Google for Startups

Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.

Sundar Pichai

CEO, Google

Past deals in NFC

Hideez

Grant in 2024
Hideez is a cybersecurity startup that specializes in providing solutions for both physical and logical access. With offices in the USA and Ukraine, the company has developed the Hideez Key, a hybrid device designed for wireless authentication and password management. This innovative solution integrates RFID door credentials and digital signatures, utilizing encrypted Bluetooth, RFID, and NFC technologies. Hideez Key offers a versatile approach to authentication, enabling users to manage and replace credentials remotely. Its proprietary encryption protocols are platform agnostic and are designed to enhance existing solutions in the market. Overall, Hideez aims to simplify identity and access management while ensuring the security of digital assets.

BALLDESIGNER

Non Equity Assistance in 2023
Balldesigner is an innovative sports equipment company established in 2006, specializing in the design and production of sports balls. Utilizing advanced technology, including proprietary software enhanced by artificial intelligence, Balldesigner has transformed the ball design process to improve performance, durability, and aesthetics. The company's AI-driven configurator allows for the creation of unique, customizable designs tailored to the specific preferences of athletes and sports enthusiasts. This technology optimizes various aspects of ball design, such as aerodynamics and material selection, ensuring high-quality products. In addition to its commitment to innovation in physical products, Balldesigner has recently launched a Non-Fungible Token (NFT) initiative, enabling customers to acquire digital representations of their patented ball designs, thus merging traditional sports equipment with modern digital assets.

Touch and Pay

Non Equity Assistance in 2021
Touch and Pay is a company that offers a digital transaction platform designed to facilitate mobile payments through the use of near-field communication (NFC) technology. The platform enables businesses to digitize and process both online and offline transactions, promoting financial inclusion by simplifying payment registration, collection, and tracking. With a focus on enhancing efficiency for organizations of all sizes, Touch and Pay provides end-to-end solutions that encompass ideation, prototyping, production, quality checking, product launches, and ongoing maintenance. Their system features a robust dashboard and reporting backend, ensuring full visibility of all transactions. By addressing common challenges faced by business owners, the company aims to create a seamless payment experience that enhances market appeal and operational efficiency.

FreeNFe

Non Equity Assistance in 2020
FreeNFe helps to issue an NFe electronic invoice on the free issuer, issue an NFe in seconds, and also issue an NFCe consumer invoice. This platform allows to issue invoices online from anywhere.
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