Google for Startups
Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Past deals in HoReCa
Cleanster
Non Equity Assistance in 2024
Cleanster is a cleaning platform designed for on-demand services tailored for homes, short-term rentals, and offices. It connects users with top-rated, pre-screened independent cleaning professionals, ensuring a quality experience for clients. The platform integrates seamlessly with Airbnb and over 15 property management software systems to automate cleaning processes, making it a trusted solution among leading property managers. By streamlining the booking of cleaning appointments, Cleanster enhances guest experiences and meets the needs of both homeowners and property managers efficiently.
ORDA
Non Equity Assistance in 2023
ORDA is a cloud-based restaurant operating system built for African chefs and food business owners. ORDA's ePos, integrations, and lending solutions enable Africa’s millions of food business owners to scale and grow their business. The company was founded in 2020 and is based in Lagos, Nigeria.
Maybein
Non Equity Assistance in 2023
Maybein is a developer of a restaurant table booking application that focuses on helping clients find available tables in real-time based on their geographic location. The application actively searches for canceled table reservations, sending instant notifications to users about free tables, dates, and services tailored to their preferences. By allowing clients to set alerts for specific restaurants, Maybein ensures that users are promptly informed when tables become available, enabling them to secure reservations quickly and efficiently. The company's innovative approach streamlines the dining reservation process, catering to the needs of customers seeking immediate access to dining options.
Tablz
Grant in 2023
Tablz is a company that specializes in transforming the dining experience through technology. It offers a three-dimensional reservation platform designed for the food and beverage industry. This platform allows diners to select and upgrade to their preferred table or section, addressing the common issue of not being able to choose one's seating. For restaurants, Tablz enables the monetization of dining spaces based on supply and demand, optimizing workflows, reducing costs, and enhancing guest experiences by accurately pricing the value of coveted real estate.
Just Add Honey
Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.
Proky
Non Equity Assistance in 2022
Proky is a digital marketplace platform designed to streamline procurement in the food service and hospitality sectors. By connecting restaurants, hotels, and schools with food suppliers, Proky digitizes supply chains and automates procurement processes through the use of artificial intelligence and system integrations. This innovative approach allows clients to save time and reduce costs while minimizing food waste. Additionally, Proky provides access to detailed market and sales analysis, enhancing decision-making for its users.
Goomer Tecnologias
Non Equity Assistance in 2022
Goomer is a Brazilian company based in Sorocaba that specializes in developing an omnichannel food service system for restaurants, hotels, and bars. Founded in 2014, Goomer provides a self-service platform that includes digital menus displaying images and descriptions of dishes and drinks, as well as a self-delivery totem for food establishments. This platform enables consumers to place orders via smartphones, tablets, and kiosks, whether they are dining in, ordering for delivery, or arranging for pick-up. Goomer's system not only streamlines service but also personalizes customer experiences by suggesting sales and facilitating payment and feedback. Through its innovative solutions, Goomer aims to enhance the agility and profitability of food service businesses.
Caantin AI
Non Equity Assistance in 2022
Caantin AI focuses on enhancing the operational efficiency of restaurants in Africa by providing a comprehensive platform for managing food supply procurement, payments, and short-term credit. The company has developed software that simplifies vendor management and streamlines procurement processes, facilitating easier onboarding and operations for food businesses. By offering tools for supplier payments and inventory financing, Caantin aims to improve customer satisfaction and overall business outcomes for its clients. Additionally, the platform includes features such as payment reminders and systems for collecting payments, which help restaurants manage accounts receivable more effectively. Through these services, Caantin AI seeks to significantly increase the contribution of the restaurant sector to the global economy.
Ristoranti
Non Equity Assistance in 2021
Ristoranti is a developer of technologies based on the Java ecosystem. They offer agile and scalable web and mobile solutions. They offer a digital platform for restaurant businesses. Their apps tailored to the needs of restaurateurs, a fast and efficient management system, and widgets to make the website finally able to generate value
Chekin
Non Equity Assistance in 2020
Chekin is a developer of a digital check-in platform designed for the tourism accommodation sector, offering automated solutions for guest identification and legal registration. The platform facilitates a streamlined check-in process by sending guests a link to complete their registration online, allowing them to enter personal details and sign documents digitally. This service reduces the time and costs associated with traditional check-in methods while improving the overall guest experience. Additionally, Chekin's technology integrates with existing property management systems, allowing for seamless management of tourist taxes and providing remote key access to guests.
HotelBreak
Non Equity Assistance in 2020
HotelBreak is an online platform established in 2019 and based in Palma de Mallorca, Spain, that caters to both residents and visitors seeking to enhance their day experiences in hotels. The company allows tourists and locals to access various hotel amenities and services without the need for an overnight stay. Through its platform, HotelBreak offers day passes that include options such as spa treatments, gourmet dining, and exclusive events at top-tier hotels. By providing curated packages, the company enables customers to discover unique experiences and enjoy the luxurious ambiance of iconic hotels, thereby transforming how people engage with hospitality offerings in their cities.
Doinn
Non Equity Assistance in 2020
Doinn, S.A., founded in 2015 and based in Lisbon, Portugal, specializes in developing a platform that connects short-term rental properties with essential services such as housekeeping, laundry, and check-in support. The company's technology empowers cleaning and linen companies to manage their operations efficiently by providing tools for scheduling, dispatching cleaners, tracking job progress, and communicating via the Doinn app. Additionally, it offers intelligent operation indicators that help monitor time and costs, predict linen needs, and forecast cleaning hours. This enables property managers and service providers to scale their businesses, save time, and enhance overall performance.
ApetEat
Non Equity Assistance in 2020
ApetEat is a digital corporate catering service based in Madrid, Spain, established in 2015. The company specializes in Mediterranean cuisine, offering over 70 daily meal options for office environments. ApetEat aims to enhance workplace dining through its user-friendly platform, which allows employees to easily place food orders for delivery. In addition to providing nutritious meals, the company is committed to social responsibility by donating surplus food to organizations that support individuals in need. ApetEat also prioritizes sustainability by using recycled, compostable, and biodegradable materials in most of its products, promoting healthier eating habits in the workplace while addressing environmental concerns.
ZeroStorefront
Non Equity Assistance in 2020
ZeroStorefront is a marketing software company founded in 2019 that specializes in providing restaurants with an integrated platform to enhance customer experiences. The platform connects various applications, including point-of-sale systems, delivery services, and communication channels such as email and social media. By illuminating the customer journey and offering attribution for customer behavior, ZeroStorefront enables restaurants to better understand their clientele. The company also equips its users with automated outreach and lead-generation tools to measure marketing effectiveness, segment customers, and facilitate communication across multiple channels. Notable clients include brands like Frank Pepe’s and Halal Guys, reflecting ZeroStorefront's commitment to driving growth and innovation in the restaurant industry.
Doinn
Non Equity Assistance in 2019
Doinn, S.A., founded in 2015 and based in Lisbon, Portugal, specializes in developing a platform that connects short-term rental properties with essential services such as housekeeping, laundry, and check-in support. The company's technology empowers cleaning and linen companies to manage their operations efficiently by providing tools for scheduling, dispatching cleaners, tracking job progress, and communicating via the Doinn app. Additionally, it offers intelligent operation indicators that help monitor time and costs, predict linen needs, and forecast cleaning hours. This enables property managers and service providers to scale their businesses, save time, and enhance overall performance.
Menu Price
Non Equity Assistance in 2018
Menu Price is a restaurant cost management platform that calculates the ideal price for each menu item according to the desired profit margin, giving restaurant owners better understanding about their operation and how to improve it.
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