Google for Startups

Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.

Sundar Pichai

CEO, Google

Past deals in Retail

Kola Market

Non Equity Assistance in 2023
Kola Market specializes in providing small and midsize enterprises (SMEs) with advanced inventory management and sales solutions, utilizing artificial intelligence and digital tools. The company's platform is designed to help businesses build and grow profitably by ensuring consistent sales and effective marketing strategies. It generates optimal order levels daily, reduces stocking inefficiencies, and automates the ordering process. This allows retailers to concentrate on sales and enhance their overall revenue. Kola Market's focus on delivering guaranteed sales results positions it as a valuable partner for SMEs seeking to improve their operational efficiency and market presence.

GoBEBA

Non Equity Assistance in 2023
GoBEBA is a quick-commerce retailer specializing in essential household goods and groceries, including bulk utilities such as LPG gas and drinking water. The company operates a network of micro-fulfillment centers, also known as dark stores, which facilitate rapid order fulfillment. GoBEBA offers a multi-channel ordering system supported by an AI-driven logistics and inventory management platform, enabling delivery within 30 minutes for daily essentials. Its business model connects local merchants with consumers and logistics providers through a curated digital marketplace, providing a wide range of services such as grocery shopping, food delivery, and access to essential commodities at competitive prices.

Yoobe

Non Equity Assistance in 2023
Yoobe is an all-in one automated swag platform, where companies can shop, store, and ship promotional items, worldwide and directly to their collaborators home, promoting culture and engagement.

Fairy

Pre Seed Round in 2023
Fairy is a B2B SaaS company specializing in enhancing customer engagement through its advanced mobile shopping and payment platform. The platform is designed to provide users with automatic discount notifications and facilitate in-store payments, consolidating various discounts such as membership offers, event promotions, and gift cards in one accessible location. By focusing on user context and privacy protection, Fairy's solutions are tailored to meet the specific needs of individual users, creating a seamless and efficient shopping experience.

Just Add Honey

Non Equity Assistance in 2022
Just Add Honey is a food and beverage company that offers thoughtfully blended loose-leaf teas and accessories. The company is combining flavors from around the world that they're pleasing to the palate while still keeping it light and interesting. Their mission is to bring thoughtfully blended teas to their doorstep. Just Add Honey was founded in 2006 and is headquartered in Atlanta, GA.

Flexpay

Non Equity Assistance in 2022
Flexpay is a Nairobi-based company that operates a digital payment wallet, facilitating electronic transactions for individuals. It offers a range of products, including Flex Rent for managing residential and commercial rent payments, Flex Travel for holiday package payments, and Flex Retail for transactions with partner merchants. The company has developed an automated platform that enables both merchants and customers to manage flexible payments for goods and services through mobile money and bank transfer systems. This platform allows users to break down their purchases into manageable installments, enhancing affordability. Flexpay's innovative Save Now, Buy Later (SNBL) model empowers merchants to provide personalized incremental saving plans, thereby revolutionizing the payment process and improving customer engagement across Africa.

The Equal Food

Non Equity Assistance in 2022
Equal Food provides four distinct basket varieties. There are several other baskets available, including the cabaz self-love, cabaz de vegetais, the basket of standard fruit and vegetables, and others.

Health Haven Rx

Seed Round in 2022
Health Haven Rx is building the future of digital pharmacy services. We are on a mission to make pharmacy services more affordable while delivering quality care

Ziscuit

Non Equity Assistance in 2022
Ziscuit is a 2-sided shopping platform where shoppers save time and money when grocery stores bid to fulfill their grocery lists

NewLentes

Non Equity Assistance in 2022
NewLentes is a retailer specializing in a wide range of optical products, including prescription contact lenses for various vision conditions such as myopia, farsightedness, and astigmatism. The company also offers multifocal contact lenses, both prescription and non-prescription colored contact lenses, as well as exotic options. In addition to contact lenses, NewLentes provides sunglasses and graded glasses, aiming to enhance the way individuals see and experience their surroundings. By focusing on affordability, NewLentes strives to make eyewear accessible to a broad customer base.

XpressRun

Pre Seed Round in 2022
XpressRun is a cloud-based platform that specializes in same-day and next-day delivery services tailored for e-commerce businesses. By connecting last-mile delivery companies with local e-commerce ventures, the platform ensures efficient and reliable parcel delivery at competitive rates. XpressRun offers a unified last-mile delivery API that integrates seamlessly with popular e-commerce platforms such as Shopify, WooCommerce, and Squarespace. With a network of verified drivers and a high accuracy rate for estimated delivery times, XpressRun provides clients with a fast and transparent delivery experience, granting them end-to-end control over the delivery process.

Allergood

Grant in 2022
Allergood delivers transparency to food allergen and cross-contact allergen information helping brands, retailers, and consumers win on the shelf.

Route

Grant in 2022
Route is a business management platform tailored for the commercial cleaning industry, designed to meet the unique needs of service providers. It consolidates essential sales processes into a single cross-platform system, offering tools for bidding, job management, contractor relationships, time and attendance tracking, scheduling, and inventory management. The platform features a web portal and a mobile app with offline capabilities, enabling real-time analytics on team performance and providing workflow guidance during job execution. Additionally, Route’s Walkthrough Builder collects and organizes the scope of work on-site, allowing users to calculate bids and generate customized proposals efficiently. By leveraging these tools, Route aims to enhance operational efficiency, improve service quality, and facilitate contract acquisition in a competitive marketplace.

Boxes.com

Funding Round in 2022
Boxes.com is a distributor and importer specializing in packaging products. The company focuses on combining physical and digital technology to enhance the retail experience. By promoting convenience, space efficiency, affordability, and sustainability, Boxes.com aims to democratize access to effective retail solutions. Through its innovative approach, the company seeks to meet the evolving needs of businesses in the retail sector while providing a range of quality packaging options.

DapIt App

Grant in 2022
DapIt, an easy to use full-service gift card management platform, designed to make gift cards fast and easy to buy, sell, and share. It is the easiest way for a customer to buy a gift card from their favorite local businesses. Through DapIt, customers can purchase gift cards 24/7. It is a useful tool to take control of gift cards and connect businesses and customers. It was founded in 2018 and is based in Woodland, California.

Yosh.AI

Non Equity Assistance in 2022
Yosh.AI is a deep tech company that specializes in automating communication between businesses and their customers through AI voice and text assistants. The company develops AI voice assistants specifically for the retail sector, facilitating voice commerce on platforms such as Google Assistant and Alexa. These assistants are designed to handle advanced voice search, product purchases, and automate customer service functions, including FAQs, store locations, and delivery tracking. Additionally, Yosh.AI offers visual search tools and automated tagging services to enhance user engagement and optimize costs for fashion retailers. Recognized as a global partner by Google, Yosh.AI has received multiple awards for its innovative contributions to e-commerce and retail, including accolades for best tech startup and applications of AI in retail. The company has successfully implemented its solutions in various sectors, including partnerships with well-known retailers and banks in the UK and Poland.

Devo

Grant in 2022
Devo is an end-to-end operating system for convenience stores. Its intuitive and comprehensive solution enables stores to operate more efficiently, with tools and capabilities including a broad online presence, omnichannel Point of Sale, reporting and analytics, and more.

Hier Foods

Non Equity Assistance in 2022
Hier Foods is a foodtech startup that offers decentralized food systems for retailers and local suppliers. The startup's platform supports all industry-standard EDI integration methods for working with inventory management, as well as a cutting-edge API to make it as simple as possible for IT. Its adaptive software enables even very small suppliers to process digital orders, return shipping notifications and invoices digitally, and easily update prices and products. Instead of faxing, calling, or emailing, they order everything through a single app. Prices, products, and order reminders are always up to date.

Ooia

Non Equity Assistance in 2022
Ooia is a female health company focused on providing sustainable and socially responsible bodywear for women. The brand offers a range of products, including period underwear, absorbent nursing bras, and aesthetically designed absorbent incontinence underwear. By emphasizing affordability and a variety of sizes, Ooia aims to empower women and facilitate access to essential health solutions. The company promotes a long-term approach to female hygiene by offering products that can be washed and reused, contributing to environmental sustainability while addressing the specific needs of women.

Daki

Non Equity Assistance in 2022
Daki is a mobile application that functions as a digital supermarket, providing customers with access to a wide range of grocery supplies and everyday necessities. The platform enables users to conveniently order products from the comfort of their homes and ensures swift delivery, often within seconds. Daki's focus on multi-category grocery offerings aims to streamline the shopping experience, making it easier for customers to meet their daily needs through a user-friendly mobile interface.

Halen

Pre Seed Round in 2022
Halen is a user friendly, community based super app. Providing convenient services including ride-share, food, grocery, and retail delivery. As well as flight booking and vacation rentals.

KudiGo

Non Equity Assistance in 2022
KudiGo is a technology company that provides a mobile-based integrated solution designed for informal consumer retailers in Africa. Its platform offers a comprehensive suite that includes retail management, accounting, and non-cash payment processing, along with AI-powered analytics. By leveraging innovative technology, KudiGo helps users improve their business oversight and adopt efficient bookkeeping practices, promoting financial inclusion. Additionally, the company utilizes big data and blockchain technology to enhance transparency and facilitate real-time monitoring for manufacturers and distributors in the retail sector.

Rekisa

Non Equity Assistance in 2022
Rekisa is a South African classifieds website where you can buy or sell anything. We connect real sellers with buyers looking for second-hand items, cars, professional services, properties to rent and buy, jobs and so much more. For us, it’s not about the number of ads on the site, but the quality. We manually review and approve each ad to deter fraudsters and spammers. We don’t want to be popular but rather be the place for you to buy or sell anything with a piece of mind. The name “Rekisa” is derived from the Setswana word rekisa which means “sell”. The Rekisa platform is accessible on any device; desktop, tablets and smartphones. To get a real feel of Rekisa, visit www.rekisa.co.za

QShop Tech, Inc.

Non Equity Assistance in 2022
QShop Tech helps save time with automatic inventory tracking, payment reconciliation, sales reports, and more. It creates an e-commerce website and sells its products there. It helps to receive orders around the clock with their e-commerce store.

Femly

Non Equity Assistance in 2022
Femly is a manufacturer of plant-based and environmentally friendly period care products, founded in 2016 and based in Baltimore, Maryland. The company specializes in women's sanitary products, offering a range of disposable pads and liners made from certified organic cotton grown without pesticides. These products feature soft-cotton wings, improved absorbency, and extended length, ensuring comfort and health for users. Femly also provides an online shopping platform for customers, addressing inquiries through various communication channels, including phone and email. The company aims to deliver feminine care solutions that promote internal stability and overall well-being.

S-Mat

Non Equity Assistance in 2022
S-Mat is an innovative company that specializes in eco-friendly Internet of Things (IoT) solutions for grocery shopping and inventory management. The company has developed a shopping portal that streamlines the purchasing process by allowing users to compare prices across major e-commerce platforms. S-Mat's smart mat technology detects the weight of inventory items, automatically tracking remaining quantities and storing this data in a cloud server. When supplies run low, the system can reorder products automatically, alleviating the burden of managing daily necessities. This approach not only enhances convenience for consumers but also promotes cost-effective shipping and efficient inventory management.

Gollala

Non Equity Assistance in 2022
Operater of a fashion marketplace platform intended to connect the global market with K-fashion. The company's platform provides one-stop buying services from order to settlement of orders for the retail manager and connects with global buyers, enabling businesses to expand their reach and gain new customers.

Infilect

Non Equity Assistance in 2022
Infilect Technologies Pvt. Ltd., founded in 2015 and based in Bengaluru, India, specializes in visual intelligence technology solutions for the retail sector. The company develops products that leverage deep learning and artificial intelligence to analyze visual content, such as photos and videos, to derive actionable insights. Among its offerings are InfiViz, which provides shelf intelligence for fast-moving consumer goods brands to monitor product visibility; InfiArt, focused on creative design analysis; and InfiEye, which delivers in-store video analytics for retailers and shopping malls. Infilect's platform assists retail brands in understanding product presence across various stores and addresses discrepancies between product availability and supply chain logistics, ultimately enhancing operations, product offerings, and customer experiences for both retailers and manufacturers.

Unerry

Non Equity Assistance in 2022
Unerry, Inc., founded in 2015 and based in Tokyo, Japan, specializes in marketing services driven by data analysis. The company operates a big data platform that focuses on people flow data, providing valuable insights for retail, manufacturing, and local government sectors. Unerry aims to create an IoT platform that identifies and addresses the unrecognized habits and interests of individuals, facilitating an environment of intelligent urban living. By enhancing the way people interact with their surroundings, Unerry seeks to promote new experiences and events that individuals may not consciously seek out.

Homeshift

Non Equity Assistance in 2021
Homeshift builds a simple online dashboard that lets users see their existing services. They design homes and services from scratch. They provide services in internet, energy, water, and council.

Shopa

Grant in 2021
Shopa is a digital platform that connects informal retailers with manufacturers and suppliers to streamline the ordering and delivery process. By digitizing the informal retail supply chain, Shopa facilitates direct access for retailers to source essential goods, thereby enhancing product availability in underprivileged communities. Additionally, the platform offers microcredit options to support informal retailers in managing their business activities effectively. Through these services, Shopa aims to bridge the gap between informal retailers and suppliers, ultimately contributing to the economic empowerment of underserved markets.

Lifestores Healthcare

Non Equity Assistance in 2021
Lifestores Healthcare is focused on democratizing access to quality and affordable primary healthcare through technology. The company operates a digital pharmaceutical marketplace that provides proprietary software designed to streamline pharmacy operations. This software allows clients to efficiently manage inventory, optimize purchase discounts, and access patient loans. By leveraging technology, Lifestores Healthcare aims to make healthcare services more accessible and affordable for a broader audience.

Mooba

Venture Round in 2021
Mooba offers discount coupons, exclusive offers, and even cash back. The company works as a loyalty program but instead of users earning points, who need to accumulate until trading for a product, users will earn refunds on every purchase made online and these values ​​can be withdrawn at any time. Mooba was founded on 2014 and is headquartered in São Paulo, Brazil.

Hypd Marketing Technologies Pvt

Non Equity Assistance in 2021
HYPD is enabler of Asia’s first creator-owned marketplace. With the intent to create a sustainable source of income for content creators, it’s a creator tech platform that’s helping the creator community to launch their own multiband stores/businesses. HYPD is a no-code platform that also enables an entire ecosystem for creators’ economy, ushering in an era of ‘Creator-preneurs’.

Aayu by MedCords

Non Equity Assistance in 2021
Aayu, a service by MedCords, is a holistic healthcare platform aimed at enhancing access to medical services and products for underserved populations in India. It enables users to order medicines with delivery in under two hours, select from nearby medical stores for competitive pricing, consult with doctors across 35+ specialties within 30 minutes, and conduct over 160 lab tests from home. Aayu also facilitates secure sharing of medical data between patients and doctors, eliminating the need for physical record-keeping. The Aayu Card offers a discounted yearly health subscription for family consultations with specialist doctors. With a growing network of over 25,000 retail chemist stores, 5,000 specialist doctors, and 3.5 million users, Aayu aims to digitize the fragmented healthcare landscape, thereby unlocking new opportunities for direct-to-consumer healthcare brands in India. The initiative is backed by prominent investors and is poised to significantly impact the domestic retail pharmaceutical market.

Wild Radish

Non Equity Assistance in 2021
Wild Radish specializes in providing meal kit services that emphasize the joy of cooking with fresh, natural ingredients. The company curates high-quality food ingredients sourced directly from farms and delivers them in convenient recipe boxes. Each box contains everything needed to prepare healthy meals, along with straightforward cooking instructions, allowing customers to create delicious dishes in their own kitchens. Wild Radish aims to enhance the cooking experience by encouraging individuals to take their time and appreciate the art of preparing food, transforming mealtime into a more enjoyable and fulfilling activity.

Tendo

Non Equity Assistance in 2021
Tendo is an online platform based in Accra, Ghana, that enables independent resellers to start their own e-commerce businesses without any upfront investment. Founded in 2019, the company connects resellers with products sourced from various suppliers, allowing them to sell ready-to-ship items directly to customers. Tendo's application facilitates the addition of profit margins to products and offers access to social media platforms for marketing. Resellers can list products at wholesale prices without the need for inventory management or transportation logistics, thereby simplifying the process of independent reselling. This model empowers small businesses and individuals to engage in online commerce efficiently.

SandBox Commerce

Non Equity Assistance in 2021
Our Mobile Store Builder allows brands and retailers to build a native mobile app without any technical expertise or coding. Importantly, merchants can build iOS and Android apps at a fraction of the cost instead of spending months and significant amounts of money developing an app from scratch. With no ongoing maintenance costs either, our Mobile Store Builder makes it easy for merchants to create an immersive mobile shopping experience that empowers them to truly be mobile first like never before. Once their mobile app is published to both iOS and Android app stores they may then utilize our Marketing & Analytics Dashboard to measure user engagement in real time!

OjaExpress

Non Equity Assistance in 2021
OjaExpress is a digital marketplace for ethnic and cultural groceries. We are dedicated to helping local independent ethnic grocery stores grow and compete in a sustainable way. OjaExpress helps these grocery stores thrive. By helping customers discover the independent grocery stores unique, cultural product offerings and helping independent grocery stores connect with customers. OjaExpress powers online ordering for independent grocery stores via the OjaExpress platform, while also providing the grocery store partners key customer insights and marketing support.

Lalaland

Non Equity Assistance in 2021
Lalaland is a company that specializes in generating artificial full-body fashion models for e-commerce brands, allowing them to showcase their collections on avatars that reflect the diversity of their customer base. Utilizing advanced machine learning techniques, Lalaland's platform creates customized digital avatars representing various ethnicities, ages, and body types. This flexibility enables brands to tailor models to individual preferences, including hairstyles and body shapes for both males and females. By offering a diverse library of AI-generated models, Lalaland aims to enhance conversion rates for fashion retailers while simultaneously reducing product return rates.

ERA zero waste

Non Equity Assistance in 2021
Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.

TULU

Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. The company offers tenants in residential buildings, student housing, and offices access to a wide range of brand-name appliances, grocery staples, and entertainment devices. Utilizing IoT-based smart rental units, TULU customizes its offerings to meet the needs of urban dwellers, while leveraging data to analyze usage patterns and optimize inventory. This approach not only enhances the user experience but also aims to reduce waste and maximize space utilization. TULU operates in 15 cities across the United States and Europe, collaborating with major landlords and top brand manufacturers to provide quality products and services to its customers.

Balagan Studio

Non Equity Assistance in 2021
Balagan Studio produces shoes and consumer goods. Their products include leather belts, shoes, bags, and accessories. They allow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.

Méliuz

Non Equity Assistance in 2021
Méliuz S.A. is a Brazilian company that operates a cashback program, providing consumers with access to free discount coupons from various online stores. Founded in 2011 by Israel Salmen and Ofli Guimarães, the company is headquartered in Belo Horizonte, Brazil. Through its online platform, Méliuz allows users to receive a portion of their spending back directly into their bank accounts, enhancing the shopping experience while promoting savings. The service is designed to be user-friendly, offering a straightforward way for consumers to benefit from their online purchases.

InPock

Non Equity Assistance in 2021
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.

Manipulae

Non Equity Assistance in 2021
Manipulae is a health-tech platform that connects patients with compounding pharmacies, facilitating a seamless experience for obtaining medications. The platform enables users to search for and compare offers from various qualified pharmacies, all displayed on a single screen. Patients can securely make payments online and have their prescriptions delivered directly to their homes. Additionally, users can rate and comment on their experiences with pharmacies, providing valuable insights for other consumers. By streamlining the process of managing prescriptions and pharmacy interactions, Manipulae aims to enhance accessibility and convenience in healthcare.

Lopi.Ai

Non Equity Assistance in 2021
LOPI is an advanced platform for retailers in fashion & furniture industries. We power online shopping, so millions of products are naturally seen, searched, and bought. Using AI-powered visual recognition technology in retail (fashion, home & deco, etc).

Petitpeu

Non Equity Assistance in 2021
Petitpeu is an online platform for customizing and sending personal care gifts.

Minishoes

Non Equity Assistance in 2021
Minishoes is a Spanish company operating in the footwear industry, focusing on children's shoes. The company offers a diverse range of products, including sneakers, bluchers, boots, booties, crab shoes, child moccasins, sandals, house slippers, school shoes, and communion shoes. In addition to footwear, Minishoes also provides accessories such as socks, belts, hair bands, towels, and hats. The brand is dedicated to catering to the needs of children, ensuring a wide selection of stylish and practical options for various occasions.

Tropicfeel

Non Equity Assistance in 2021
Tropicfeel operates an online retail platform specializing in travel-related footwear, clothing, and accessories. The brand emphasizes versatility and sustainability, offering products designed for comfort and functionality during travel. Tropicfeel aims to enhance the travel experience by providing innovative solutions that cater to the needs of modern travelers. With a focus on responsible travel, the company seeks to challenge conventional tourism practices and promote a more sustainable approach, recognizing the importance of preserving local cultures and environments. By making travel accessible and enjoyable year-round, Tropicfeel fosters a community of travelers who prioritize both adventure and responsibility.

D.Franklin

Non Equity Assistance in 2021
Operator of an e-commerce website intended to sell footwear and eyewear. The company sells sunglasses, footwear, clothing, and accessories through its online store and physical locations and allows customers to browse and purchase a wide variety of products, providing customers with a convenient shopping experience.

Chronoexpert

Non Equity Assistance in 2021
Chronoexpert is a global platform for buying and selling used watches. Born in Spain with the mission to revolutionize the watch market, generating confidence both the buyer and the seller. As intermediaries, they ensure the "door to door" transaction: the seller has the insured payment and the buyer is certain that they are team of experts authenticates each watch individually. The most advanced technology combined with a customer service team prepared for any need, makes Chronoexpert the ideal platform to buy and sell your next watch. they are independent and offer the largest range of brands and models. From the most modern models to limited editions or collectors.

Optikal

Non Equity Assistance in 2021
Optikal is a provider of contact care services that delivers contact lenses and eye-care kits to customers on a subscription basis. The company offers a convenient service by sending a comprehensive eye-care kit every three months, which includes all necessary items to enhance eye health. In addition to the subscription boxes, Optikal provides an integrated online eye exam, allowing users to manage their eye care effectively. Customers also receive timely reminders for lens replacement, ensuring they maintain optimal eye health. This approach combines affordability with convenience, catering to the needs of individuals who wear contact lenses.

Superplastic

Non Equity Assistance in 2021
Superplastic is a character-based product and entertainment company. It creates limited edition art toys, apparel, games, and animation based on characters created in collaboration with some of the greatest artists in the world. Superplastic is founded on the principle that effort and scarcity are intrinsic components of value. The company appropriates the tools of mass media and mass production to create limited edition works of art for a limited audience. It was established in 2017 and is based in Burlington, Vermont.

XR Sports

Non Equity Assistance in 2021
XR Sports Group is a developer of an esports software platform that focuses on creating personalized metaverse communities for gaming enthusiasts. The company leverages esports, social competitions, and video games to foster meaningful connections between fans and retail brands. By providing influencers with customized social media platforms, XR Sports maximizes the value of fan communities. Additionally, the firm offers social commerce solutions through NFT campaigns and fan engagement hubs. Their work also extends to building esports ecosystems for professional sports teams, players, and influencers, enhancing the overall experience and interaction within the gaming landscape.

Doinn

Non Equity Assistance in 2020
Doinn, S.A., founded in 2015 and based in Lisbon, Portugal, offers a digital platform that connects short-term rental properties with housekeeping, laundry, and check-in service providers. The platform simplifies the management of cleaning schedules, allowing property managers to dispatch cleaners with ease and track job progress in real time. Doinn enhances operational efficiency by enabling communication between cleaners and customers through its app and providing access to vetted service providers across six countries. The platform features intelligent indicators that help cleaning companies and property managers monitor costs, predict linen needs, and forecast cleaning hours, ultimately improving business performance. By streamlining these processes, Doinn empowers rental property managers and service providers to scale operations, save time, and enhance overall service quality.

Mangos

Non Equity Assistance in 2020
Mangos is a mobile application designed to enhance grocery and pharmacy shopping experiences by offering cashback on purchases. The platform facilitates a direct relationship between businesses and shoppers, enabling users to access various offers and promotions that result in financial rewards. By promoting cashback incentives, Mangos aims to activate customer engagement and loyalty within the retail sector, making everyday shopping more rewarding for its users.

Foxy

Pre Seed Round in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Afropolitan

Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Origyn, PBC

Non Equity Assistance in 2020
Origyn is a consumer, supplier, and delivery platform that helps in selling groceries, hygiene items, and health products to the community.

Laine London

Non Equity Assistance in 2020
Laine London is transforming the bridal retail landscape by providing tailored designer dress rentals, including wedding gowns, bridesmaid dresses, prom dresses, and bridal accessories. Co-founders Lundyn Carter and Miriam Williams sought to create a modern and enjoyable experience for brides, focusing on inclusivity and accessibility. By offering a rental model, Laine London enables brides to access high-quality designer dresses at affordable prices, making the process less stressful and more personalized. The company aims to redefine the traditional bridal shopping experience, ensuring every bride can find a dress that resonates with her style and vision.

Brown Toy Box

Non Equity Assistance in 2020
Brown Toy Box is an educational toy company founded in 2018 and based in Atlanta, Georgia. It focuses on curating STEAM (Science, Technology, Engineering, Arts, and Mathematics) toys, media, and experiences specifically designed for Black children, while promoting cultural representation and purposeful play for all children. The company emphasizes the importance of high-quality, data-driven, and child-centered products developed using accredited urban education pedagogy. By making play both accessible and enjoyable, Brown Toy Box aims to cultivate curiosity and foster learning in children.

Gofind

Non Equity Assistance in 2020
Gofind is a company established in 2015 and headquartered in Joinville, Santa Catarina. It specializes in organizing company information and enabling users to locate nearby stores along with product availability. The firm has developed a decision intelligence platform that harnesses artificial intelligence to gather retail sales data. This platform calculates product availability in both physical and online stores, offering valuable insights that assist companies in making informed corporate decisions and supporting strategic planning based on accurate data.

Promobit

Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, providing users with a comprehensive selection of promo codes across multiple product categories. These categories include smartphones, electronics, home appliances, fashion, health and beauty products, sports supplements, and more. By consolidating discounts from different platforms, Promobit generates commission from sales while enabling customers to access and benefit from a wide range of promotional offers. The platform is designed to enhance the shopping experience by making it easier for consumers to find and utilize deals on products they desire.

Neopro

Non Equity Assistance in 2020
Neopro is a retail software program that automates and controls sales processes. They serve retail, goal management, revenue growth, startups, retail tech, sellers, managers, supervisors, consultants, data science, and management.

HiMarket

Non Equity Assistance in 2019
HiMarket is a digital communication platform that helps retailers to know their customers better and to generate revenue through data.

La Millou

Non Equity Assistance in 2019
La Millou is an operator of an online marketplace that sells sustainable clothing to customers. The company specializes in providing clothing and apparel with impressive usability and longevity, allowing customers to obtain modern clothing in simple colors and designs. It sells bedding, blankets, shoes, clothing, toiletry bags, bathrobes, towels, and other related items.

ANIA KRUK

Non Equity Assistance in 2019
ANIA KRUK is an e-commerce platform that sells jewelry. They are also involved in producing and designing jewelry. They offer earrings, necklaces, rings, and unisex bracelets. They allow their customers to directly buy goods from the seller over the internet using a web browser or a mobile app.

ERA zero waste

Non Equity Assistance in 2019
Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.

Horticure

Non Equity Assistance in 2019
Horticure is a company focused on enhancing indoor plant care and maintenance, aiming to promote a healthier and more eco-friendly lifestyle. It offers a platform for customers to buy or rent indoor plants, providing access to qualified horticulturists who can assist with any plant-related issues. By leveraging technology, Horticure delivers valuable information, products, and services that empower individuals to effectively care for their plants, ultimately fostering a greener living environment indoors.

Leaf Envy

Non Equity Assistance in 2019
Leaf Envy is an online retail platform based in London, focused on providing ornamental plants and plant decor for modern plant enthusiasts. Founded in 2019 by Beth, the company emerged from her passion for botany and the challenges she faced in finding suitable plants and pots for her home. Leaf Envy simplifies the plant care journey by offering a plant quiz to help customers discover plants that suit their environment and preferences. The company offers a curated selection of plants, including low light varieties, air-purifying options, and pet-friendly choices, available on a subscription basis. In addition to its e-commerce offerings, Leaf Envy launched a B2B Plant Installation and Maintenance service in 2020, collaborating with notable brands such as Google and Accenture. Initially operating pop-up events on a boat along Regents Canal, Leaf Envy has since expanded its reach, delivering across the UK and establishing itself as a go-to destination for plant lovers.

InPock

Non Equity Assistance in 2019
Inpock is an online platform designed to assist influencers in managing their business inquiries and sharing their schedules while facilitating e-commerce activities. The platform connects influencers with their followers, enabling them to showcase and sell a variety of products, including apparel, beauty items, and shoes, directly through social media. By collaborating with trendsetters, Inpock enhances exposure to sales channels, allowing influencers to streamline their selling processes and increase product sales. This platform serves as a comprehensive tool for influencers to effectively engage with their audience while promoting their merchandise.

Lukso

Non Equity Assistance in 2019
Lukso is an open blockchain ecosystem tailored for the fashion and lifestyle industry, aimed at fostering decentralized innovation and trust among fashion brands, start-ups, and consumers. By providing a robust infrastructure, Lukso facilitates new forms of automated economic interactions and sustainable ownership management. The platform enables users to develop a wide array of innovative features, including digital wardrobes, sharing economies, and enhanced security for intellectual property rights and authenticity. Additionally, it supports omnichannel communications and introduces novel funding mechanisms for fashion collections. By combining sewn-in chips, smart contracts, and user-friendly interfaces, Lukso creates digital identities for real-life products, thus paving the way for a new digital lifestyle rooted in creative economies.

Hubbon

Non Equity Assistance in 2018
Hubbon is an app that makes shopping at airports become more simple. It was based in Guarulhos, Brazil.

Liv Up

Non Equity Assistance in 2018
Liv Up is a direct-to-consumer food brand and online grocery store based in Brazil, specializing in natural flash-frozen meals. The company focuses on providing healthy and tasty food by sourcing fresh ingredients from local family farmers. With a commitment to quality, Liv Up ensures that its meals are made from natural ingredients, allowing customers to enjoy organic and delicious options conveniently. The use of advanced technology enables efficient processes, allowing the company to deliver its products at competitive prices across major metropolitan areas in Brazil. Through constant innovation and a dedication to customer satisfaction, Liv Up aims to redefine the grocery shopping experience while promoting healthy eating habits.

Cuponeria

Non Equity Assistance in 2016
Cuponeria is an online platform based in Bela Vista, Brazil, that facilitates the distribution of discount coupons and cashback offers for various brands. Founded in 2011, the company collaborates with major corporations such as McDonald's, Amazon, Unilever, and Procter & Gamble to enhance their promotional campaigns and drive sales. By leveraging internet and mobile technology, Cuponeria simplifies the process for both consumers and businesses, enabling shoppers to save money through accessible discount vouchers. Additionally, the company partners with leading banks and card brands to create exclusive offers, fostering a mutually beneficial ecosystem that enhances customer engagement and loyalty.

NearSt

Non Equity Assistance in 2016
NearSt is a retail technology company based in London, England, founded on July 4, 2015. The company focuses on bridging the gap between online shopping and physical retail by allowing retailers to showcase their live in-store inventory to local shoppers on major online platforms like Google and Facebook. This approach enables physical retailers, particularly small businesses, to enhance their visibility and attract online customers into their stores. By providing a platform that feeds real-time inventory information to the internet, NearSt supports retailers in expanding their reach and converting online interest into in-store sales.

Getpin

Getpin is a business-to-business software-as-a-service (SaaS) platform designed to enhance sales and customer satisfaction by streamlining online communication and presence across various third-party platforms, such as maps and social media. It addresses the challenges businesses face in managing disparate online communication channels, which can be costly and inefficient. The platform leverages artificial intelligence to manage customer experiences, particularly for multi-location businesses, by facilitating review management and enhancing user interactions. Additionally, it provides an all-in-one tool for businesses with offline points of sale, enabling them to optimize customer interactions throughout the customer journey. By collecting and analyzing extensive data, Getpin identifies opportunities for improvement and helps businesses ensure a seamless experience that fosters customer loyalty and drives sales.
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