Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Elderly

Avalon Health Care

Non Equity Assistance in 2023
Avalon Health Care Group is a provider of comprehensive elder care services, specializing in skilled nursing, assisted living, hospice, and home health care. The company emphasizes quality care through innovation and compassion, ensuring that patients receive exceptional medical attention while fostering the professional development of their care teams. Avalon employs interdisciplinary care strategies to enhance patient outcomes, focusing on the prevention of healthcare-acquired conditions such as falls and infections. Their offerings also include therapy services and managed care solutions, aimed at improving the health and well-being of seniors. By integrating specialized services and promoting effective communication among patients, residents, and families, Avalon Health Care strives to support a holistic approach to elder care.

ConnectCareHero

Grant in 2022
ConnectCareHero is a digital community platform focused on enhancing social engagement among older adults. The platform facilitates activity programming by providing curated entertainment options tailored to the interests of senior citizens. By managing activities and utilizing culturally relevant content, ConnectCareHero helps organizations foster meaningful connections within the aging community. This approach aims to combat social isolation among seniors, promoting healthy aging and improving overall health outcomes.

kuchentratsch

Non Equity Assistance in 2022
Kuchentratsch is a social bakery located in Munich that focuses on providing senior citizens with an innovative platform to engage in baking while fostering community connections. The bakery operates three times a week, offering seniors the chance to meet new people, enjoy a fulfilling activity, and earn a modest income. Kuchentratsch supplies the necessary premises, equipment, and regional ingredients, while senior participants contribute their time, experience, and passion for baking. This unique initiative not only produces delicious baked goods but also creates a supportive environment where seniors can interact and share their love for baking with others.

Evergreen Club

Non Equity Assistance in 2022
Evergreen Club is an online community-platform offering digital engagement, wellness, and learning for older adults.

Gerocare

Non Equity Assistance in 2021
GeroCare is a technology-driven company focused on providing home-based eldercare solutions to families, particularly in African communities. For over five years, it has developed a cloud-based platform that facilitates regular doctor visits for elderly individuals, allowing adult children to arrange healthcare for their parents easily. Through the GeroCare application, users can subscribe for monthly home medical care and receive detailed reports on each doctor's visit. This service enables families to monitor the health status of their elderly loved ones while allowing for the payment of necessary medical tests and medications through the app. Communication between the elderly beneficiaries and doctors mainly occurs via phone calls, ensuring accessibility even for those without internet-enabled devices. GeroCare’s model is scalable and can be replicated across various medical specialties and locations, fundamentally transforming traditional healthcare delivery by providing essential services directly in patients' homes.

WisR

Non Equity Assistance in 2021
WisR is a company that specializes in integrating older, experienced workers into the modern workforce. It aims to address the global labor shortage and aging population by leveraging the knowledge and flexibility of older workers. The company, led by CEO Klaudia Bachinger, focuses on providing solutions that cater to the needs of both employers and mature employees, promoting a more inclusive and age-diverse work environment.

Senniors

Non Equity Assistance in 2021
Senniors is a home care company that specializes in providing a range of services for elderly and dependent individuals. The company offers essential services such as home dental care, home physiotherapy, telecare, telemonitoring, and house disinfection. In addition to these, Senniors supports families by connecting them with caregivers who can deliver personalized assistance, including nursing, occupational therapy, and psychological services. This healthcare platform facilitates improved health management for patients, allowing caregivers to monitor and control care from the comfort of their homes. Senniors aims to enhance the quality of life for its clients through comprehensive home health services.

Rx Longevity

Non Equity Assistance in 2021
RxLongevity is a longevity coach that aims to extend healthspan by creating a 360 integral longevity plan to help seniors optimize their health and reduce the risk of chronic degenerative diseases related to the ageing process. The company uses own technologies to assess the current condition, set objectives and goals and follow a personalized action plan in-crescendo with the support of a cohort of similar people, all designed to be used by the senior autonomously.

Caredoc

Non Equity Assistance in 2021
Caredoc is a platform dedicated to elderly care, designed to facilitate the connection between consumers seeking reliable care services and providers offering these services. The platform addresses the challenge of information accessibility, as families often struggle to find accurate details about elderly care facilities online or through informal channels. By providing verified information about care service providers, Caredoc enhances transparency and trust in the selection process. Additionally, it features quick matching functions and detailed caretaker profiles, allowing families to easily search for various clinics, hospitals, and doctors based on their specific needs, complete with reviews and ratings. This comprehensive approach helps streamline the search for quality elderly care, benefiting both families and care providers.

Welmo

Non Equity Assistance in 2021
Welmo Inc. is a Tokyo-based company dedicated to enhancing the care and welfare industry through artificial intelligence technology. Founded in 2013, it focuses on developing innovative solutions to support decision-making in medical, disability, and long-term care contexts. Welmo has created Japan's largest welfare service platform, known as MILMO, and its Care Plan Assistant (CPA) application, which utilizes information and communication technology, including natural language processing, to aid caregivers in creating effective care plans for the elderly. The platform is designed to streamline nursing-related operations and provides a centralized resource for care coordination. Additionally, Welmo operates educational facilities aimed at supporting the development of disabled children, exemplifying its commitment to social welfare and inclusivity. The company also maintains an office in Fukuoka, further extending its reach within Japan.

Triple W

Non Equity Assistance in 2021
Triple W is a company that focuses on developing innovative solutions for incontinence management through its flagship product, DFree. This device is the first wearable technology designed to track bladder movements using a non-invasive ultrasonic sensor. By analyzing the data collected, DFree notifies users and their caregivers when a bathroom visit is imminent, enhancing the quality of life for elderly and disabled individuals who experience incontinence. The device is currently marketed across Asia and Europe, with over 500 senior care facilities utilizing its capabilities. Triple W operates offices in Japan, France, and the United States, positioning itself as a key player in the healthcare technology sector.

MeetCaregivers

Non Equity Assistance in 2021
MeetCaregivers is a marketplace dedicated to enhancing senior care by intelligently matching seniors with suitable caregivers. The company aims to provide high-quality in-home care along with various additional services, products, and technological tools tailored to meet the diverse needs of seniors. By utilizing innovative personality and culture competency matching technology, MeetCaregivers effectively lowers caregiver turnover rates and reduces senior isolation. The platform also assists seniors with instrumental activities of daily living, facilitating safer connections with professional caregivers. Through its comprehensive approach, MeetCaregivers strives to ensure that seniors can age healthily and happily in the comfort of their homes.

Adopta Un Abuelo

Non Equity Assistance in 2019
Adopta Un Abuelo is a volunteer program established in 2014 and headquartered in Madrid, Spain, aimed at combating loneliness and isolation among the elderly. The organization connects volunteers with seniors residing in over 5,000 care facilities across the country, facilitating intergenerational relationships through in-person visits, phone calls, and virtual interactions. The primary goal is to provide emotional support and companionship to elderly individuals, allowing them to feel heard, accompanied, and valued. By mobilizing a significant number of volunteers, Adopta Un Abuelo seeks to create a meaningful impact at a national level, fostering connections that enrich the lives of both seniors and volunteers through skill-sharing and shared experiences.

SeniorGeek

Non Equity Assistance in 2019
SeniorGeek is a provider of technology education services focused on helping senior citizens enhance their digital skills. The company offers an e-learning platform that includes courses, workshops, and interactive discussions on a variety of topics, such as artificial intelligence, the internet of things, apps, games, digital law, and blockchain. In addition to structured learning, SeniorGeek organizes events and newsletters to keep learners informed and engaged. The aim is to facilitate digital inclusion and ensure that seniors gain a fundamental understanding of technology, thereby making the digital world more accessible and enjoyable for them.

Oscar Senior

Non Equity Assistance in 2017
Oscar Senior is a developer of a digital remote care platform designed to enhance communication between care providers and the elderly or individuals with disabilities. The platform facilitates support through video calls, messaging, and other digital touchpoints, enabling clients to maintain their independence and quality of life while receiving necessary care. Oscar Senior's innovative features include auto-answer calls, a voice assistant, and medication management, alongside the ability to connect with various smart devices such as sensors, alarm buttons, remote locks, and cameras. This integration allows care organizations to monitor potential dangers and respond promptly, ultimately improving the efficacy of support for vulnerable populations.

KareInn

Non Equity Assistance in 2017
KareInn Limited is a software company specializing in solutions for the aged care industry. Founded in 2015 and based in London, UK, KareInn develops a software-as-a-service application that facilitates real-time recording of resident activities and coordination of care within senior living facilities. The application includes features such as a resident timeline, tools for monitoring caregiver interactions, and research-based assessments, which encompass vital signs and various health metrics. Additionally, it supports the creation and management of customized care plans along with task management functionalities. By providing a platform that enhances operational efficiency and enables personalized care, KareInn aims to improve the overall health and wellbeing of residents in care homes.

ElephasCare

ElephasCar is a robust technological solution to a very human-centric challenge being faced by the eldercare industry.
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