Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in E-commerce

Breaze Delivery

Grant in 2024
Breaze Delivery operates a mobile and web platform that connects businesses with a network of drivers for swift and efficient last-mile delivery services. The company offers real-time tracking, custom-branded apps, multi-drop capabilities, and scooter box advertising, catering to diverse industries and helping businesses provide cost-effective delivery solutions while boosting brand visibility and customer loyalty.

Wisi-Oi Marketplace

Grant in 2024
Wisi-Oi Marketplace is a pre-loved fashion online marketplace.

Mapha

Grant in 2024
Mapha is a technology company that connects consumers with local businesses in Kasi, empowering these businesses to meet consumer demands for convenience and comfort. Its platform facilitates delivery of goods from any local store to customers' doorsteps, fostering new earning opportunities and building last-mile logistics infrastructure for local commerce.

Aveade

Grant in 2024
Aveade is a South African technology company that operates an online marketplace, facilitating the purchase of products and services from various businesses. It offers services such as Aveade.com and Aveade Distribution, aiming to make these items accessible to a wider audience. The company's platform integrates robust technology for online marketplace, advertising, distribution, and logistics, helping clients optimize operations, expand reach, and improve business performance.

Triply.co

Grant in 2024
Triply.co is a digital travel booking platform focused on enhancing tourism experiences, particularly for small businesses in Africa. The platform enables hosts to create and market their own travel packages, facilitating direct sales to travelers and eliminating the need for intermediaries. By providing a streamlined interface, Triply.co allows tourism operators to connect directly with potential customers, thereby increasing their visibility and booking opportunities. This approach not only supports local businesses but also enriches the travel experiences available to visitors seeking unique adventures.

Hypergro

Non Equity Assistance in 2024
Hypergro is a technology company that specializes in user-generated content (UGC) video advertising. It develops a platform that connects brands with content creators, using AI to simplify the content acquisition process. The company's UGC video ads are designed to engage and convert potential customers, driving consumer traffic, app downloads, and revenue for its clients. By enabling brands to create targeted, purposeful strategies, Hypergro helps ensure that every interaction resonates with the ideal customer.

SellerApp

Non Equity Assistance in 2024
SellerApp is a comprehensive suite of tools specifically designed for Amazon sellers, offering features such as product research, keyword optimization, sales tracking, and competitor analysis. The platform enables sellers to enhance their listings and boost their performance within the Amazon marketplace. By providing actionable data and insights, SellerApp empowers users to make informed decisions regarding product selection, pricing, and marketing strategies. Its cloud-based dashboard aggregates data to deliver powerful tools and reports that facilitate the monitoring and improvement of sales on global e-commerce platforms. Through these capabilities, SellerApp aims to help sellers optimize their processes and increase their overall sales effectiveness.

Hue

Grant in 2024
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Maverick

Grant in 2024
Maverick is an innovative company that operates an AI-generated video platform designed to enhance customer engagement for e-commerce stores. The platform enables businesses to create and send personalized videos at scale, effectively addressing the challenges of standard email marketing. By utilizing advanced artificial intelligence and deep technology, Maverick produces unique videos that greet each customer by name, fostering a more personal connection. This approach not only helps businesses showcase the faces behind their brands but also significantly improves customer interactions through targeted marketing and engagement campaigns. By facilitating personalized communication, Maverick empowers online retailers to welcome customers into their communities and drive higher conversion rates.

OmniSynkAI

Pre Seed Round in 2024
OmniSynkAI specializes in providing a unified, AI-driven platform for e-commerce businesses. This all-in-one solution encompasses financial management, order and inventory tracking, website creation, omnichannel sales, HR operations, and marketing automation. By consolidating these functionalities into a single system, OmniSynkAI helps businesses eliminate the need for multiple, disconnected plugins, thereby enhancing operational efficiency and streamlining workflows.

Bigthinx 3DAI

Non Equity Assistance in 2024
Bigthinx 3DAI is transforming the way we shop, interact, and create. At Bigthinx, an award winning fashion tech company, we disrupt the global fashion industry with Artificial Intelligence for digital clothing, 3D PDP content, virtual beings, and transformational digital shopping experiences. With the world’s first automated high-quality 3D fashion content from photos at scale, Bigthinx combines generative AI, 3D virtualization, immersive shopping, and interactive visual tools which enable brands to personalize shopping, augment supply chains, increase profitability and sustainability, and save costs.

boosst

Non Equity Assistance in 2024
Boosst is an innovative mergers and acquisitions platform focused on small and medium-sized businesses (SMBs), particularly in the e-commerce sector. The company leverages technology to simplify the acquisition process, which includes valuation, due diligence, financing, and deal sourcing. By addressing the significant asset transition as baby boomers retire, Boosst aims to facilitate a smoother transition for e-commerce entrepreneurs looking to buy or sell businesses. The platform enhances accessibility to investment banking services, allowing users to integrate existing financial applications and obtain accurate, ongoing valuation and profit metrics. Operating from Tel Aviv and New York, Boosst is supported by notable investors, including Techstars NYC and Zep Fund.

Queenly

Non Equity Assistance in 2024
Queenly is an online marketplace and search engine specializing in the formalwear industry, catering to a diverse community of dress enthusiasts. Founded in 2019 and based in San Francisco, California, Queenly has quickly established itself as a leader in the market, boasting the largest inventory of formal dresses in the United States, surpassing traditional retailers like Macy’s, Rent the Runway, and Nordstrom. The platform addresses the needs of underserved segments such as prom, pageant, quinceañera, and wedding dress markets, offering a solution for high-priced, low-usage inventory. Queenly's features include a custom search function and flexible purchasing options, allowing users to buy and sell dresses at negotiable prices, thus enhancing accessibility and convenience for both buyers and sellers.

Evaro

Non Equity Assistance in 2024
Evaro is a company focused on enhancing the accessibility of pharmacy products through digital health integration. It has developed an online health hub platform that allows patients to manage their healthcare needs efficiently. This platform enables users to choose medications, complete a questionnaire, and receive prescription treatments delivered to their homes, all through a paperless prescribing system. By minimizing paper waste and ensuring that materials are recyclable, Evaro promotes environmentally friendly practices while providing confidential healthcare advice online. The company's approach facilitates quick and easy access to essential health services for patients.

Dresma

Non Equity Assistance in 2024
Dresma offers a mobile app and web platform that allows online sellers to create all the content they need to succeed online - product listing content, social media posts and ad content. We combine an AI powered content creation platform with a content intelligence layer that monitors content performance and optimizes content in real time.

Logistify AI

Non Equity Assistance in 2023
Logistify AI operates a platform designed to automate the verification of inventory for producers, retailers, suppliers, and distributors. The company leverages automated CCTV computer vision technology to streamline inventory management in warehouses and factories. Additionally, Logistify AI focuses on developing infrastructure for the last-mile distribution of food and beverages, aiming to reduce delivery costs, labor expenses, and food waste. By doing so, the platform helps inventory managers minimize losses associated with human errors in manual counting, ultimately enhancing the efficiency of global trade.

LimeChat

Non Equity Assistance in 2023
LimeChat is a technology company that specializes in creating personalized shopping experiences for direct-to-consumer (D2C) brands through chat platforms. Utilizing advanced conversational AI and natural language processing, LimeChat's chatbot delivers contextual and interactive consumer interactions. By focusing on the D2C sector, the company has developed features that enhance the buying experience, enabling brands to boost online sales conversions while simultaneously reducing customer support costs. LimeChat aims to redefine how consumers engage with e-commerce businesses, facilitating seamless and compelling shopping experiences through effective dialogue.

Knorish

Non Equity Assistance in 2023
Knorish is an online course creation platform dedicated to transforming the knowledge commerce industry. The company provides tools that enable artists, experts, universities, institutions, businesses, and entrepreneurs to create, manage, and sell customized online courses effectively. Recognized for its innovative approach, Knorish won the NATIONAL SKILL DEVELOPMENT CORPORATION’s Innovations for Skills Challenge in 2014 and was acknowledged by MICROSOFT as a promising startup in 2017. Its platform allows users to establish personalized portals for course management, leveraging cutting-edge technology to facilitate training for both employees and individuals. By adopting a subscription model, Knorish empowers hobbyists, professionals, and niche experts to launch and market their courses, promoting their brands while fostering a collaborative environment for learning and success.

Namaste Business

Non Equity Assistance in 2023
Namaste Business is a website that allows users to create e-commerce websites and native mobile apps for businesses. Namaste Business is a commerce platform that provides solutions to all sizes of business. Namaste Business i was founded in 2019 and was headquartered in Bengaluru, India.

Blend

Non Equity Assistance in 2023
Blend is a technology company that specializes in leveraging generative artificial intelligence to assist e-commerce sellers in creating visually appealing product photos and marketing materials quickly and efficiently. By allowing sellers to simply capture a photo of their product, Blend's application generates multiple variations and combinations of product visuals, social graphics, product descriptions, and advertisements in less than a minute. This innovative approach enables merchants to enhance their online presence and improve performance metrics, with users typically experiencing a 20% increase in return on ad spend and product page conversions. Through its AI-driven solutions, Blend aims to facilitate growth for merchants and brands in the competitive e-commerce landscape.

Jumba

Non Equity Assistance in 2023
Jumba is a construction technology platform based in Nairobi, Kenya, established in 2022. The company focuses on optimizing B2B construction material purchases and financing, serving as a vital link between manufacturers and retailers. Its platform allows businesses to order a range of materials, including cement, steel, paint, tiles, plumbing, electrical supplies, and finishes for kitchens and bathrooms, with the option to pay later. By connecting small hardware stores with medium-sized retailers in their vicinity, Jumba facilitates inventory updates and streamlines the construction supply chain in Africa, making the procurement process more efficient for hardware retail establishments.

RideLink

Non Equity Assistance in 2023
Ridelink turbo charges cargo delivery for small businesses in emerging markets at unbeatable price and speed.

glocali.se

Grant in 2023
Glocali.se helps to expand businesses reach by 100x

UniPay

Pre Seed Round in 2023
UniPay is an eCommerce platform for infrastructure and industry-lacking regions that offers 5 products that enable trust, promote transparency, and enforce accountability.

Mosmos

Non Equity Assistance in 2023
Mosmos is a financial technology company that offers a platform enabling customers to purchase valued items through flexible and partial installment payments. The application is designed to provide stress-free and debt-free payment solutions, allowing users to take possession of products or services while managing their financial commitments. Mosmos also incentivizes users with cash rewards, promoting a more accessible and convenient shopping experience. By focusing on flexibility and security, Mosmos aims to help customers achieve their financial goals without the burden of traditional financing methods.

GoBeba

Non Equity Assistance in 2023
GoBeba is a quick-commerce retailer specializing in essential household goods and groceries, operating a network of micro-fulfillment centers to enhance delivery efficiency. The company provides a multi-channel ordering system, allowing consumers to easily access frequently purchased products such as grocery items, food delivery, and utilities like LPG gas and drinking water. Backed by an AI-driven logistics and inventory management system, GoBeba aims to deliver daily essentials within 30 minutes. By aggregating demand through a curated digital marketplace, the company connects local merchants with consumers and logistics service providers, ensuring that customers can conveniently obtain essential commodities at affordable prices.

Chimoney

Grant in 2023
Chimoney is a technology company that develops infrastructure and APIs to facilitate seamless value transfers between different currencies, ledgers, and protocols. They assist businesses and developers by managing complex payment chains and financial activities, allowing them to focus on their core projects while Chimoney ensures efficient cross-border payments using multiple currencies and methods.

BuuPass

Pre Seed Round in 2023
BuuPass is a digital transport solutions provider based in Kenya, focusing on simplifying the movement of people through innovative booking systems. As the first marketplace in the country for bus, shuttle, and train bookings, BuuPass offers a fast and user-friendly platform that allows commuters to easily reserve their seats and make payments. The company is powered by a team of young entrepreneurs dedicated to addressing everyday transportation challenges and enhancing accessibility. By enabling users to book tickets through both online and SMS-based methods, BuuPass ensures that urban commuters can manage their travel plans conveniently and efficiently. The company emphasizes the importance of time and choice, striving to empower individuals to travel on their own terms while connecting them to various opportunities.

Yoobe

Non Equity Assistance in 2023
Yoobe is a technology company that specializes in providing an automated platform for corporate swag. It offers a comprehensive solution, allowing businesses to shop for, store, and ship promotional items directly to their employees or collaborators worldwide. The platform aims to foster corporate culture and engagement by enabling companies to track and measure the impact of their swag programs, thereby boosting employee morale and promoting their brand.

Fairy

Pre Seed Round in 2023
Fairy is a B2B SaaS company that specializes in enhancing customer engagement through its advanced mobile shopping and payment platform. The firm provides solutions that improve organizations' understanding of user context while ensuring the protection of sensitive user privacy. Fairy’s platform enables seamless in-store payments and automatically notifies users of available discounts, including membership offers and promotional events. This developer-friendly framework is designed to adapt to individual user needs, facilitating a more personalized shopping experience and enabling customers to access discounts efficiently.

PasarMikro

Non Equity Assistance in 2022
PasarMikro operates an agro-trading platform designed to support farmers by streamlining the process of selling agricultural commodities. The company offers a business-to-business aggregated marketplace that facilitates access to a broader customer base. Its software includes various services aimed at enhancing the farmer's experience, such as network expansion, transaction security, and bookkeeping. Additionally, PasarMikro provides integrated financing options, including a pay-later facility, which enables farmers to manage their cash flow more effectively. Through these offerings, PasarMikro aims to empower farmers by improving their market reach and operational efficiency.

Rider

Non Equity Assistance in 2022
Rider is an e-commerce logistics startup based in Pakistan that focuses on providing technology-driven, customer-centric solutions for last-mile delivery. The company specializes in delivering products from online sellers to customers' doorsteps, facilitating the logistics of e-commerce transactions. Rider offers services such as cash on delivery and a cash now, deliver later option, which allows vendors to receive payments promptly while ensuring timely delivery of goods to their customers. This innovative approach aims to enhance the efficiency and reliability of the logistics process for online merchants in Pakistan.

LarnU

Grant in 2022
LarnU is an educational platform designed to democratize access to essential skills for career advancement. It offers a gamified learning experience that allows users to learn to code in just five minutes a day. The platform provides customized training across various fields, including digital marketing, e-commerce, programming, and personal and professional development. By focusing on user-specific needs, LarnU enables individuals to enhance their professional wellness and accelerate their career growth.

Compare Ethics

Non Equity Assistance in 2022
Compare Ethics Ltd is a London-based company that operates an online platform designed to connect consumers with verified products from various brands. Established in 2018, the platform facilitates product comparisons for both men and women, allowing shoppers to make informed choices. It employs patent-pending verification technology to ensure that product impact claims comply with strict regulatory and scientific standards, addressing increasing concerns over anti-greenwashing regulations. By leveraging machine learning, Compare Ethics not only promotes conscious consumer behavior but also assists brands and retailers in aligning with environmental, social, and governance (ESG) standards, ultimately fostering better business practices and informed decision-making among consumers.

PackDash

Non Equity Assistance in 2022
PackDash is a provider of e-commerce warehousing and fulfillment services designed to support the growth and success of e-commerce brands. The company specializes in handling a diverse array of products, including perishable, frozen, and durable goods. PackDash aims to deliver a personalized and cost-efficient fulfillment experience, allowing e-commerce businesses to improve their operational efficiency and customer satisfaction. By focusing on tailored services, PackDash helps brands navigate the complexities of logistics, ultimately facilitating a more streamlined and stress-free fulfillment process.

Ajua

Non Equity Assistance in 2022
Ajua operates as a social commerce platform designed specifically for small and medium enterprises (SMEs) to facilitate customer acquisition and business growth. The company provides an end-to-end platform that enables businesses to create a free online profile, utilize targeted advertising on social media platforms, and accept both offline and online payments securely, without requiring personal banking information. By offering real-time mobile survey capabilities and enabling direct communication between businesses and their customers, Ajua enhances customer engagement and feedback collection. With over 100,000 businesses on its network, Ajua empowers SMEs to strengthen their market presence and improve customer service, ultimately driving decision-making and increasing revenue.

BuuPass

Non Equity Assistance in 2022
BuuPass is a digital transport solutions provider based in Kenya, focusing on simplifying the movement of people through innovative booking systems. As the first marketplace in the country for bus, shuttle, and train bookings, BuuPass offers a fast and user-friendly platform that allows commuters to easily reserve their seats and make payments. The company is powered by a team of young entrepreneurs dedicated to addressing everyday transportation challenges and enhancing accessibility. By enabling users to book tickets through both online and SMS-based methods, BuuPass ensures that urban commuters can manage their travel plans conveniently and efficiently. The company emphasizes the importance of time and choice, striving to empower individuals to travel on their own terms while connecting them to various opportunities.

Flexpay

Non Equity Assistance in 2022
Flexpay is a digital payment wallet based in Nairobi, Kenya, that facilitates electronic transactions for individuals and merchants. The company offers an automated platform enabling flexible payment solutions for various goods and services, allowing payments to be divided into smaller, manageable installments. Its product offerings include Flex Rent, designed for commercial and residential rent payments, Flex Travel for holiday package payments, and Flex Retail for transactions with partner merchants. Flexpay utilizes a secure system that supports mobile money and bank transfers, helping merchants engage effectively with customers through its innovative Save Now, Buy Later model, which allows for personalized incremental saving plans. This approach makes purchases more affordable, enhancing the overall payment experience across Africa.

The Equal Food

Non Equity Assistance in 2022
The Equal Food is a food delivery platform that focuses on digitizing the food market, particularly emphasizing second-category produce. The company offers a variety of basket options, including cabaz self-love, cabaz de vegetais, and standard fruit and vegetable baskets. By delivering high-quality yet misfit fruits and vegetables directly from regional farmers to customers' doorsteps in Lisbon, The Equal Food seeks to create a more sustainable food chain. This approach helps destigmatize imperfect produce and enables farmers to maximize their harvest, reducing waste and redirecting surplus products to new markets.

Timpers

Non Equity Assistance in 2022
Timpers is a footwear brand that specializes in manufacturing sneakers designed by individuals who are blind. The company focuses on creating shoes through a unique process that emphasizes tactile design, allowing blind designers to contribute their vision. Timpers employs a workforce comprised of people with disabilities, further promoting inclusivity and providing meaningful job opportunities. Customers can order a variety of sneakers online, supporting not only a distinctive approach to design but also the empowerment of individuals with disabilities. Through this business model, Timpers aims to raise awareness and foster a more inclusive society.

Free From Market

Grant in 2022
Free From Market provides inclusive access to personalized, nutritious groceries and educational resources for those living with chronic health conditions.

Ziscuit

Non Equity Assistance in 2022
Ziscuit is a 2-sided shopping platform where shoppers save time and money when grocery stores bid to fulfill their grocery lists

Bookings Africa

Grant in 2022
Bookings Africa, established in 2018, is a pioneering online marketplace that connects clients in the entertainment, media, and lifestyle industries with creative professionals across Africa. Its platform enables users to efficiently source, compare, and book services such as models, makeup artists, voiceover artists, DJs, and filming locations. With a mission to reduce unemployment and foster creativity among African youth, Bookings Africa leverages technology to empower freelancers, facilitating secure online payments and transactions. The company, headquartered in Lagos, Nigeria, also has operations in Kenya and Johannesburg, South Africa, benefiting all stakeholders, including service providers, clients, employees, and local media communities.

DohYangu

Non Equity Assistance in 2022
DohYangu is a developer of an innovative shopper cashback application that directly rewards consumers for their purchases. The app enables users to receive cashback instantly through mobile money, enhancing the shopping experience. Additionally, it provides suppliers with valuable tools to track marketing performance and gather insights into consumer behavior. By integrating with retailers' management systems, DohYangu facilitates the implementation of promotional campaigns, allowing consumers to access a variety of promotional offerings from multiple brands. This functionality not only benefits shoppers but also helps clients increase their sales through targeted marketing strategies.

NewLentes

Non Equity Assistance in 2022
NewLentes is a company specializing in the sale of a wide range of eyewear products, including prescription contact lenses for myopia, farsightedness, and astigmatism, as well as multifocal and colored contact lenses. The product range also features exotic lenses, sunglasses, and graded glasses. By focusing on providing quality optical products at fair prices, NewLentes aims to enhance the way individuals see and experience the world around them. Through its diverse offerings, the company caters to various vision needs and preferences, positioning itself as a versatile player in the eyewear market.

Suprevida

Non Equity Assistance in 2022
Suprevida is an online-to-offline healthcare platform that facilitates access to a variety of self-care solutions, including telehealth services and medical products. The company offers a comprehensive range of services, such as appointments with healthcare professionals, medical equipment, and physiotherapy, as well as home health services. It also provides users with information related to health and wellness, focusing on affordable healthcare solutions. By integrating e-commerce and franchising, Suprevida aims to enhance the accessibility of health products and treatments, promoting a healthier lifestyle for its users.

Evino

Non Equity Assistance in 2022
Evino is an online wine retailer based in Sao Paulo, Brazil, founded in February 2013 by Ari Gorenstein and Marcos Leal. The company aims to enhance the wine-drinking culture among Brazilian consumers by providing a diverse and frequently updated selection of premium wines at competitive prices. Evino's exclusive online store features a variety of wines, including red, white, rosé, and sparkling options, catering to different tastes and preferences. Additionally, for customers seeking convenience, Evino offers a monthly subscription service known as Evino Club, which curates wine selections tailored to individual preferences. Through its innovative approach, Evino establishes itself as a significant player in the Brazilian alcoholic beverages market.

XpressRun

Pre Seed Round in 2022
XpressRun is a cloud-based delivery solution provider that specializes in same-day and next-day delivery services tailored for e-commerce businesses. The platform connects local e-commerce companies with last-mile delivery services, ensuring an efficient and cost-effective delivery experience. With a network of nearly 4 million verified drivers and a commitment to 97% estimated time of arrival accuracy, XpressRun leverages a unified last-mile delivery API to facilitate seamless integration with popular e-commerce platforms like Shopify, WooCommerce, and Squarespace. The company focuses on providing clients with quick delivery options while maintaining end-to-end ownership of the delivery process.

Kitkaton

Grant in 2022
Kitkaton is a technology company that specializes in social commerce. It has developed a platform that enables influencers and creators to curate and sell products directly to their followers. The platform focuses on timeless fashion items such as watches, apparel, and home goods, allowing creators to monetize their influence and fans to shop directly from their favorite content creators.

Pivot

Pre Seed Round in 2022
Pivot operates a B2B retail marketplace that facilitates immediate distribution for consumer brands by allowing them to rent space within physical stores. The company provides a platform where businesses can list their brands and available store spaces, fostering connections among independent companies and brands. This marketplace enables brands to gain exposure and access to retail environments, streamlining the process of entering the physical retail space. By offering a directory of brands and stores, Pivot effectively supports brand visibility and collaboration within the retail sector.

Route

Grant in 2022
Route is a business management platform tailored for the commercial cleaning industry, designed to meet the unique needs of service providers. It consolidates essential sales processes into a single cross-platform system, offering tools for bidding, job management, contractor relationships, time and attendance tracking, scheduling, and inventory management. The platform features a web portal and a mobile app with offline capabilities, enabling real-time analytics on team performance and providing workflow guidance during job execution. Additionally, Route’s Walkthrough Builder collects and organizes the scope of work on-site, allowing users to calculate bids and generate customized proposals efficiently. By leveraging these tools, Route aims to enhance operational efficiency, improve service quality, and facilitate contract acquisition in a competitive marketplace.

DapIt App

Grant in 2022
DapIt is a full-service gift card management platform founded in 2018 and based in Woodland, California. The application is designed to facilitate the buying, selling, and sharing of gift cards, making it simple for customers to purchase cards from their favorite local businesses. It operates 24/7, providing a convenient solution for users to manage gift cards and streamline their purchasing experience. DapIt also empowers small business owners by enabling them to share their gift cards with customers instantly, thus enhancing customer engagement and facilitating transactions at any time and from anywhere. The platform serves as a useful tool for connecting businesses and consumers in the gift card market.

Boxes.com

Funding Round in 2022
Boxes.com is a distributor and importer of packaging products that focuses on enhancing retail experiences by integrating physical and digital technologies. The company aims to democratize the retail space by offering solutions that are convenient, space-efficient, affordable, and sustainable. By providing innovative packaging solutions, Boxes.com supports businesses in optimizing their operations and improving customer satisfaction. Through its commitment to sustainability and efficiency, the company is positioned to meet the evolving needs of the retail industry.

Globalfy

Grant in 2022
Globalfy is a financial technology company focused on supporting international entrepreneurs and growing businesses in the United States. The company offers a comprehensive platform that facilitates business formation, banking services, bookkeeping, tax management, and mailroom solutions. Designed specifically for global-minded entrepreneurs, Globalfy provides a seamless one-click solution that allows users to establish and manage their businesses online without the need for a Social Security Number. By simplifying access to essential services, Globalfy enables organizations from various countries to achieve their goals and thrive in the U.S. market, positioning itself as a key partner for tech companies, startups, e-commerce ventures, and international businesses looking to expand their operations.

Selldone

Grant in 2022
Selldone is a comprehensive, user-friendly business platform that enables individuals and small to medium-sized enterprises (SMEs) to establish and manage their online presence, including eCommerce stores and community forums. It offers a range of services, such as online store creation, ePOS systems, and e-commerce management tools, all designed to lower operational costs and increase flexibility. The platform continually evolves, integrating new features like visual programming interfaces for custom automation and AI integration. Selldone's mission is to democratize business by making it accessible and achievable for anyone, anywhere.

Colosseum

Non Equity Assistance in 2022
Provider of e-commerce logistics services intended for businesses with cargo, early delivery, and easy transportation. The company offers services with advanced artificial intelligence technology supporting small and medium-sized sellers and warehouse owners through an operating tool developed in-house based on long-term distribution and logistics experience so goods can be traded fairly and effectively, allowing online sellers to be relieved about their consignments.

Yosh.AI

Non Equity Assistance in 2022
Yosh.AI is a deep tech company that specializes in automating communication between businesses and their customers through AI voice and text assistants. The company focuses on enhancing the retail experience by enabling voice commerce and integrating with platforms such as Google Assistant and Alexa. Yosh.AI's solutions include advanced voice search, product purchasing capabilities, and automated customer service functions like handling FAQs and tracking deliveries. Additionally, the company offers visual search tools and automated tagging services to further support retailers in streamlining operations and improving user engagement. Recognized for its innovative contributions, Yosh.AI has received numerous accolades, including awards for best tech startup in retail and recognition from Forbes for its impact on the future of retail. The company has established partnerships with major retailers and banks, implementing its technology across various sectors in the UK and Poland.

Devo

Grant in 2022
Devo is a grocery delivery platform that connects customers with local convenience stores, allowing for on-demand ordering of a wide range of products, including groceries, snacks, drinks, and more. The company offers a user-friendly application that enables real-time order tracking and selection from thousands of items. By partnering with local shops, Devo aims to provide a fast and affordable delivery service, enhancing the efficiency of both stores and customers. The platform includes features such as a robust online presence, omnichannel point of sale, and analytical tools, which facilitate smoother operations and improve the overall shopping experience.

Propel

Grant in 2022
Propel operates an on-demand platform that connects freelancers with clients seeking services in design, content writing, web and mobile applications, video production, and website design. Founded in 2017 and based in Lagos, Nigeria, the platform leverages blockchain technology to match suitable freelancers with projects and establish competitive pricing for services. Propel focuses on offering access to a diverse pool of skilled talent from Africa, catering to global clients. The platform segments its services into three tiers—P2P, EP, and FT—to create a reliable talent funnel. It provides tools for effective collaboration, communication, and project delivery, alongside features such as automated price regulation and streamlined payment processing, enabling companies to efficiently manage remote teams.

Ooia

Non Equity Assistance in 2022
Ooia is a female health company focused on providing sustainable bodywear solutions for women. The brand offers a range of products including period underwear, absorbent nursing bras, and aesthetically designed absorbent incontinence underwear. By prioritizing affordability and size inclusivity, Ooia aims to empower women while promoting social change. The products are designed to be washed and reused, contributing to a long-term, environmentally friendly solution for women's health needs.

Gorillas

Non Equity Assistance in 2022
Gorillas, established in Berlin, Germany in May 2020, operates a grocery delivery platform that aggregates supermarket product ranges for swift delivery to consumers' doorsteps. Their service offers a wide variety of products, including fresh produce, dairy items, vegan options, cooled drinks, and unique selections from local community partners, with the aim of delivering orders within just 10 minutes.

Fêtefully

Seed Round in 2022
Fêtefully is an online platform dedicated to offering affordable and personalized wedding and event planning services by integrating human talent with AI-driven functionalities. The platform allows couples to access professional wedding planning assistance while saving on costs. Through a membership model, users receive a personal wedding planner, professional advice, and day-of coordination support. This approach not only helps couples manage their planning effectively but also provides planners with opportunities to earn extra income during their spare time. Fêtefully aims to simplify the wedding planning process, making it more accessible and efficient for couples.

PublishDrive

Non Equity Assistance in 2022
PublishDrive is a Budapest-based company that offers a comprehensive self-publishing platform designed for authors and small to medium-sized publishers. By leveraging advanced technologies like business intelligence, artificial intelligence, and machine learning, PublishDrive facilitates the distribution of ebooks to over 400 online retailers, including major platforms such as Amazon, Barnes & Noble, and Apple Books, as well as more than 240,000 digital libraries globally. The platform empowers users by providing total control over the ebook publishing process, encompassing production, metadata management, distribution, and sales analytics. Additionally, PublishDrive offers essential services such as ebook conversion, marketing tools, and royalty splitting for co-authors, enabling authors to optimize their earnings while reaching new audiences worldwide.

Jüsto

Non Equity Assistance in 2022
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Daki

Non Equity Assistance in 2022
Daki is a mobile application that functions as a digital supermarket, providing a wide range of grocery supplies and everyday necessities to customers. The platform allows users to conveniently order products from home, using their smartphones. Daki specializes in rapid delivery, ensuring that purchases are delivered in seconds, thereby enhancing the shopping experience for its users. By streamlining the grocery shopping process, Daki aims to make it easier for consumers to access essential items quickly and efficiently.

Goomer Tecnologias

Non Equity Assistance in 2022
Goomer is a Brazilian company based in Sorocaba that specializes in developing an omnichannel food service system for restaurants, hotels, and bars. Founded in 2014, Goomer provides a self-service platform that includes digital menus displaying images and descriptions of dishes and drinks, as well as a self-delivery totem for food establishments. This platform enables consumers to place orders via smartphones, tablets, and kiosks, whether they are dining in, ordering for delivery, or arranging for pick-up. Goomer's system not only streamlines service but also personalizes customer experiences by suggesting sales and facilitating payment and feedback. Through its innovative solutions, Goomer aims to enhance the agility and profitability of food service businesses.

Wine

Non Equity Assistance in 2022
Wine is an online supplier of spirits specializing in a diverse selection of wines, along with alcohol and beer. The company operates an online store that provides consumers with the convenience of shopping for a variety of country liquors from the comfort of their homes. Wine also offers subscription plans for wine boxes, allowing customers to receive curated selections of beverages regularly. This approach enables consumers to conveniently access their preferred drinks in one location.

VanOnGo

Grant in 2022
VanOnGo is an AI-powered last-mile logistics platform that enhances the delivery process for merchants and fleets, aiming to increase sales through transparent and precise delivery solutions. The company specializes in the post-checkout phase of the customer journey, providing opportunities for upselling during the delivery process. VanOnGo's technology connects individuals and businesses with a network of drivers, facilitating both same-day and pre-scheduled deliveries. This approach simplifies everyday logistics, making them more reliable and cost-effective for clients, particularly in the delivery of bulky goods.

Xente

Non Equity Assistance in 2022
Xente is a company that specializes in providing smart Visa cards and payment solutions aimed at simplifying financial management and administrative tasks for businesses operating in Africa. It has developed a payment platform that facilitates e-commerce and cashless transactions, offering services for various sectors including mobile, utilities, travel, events, and entertainment. Through its neo-bank, Xente aims to drive digital transformation in East Africa, where cash-based transactions are prevalent. The platform enables customers and businesses to conduct reliable and secure transactions on mobile devices from anywhere in the world, thereby enhancing the overall payment experience.

Mapha

Non Equity Assistance in 2022
Mapha is a technology company that connects consumers with local businesses in Kasi, empowering these businesses to meet consumer demands for convenience and comfort. Its platform facilitates delivery of goods from any local store to customers' doorsteps, fostering new earning opportunities and building last-mile logistics infrastructure for local commerce.

Eden Life

Non Equity Assistance in 2022
Eden Life Inc., based in Lagos, Nigeria, specializes in tech-enabled housekeeping services for professionals. Through its online platform and mobile application, the company offers a range of services including laundry, meal preparation, house cleaning, equipment maintenance, and meal delivery. By aggregating vendors offering diverse services, Eden Life enables clients to efficiently manage their household chores.

QShop Tech

Non Equity Assistance in 2022
QShop Tech helps save time with automatic inventory tracking, payment reconciliation, sales reports, and more. It creates an e-commerce website and sells its products there. It helps to receive orders around the clock with their e-commerce store.

TIBU Health

Non Equity Assistance in 2022
TIBU Health is an Omnichannel Health Technology company that delivers health services where people live, work and click.. We adopt the latest, most advanced technologies in health and logistics to provide patients with a convenient and coordinated end-to-end healthcare experience that results in better health outcomes, healthier lives and with more time to spend on the things that matter to our patients. We’re a different kind of healthcare company and thrilled to be reshaping how people access healthcare service in Africa.

Bailport

Non Equity Assistance in 2022
Bailport is a developer of a multi-currency e-wallet that leverages blockchain technology to provide low-cost payment solutions primarily targeting the African market. The platform allows users to exchange, save, and send money instantly at competitive rates. As a mobile-only banking alternative, Bailport facilitates seamless money transfers from Africa to the rest of the world, aiming to enhance financial accessibility and efficiency for its users.

Agrikool

Non Equity Assistance in 2022
Agrikool is an operator of an e-trading platform that connects growers with commercial buyers in a fair and transparent marketplace. The company's platform serves as an e-marketplace, bringing together farmers, buyers, and transporters to facilitate efficient transactions. By aggregating demand from retailers, Agrikool provides farmers with enhanced market access, allowing them to reach a broader range of retail buyers. This approach not only streamlines the procurement of fresh produce but also helps growers reduce their costs and improve their profitability. Through its innovative platform, Agrikool aims to establish a reliable and effective trading environment for all participants in the agricultural supply chain.

Femly

Non Equity Assistance in 2022
Femly LLC is a manufacturer and distributor of feminine hygiene care products, specializing in environmentally friendly and plant-based options. Founded in 2016 and based in Upper Marlboro, Maryland, the company offers a range of products including organic cotton tampons, day and night pads, menstrual cups, and body care items. Femly operates an online platform that facilitates monthly subscriptions, online ordering, and home delivery, serving individual consumers as well as organizations such as hotels, co-working spaces, and colleges. Its products are designed to prioritize health and comfort, featuring certified organic cotton materials and improved absorbency. Through its commitment to quality and convenience, Femly aims to provide women with trustworthy menstrual care solutions.

S-Mat

Non Equity Assistance in 2022
S-Mat is an innovative company specializing in eco-friendly Internet of Things (IoT) solutions for grocery shopping and inventory management. It has developed a shopping portal that simplifies the purchasing process by allowing users to compare prices from major e-commerce platforms. The system incorporates a smart mat that detects the weight of inventory items, automatically tracking quantities and storing this data in the cloud. Once supplies run low, the smart mat initiates automatic reordering, relieving users of the burden of managing daily necessities. By merging technology with sustainability, S-Mat aims to enhance the efficiency and cost-effectiveness of grocery shopping and inventory management.

Gollala

Non Equity Assistance in 2022
Operater of a fashion marketplace platform intended to connect the global market with K-fashion. The company's platform provides one-stop buying services from order to settlement of orders for the retail manager and connects with global buyers, enabling businesses to expand their reach and gain new customers.

Pricer24

Non Equity Assistance in 2022
Pricer24 is an analytical service that specializes in providing real-time market information to vendors, distributors, and online retailers. The company collects comprehensive data from e-commerce platforms, including prices, product availability, reviews, promotions, and rich content. Its software offers a suite of tools for price monitoring and intelligence, facilitating assortment and competitor analysis, as well as monitoring minimum advertised price and manufacturer's suggested retail price. Through multifunctional dashboards, users can analyze various product categories and personalize their experience with custom tags and data segmentation. Pricer24 enables clients to respond swiftly to market fluctuations, ultimately helping them to increase profits, enhance pricing strategies, identify new market opportunities, and streamline operations. The company's philosophy emphasizes clarity and efficiency, asserting that a single glance should suffice for informed decision-making.

Jiffsy

Non Equity Assistance in 2022
Jiffsy is a no-code frontend platform for e-commerce founded in 2021 and based in Kyiv. The company specializes in developing a mobile-first storefront application tailored for Shopify fashion stores. By integrating with Shopify via API, Jiffsy acquires the store's complete product database and creates an engaging storefront that emphasizes video and photo content. The platform leverages AI recommendations to personalize the product feed based on sales statistics and user behavior, allowing small and medium brands to enhance their customer experience and increase conversion rates by up to 20%.

Sukhiba

Non Equity Assistance in 2022
Sukhiba is a decentralized community-based commerce platform that focuses on enhancing customer engagement through conversational commerce. It provides businesses with tools designed to facilitate interactions via WhatsApp, allowing for efficient management of customer relationships. The platform enables companies to send notifications, process orders, and streamline operations, ultimately supporting growth in sales. By leveraging conversational technology, Sukhiba aims to create a more interactive and responsive shopping experience for both businesses and their customers.

RideLink

Non Equity Assistance in 2022
Ridelink turbo charges cargo delivery for small businesses in emerging markets at unbeatable price and speed.

Infilect

Non Equity Assistance in 2022
Infilect Technologies Pvt. Ltd. is a Bengaluru-based company that specializes in visual intelligence technology solutions for the retail sector. Established in 2015, Infilect develops innovative products that utilize deep learning and artificial intelligence to analyze visual data, enabling retail manufacturers, brands, and retailers to make informed decisions. The company's offerings include InfiViz, a solution designed for shelf intelligence that helps fast-moving consumer goods brands monitor product visibility; InfiArt, which focuses on creative design analysis; and InfiEye, a tool for in-store video analytics tailored for retailers and mall operators. By leveraging its advanced technology, Infilect aims to enhance product visibility, streamline operations, and improve customer experiences across the retail landscape.

Pocket Marche

Non Equity Assistance in 2022
Pocket Marche Co., Ltd. is a Japanese company established in 2015, headquartered in Hanamaki. It specializes in supplying a wide range of food products, including vegetables, fishery products, rice, cereals, fruits, tea, seafood, meat, eggs, milk, and honey. The company operates a mobile application that enables consumers to purchase these products directly while facilitating communication with farmers and fishermen from across the country. Pocket Marche aims to provide a direct link between producers and consumers, enhancing the buying experience through personal interaction and access to fresh, locally sourced food.

Vendoo

Non Equity Assistance in 2022
Vendoo is a reseller platform that simplifies the selling process for individuals by allowing them to crosspost items across multiple online marketplaces, including eBay, Poshmark, Etsy, Mercari, and Facebook Marketplace. The software enables sellers to enter item details just once, streamlining the listing process and eliminating the need to manually input information for each marketplace. Vendoo consolidates all item listings, messages, and sales data into a single interface, providing users with valuable insights into their sales performance and customer interactions. This functionality helps sellers identify their best-selling items and understand which marketplaces are most effective for their business, ultimately making the selling experience quicker, easier, and more efficient.

Ordatic

Non Equity Assistance in 2021
Ordatic is a company that specializes in developing food delivery management software. Their platform is designed to seamlessly connect customers' online orders with their chosen restaurants. By integrating preferred delivery platforms with point-of-sale (POS) systems, Ordatic automates the process of managing online orders, enhancing order accuracy and reducing delivery times. This enables clients to efficiently adapt to evolving consumer trends and technologies, ultimately streamlining restaurant operations.

Rnters

Non Equity Assistance in 2021
Rnters, Unipessoal Lda. is an online rental marketplace based in Lisbon, Portugal, that facilitates the renting of everyday items, including GoPros, bikes, video games, books, and various other products. Founded in 2016 by Guilherme Guerra, the platform allows users to save money by renting items they need while enabling others to profit from their underutilized assets. Rnters offers access to over 3,000 unique items, providing a cost-effective alternative to purchasing goods outright. The company's innovative approach supports a sharing economy, encouraging users to both rent and lend items, thereby enhancing resource efficiency and accessibility.

Bumpa

Grant in 2021
Bumpa is a company that develops a digital commerce infrastructure platform tailored for Micro, Small, and Medium Enterprises (MSMEs) across Africa. Its user-friendly mobile application allows small business owners to establish an online presence, showcase their products, and securely process payments. Bumpa also provides tools for recording sales data, issuing professional invoices and receipts, and accessing comprehensive financial reports. By enabling efficient order management and offering essential digital tools, Bumpa seeks to empower African sellers and transform the e-commerce landscape, helping businesses start, manage, and grow successfully from their mobile devices.

Bumpa

Grant in 2021
Bumpa is a company that develops a digital commerce infrastructure platform tailored for Micro, Small, and Medium Enterprises (MSMEs) across Africa. Its user-friendly mobile application allows small business owners to establish an online presence, showcase their products, and securely process payments. Bumpa also provides tools for recording sales data, issuing professional invoices and receipts, and accessing comprehensive financial reports. By enabling efficient order management and offering essential digital tools, Bumpa seeks to empower African sellers and transform the e-commerce landscape, helping businesses start, manage, and grow successfully from their mobile devices.

Finplus Group

Grant in 2021
Finplus Group is a technology company building a new credit & commerce infrastructure for emerging markets. We believe that access to markets & financial services should be a human right, available to everyone, everywhere, who wishes to participate in the modern economy. Our goal is to help close the massive $5.2Tn credit deficit faced by SMEs in developing countries every year. Finplus provides white-label digital finance & vertical ecommerce software to: 1. Enable banks & micro-lenders to lend to SMEs, at scale, across multiple markets 2. Help consumer goods companies to digitise sales end-to-end, effectively turning their supply chain into a demand chain 3. Unlock access to an instant line of credit for tens of millions of SMEs and individuals in emerging markets Finplus software has already processed over $1 Billion in transaction value across 5 emerging markets (Kenya, Uganda, Tanzania, Eswatini, South Africa), enabled more than 3 Million MSMEs & individuals to access credit and saved business customers over 1.2 Million man-hours through automation.

MarketForce

Grant in 2021
MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

VirtusPay

Non Equity Assistance in 2021
Virtus Pay is a payment platform that facilitates installment purchases without relying on credit cards. By connecting available credit card limits to the payment process, it allows consumers to manage their ticket purchases and fulfill their financial goals more easily. The platform aims to democratize access to purchasing power, enabling clients, particularly in the online retail sector, to attract new customers and enhance their sales per transaction. Through various payment methods, Virtus Pay seeks to simplify the purchasing experience and broaden the market reach of its clients.

My Medicines Pan African Limited

Non Equity Assistance in 2021
Our product is a web-based platform. It uses the block chain technology to identify where scarce and genuine medicines and vaccines are available and facilitates quick delivery to patients and health care facilities across the country. We leverage an aggregated network of over 800 licensed pharmacies in Nigeria and do not carry inventory. The platform also generates relevant big-data on health trends & medicines distribution, which is refined into actionable data to guide health initiatives & interventions.

Whoosh

Grant in 2021
Whoosh specializes in online payment solutions, offering a comprehensive payment gateway that processes transactions through both web portals and mobile applications. The company provides industry-compliant services, including payment links, plugins, and tailored online packages designed for entrepreneurs. In addition to its technological offerings, Whoosh also consults and manages projects to meet the specific needs of its clients, ensuring the effective deployment of its payment platform. By focusing on security and compliance, Whoosh enables clients to conduct safe and secure transactions, enhancing the overall user experience in online payment processing.

AkinTec

Seed Round in 2021
AkinTec is a company that has developed a fintech platform aimed at supporting small businesses. This platform provides various features, including the ability to pay bills, withdraw money, and establish a partner network. Additionally, it offers a marketplace for online shopping and facilitates transactions using virtual currency and credit. AkinTec's platform is designed to assist customers in managing their budgeting and daily financial activities, while also allowing them to earn rewards for each transaction made within the marketplace. Through these services, AkinTec seeks to enhance the financial capabilities of small businesses and improve their operational efficiency.

Mooba

Venture Round in 2021
Mooba offers discount coupons, exclusive offers, and even cash back. The company works as a loyalty program but instead of users earning points, who need to accumulate until trading for a product, users will earn refunds on every purchase made online and these values ​​can be withdrawn at any time. Mooba was founded on 2014 and is headquartered in São Paulo, Brazil.

BancoAfro

Seed Round in 2021
BancoAfro offers solutions and services to help their business. They provide management system services to improve businesses and grow their needs for organisation and management. For inquiries, email, telephone numbers, and addresses are available on their website.

Clube da Preta

Venture Round in 2021
Clube da Preta is a digital subscription-based platform that empowers Afro-entrepreneurs and consumers in the fashion and accessories market. It offers signature accessories and fashion items, while also providing social support through consulting, curation, mentoring, and business management assistance to its partner suppliers.

Giftmall

Non Equity Assistance in 2021
GiftMall is an e-commerce platform dedicated to providing specialized gifting experiences that aim to create meaningful moments. By leveraging advanced artificial intelligence and big data, GiftMall offers personalized gift suggestions based on customers' browsing and purchasing histories. This innovative approach not only enhances the shopping experience but also addresses common challenges in the gift industry. Additionally, GiftMall provides consultation services through phone and email, ensuring that customers can find the perfect gift efficiently and effortlessly. Through its unique services and commitment to innovation, GiftMall strives to transform the way people give and receive gifts.

Tabechoku

Non Equity Assistance in 2021
Tabechoku is an e-commerce platform for food products. They offer honey, seafood, sake, tea, and seasoning products. It also provides door delivery services.
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