Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Real Time

LetsData

Pre Seed Round in 2025
LetsData is a company that specializes in AI-powered solutions to combat disinformation. By providing real-time monitoring of media and social media across more than 50 countries, it enables state agencies, businesses, and civil societies to identify and respond to potential risks and opportunities associated with misinformation. LetsData develops tools that forecast trends and detect anomalies, allowing organizations to evaluate and enhance their strategic communication efforts. By leveraging artificial intelligence to analyze the information landscape, LetsData equips clients with actionable insights that facilitate data-driven decision-making, ultimately helping them navigate the complexities of communication in an era of ill-intended information influence.

Segwise

Non Equity Assistance in 2024
Segwise is a technology company that specializes in developing AI agents aimed at enhancing the performance of game studios. The company’s platform provides tools to maximize game lifetime value (LTV) by delivering key growth metrics and facilitating the identification of LiveOps opportunities. By employing a no-code approach, Segwise enables game studios to quickly analyze critical metrics, detect growth opportunities, and address issues in their operations. The observability platform tracks various segments and funnels, alerting teams to potential problems and benefits, thereby streamlining the decision-making process for product development. Through its innovative solutions, Segwise empowers game studios to respond swiftly to shifting dynamics in the gaming market.

AIMerch

Non Equity Assistance in 2024
AIMerch is a developer of an artificial intelligence technology designed to build real-time reports with analytics.

LetsData

Non Equity Assistance in 2024
LetsData is a company that specializes in AI-powered solutions to combat disinformation. By providing real-time monitoring of media and social media across more than 50 countries, it enables state agencies, businesses, and civil societies to identify and respond to potential risks and opportunities associated with misinformation. LetsData develops tools that forecast trends and detect anomalies, allowing organizations to evaluate and enhance their strategic communication efforts. By leveraging artificial intelligence to analyze the information landscape, LetsData equips clients with actionable insights that facilitate data-driven decision-making, ultimately helping them navigate the complexities of communication in an era of ill-intended information influence.

truQ

Non Equity Assistance in 2023
truQ is a technology-driven logistics platform designed to streamline short-haul and intracity logistics. The company connects users with logistics needs to the nearest available vehicles in real-time, facilitating quick and efficient transportation. With its mobile-based application, truQ allows clients to independently sign up and book trips on-demand within minutes, thereby saving time and resources in moving goods. Additionally, truQ offers a Software as a Service (SaaS) infrastructure that aids businesses in managing their logistics operations more intelligently. The platform also provides access to capital for commercial drivers, allowing them to sustain and expand their businesses effectively. Through this comprehensive approach, truQ aims to optimize the logistics experience for both users and service providers.

Maybein

Non Equity Assistance in 2023
Maybein is a developer of a restaurant table booking application that focuses on helping clients find available tables in real-time based on their geographic location. The application actively searches for canceled table reservations, sending instant notifications to users about free tables, dates, and services tailored to their preferences. By allowing clients to set alerts for specific restaurants, Maybein ensures that users are promptly informed when tables become available, enabling them to secure reservations quickly and efficiently. The company's innovative approach streamlines the dining reservation process, catering to the needs of customers seeking immediate access to dining options.

trackNOW

Non Equity Assistance in 2022
trackNOW Pvt Ltd is a startup focused on developing innovative location-tracking technology aimed at enhancing security and convenience for families. Its flagship product, myskoolbus, is designed to simplify the daily routine of parents by providing real-time tracking of school buses and vans. The app, created by a team of two couples, is user-friendly and specifically tailored to meet the needs of everyday households. By utilizing advanced vehicle tracking systems and artificial intelligence, myskoolbus allows parents to receive instant updates and notifications about their children's transportation, ensuring that neither the child nor the parent misses the bus. This practical solution stands out as the first of its kind in the neighborhood, reflecting the founders' commitment to making life easier for families.

TurnSignl

Non Equity Assistance in 2022
TurnSignl is a Black-owned technology company that provides a mobile application designed to connect drivers with legal representatives via video chat during traffic stops and car accidents. Founded in 2020 by three Black professionals, TurnSignl aims to enhance the safety and empowerment of drivers by bridging the gap between civilians and law enforcement. The app facilitates real-time access to legal assistance, helping to de-escalate roadside interactions and protect the civil rights of users. Available for both iOS and Android, TurnSignl operates across all 50 states and Washington, D.C., focusing on ensuring that both drivers and police officers can return home safely after their encounters.

TQIntelligence

Non Equity Assistance in 2022
TQIntelligence, Inc., established in 2016 and based in Atlanta, Georgia, specializes in voice-based artificial intelligence for mental health assessment. The company's platform integrates diverse data sources to provide cognitive insights, enabling risk stratification, tracking treatment outcomes, and personalized behavioral interventions. Key products include TQ-Intelligence, which offers insights from voice/speech analytics and other psychometrically validated instruments, and TQ Analytics, leveraging existing EMR data for actionable insights. The platform features machine learning analytics, knowledge graph, and real-time prediction capabilities to support healthcare professionals in diagnosing mental health issues more effectively, particularly for children who may struggle to communicate their distress.

Route

Grant in 2022
Route is a business management platform tailored for the commercial cleaning industry, designed to meet the unique needs of service providers. It consolidates essential sales processes into a single cross-platform system, offering tools for bidding, job management, contractor relationships, time and attendance tracking, scheduling, and inventory management. The platform features a web portal and a mobile app with offline capabilities, enabling real-time analytics on team performance and providing workflow guidance during job execution. Additionally, Route’s Walkthrough Builder collects and organizes the scope of work on-site, allowing users to calculate bids and generate customized proposals efficiently. By leveraging these tools, Route aims to enhance operational efficiency, improve service quality, and facilitate contract acquisition in a competitive marketplace.

Gamr

Non Equity Assistance in 2022
Gamr is an online subscription platform dedicated to enhancing the gaming experience for players and tournament organizers in Africa. It provides a space for gamers to interact and engage with one another while facilitating the hosting of competitive eSports events. The platform leverages artificial intelligence and real-time performance data to offer coaching services to players, thus improving their skills and competitiveness. Gamr's mission is to advance gaming culture and eSports on the continent by building robust infrastructure that supports both aspiring professional players and tournament organizers.

Empath

Non Equity Assistance in 2022
Empath Inc., established in Tokyo, Japan in 2017, specializes in developing artificial intelligence software that identifies emotion from human voice in real-time, regardless of language spoken. The company's primary product is Web Empath API/SDK, which integrates vocal emotion AI into users' products and services. Additionally, they offer My Mood Forecast, an employee assistance program application for mood tracking via voice analysis, and Smart Call Center, a tool that visualizes customers' and operators' emotions in real-time during calls. Empath's technology has been recognized with awards such as the 1776 Challenge Cup Tokyo 2017 and Accenture Innovation Award at GITEX 2017 in Dubai.

truQ

Non Equity Assistance in 2022
truQ is a technology-driven logistics platform designed to streamline short-haul and intracity logistics. The company connects users with logistics needs to the nearest available vehicles in real-time, facilitating quick and efficient transportation. With its mobile-based application, truQ allows clients to independently sign up and book trips on-demand within minutes, thereby saving time and resources in moving goods. Additionally, truQ offers a Software as a Service (SaaS) infrastructure that aids businesses in managing their logistics operations more intelligently. The platform also provides access to capital for commercial drivers, allowing them to sustain and expand their businesses effectively. Through this comprehensive approach, truQ aims to optimize the logistics experience for both users and service providers.

nearMe

Non Equity Assistance in 2022
NearMe Inc. is a Tokyo-based company founded in 2017 that specializes in mobile application development for taxi ride-sharing services. The company's platform addresses social inefficiencies by facilitating real-time matching of individuals seeking to travel in the same direction, thereby enabling them to share taxi rides. NearMe's innovative approach aims to enhance the commuting experience, making it more comfortable and efficient for users. Through its technology-driven solution, the company seeks to contribute to a sustainable and enjoyable society by optimizing transportation options for its users.

Coralogix

Non Equity Assistance in 2022
Coralogix Ltd., founded in 2013 and based in Tel Aviv-Yafo, Israel, provides a machine learning-powered log analytics platform designed for modern engineering teams. Its innovative Streama technology enables real-time insights and long-term trend analysis without the need for storage or indexing, addressing the challenges of data growth in large-scale systems. The platform centralizes data from various sources, allowing teams to manage, monitor, and receive alerts on their applications effectively. As data is ingested, Coralogix's algorithms identify common patterns among millions of events, facilitating deeper insights and quicker troubleshooting. This dynamic monitoring system adapts to data patterns, triggering alerts when deviations occur, thus eliminating the need for static thresholds or pre-configurations. Coralogix empowers users to autonomously manage and analyze data in cloud applications, transforming cluttered log data into valuable insights to resolve production issues efficiently.

ImIn

Non Equity Assistance in 2022
ImIn is an employee scheduling and hiring platform that streamlines workforce management for organizations. The application empowers teams by allowing them to select their work schedules, enhancing flexibility and efficiency. Additionally, ImIn provides real-time notifications and digital on-demand staffing technology, facilitating connections between employers and top-tier talent. This modern approach to employment enables businesses to easily manage part-time, seasonal, or long-term staffing needs, ultimately saving time and reducing costs in the hiring process. By offering an organized system for recruitment and scheduling, ImIn supports organizations in optimizing their workforce capabilities.

Coralogix

Non Equity Assistance in 2021
Coralogix Ltd., founded in 2013 and based in Tel Aviv-Yafo, Israel, provides a machine learning-powered log analytics platform designed for modern engineering teams. Its innovative Streama technology enables real-time insights and long-term trend analysis without the need for storage or indexing, addressing the challenges of data growth in large-scale systems. The platform centralizes data from various sources, allowing teams to manage, monitor, and receive alerts on their applications effectively. As data is ingested, Coralogix's algorithms identify common patterns among millions of events, facilitating deeper insights and quicker troubleshooting. This dynamic monitoring system adapts to data patterns, triggering alerts when deviations occur, thus eliminating the need for static thresholds or pre-configurations. Coralogix empowers users to autonomously manage and analyze data in cloud applications, transforming cluttered log data into valuable insights to resolve production issues efficiently.

Emergency Response Africa

Grant in 2021
Emergency Response Africa (ERA) is a health technology company focused on transforming emergency medical response across Africa. Founded in 2018 and headquartered in Lagos, Nigeria, with an additional location in Kitchener, Canada, ERA provides comprehensive emergency medical care services to individuals, families, businesses, and communities, as well as tailored packages for insurers. The company leverages advanced technology to enhance emergency management by utilizing intelligent dispatch and communication systems. This platform connects individuals experiencing medical emergencies with a vast network of first responders, emergency vehicles, and hospitals within minutes, ensuring swift and effective care. By integrating training, technology, and transportation, Emergency Response Africa aims to deliver immediate assistance and facilitate timely transfers to appropriate medical facilities for prompt treatment.

EngageRocket

Non Equity Assistance in 2021
EngageRocket is a Singapore-based HR tech startup founded in 2016, offering a cloud-based workplace analytics platform. The company automates employee feedback collection and analysis using AI, providing real-time insights to help leaders make data-driven decisions about their workforce. EngageRocket aims to enhance employee experience and improve talent retention by enabling organizations to leverage timely people-data.

Emergency Response Africa

Non Equity Assistance in 2021
Emergency Response Africa (ERA) is a health technology company focused on transforming emergency medical response across Africa. Founded in 2018 and headquartered in Lagos, Nigeria, with an additional location in Kitchener, Canada, ERA provides comprehensive emergency medical care services to individuals, families, businesses, and communities, as well as tailored packages for insurers. The company leverages advanced technology to enhance emergency management by utilizing intelligent dispatch and communication systems. This platform connects individuals experiencing medical emergencies with a vast network of first responders, emergency vehicles, and hospitals within minutes, ensuring swift and effective care. By integrating training, technology, and transportation, Emergency Response Africa aims to deliver immediate assistance and facilitate timely transfers to appropriate medical facilities for prompt treatment.

nēdl

Non Equity Assistance in 2021
nēdl is an AI-powered audio platform backed by Google, designed to enhance the accessibility and utility of spoken content. The company's technology allows users to start live call-in radio shows quickly, providing a custom URL for followers to receive text alerts and listen in real-time, even without the app. nēdl transcribes spoken words as they are said, enabling listeners to search audio content by keywords instantly. This platform aims to democratize access to information through its innovative use of AI technology.

Planless

Non Equity Assistance in 2021
Always know that you have the best organization in place. Planless.io leverages Artificial intelligence to constantly, instantly and automatically calculate who on your team should do what/when and when things will be done. START DELIVERING Stop assigning tasks Describe the skills of your team and what skill is required to perform a task. Planless takes care of the planning for you by finding who on your team is the best suited to perform a task depending on his knowledge and availability. AUTOMATIC PLANNING Instantly adapt to change Things move fast and change every day, teams need to be agile and reactive. In planless, every time something changes, our intelligent engine recalculates instantly and automatically the best organization for you. STAY ON TRACK Start seeing real results With planless, you’ll get a 360° visibility on what is happening on your projects. Embrace uncertainty and hit your deadline while having an eye on what can improve your business. All-in-one place, safe and available All details about your projects, from documents to teammates' discussions in one single place. Planless gives you all the tools you need to securely find what you need instantly and successfully manage all your projects! Try for free for 15 days and discover how you, like thousands of our users, can be more efficient and automate your teamwork.

Native

Non Equity Assistance in 2021
Native is a developer of a multilingual messaging platform that focuses on real-time text translation, allowing users to communicate seamlessly across more than 100 languages. The platform aims to eliminate language barriers and enhance global conversations, enabling people to connect, share, and collaborate effectively, regardless of their linguistic backgrounds. Utilizing AI-powered technology, Native's application transforms the way individuals interact, fostering collaboration across various languages and regions. The platform is available for download on both Android and iOS devices, making it accessible to a wide audience.

BlackLight Studio Works

Venture Round in 2020
BlackLight Studio Works is a video game developer focused on creating real-time multiplayer games for mobile platforms. The studio specializes in classic card and word-based games, as well as casual puzzle games, aiming to provide interactive experiences that connect players with friends and family while allowing them to meet new people globally. By revitalizing traditional games for a modern audience, BlackLight Studio Works enhances social interaction through immersive gaming experiences.

MindRight Health

Non Equity Assistance in 2020
MindRight Health, Inc. is a Newark, New Jersey-based company founded in 2019 that offers mental health coaching via text messaging. Its mission is to promote health equity by providing accessible and inclusive mental health care, particularly for communities of color and low-income families. MindRight partners with healthcare payers and providers to deliver culturally responsive coaching, assigning users to personal coaches who offer support year-round. This approach aims to create a continuum of care that addresses the unique needs of youth and communities that often avoid traditional clinical services due to stigma and limited access. Additionally, MindRight provides its partners with real-time data on community mental health needs, which helps in predicting and preventing mental health crises.

PSYGIG

Non Equity Assistance in 2020
PSYGIG Inc. is a technology company based in Tokyo, Japan, specializing in big data infrastructure solutions tailored for the automotive, drone, and robotics industries. The company develops a cloud-based analytics platform that facilitates the visualization and processing of data, enabling engineers to create safer and more efficient Mobility IoT applications. PSYGIG provides a multiplatform software development kit (SDK) that captures raw sensor measurements, sends control logs and error reports to the cloud, and monitors robot navigation and interactions with their environment. Additionally, the company's offerings include online diagnostic tools and dashboards that support real-time data visualization, event analysis, and anomaly detection, empowering customers to swiftly identify and address software issues.

Singular Perturbations

Non Equity Assistance in 2020
Singular Perturbations is a company focused on developing innovative solutions for crime detection and prevention. It has created a unique algorithm that collects and analyzes crime-related data in real time, enabling the identification of potential risks. The system offers features such as risk visualization, safe route proposals, security personnel planning, and crime factor analysis. By providing these tools, Singular Perturbations aims to empower organizations to detect and mitigate crime before it occurs, ultimately contributing to enhanced public safety and societal change.

TrackerThings

Non Equity Assistance in 2020
TrackerThings is a technology company specializing in Internet of Things (IoT) and web-based solutions for the logistics industry. It provides a freight tracking system that automates inventory management, helping businesses monitor and protect their assets in real-time. The system aids in preventing product theft, loss, or damage, and offers features like real-time asset tracking, secure data transmission, and easy installation of smart tags. This enables businesses to enhance operational efficiency, reduce costs, ensure compliance, and make informed decisions based on reliable data.

Renderro

Non Equity Assistance in 2019
Renderro is a cloud-based software company focused on empowering filmmakers, graphic designers, and animators by providing them with tools to create content entirely in the cloud. By eliminating the need for expensive hardware and upgrades, Renderro allows creatives to concentrate on their artistic processes without the constraints of traditional setups. The platform facilitates remote and real-time collaboration, enabling diverse teams to connect, create, and share their work seamlessly from anywhere in the world. With a mission to democratize access to high-quality creative tools, Renderro aims to support content creators in bringing their ideas to life without technical hurdles, thus fostering a more inclusive and innovative creative community.

Retina Vision

Non Equity Assistance in 2018
Retina Vision is a technology company specializing in mobility solutions, particularly focused on vehicle tracking systems. The company employs advanced computational vision and strategically positioned intelligent cameras to monitor vehicles effectively. Its innovative platform utilizes license plate reading technology to provide a cost-efficient vehicle monitoring service. By integrating with the National Stolen Vehicle System, Retina Vision's system enhances public safety by enabling real-time identification of stolen vehicles. Through its capabilities, the company aims to improve law enforcement efforts and contribute to safer communities.

Hand Talk

Non Equity Assistance in 2018
Hand Talk is a mobile translator that converts content into Brazilian sign language in real-time on smartphones and tablets. Founded in 2012 and based in Maceió, Brazil, Hand Talk aims to provide digital and automatic translation to improve access to information and communication for the deaf community. By offering a solution that complements the work of Libras interpreters, Hand Talk strives to make communication more inclusive and accessible for all.
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