Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.
20APY: Simplifying financial freedom with decentralized finance 20APY is a fintech that uses high-yield alternative investments and zero-interest credit to simplify Financial Freedom. We employ blockchain technology to issue RWA Tokens that offer a fixed return of 20% per year, and the funds raised are used to foster the credit market in Brazil in low-risk operations.
20APY
Non Equity Assistance in 2024
20APY: Simplifying financial freedom with decentralized finance 20APY is a fintech that uses high-yield alternative investments and zero-interest credit to simplify Financial Freedom. We employ blockchain technology to issue RWA Tokens that offer a fixed return of 20% per year, and the funds raised are used to foster the credit market in Brazil in low-risk operations.
TaxxWiz
Grant in 2023
TaxxWiz is a virtual tax preparation company that provides a solution for individuals and business owners to have a reliable resource for financial needs and services.
BezoMoney
Non Equity Assistance in 2023
BezoMoney is a digital savings platform based in Accra, Ghana, aimed at assisting low-income earners in effective saving. It offers both personal and group e-wallets, enabling users to save individually or collaboratively through group savings initiatives. The platform includes a mobile application with features that promote financial discipline, such as a personal wallet with a locking mechanism that encourages users to save over time. Additionally, BezoMoney employs a machine learning model that rewards consistent saving behavior with points, which can be redeemed for discounts, property acquisition, and investment opportunities. By enhancing users' creditworthiness and providing access to bulk capital through group savings, BezoMoney strives to foster financial independence among the unbanked and young people, ensuring transparency, accountability, and security in all transactions.
Mosmos
Non Equity Assistance in 2023
Save-to-buy with Mosmos. Achieve your dreams stress-free and debt-free with Mosmos flexible payments and earn cash rewards.
MipangoApp
Non Equity Assistance in 2023
MipangoApp is a financial data analysis, education, money management, and recommendations software for Financial Institutions, and a mobile application for the unbanked. They are enabling users to track their income and expenses, set financial goals, and get personalized financial advice and investment opportunities.
My Choice
Grant in 2023
My Choice Financial, Inc. provides financial services. Their offered services are insurance, car insurance, home insurance, tenant insurance, condo insurance, and saving money
Snowball Wealth
Pre Seed Round in 2022
Snowball Wealth, Inc. is a financial management platform based in San Mateo, California, that provides tailored guidance for managing student loans and other financial challenges. Established in 2018, the company focuses on helping individuals navigate debt, retirement, and investments through personalized analysis and recommendations. Its mobile app features a community-driven approach that encourages open discussions about debt and financial planning while also offering AI-driven tools to create customized plans for users. By addressing the complexities of student debt and providing insights on refinancing options, Snowball Wealth aims to empower individuals to effectively manage their finances, build generational wealth, and achieve their financial goals.
Guru
Non Equity Assistance in 2022
Guru is the new home for young Brazilian investors. We are on a mission to make investing simple, affordable and intuitive.
CashEx
Pre Seed Round in 2022
CashEx is a digital banking mobile application platform based in Cambridge, Massachusetts, designed to facilitate financial inclusion for Africans moving to the United States. The platform allows users to send and receive money without incurring transaction fees and offers a range of features including easy signup, a multi-currency wallet, a fund wallet, and currency swapping. By providing access to US bank accounts and debit cards, CashEx aims to improve global transactions and ensure that immigrants have equitable access to essential financial services.
Awabah
Non Equity Assistance in 2022
Awabah is a company that provides accessible working benefits for business owners and their employees through a monthly subscription service. For a fee of $3, users receive comprehensive coverage, including health insurance, micro pensions, life insurance, and accident coverage. The platform specifically targets self-employed individuals and those without formal pension contributions, offering micro pension schemes that enable them to plan for a financially secure future. By allowing entrepreneurs, drivers, traders, artisans, and creative freelancers to establish target savings plans, Awabah helps these individuals set aside money for their personal goals, promoting financial stability and security in an increasingly dynamic workforce.
kubo.financiero
Non Equity Assistance in 2022
Kubo.financiero is a regulated finance company based in Mexico that provides a range of financial services including digital savings accounts, personal loans, term deposits, and a wallet application. Its innovative platform is designed to facilitate access to financial resources while promoting a lean operational model that results in lower interest rates for borrowers and higher returns for depositors. Kubo.financiero aims to foster financial inclusion and support the growth of Mexico's emerging middle class through customer-centric services that encourage economic empowerment and financial freedom.
Nomad
Non Equity Assistance in 2022
Nomad is a fintech company that provides financial services such as a bank account and an investment platform. It develops an application where users can open an account and can use it to travel, buy, save money, and invest in the USA. It also offers remittances and a debit card.
NG.CASH
Non Equity Assistance in 2022
NG.CASH is a digital app designed to help Generation Z become financially independent. It allows users to manage their own money with solutions such as PIX (Brazil’s “instant-payment” method), prepaid credit cards, allowance management, and a virtual card. Structured as a financial hub, NG.CASH aims to accompany its clients throughout their lives and increase financial literacy in the region.
TrustFundRegistry
Grant in 2022
TrustFundRegistry is a fintech platform that allows family and friends to gift equity investments to a child they love. It enables financial inclusion for BIPOC families by removing the barrier of personally identifiable information required by non-custodial guardians, family members, and friends to send gifts directly into the child’s long-term investment fund.
Dollarito
Grant in 2022
Dollarito is a digital lending platform that helps the Hispanic population with no credit history or low FICO score access fair credit. The company specializes in the fields of credit, financial services, fintech, and personal finance.
Go (formerly Upward)
Grant in 2022
Go helps ride share drivers and delivery workers save at least $5,000 in taxes by organizing income, identifying business expenses, tracking mileage, so that they pay as little as possible when it's time to file!
Much
Grant in 2022
Much is a social banking platform based in New York that empowers individuals, particularly millennials and Generation Z, to enhance their financial well-being. The platform facilitates saving, investing, and managing debt, aiming to help users make informed financial decisions. By fostering a community-oriented approach, Much enables its users to take control of their finances, save more effectively, and streamline the research process associated with money management.
Snowball Wealth
Grant in 2022
Snowball Wealth, Inc. is a financial management platform based in San Mateo, California, that provides tailored guidance for managing student loans and other financial challenges. Established in 2018, the company focuses on helping individuals navigate debt, retirement, and investments through personalized analysis and recommendations. Its mobile app features a community-driven approach that encourages open discussions about debt and financial planning while also offering AI-driven tools to create customized plans for users. By addressing the complexities of student debt and providing insights on refinancing options, Snowball Wealth aims to empower individuals to effectively manage their finances, build generational wealth, and achieve their financial goals.
Pasito
Grant in 2022
Pasito is a developer of a benefits enrollment platform focused on enhancing financial health through improved decision-making regarding health and pre-tax benefits. The platform aims to simplify the complex benefits market by providing tailored guidance and personalized support for employees, ensuring they can effectively navigate various programs such as HSA plans, supplemental medical insurance, and retirement accounts. By utilizing advanced algorithms and data, Pasito creates a more engaging employee experience that encourages participation in benefits packages throughout the year. Additionally, the platform serves as a point of contact for health plan selection and helps clients mitigate compliance risks, ultimately allowing organizations to better engage their workforce while reducing payroll and health premium costs.
FinMarie
Non Equity Assistance in 2022
FinMarie is a pioneering financial platform in Germany designed specifically for women, aiming to empower them in investment and financial management. The platform integrates education, technology, and personalized solutions to assist women in overcoming financial barriers and achieving investment security. By utilizing advanced algorithms, FinMarie helps users manage and rebalance their portfolios according to their financial goals and risk tolerance. The service combines digital financial education with tailored expertise, providing a structured approach for women to enhance their financial literacy and build wealth effectively. Backed by notable investors, FinMarie seeks to create a supportive environment for women at all stages of their financial journeys.
Cauri Money
Non Equity Assistance in 2022
Cauri Money is a financial services company that offers users a comprehensive platform for money management and transfer. It provides a wallet and a BG IBAN, allowing users to exchange, save, manage, and send money easily. The platform includes features such as peer-to-peer payments, as well as virtual and physical Mastercards. Cauri Money also facilitates wallet recharge, phone recharge, and invoice payments, making it particularly useful for sending money to Africa and managing daily expenditures. The service is accessible to anyone, regardless of their banking affiliation, and includes support from a dedicated financial supervisor.
CreditAIs
Non Equity Assistance in 2022
CreditAIs specializes in providing innovative credit scoring tools tailored for micro businesses and individuals who do not conform to traditional credit scoring models. By utilizing machine learning, the company develops financial application programming interfaces (APIs) and software applications that deliver predictive insights, facilitating access to credit for underserved borrowers. This approach not only digitizes the credit application process for microlenders but also enhances lending conditions, thereby empowering individuals and small businesses with essential wealth-building resources.
Uellbee
Non Equity Assistance in 2022
Uellbee is a data driven technology company focused on financial wellness that offers debt refinancing loans, a proprietary personal financial management tool (GPS Financiero) and savings instruments.
Akiba Digital
Grant in 2021
Akiba Digital is a data and technology company focused on delivering financial intelligence solutions. It specializes in developing a financial data aggregator application that assists users in managing their savings goals and overall financial management. The application provides on-demand insights and visualizations to help users track their progress, while also offering behavioral coaching as part of a premium rewards program. This enables individuals to access personalized financial guidance, promoting more efficient use of their financial resources. Akiba Digital aims to unlock financial opportunities for consumers, businesses, and society by leveraging alternative data.
ImaliPay
Grant in 2021
ImaliPay is a financial health platform tailored for freelancers and blue-collar gig workers, collaborating with various gig platforms to deliver essential financial products. The company focuses on creating a supportive ecosystem that allows gig workers to establish a safety net around their employment. By providing easy savings options and transparent financing solutions, ImaliPay aims to enhance the productivity and economic empowerment of these workers. Through its innovative approach, the platform seeks to improve the financial well-being of freelancers and gig workers, enabling them to better manage their finances and achieve greater financial health.
Movimento Black Money
Venture Round in 2021
Movimento Black Money serves as a vital resource for the Black community in Brazil, focusing on enhancing their economic participation and autonomy in the digital landscape. The organization addresses the unique challenges faced by this community by offering a range of financial resources and educational programs. It operates a digital marketplace and functions as a financial institution, providing tools and support to empower Black entrepreneurs and youth. Through its initiatives, Movimento Black Money aims to foster an innovative mindset, promote business development, and ultimately transform the Black entrepreneurial ecosystem.
Frizzmo
Non Equity Assistance in 2021
Developer of a financial education platform designed for daily purchase round-ups and learning real-life money management skills. The company's platform offers a new-age banking application that allows people in the community to earn, save, spend, and give back through daily transactions, enabling parents to teach financial management to children right from an early age.
Colbr
Non Equity Assistance in 2021
Colbr is a fintech company that specializes in wealth management and financial services, offering a digital platform for global asset allocation. It provides access to a diverse range of investment options, including financial markets, private equity, and real estate, while ensuring transparency and eliminating hidden costs. The platform is designed to deliver premium and accessible services, allowing users to monitor and grow their assets effectively. Additionally, Colbr offers personalized advice and access to historically inaccessible investment opportunities, enhancing the overall user experience in asset management.
Barkus Educacional
Non Equity Assistance in 2020
Barkus is a social impact business that aims to bring financial education and entrepreneurship to young people and adults. Barkus was idealized by 3 young teenagers who realized how much access to financial education changed their lives. The company was launched in May 2016 with the purpose of democratizing access to personal finance knowledge, avoiding indebtedness and encouraging the population to invest.
Qoins
Non Equity Assistance in 2020
Qoins is a financial wellness app that helps consumers achieve their financial goals by combining financial education and automation. Qoins develops an automated micro-payment platform created to pay off debt early with the spare change from bank transactions. The platform uses round-up technology on daily credit card purchases and calculates spare change from the previous month and makes an additional payment to users' student loans or credit cards, enabling them to save money and get more purchasing power in the future.
Maji
Non Equity Assistance in 2019
Maji is a financial wellbeing and money management platform dedicated to enhancing financial outcomes through education and behavioral change. The platform addresses the common concerns individuals have about money by employing powerful diagnostics to identify users' financial challenges, goals, and opportunities. Maji matches these insights with personalized education, coaching, and advice, enabling users to actively reduce financial worries and work towards a more secure financial future. For employers, Maji offers tools to track and improve employee financial wellbeing, providing valuable data insights that inform employee benefit strategies. The platform also enhances engagement for pension providers by encouraging members to save at recommended rates and consolidating their pensions, ultimately leading to more informed members and healthier pension pots. Through its user-friendly tools and resources, Maji strives to empower individuals to navigate their financial journeys more effectively and attain financial freedom.
TerraMagna
Non Equity Assistance in 2018
TerraMagna is a digital lender based in Brazil, specializing in the agricultural sector of Latin America. The company offers a range of financial products tailored to meet the specific needs of farmers and agricultural businesses. These products include personal loans, CFB lending, embedded buy now pay later (BNPL) options for agricultural inputs, and crop-collateralized financing, all accessible through a user-friendly web interface. By addressing the unique challenges and opportunities within agriculture, TerraMagna aims to enhance the resilience of the agricultural value chain and promote sustainable food security.
AIM (Automated Investment Management)
Non Equity Assistance in 2017
AIM is an online platform that allows its users to make trades and investments via smartphone. Its platform specializes on personal finance, portfolio management, asset allocation, and mobile investment application. The company was founded in 2016 and headquartered in Seoul, South Korea.
Finda
Non Equity Assistance in 2016
Finda, Inc. operates an online comparison platform based in Seoul, South Korea, that allows users to compare a variety of financial products, including mortgages, personal loans, and investments. The platform gathers comprehensive data on these financial products and offers tailored recommendations to help individuals make informed financial choices. By integrating information from multiple industries, such as automobile finance, Finda aims to enhance its services and provide timely financial insights. Their goal is to facilitate better decision-making for users by offering economic calculation tools for housing loans, monthly savings, and loan repayment strategies.
Rainist
Non Equity Assistance in 2015
Rainist is a Korean software company that recommends financial products based on one's life patterns. Its service is BankSalad, a credit card recommendation service based on one's spending patterns.
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