designed specifically for women. It offers instructor-led virtual classes in baking, cooking, makeup, stitching, and other entrepreneurial skills, empowering women to start their own home businesses.

Juno Journey

Non Equity Assistance in 2021
Founded in 2017 by Dor Nachshoni, Juno Journey is headquartered in Herzliya, Israel. The company offers a platform designed to support employee personal growth and professional development. It provides tools for employees to engage with their own growth journey, revealing relevant internal career opportunities aligned with both individual aspirations and organizational objectives.

Braive

Non Equity Assistance in 2021
Braive is a mental health platform designed to address the rising global mental health challenges amid a shortage of psychologists. The platform integrates various essential treatment components, offering users evidence-based programs to enhance their mental well-being. It provides tools for tracking mental fitness and includes resources such as articles and blogs to help manage anxiety, panic disorders, and stress regulation. Braive aims to empower individuals with effective and economical alternatives to traditional therapy, ensuring they have long-lasting strategies to cope with life's challenges while maintaining treatment efficacy.

Regimen

Non Equity Assistance in 2021
Regimen is an online health platform specializing in men's intimate health. It offers guided programs certified by the European Conformity (CE) standard to help men manage long-term erectile dysfunction, providing information on exercises, nutrition, mindfulness, and facilitating communication with healthcare providers.

uMore

Non Equity Assistance in 2021
uMore is a digital platform focused on mental well-being. It enables users to track and monitor their stress, anxiety, and depression levels using self-reported indicators, with an AI system identifying patterns over time. Users can invite trusted individuals, such as friends or healthcare providers, into their 'safe-circle' for support and notifications when scores are low. Additionally, uMore offers bite-sized content and suggested applications tailored to users' conditions, aiming to fill gaps in healthcare access and engagement.

Deepstash

Non Equity Assistance in 2020
Deepstash is a knowledge platform that helps users find, condense, and organize ideas from online content. It curates bite-sized insights from articles, videos, and podcasts, presenting them as digestible notes that can be saved, categorized, and shared with others. The service supports personal learning, skill development, and productivity by delivering concise aha moments and life hacks. It fosters a community of users who practice stashing ideas and insights, with access via mobile apps and the web.

Mabo

Non Equity Assistance in 2020
Mabo is a mindfulness meditation platform designed to support users in living healthier, happier lives. It offers guided meditation programs ranging from beginner to advanced levels, along with timely courses tailored to users' daily situations or moods.

Educast

Non Equity Assistance in 2020
HOLIX improves the way people acquire knowledge and wisdom so that everyone can solve the problems they face in life in a better way.

Synctuition

Non Equity Assistance in 2019
Synctuition is a platform that enhances meditation experiences using 3D sounds and rhythmic entrainment. It stimulates the brain's neuroplasticity to improve creativity, intuition, and decision-making.

12min

Non Equity Assistance in 2016
12min is a company that specializes in providing concise summaries of non-fiction bestsellers, allowing users to absorb essential knowledge in just 12 minutes. Its application focuses on distilling complex concepts from lengthy texts into micro books, which highlight key ideas related to career, business, and personal development. This approach enables users to quickly grasp important information and enhance their understanding of topics that matter to them. By simplifying the learning process, 12min aims to make valuable insights more accessible, empowering individuals to expand their horizons and improve their skills in a fast-paced world.

Chessed.me

Chessed.me is a digital platform that provides live, personalized chess instruction for children to improve concentration and cognitive abilities. The service supports one-on-one or small-group sessions via video conferencing and includes progress tracking, flexible scheduling, and trial sessions to enable tailored learning and ongoing development of strategic thinking.
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