Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in HoReCa

Cleanster

Non Equity Assistance in 2024
Cleanster connects property owners and managers with top-rated cleaners for homes, short-term rentals, and offices. It integrates with Airbnb and other management software systems for automated cleaning services.

ORDA

Non Equity Assistance in 2023
ORDA is a cloud-based restaurant operating system built for African chefs and food business owners. ORDA's ePos, integrations, and lending solutions enable Africa’s millions of food business owners to scale and grow their business. The company was founded in 2020 and is based in Lagos, Nigeria.

Maybein

Non Equity Assistance in 2023
Maybein is a developer of a real-time restaurant table booking application. It locates restaurants with available tables near users based on their geolocation.

Tablz

Grant in 2023
Tablz develops a three-dimensional hospitality platform that enables diners to select and upgrade to preferred tables or sections, enhancing the dining experience. The platform helps hospitality brands improve guest satisfaction by solving the challenge of seating choice and allows venues to monetize dining space through supply and demand pricing of coveted real estate. By aligning pricing with chair and table value, it supports reduced costs, streamlined workflows, and better guest service for restaurants.

Just Add Honey

Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.

Proky

Non Equity Assistance in 2022
Proky is a digital marketplace platform designed to streamline procurement in the food service and hospitality sectors. By connecting restaurants, hotels, and schools with food suppliers, Proky digitizes supply chains and automates procurement processes through the use of artificial intelligence and system integrations. This innovative approach allows clients to save time and reduce costs while minimizing food waste. Additionally, Proky provides access to detailed market and sales analysis, enhancing decision-making for its users.

Goomer

Non Equity Assistance in 2022
Goomer is a Sorocaba, Brazil-based provider of an omnichannel food service platform for restaurants, hotels and bars. Its offerings include digital menus with images and descriptions, payment processing, and feedback collection, as well as a self-delivery totem. The platform enables customers to place orders via smartphones, tablets or kiosks for in-store, delivery or pickup, and uses QR codes and tablets to streamline ordering, automate workflows, and reduce operating costs while enhancing the customer experience.

Caantin

Non Equity Assistance in 2022
Caantin empowers African restaurants by providing a platform for procuring food supplies, accessing short-term credit, and managing business operations.

Ristoranti

Non Equity Assistance in 2021
Ristoranti is a developer of technologies based on the Java ecosystem. They offer agile and scalable web and mobile solutions. They offer a digital platform for restaurant businesses. Their apps tailored to the needs of restaurateurs, a fast and efficient management system, and widgets to make the website finally able to generate value

Chekin

Non Equity Assistance in 2020
Chekin offers automated check-in solutions for tourist accommodations. Its platform facilitates online registration, identity verification, remote key access, and seamless tourist tax management. It integrates with existing property management systems to improve operational efficiency and enhance guest experience.

Hotelbreak

Non Equity Assistance in 2020
Founded in 2019, Hotelbreak operates an online platform that enables residents and visitors to access hotel amenities during the day without overnight stays. This includes spa services, restaurant meals, and other experiences at top-tier hotels across Spain.

Doinn

Non Equity Assistance in 2020
Founded in 2015, Doinn is a Lisbon-based company that develops a platform connecting short-term rental hosts with professional cleaning, laundry, and check-in services. The platform streamlines operations by enabling easy scheduling, real-time tracking, and communication between service providers and hosts. It also facilitates the purchase of cleaning supplies and linen rentals from vetted providers across six countries.

ApetEat

Non Equity Assistance in 2020
ApetEat is a digital corporate catering service based in Madrid, Spain, established in 2015. The company specializes in Mediterranean cuisine, offering over 70 daily meal options for office environments. ApetEat aims to enhance workplace dining through its user-friendly platform, which allows employees to easily place food orders for delivery. In addition to providing nutritious meals, the company is committed to social responsibility by donating surplus food to organizations that support individuals in need. ApetEat also prioritizes sustainability by using recycled, compostable, and biodegradable materials in most of its products, promoting healthier eating habits in the workplace while addressing environmental concerns.

ZeroStorefront

Non Equity Assistance in 2020
ZeroStorefront is a marketing software company founded in 2019 that specializes in providing restaurants with an integrated platform to enhance customer experiences. The platform connects various applications, including point-of-sale systems, delivery services, and communication channels such as email and social media. By illuminating the customer journey and offering attribution for customer behavior, ZeroStorefront enables restaurants to better understand their clientele. The company also equips its users with automated outreach and lead-generation tools to measure marketing effectiveness, segment customers, and facilitate communication across multiple channels. Notable clients include brands like Frank Pepe’s and Halal Guys, reflecting ZeroStorefront's commitment to driving growth and innovation in the restaurant industry.

Doinn

Non Equity Assistance in 2019
Founded in 2015, Doinn is a Lisbon-based company that develops a platform connecting short-term rental hosts with professional cleaning, laundry, and check-in services. The platform streamlines operations by enabling easy scheduling, real-time tracking, and communication between service providers and hosts. It also facilitates the purchase of cleaning supplies and linen rentals from vetted providers across six countries.

Menu Price

Non Equity Assistance in 2018
Menu Price is a restaurant cost management platform that calculates the ideal price for each menu item according to the desired profit margin, giving restaurant owners better understanding about their operation and how to improve it.
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