Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Real Time

LetsData

Pre Seed Round in 2025
LetsData offers real-time media and social media monitoring across over 50 countries. It empowers state agencies, businesses, and civil societies to proactively manage risks and seize opportunities by leveraging AI-powered insights against disinformation.

Segwise

Non Equity Assistance in 2024
Segwise is a technology company that specializes in developing AI agents aimed at enhancing the performance of game studios. The company’s platform provides tools to maximize game lifetime value (LTV) by delivering key growth metrics and facilitating the identification of LiveOps opportunities. By employing a no-code approach, Segwise enables game studios to quickly analyze critical metrics, detect growth opportunities, and address issues in their operations. The observability platform tracks various segments and funnels, alerting teams to potential problems and benefits, thereby streamlining the decision-making process for product development. Through its innovative solutions, Segwise empowers game studios to respond swiftly to shifting dynamics in the gaming market.

AIMerch

Non Equity Assistance in 2024
AIMerch is a developer of an artificial intelligence technology designed to build real-time reports with analytics.

LetsData

Non Equity Assistance in 2024
LetsData offers real-time media and social media monitoring across over 50 countries. It empowers state agencies, businesses, and civil societies to proactively manage risks and seize opportunities by leveraging AI-powered insights against disinformation.

truQ

Non Equity Assistance in 2023
truQ is a logistics platform that connects those needing transportation services with nearby vehicles in real-time. It offers SaaS infrastructure for businesses to coordinate these interactions more efficiently, and provides access to capital for drivers on the platform to support their operations and growth.

Maybein

Non Equity Assistance in 2023
Maybein is a developer of a real-time restaurant table booking application. It locates restaurants with available tables near users based on their geolocation.

trackNOW

Non Equity Assistance in 2022
trackNOW is a technology company focused on location-tracking for vehicles, delivering security and monitoring solutions through real-time vehicle location updates and trip notifications. The company developed myskoolbus, an app designed to track school buses and vans to help parents ensure their children are accounted for and do not miss the bus. Using a vehicle tracking system and artificial intelligence, trackNOW provides clients with current vehicle locations and timely updates on trips, enabling rapid responses and improved safety for managed fleets.

TurnSignl

Non Equity Assistance in 2022
TurnSignl is a Black-owned tech company that provides real-time legal assistance to drivers by connecting them with lawyers via video chat during traffic stops and car incidents. The service aims to protect civil rights and de-escalate roadside encounters by giving individuals access to legal guidance at the moment of interaction, with the goal of safer outcomes for drivers and law enforcement. The mobile app enables users to summon a live attorney at the touch of a button or voice command, facilitating documentation and communication to help ensure responsible, accountable exchanges. The platform is available nationwide, supporting both civilians and police in critical roadside moments.

TQIntelligence

Non Equity Assistance in 2022
TQIntelligence, Inc., established in 2016 and based in Atlanta, Georgia, specializes in voice-based artificial intelligence for mental health assessment. The company's platform integrates diverse data sources to provide cognitive insights, enabling risk stratification, tracking treatment outcomes, and personalized behavioral interventions. Key products include TQ-Intelligence, which offers insights from voice/speech analytics and other psychometrically validated instruments, and TQ Analytics, leveraging existing EMR data for actionable insights. The platform features machine learning analytics, knowledge graph, and real-time prediction capabilities to support healthcare professionals in diagnosing mental health issues more effectively, particularly for children who may struggle to communicate their distress.

Route

Grant in 2022
Route is a business management platform tailored for the commercial cleaning industry, designed to meet the unique needs of service providers. It consolidates essential sales processes into a single cross-platform system, offering tools for bidding, job management, contractor relationships, time and attendance tracking, scheduling, and inventory management. The platform features a web portal and a mobile app with offline capabilities, enabling real-time analytics on team performance and providing workflow guidance during job execution. Additionally, Route’s Walkthrough Builder collects and organizes the scope of work on-site, allowing users to calculate bids and generate customized proposals efficiently. By leveraging these tools, Route aims to enhance operational efficiency, improve service quality, and facilitate contract acquisition in a competitive marketplace.

Gamr

Non Equity Assistance in 2022
Gamr is an online subscription platform dedicated to enhancing the gaming experience for players and tournament organizers in Africa. It provides a space for gamers to interact and engage with one another while facilitating the hosting of competitive eSports events. The platform leverages artificial intelligence and real-time performance data to offer coaching services to players, thus improving their skills and competitiveness. Gamr's mission is to advance gaming culture and eSports on the continent by building robust infrastructure that supports both aspiring professional players and tournament organizers.

Empath

Non Equity Assistance in 2022
Empath Inc., established in Tokyo, Japan in 2017, specializes in developing artificial intelligence software that identifies emotion from human voice in real-time, regardless of language spoken. The company's primary product is Web Empath API/SDK, which integrates vocal emotion AI into users' products and services. Additionally, they offer My Mood Forecast, an employee assistance program application for mood tracking via voice analysis, and Smart Call Center, a tool that visualizes customers' and operators' emotions in real-time during calls. Empath's technology has been recognized with awards such as the 1776 Challenge Cup Tokyo 2017 and Accenture Innovation Award at GITEX 2017 in Dubai.

truQ

Non Equity Assistance in 2022
truQ is a logistics platform that connects those needing transportation services with nearby vehicles in real-time. It offers SaaS infrastructure for businesses to coordinate these interactions more efficiently, and provides access to capital for drivers on the platform to support their operations and growth.

nearMe

Non Equity Assistance in 2022
NearMe Inc. is a Tokyo-based company founded in 2017 that specializes in mobile application development for taxi ride-sharing services. The company's platform addresses social inefficiencies by facilitating real-time matching of individuals seeking to travel in the same direction, thereby enabling them to share taxi rides. NearMe's innovative approach aims to enhance the commuting experience, making it more comfortable and efficient for users. Through its technology-driven solution, the company seeks to contribute to a sustainable and enjoyable society by optimizing transportation options for its users.

Coralogix

Non Equity Assistance in 2022
Founded in 2013, Coralogix offers a machine learning-powered log analytics solution for managing large-scale system data. Its Streama technology provides real-time insights and long-term trend analysis without relying on storage or indexing, helping engineering teams troubleshoot software issues efficiently.

ImIn

Non Equity Assistance in 2022
ImIn is an employee scheduling and hiring platform that streamlines workforce management for organizations. The application empowers teams by allowing them to select their work schedules, enhancing flexibility and efficiency. Additionally, ImIn provides real-time notifications and digital on-demand staffing technology, facilitating connections between employers and top-tier talent. This modern approach to employment enables businesses to easily manage part-time, seasonal, or long-term staffing needs, ultimately saving time and reducing costs in the hiring process. By offering an organized system for recruitment and scheduling, ImIn supports organizations in optimizing their workforce capabilities.

Coralogix

Non Equity Assistance in 2021
Founded in 2013, Coralogix offers a machine learning-powered log analytics solution for managing large-scale system data. Its Streama technology provides real-time insights and long-term trend analysis without relying on storage or indexing, helping engineering teams troubleshoot software issues efficiently.

Emergency Response Africa

Grant in 2021
Emergency Response Africa is a healthtech company delivering emergency medical care services and operating a platform that integrates training, technology and transportation to transform emergency response in Africa. The platform uses intelligent dispatch and communications to connect individuals experiencing medical emergencies with a broad network of first responders, emergency vehicles and hospitals, enabling rapid access to care and timely transfer to appropriate facilities. ERA serves individuals, families, businesses, communities and insurers with tailored packages, and is based in Lagos, Nigeria, with additional operations in Kitchener, Canada.

EngageRocket

Non Equity Assistance in 2021
EngageRocket is a Singapore-based HR tech startup founded in 2016, offering a cloud-based workplace analytics platform. The company automates employee feedback collection and analysis using AI, providing real-time insights to help leaders make data-driven decisions about their workforce. EngageRocket aims to enhance employee experience and improve talent retention by enabling organizations to leverage timely people-data.

Emergency Response Africa

Non Equity Assistance in 2021
Emergency Response Africa is a healthtech company delivering emergency medical care services and operating a platform that integrates training, technology and transportation to transform emergency response in Africa. The platform uses intelligent dispatch and communications to connect individuals experiencing medical emergencies with a broad network of first responders, emergency vehicles and hospitals, enabling rapid access to care and timely transfer to appropriate facilities. ERA serves individuals, families, businesses, communities and insurers with tailored packages, and is based in Lagos, Nigeria, with additional operations in Kitchener, Canada.

nēdl

Non Equity Assistance in 2021
nēdl is an AI-powered platform that enables real-time transcription, monetization, and amplification of spoken words. It allows creators to start live call-in radio shows instantly, sharing custom URLs for listeners to join via text alerts or without the app.

Planless

Non Equity Assistance in 2021
Always know that you have the best organization in place. Planless.io leverages Artificial intelligence to constantly, instantly and automatically calculate who on your team should do what/when and when things will be done. START DELIVERING Stop assigning tasks Describe the skills of your team and what skill is required to perform a task. Planless takes care of the planning for you by finding who on your team is the best suited to perform a task depending on his knowledge and availability. AUTOMATIC PLANNING Instantly adapt to change Things move fast and change every day, teams need to be agile and reactive. In planless, every time something changes, our intelligent engine recalculates instantly and automatically the best organization for you. STAY ON TRACK Start seeing real results With planless, you’ll get a 360° visibility on what is happening on your projects. Embrace uncertainty and hit your deadline while having an eye on what can improve your business. All-in-one place, safe and available All details about your projects, from documents to teammates' discussions in one single place. Planless gives you all the tools you need to securely find what you need instantly and successfully manage all your projects! Try for free for 15 days and discover how you, like thousands of our users, can be more efficient and automate your teamwork.

Native

Non Equity Assistance in 2021
Native is a developer of a multilingual messaging platform that focuses on real-time text translation, allowing users to communicate seamlessly across more than 100 languages. The platform aims to eliminate language barriers and enhance global conversations, enabling people to connect, share, and collaborate effectively, regardless of their linguistic backgrounds. Utilizing AI-powered technology, Native's application transforms the way individuals interact, fostering collaboration across various languages and regions. The platform is available for download on both Android and iOS devices, making it accessible to a wide audience.

BlackLight Studio Works

Venture Round in 2020
BlackLight Studio Works is a video game developer focused on creating real-time multiplayer games for mobile platforms. The studio specializes in classic card and word-based games, as well as casual puzzle games, aiming to provide interactive experiences that connect players with friends and family while allowing them to meet new people globally. By revitalizing traditional games for a modern audience, BlackLight Studio Works enhances social interaction through immersive gaming experiences.

MindRight Health

Non Equity Assistance in 2020
MindRight Health, Inc. is a Newark, New Jersey-based company founded in 2019 that offers mental health coaching via text messaging. Its mission is to promote health equity by providing accessible and inclusive mental health care, particularly for communities of color and low-income families. MindRight partners with healthcare payers and providers to deliver culturally responsive coaching, assigning users to personal coaches who offer support year-round. This approach aims to create a continuum of care that addresses the unique needs of youth and communities that often avoid traditional clinical services due to stigma and limited access. Additionally, MindRight provides its partners with real-time data on community mental health needs, which helps in predicting and preventing mental health crises.

PSYGIG

Non Equity Assistance in 2020
PSYGIG is a Tokyo-based provider of cloud-based big data analytics and mobility IoT solutions for robotics, drones, and autonomous devices. The company offers APIs, SDKs, and a SaaS platform that enable developers to capture raw sensor data, transmit control logs and error reports, and monitor navigation and interactions with the physical environment. Its platform delivers real-time data visualization, event analysis, anomaly detection, dashboards, and online diagnostic tools to help identify and resolve software issues quickly. By accelerating development of safe and secure robotics and IoT applications, PSYGIG supports engineers in building data-driven, reliable autonomous systems across diverse mobility use cases.

Singular Perturbations

Non Equity Assistance in 2020
Singular Perturbations is a technology company that develops a real‑time crime detection platform. Its proprietary algorithm aggregates crime‑related data to generate risk visualizations, safe‑route recommendations, security‑personnel planning tools, and crime‑factor analyses. The system enables organizations to identify potential criminal activity and implement preventive measures. The company aims to influence society by providing actionable insights that reduce crime risk.

TrackerThings

Non Equity Assistance in 2020
TrackerThings is a technology company specializing in Internet of Things (IoT) and web-based solutions for the logistics industry. It provides a freight tracking system that automates inventory management, helping businesses monitor and protect their assets in real-time. The system aids in preventing product theft, loss, or damage, and offers features like real-time asset tracking, secure data transmission, and easy installation of smart tags. This enables businesses to enhance operational efficiency, reduce costs, ensure compliance, and make informed decisions based on reliable data.

Renderro

Non Equity Assistance in 2019
Renderro empowers filmmakers, graphic designers, and animators by providing a cloud-based platform for seamless collaboration and content creation. Its mission is to enable creatives worldwide to focus solely on their craft without hardware limitations or technical burdens.

Retina Vision

Non Equity Assistance in 2018
Retina Vision is a technology company specializing in mobility solutions, particularly focused on vehicle tracking systems. The company employs advanced computational vision and strategically positioned intelligent cameras to monitor vehicles effectively. Its innovative platform utilizes license plate reading technology to provide a cost-efficient vehicle monitoring service. By integrating with the National Stolen Vehicle System, Retina Vision's system enhances public safety by enabling real-time identification of stolen vehicles. Through its capabilities, the company aims to improve law enforcement efforts and contribute to safer communities.

Hand Talk

Non Equity Assistance in 2018
Hand Talk is a mobile translator that converts content into Brazilian sign language in real-time on smartphones and tablets. Founded in 2012 and based in Maceió, Brazil, Hand Talk aims to provide digital and automatic translation to improve access to information and communication for the deaf community. By offering a solution that complements the work of Libras interpreters, Hand Talk strives to make communication more inclusive and accessible for all.
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