Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in NFC

Hideez

Grant in 2024
Hideez is a cybersecurity company that specializes in manufacturing hardware for secure authentication and access control. Based in the USA and Ukraine, the company offers the Hideez Key, a hybrid device that combines wireless authentication, password management, and digital signature capabilities. Utilizing encrypted Bluetooth, RFID, and NFC technologies, the Hideez Key provides a secure, adaptable, and convenient solution for both physical and logical access. It complements existing market solutions and is designed to be platform-agnostic, supporting a wide range of authentication standards.

BALLDESIGNER

Non Equity Assistance in 2023
Balldesigner is a pioneering sports equipment company that has transformed the design and production of sports balls since its establishment in 2006. By utilizing advanced technology, including proprietary software enhanced by artificial intelligence, the company has redefined ball design to improve performance, durability, and visual appeal. This innovative software enables the creation of unique and customizable designs tailored to the specific requirements of athletes and sports enthusiasts. Balldesigner’s AI-driven tools optimize various aspects of ball design, such as aerodynamics and material composition, ensuring exceptional quality and precision. Additionally, the company has recently launched an NFT initiative that allows customers to acquire digital twins of its patented ball designs, providing a virtual representation of their iconic sports balls supported by years of expertise and intellectual property.

Touch and Pay

Non Equity Assistance in 2021
Touch and Pay Technologies specializes in providing digital payment and transaction services through innovative use of Near Field Communication (NFC) technology. The company’s platform facilitates financial inclusion by digitizing and processing mobile payments, enabling both online and offline transactions. It addresses the challenges faced by businesses of varying sizes by streamlining processes such as payment settlement, registration, collection, and tracking of payments made in the field. Touch and Pay Technologies offers a comprehensive dashboard and reporting system that ensures full visibility into all transactions, thereby enhancing reliability in cashless payments. By integrating these digital services, the company aims to create a more efficient and appealing market for its users.

FreeNFe

Non Equity Assistance in 2020
FreeNFe helps to issue an NFe electronic invoice on the free issuer, issue an NFe in seconds, and also issue an NFCe consumer invoice. This platform allows to issue invoices online from anywhere.
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