Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Payments

lideflow

Non Equity Assistance in 2025
Lideflow provides a powerful API that connects cross-chain stablecoins with traditional financial systems, ensuring secure, fast and cost-effective global payments.

Nobuk Africa

Non Equity Assistance in 2024
Nobuk is a payments reconciliation company enabling groups and collectives in Africa collect funds effortlessly and automatically reconcile and organize records into easily shareable reports.

BezoMoney

Non Equity Assistance in 2023
BezoMoney operates a digital savings platform from Accra, Ghana, offering a personal e-wallet and a group e-wallet for social savings via a mobile app. It serves low-income earners by enabling regular saving, access to bulk capital through group savings, and tools to improve creditworthiness. The platform features a lock option on the personal wallet and uses a machine-learning based points system that rewards consistency with benefits such as discounts and potential investment options. A rotational group savings model ties members within a network, promoting transparency, accountability and security of savings as users progress toward financial independence.

Raenest

Non Equity Assistance in 2023
Raenest is a financial technology company that provides a comprehensive platform for startups and freelancers to manage invoicing and payments across multiple currencies. The company streamlines the process of sending invoices, receiving deposits, and processing payments, allowing users to easily pay contractors, vendors, and freelancers globally. Raenest's services include automated onboarding and verification, as well as the creation of virtual cards, which facilitate efficient coordination of payments while ensuring compliance with tax regulations. By offering fast and cost-effective money transfers, Raenest empowers African individuals and businesses to navigate the complexities of cross-border transactions with ease.

UniPay

Pre Seed Round in 2023
UniPay is an eCommerce platform for infrastructure and industry-lacking regions that offers 5 products that enable trust, promote transparency, and enforce accountability.

SUITCH SAS

Non Equity Assistance in 2023
SUITCH SAS is a company focused on enhancing financial literacy among youth and facilitating efficient financial transactions through a mobile money platform. By offering mobile payment solutions, SUITCH SAS aims to provide tailored financial products and services that meet the specific needs of young individuals. The platform also enables users to access advantageous deals and discounts at various merchant locations, thereby assisting micro and small enterprises in better managing their finances. Through its innovative approach, SUITCH SAS seeks to empower the younger generation by promoting financial education and digital transaction capabilities.

Mosmos

Non Equity Assistance in 2023
Mosmos is a financial technology company that offers a platform enabling customers to purchase valued items through flexible and partial installment payments. The application is designed to provide stress-free and debt-free payment solutions, allowing users to take possession of products or services while managing their financial commitments. Mosmos also incentivizes users with cash rewards, promoting a more accessible and convenient shopping experience. By focusing on flexibility and security, Mosmos aims to help customers achieve their financial goals without the burden of traditional financing methods.

HeptaPay

Non Equity Assistance in 2023
HeptaPay is a bill payment application serving customers in the East African region.

Jem

Non Equity Assistance in 2023
SmartWage Pty Ltd. is a financial technology company based in Johannesburg, South Africa, that provides innovative payday solutions aimed at enhancing financial wellness for employees. Founded in 2019, SmartWage offers services that allow employees to track their earnings and access their earned salaries on demand. The company also provides salary-packaging administration services to both employers and employees, making it one of the most affordable and accessible options in the South African market. Through its offerings, SmartWage seeks to improve the overall financial well-being of individuals by enabling timely access to earned wages.

Chimoney

Grant in 2023
Chimoney provides infrastructure and an API that enables value transfer across currencies, ledgers, and protocols. It offers a secure, simple payment platform for businesses and developers to send and receive cross-border payments in multiple currencies and via various methods, aiming to unlock global payment capabilities and streamline financial operations. The company handles the payment chain and financial activities, supporting seamless value movement between systems and enabling projects to realize their potential.

CashEx

Pre Seed Round in 2022
CashEx is a digital banking platform that provides US bank accounts, debit cards, and money transfer services with zero transaction fees. It features easy signup, a multi-currency wallet, a fund wallet, and currency swapping to enable inclusive financial access, including for immigrants moving to the United States. Headquartered in Cambridge, Massachusetts.

Flexpay

Non Equity Assistance in 2022
Flexpay operates a digital payment platform that facilitates electronic transactions. Its services include Flex Rent for commercial and residential rent payments, Flex Travel for holiday packages, and Flex Retail for payments at partner merchants.

Deposits

Non Equity Assistance in 2022
Deposits partners with brands, banks, and businesses to provide streamlined workplace experiences centered around money management and benefits.

DohYangu

Non Equity Assistance in 2022
DohYangu is a developer of an innovative shopper cashback application that directly rewards consumers for their purchases. The app enables users to receive cashback instantly through mobile money, enhancing the shopping experience. Additionally, it provides suppliers with valuable tools to track marketing performance and gather insights into consumer behavior. By integrating with retailers' management systems, DohYangu facilitates the implementation of promotional campaigns, allowing consumers to access a variety of promotional offerings from multiple brands. This functionality not only benefits shoppers but also helps clients increase their sales through targeted marketing strategies.

kubo.financiero

Non Equity Assistance in 2022
Kubo.financiero is a regulated finance company based in Mexico that provides a range of financial services including digital savings accounts, personal loans, term deposits, lending opportunities, and a wallet application. The company employs a lean operational model that allows it to offer lower interest rates for borrowers while providing higher returns for depositors and investors. Kubo.financiero's innovative approach is designed to foster a "multiplier effect," aimed at generating and strengthening Mexico's emerging middle class through customer-centered financial solutions. By focusing on accessibility and user benefits, Kubo.financiero seeks to enhance financial freedom for its clients.

NG.CASH

Non Equity Assistance in 2022
NG.CASH is a digital app designed to help Generation Z become financially independent. It allows users to manage their own money with solutions such as PIX (Brazil’s “instant-payment” method), prepaid credit cards, allowance management, and a virtual card. Structured as a financial hub, NG.CASH aims to accompany its clients throughout their lives and increase financial literacy in the region.

Moneta Tech / App

Pre Seed Round in 2022
Moneta is a financial service for merchants to use at the POS. After a customer pays with cash, It enables the cashiers to send back the spare change digitally whether the customer has a bank account or not. Moneta not only understands that decentralized currency is the future but we want to do our part by being the final frontier between the physical and digital currency. Pay cash and receive crypto as your change.

isaac

Non Equity Assistance in 2022
Isaac is an all-in-one platform designed to streamline financial management for schools, enabling them to focus on educational priorities. The company provides a comprehensive suite of services, including payment processing, financial products, software, and communication tools. By managing and automating tuition payment receivables, Isaac mitigates financial risks for educational institutions while ensuring a seamless payment experience for parents. Additionally, the platform offers insights into the financial condition of schools, allowing for better planning and resource allocation. Each month, Isaac transfers a predetermined amount to the school, reflecting their future income, thereby supporting the institution’s financial stability and operational efficiency.

Higo

Non Equity Assistance in 2022
Higo is a developer of payment software aimed at enhancing the procure-to-pay process for B2B companies and their suppliers. The software centralizes invoice receipt, automates the approval workflow, and simplifies payment transactions, thereby streamlining supplier and logistics interactions. By focusing on small and medium-sized businesses, Higo enables these companies to optimize their cash flow and improve operational efficiency. The company's solutions are designed to address the complexities of multi-stakeholder commercial relationships, making financial processes more straightforward and effective.

Eversend

Non Equity Assistance in 2022
Eversend is a company that develops a multi-currency e-wallet that lets users exchange, spend, and send money across currencies. The platform supports currency exchange, crypto purchases, virtual cards, and payments to bank accounts and mobile wallets, using a digital gateway and blockchain technology to reduce fees and foreign exchange costs. Based in Paris, France, Eversend plans to expand its offering to include personal loans, savings and group savings, merchant payments, and investments in the future.

Kyshi

Non Equity Assistance in 2022
Founded in London in 2020, Kyshi is a fintech company specializing in digital banking. Its proprietary platform enables global multi-currency transactions, facilitating cross-border money transfers efficiently and securely.

ClinicPesa

Non Equity Assistance in 2022
ClinicPesa is a financial technology company delivering a digital micro-savings and micro-loans platform that enables uninsured and low-income individuals to access funds for healthcare at partnered facilities. The platform provides digital microloans, savings plans with flexible contributions, and instant mobile payments to cover medical bills and medicines, helping users manage healthcare costs conveniently and securely.

Asilimia

Non Equity Assistance in 2022
Asilimia operates a mobile payment platform designed to facilitate financial digitization for African micro-entrepreneurs. Its platform enables users to manage business transactions, create cash-based accounting records, and maintain ledgers of outstanding debits and credits.

Zuberi Technologies Limited

Non Equity Assistance in 2022
Zuberi Technologies Limited operates in the HR-Fintech sector, focusing on innovative payment solutions in Africa. The company offers Zuberi Pay, an on-demand mobile employee benefits application designed to provide salaried workers with daily access to their earnings instead of waiting for month-end payouts. This interest-free mobile alternative to traditional digital loans aims to enhance financial well-being among employees. Zuberi Technologies partners with African companies that prioritize employee welfare, enabling organizations to improve workplace satisfaction and financial security through their unique platform.

Bailport

Non Equity Assistance in 2022
Bailport is a developer of a multi-currency e-wallet that leverages blockchain technology to provide low-cost payment solutions primarily targeting the African market. The platform allows users to exchange, save, and send money instantly at competitive rates. As a mobile-only banking alternative, Bailport facilitates seamless money transfers from Africa to the rest of the world, aiming to enhance financial accessibility and efficiency for its users.

Xente

Non Equity Assistance in 2022
Xente is a company that specializes in providing smart Visa cards and payment solutions aimed at simplifying financial management and administrative tasks for businesses operating in Africa. It has developed a payment platform that facilitates e-commerce and cashless transactions, offering services for various sectors including mobile, utilities, travel, events, and entertainment. Through its neo-bank, Xente aims to drive digital transformation in East Africa, where cash-based transactions are prevalent. The platform enables customers and businesses to conduct reliable and secure transactions on mobile devices from anywhere in the world, thereby enhancing the overall payment experience.

Cauri Money

Non Equity Assistance in 2022
Cauri Money is a financial services provider offering users the ability to exchange, save, manage, and send money. It features a wallet with a BG IBAN, peer-to-peer payment capabilities, virtual and physical Mastercards, and dedicated financial supervision.

Fuell

Non Equity Assistance in 2021
Fuell Technologies, S.L. is a Madrid-based company that specializes in issuing corporate credit cards and providing expense management software for businesses. Founded in 2019, Fuell's platform integrates a corporate card with expense management tools, allowing companies to manage spending in real-time and set budgets without the need for traditional expense reports. The service includes features such as automatic budget updates, credit increases as businesses grow, and cashbacks on various expenditures, including rideshare, fuel, dining, and recruitment services. This innovative approach aims to streamline financial management, offering businesses greater control over their expenses and enhancing operational efficiency.

Payin7

Non Equity Assistance in 2021
Payin7 discovers the possibility of delaying payment by financing your purchases in easy installments. From 2 to 12 installments. From 35 euros to 1500 euros. Payin7 is a company 100% Spanish equity. It was founded by professionals with over 25 years of experience in banking and electronic commerce.

CredPal

Grant in 2021
CredPal is a financial technology company based in Lagos, Nigeria, founded in 2018 by Fehintolu Olaogun and Olorunfemi Jegede. The company offers a platform that enables both businesses and individuals to purchase goods and services and pay for them in installments at various online and offline merchants. CredPal's solution enhances transparency by allowing users to set up accounts and select payment plans that minimize risk. The platform connects customers with multiple financial institutions, providing convenient access to credit at the point of checkout. This service not only facilitates consumer purchases but also empowers retail businesses to offer on-demand credit to their customers, thereby enhancing the overall shopping experience.

ImaliPay

Grant in 2021
ImaliPay is a financial health platform that offers customized financial products to freelancers and blue-collar gig workers, developed in partnership with gig platforms. The company builds an ecosystem where gig workers can create a safety net around their work through easy savings and transparent in-kind financing, aiming to boost productivity and economic empowerment. By enabling flexible financial services tailored to the realities of gig work, ImaliPay helps independent workers manage income volatility, access funds when needed, and improve overall financial health. The approach centers on practical, user-friendly tools rather than traditional employment benefits, and positions the company as a partner to both workers and gig platforms.

VirtusPay

Non Equity Assistance in 2021
Virtus Pay is a payment platform that facilitates installment purchases without relying on credit cards. By connecting available credit card limits to the payment process, it allows consumers to manage their ticket purchases and fulfill their financial goals more easily. The platform aims to democratize access to purchasing power, enabling clients, particularly in the online retail sector, to attract new customers and enhance their sales per transaction. Through various payment methods, Virtus Pay seeks to simplify the purchasing experience and broaden the market reach of its clients.

WorkPay Technologies

Grant in 2021
Founded in 2017, WorkPay Technologies offers a cloud-based platform for managing payroll, benefits, HR, and employee self-service needs. Its solution caters to small and medium-sized businesses across Africa.

Oyi Medical Card

Non Equity Assistance in 2021
Oyi Medical Card offers prepaid healthcare payment tools to help individuals manage out-of-pocket medical expenses. The platform provides ring-fenced savings accounts with Mastercard-linked debit functionality, payroll integration for employers, and transaction tracking, enabling both individuals and employers to allocate and monitor medical spending without relying on traditional medical aid schemes.

Touch and Pay

Non Equity Assistance in 2021
Touch and Pay Technologies specializes in providing digital payment and transaction services through innovative use of Near Field Communication (NFC) technology. The company’s platform facilitates financial inclusion by digitizing and processing mobile payments, enabling both online and offline transactions. It addresses the challenges faced by businesses of varying sizes by streamlining processes such as payment settlement, registration, collection, and tracking of payments made in the field. Touch and Pay Technologies offers a comprehensive dashboard and reporting system that ensures full visibility into all transactions, thereby enhancing reliability in cashless payments. By integrating these digital services, the company aims to create a more efficient and appealing market for its users.

Whoosh

Grant in 2021
Whoosh specializes in online payment solutions, offering a comprehensive payment gateway that processes transactions through both web portals and mobile applications. The company provides industry-compliant services, including payment links, plugins, and tailored online packages designed for entrepreneurs. In addition to its technological offerings, Whoosh also consults and manages projects to meet the specific needs of its clients, ensuring the effective deployment of its payment platform. By focusing on security and compliance, Whoosh enables clients to conduct safe and secure transactions, enhancing the overall user experience in online payment processing.

WayaMoney

Non Equity Assistance in 2021
WayaMoney is a digital banking platform that specializes in providing payment and money transfer solutions across Africa. The platform enables users to send and receive payments instantly and seamlessly, catering to both individuals and businesses. WayaMoney facilitates a range of services, including payments for utility bills, digital satellite television subscriptions, online purchases, and airline ticket bookings. By offering low-cost money transfers, WayaMoney addresses the needs of an increasingly unbanked population and supports small and medium-sized enterprises engaging in cross-border trade. The company's goal is to simplify payment processes and enhance financial inclusion throughout the continent.

Walrus

Non Equity Assistance in 2021
Walrus is a neobank in India focused on providing banking services specifically for teenagers. Recognizing the lack of suitable banking and payment solutions for this tech-savvy demographic, Walrus aims to serve around 100 million teenagers by offering a modern digital banking experience. The platform includes features such as digital bank accounts and a smart debit card, which come with curated rewards for every transaction. This approach not only facilitates financial management but also encourages users to develop good money habits and understand the complexities of financial responsibility. Through its innovative offerings, Walrus seeks to empower young individuals with financial freedom and education.

OkCredit

Non Equity Assistance in 2021
OkCredit is a financial technology company that offers a mobile-based application designed to streamline credit account management for shop owners and their customers. Founded in April 2017 by Gaurav Kumar and Aditya Prasad, the company is headquartered in Faridabad, India. The application allows merchants to easily record credit and payment transactions digitally, simplifying the process of tracking receivables and payables. By digitizing these transactions, OkCredit enables businesses to move away from traditional paper-based accounting methods, thereby reducing the burden of maintaining physical records. This innovative solution supports merchants in managing their financial operations more efficiently across the country.

Bulletapp

Non Equity Assistance in 2021
Bulletapp combines the convenience of the UPI payment system with the power of credit for daily spending.

Clip

Non Equity Assistance in 2021
Clip is transforming card acceptance in Mexico by providing portable card-reading hardware and a digital payment platform that enables businesses to accept all credit and debit cards, including contactless payments. The company's solutions allow businesses to turn smartphones or tablets into card terminals, facilitating seamless transactions without the need for complicated paperwork or monthly fees. By focusing on empowering Mexican businesses, Clip helps them increase sales and grow by offering a user-friendly application that simplifies payment acceptance. This approach positions Clip as a vital ally for merchants seeking efficient and accessible payment solutions.

TradeIn

Non Equity Assistance in 2021
TradeIn is a SaaS fintech and insurtech platform that specializes in real-time evaluation of payment behavior for B2B customers. The company has developed a mobile application that facilitates commercial prospecting, management of outstanding amounts, and cash management. This application helps enterprises make informed decisions when selecting prospects, while also providing tools to secure their financial stability and improve cash management. Additionally, TradeIn offers alerts to prevent unpaid invoices, thereby enhancing its users' ability to mitigate risks associated with non-payment and optimize their cash flow.

PayWay Ethiopia

Non Equity Assistance in 2021
PayWay Ethiopia is a company that specializes in providing comprehensive payment solutions across various platforms, facilitating convenient online bill payments and other financial transactions. The company designs and develops user-friendly payment applications and devices, catering to everyday payment needs. By creating independent payment software, PayWay Ethiopia serves as a vital link between service providers, dealers, and end-users, enabling businesses to efficiently process payments from their clients. Through its innovative approach, the company aims to enhance the overall payment experience for users in Ethiopia.

Whoosh

Non Equity Assistance in 2021
Whoosh specializes in online payment solutions, offering a comprehensive payment gateway that processes transactions through both web portals and mobile applications. The company provides industry-compliant services, including payment links, plugins, and tailored online packages designed for entrepreneurs. In addition to its technological offerings, Whoosh also consults and manages projects to meet the specific needs of its clients, ensuring the effective deployment of its payment platform. By focusing on security and compliance, Whoosh enables clients to conduct safe and secure transactions, enhancing the overall user experience in online payment processing.

Mesh Payments

Non Equity Assistance in 2021
Mesh Payments is a financial technology company founded in 2018 by Eran Katoni and Oded Zehavi, based in New York, New York. The company specializes in providing cardless corporate payment solutions tailored for businesses operating on a Software as a Service (SaaS) model. Mesh Payments offers a comprehensive spend management platform that includes features such as virtual and physical cards, real-time expense tracking, automated workflows, and detailed spend reports. This platform empowers finance managers to gain full visibility and control over expenditures, streamline the approval process, and enhance overall financial health through intelligent payment orchestration and reconciliation.

Remessa Online

Non Equity Assistance in 2020
Remessa Online is a Brazilian company founded in 2016 and headquartered in São Paulo, specializing in international money transfer services. The platform enables both individuals and businesses to conduct incoming and outgoing wire transfers across borders, catering to over 300,000 customers in more than 100 countries. By leveraging proprietary technology, Remessa Online offers a streamlined and cost-effective solution for foreign exchange, with fees significantly lower than traditional local options. The company aims to simplify and automate cross-border transactions, enhancing user experience while addressing clients' global financial needs. Its mission is to facilitate a world without physical borders, allowing clients to focus on their international aspirations.

Trampay

Non Equity Assistance in 2020
Trampay specializes in financial services, offering a platform designed to automate and streamline financial processes for businesses. Their solutions cover various sectors such as healthcare, hospitality, entertainment, and education.

Zirtue

Non Equity Assistance in 2020
Zirtue, LLC is a Dallas-based company founded in 2018 that specializes in a mobile lending application designed to facilitate loans among friends, family, and trusted relationships. The application simplifies the lending process by automating payments, allowing users to receive repayments through direct bank transfers. This system ensures that loan amounts and repayment terms are set by the borrower and lender, fostering transparency and reducing the awkwardness often associated with informal lending. By integrating real-time payment capabilities, Zirtue enables users to manage loans conveniently and securely, thereby digitizing and mobilizing personal lending practices.

Qoins

Non Equity Assistance in 2020
Qoins Technologies, Inc., established in 2017 and based in Atlanta, Georgia, specializes in developing financial wellness applications. Its core product is an automated platform that helps users reduce their debt by rounding up daily credit card purchases and applying the spare change towards their student loans or credit card balances. This process, which occurs in $5.00+ increments, enables users to pay off their debt more quickly and achieve their financial goals.

Vindi

Non Equity Assistance in 2020
Vindi is a provider of subscription and recurring billing payment solutions tailored for various sectors, including SaaS companies, e-commerce, financial services, marketing, gyms, and educational institutions. The company offers a platform that streamlines the management of subscriptions and automates billing processes, allowing businesses to focus on growth rather than administrative tasks. Vindi's features include recurring billing, financial services like invoicing and card reconciliation, a payment gateway that accommodates various acquirers, and comprehensive dashboards for key performance indicators. By integrating with enterprise resource planning and invoicing systems, Vindi enables businesses to efficiently manage their financial transactions and enhance their operational scalability.

Zirtue

Seed Round in 2020
Zirtue, LLC is a Dallas-based company founded in 2018 that specializes in a mobile lending application designed to facilitate loans among friends, family, and trusted relationships. The application simplifies the lending process by automating payments, allowing users to receive repayments through direct bank transfers. This system ensures that loan amounts and repayment terms are set by the borrower and lender, fostering transparency and reducing the awkwardness often associated with informal lending. By integrating real-time payment capabilities, Zirtue enables users to manage loans conveniently and securely, thereby digitizing and mobilizing personal lending practices.

XCHANGER.IO

Non Equity Assistance in 2017
Xchanger develops global API for payments in fiat&crypto enabling our clients to provide cheapest, fastest and most convenient cross borders payments with few lines of code, without own infrastructure.

Moneto

Non Equity Assistance in 2017
Moneto, founded by Marcos Arruda, Carlos Arruda, and Paulo Silva Filho in 2013, is a financial services application based in Sao Paulo, Brazil. The company specializes in automating and controlling the receipt and management of sales for small businesses and insurance companies. Moneto's platform accelerates the process of receiving sales payments and automates billing, ensuring that businesses receive payments promptly. This enables organizations to access credit more efficiently, facilitating reinvestment into growth initiatives.

Griffin

Non Equity Assistance in 2016
Griffin is a banking-as-a-service provider that offers a digital banking platform designed to facilitate financial services for the fintech sector. Its solution serves as an operating system for embedded finance, enabling companies to easily build and launch financial products. By streamlining the integration of complex payment systems, Griffin reduces costs and time to market while simplifying the process of establishing banking partnerships. The platform includes integrated compliance services, supporting businesses with custodial accounts and interbank payments, while ensuring adherence to know-your-customer and anti-money laundering regulations. This comprehensive approach allows global brands with intricate payment needs to enhance their customer experience through seamless embedded finance solutions.

MOIN

Seed Round in 2016
MOIN is a blockchain-based global money transfer company that enables customers to send funds abroad. Headquartered in Seoul, South Korea, it focuses on Asia and offers an online platform for user-centric international remittances built on blockchain technology, aiming to provide fast, convenient, and reasonably priced transfers.

Yaspa

Non Equity Assistance in 2016
Founded in 2017, Yaspa is a UK-based fintech company specializing in open banking solutions. It offers instant bank payment services that are faster, more secure, and cost-effective than card payments. Additionally, Yaspa provides customer verification services for regulated businesses. Operating across the UK and Europe, Yaspa is regulated by the UK's Financial Conduct Authority.

Rainist

Non Equity Assistance in 2015
Rainist Co., Ltd., established in 2012 and headquartered in Seoul, South Korea, is a financial technology company specializing in personal finance management. It develops the Banksalad application, which collects and analyzes users' financial data to provide tailored expenditure analysis and credit card recommendations based on individual spending patterns.
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