Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Credits and Lending

KarmaLifeAI

Non Equity Assistance in 2023
KarmaLifeAI is an AI-powered digital solution for the financial well being of blue-collar gig workers and micro-business. The company allows the user to pay directly for key expenditures and smoothen their consumption patterns. It offers real-time access to credit for gig workers, based on their payroll account, through partnerships with the digital platforms they work for. It operates an interest-free subscription model in which the platform or the gig worker can pay a flat fee and access credit equalling up to one-third of their monthly income. The company analyzes alternative data points and payment behavior over time to unlock higher credit lines for the workers.

Mosmos

Non Equity Assistance in 2023
Mosmos is a financial technology company that offers a platform enabling customers to purchase valued items through flexible and partial installment payments. The application is designed to provide stress-free and debt-free payment solutions, allowing users to take possession of products or services while managing their financial commitments. Mosmos also incentivizes users with cash rewards, promoting a more accessible and convenient shopping experience. By focusing on flexibility and security, Mosmos aims to help customers achieve their financial goals without the burden of traditional financing methods.

Moves

Grant in 2023
Moves is making gig work better. We're building the largest community of serious gig workers — helping them manage their overhead and keep them on the road. We help maximize the perks of independent and flexible work, while minimizing the headaches and overhead. Moves partners with gig companies to create seamless experiences for gig workers. Our tailored financial services provide instant payouts and cash advances to your workers. Plus, access our proven worker recruitment channels.

Zanifu

Non Equity Assistance in 2022
Zanifu is a regulated fintech company that facilitates inventory financing for Micro, Small, and Medium Enterprises (MSMEs). Its platform enables MSMEs' supply chains to access working capital, allowing small retailers to procure inventory from suppliers on credit.

Nomad

Non Equity Assistance in 2022
Nomad is a fintech company that offers financial services primarily aimed at non-residents in the United States. Its platform enables users to open current accounts, transfer money, and pay bills easily. Additionally, Nomad provides a virtual card for online shopping, allowing Brazilian residents to access these financial services without incurring fees. This innovative approach facilitates hassle-free banking and financial management for individuals who may otherwise face challenges in accessing traditional financial services.

Dollarito

Grant in 2022
Dollarito is a digital lending platform that helps the Hispanic population with no credit history or low FICO score access fair credit. The company specializes in the fields of credit, financial services, fintech, and personal finance.

Pivo

Non Equity Assistance in 2022
Pivo is a financial platform designed to democratize access to financial services for small and medium-sized businesses across Africa. By providing a comprehensive suite of tools tailored for the supply chain sector, Pivo enables clients to efficiently access various financial services from a single hub. This approach fosters a more streamlined and effective means for businesses to engage with borderless financial solutions, ultimately enhancing their operational capabilities and growth potential.

Uellbee

Non Equity Assistance in 2022
Uellbee is a data-driven technology company dedicated to enhancing financial wellness for the middle class. It provides personalized and flexible consumer loans, focusing on debt refinancing solutions. Uellbee also features a proprietary personal financial management tool known as GPS Financiero, which assists users in managing their finances effectively. In addition to these services, the company offers financial coaching and savings instruments, enabling individuals to optimize their credit and automate their financial management. Through its innovative platform, Uellbee aims to empower consumers to take control of their financial health.

Rupifi

Series A in 2022
Founded in 2020, Rupifi is a digital B2B platform headquartered in Bengaluru, India. It offers loans, working capital, and payment services tailored for small businesses, aiming to simplify transactions, provide flexible credit options, and enhance operational efficiency.

Fuell

Non Equity Assistance in 2021
Fuell Technologies, S.L. is a Madrid-based company that specializes in issuing corporate credit cards and providing expense management software for businesses. Founded in 2019, Fuell's platform integrates a corporate card with expense management tools, allowing companies to manage spending in real-time and set budgets without the need for traditional expense reports. The service includes features such as automatic budget updates, credit increases as businesses grow, and cashbacks on various expenditures, including rideshare, fuel, dining, and recruitment services. This innovative approach aims to streamline financial management, offering businesses greater control over their expenses and enhancing operational efficiency.

Finplus Group

Grant in 2021
Finplus Group is a technology company building a new credit & commerce infrastructure for emerging markets. We believe that access to markets & financial services should be a human right, available to everyone, everywhere, who wishes to participate in the modern economy. Our goal is to help close the massive $5.2Tn credit deficit faced by SMEs in developing countries every year. Finplus provides white-label digital finance & vertical ecommerce software to: 1. Enable banks & micro-lenders to lend to SMEs, at scale, across multiple markets 2. Help consumer goods companies to digitise sales end-to-end, effectively turning their supply chain into a demand chain 3. Unlock access to an instant line of credit for tens of millions of SMEs and individuals in emerging markets Finplus software has already processed over $1 Billion in transaction value across 5 emerging markets (Kenya, Uganda, Tanzania, Eswatini, South Africa), enabled more than 3 Million MSMEs & individuals to access credit and saved business customers over 1.2 Million man-hours through automation.

ImaliPay

Grant in 2021
ImaliPay is a financial health platform that offers customized financial products to freelancers and blue-collar gig workers, developed in partnership with gig platforms. The company builds an ecosystem where gig workers can create a safety net around their work through easy savings and transparent in-kind financing, aiming to boost productivity and economic empowerment. By enabling flexible financial services tailored to the realities of gig work, ImaliPay helps independent workers manage income volatility, access funds when needed, and improve overall financial health. The approach centers on practical, user-friendly tools rather than traditional employment benefits, and positions the company as a partner to both workers and gig platforms.

Pezesha

Grant in 2021
Pezesha is a digital financial marketplace based in Nairobi, Kenya, founded in 2016. The company focuses on connecting small and medium-sized businesses (SMBs) to various financial resources, including working capital, float financing, and LPO financing. By leveraging credit and data analytics, Pezesha facilitates affordable credit options for underserved micro-businesses, enabling them to access the formal financial system. The platform serves as a bridge between lenders and low-income borrowers, promoting a shared economy and broadening financial access for SMBs. Through its innovative approach, Pezesha aims to be a leading player in Africa's digital financial landscape, enhancing the growth potential of small businesses across the region.

Crop2Cash

Grant in 2021
Crop2Cash operates a digital financing platform aimed at empowering rural Nigerian farmers economically. It facilitates transparent formal financing for banks while providing accessible capital to responsible farmers, enhancing transparency and efficiency in the agricultural supply chain.

OkCredit

Non Equity Assistance in 2021
OkCredit is a financial technology company that offers a mobile-based application designed to streamline credit account management for shop owners and their customers. Founded in April 2017 by Gaurav Kumar and Aditya Prasad, the company is headquartered in Faridabad, India. The application allows merchants to easily record credit and payment transactions digitally, simplifying the process of tracking receivables and payables. By digitizing these transactions, OkCredit enables businesses to move away from traditional paper-based accounting methods, thereby reducing the burden of maintaining physical records. This innovative solution supports merchants in managing their financial operations more efficiently across the country.

Bulletapp

Non Equity Assistance in 2021
Bulletapp combines the convenience of the UPI payment system with the power of credit for daily spending.

BizCapital

Non Equity Assistance in 2021
BizCapital is a financial services provider that specializes in offering loans to small and micro businesses that lack access to traditional banking institutions. The company employs a digital evaluation system that quickly analyzes and ranks loan requests, allowing for rapid funding decisions. By leveraging technology, BizCapital streamlines the loan application process, enabling clients to secure the necessary funds to support their business operations efficiently through an online lending platform.

Datarisk

Non Equity Assistance in 2021
DataRisk is a predictive modeling platform based in Florianópolis, Brazil, that specializes in credit, collection, and fraud prevention primarily for financial institutions. Founded in 2015, the company offers a comprehensive SaaS solution that allows organizations to leverage data science without needing dedicated data scientists. Its platform automates the development and updating of machine learning models, facilitating the rapid creation of predictive models and aiding in the identification of customers with a high probability of financial risk. By analyzing internal data, DataRisk's tools enhance efficiency and help clients reduce bad debts while streamlining the document-checking process.

Idospay

Pre Seed Round in 2021
Helping businesses suffering from late payments from their clients, by building on community, trust, and transparency.

Zirtue

Non Equity Assistance in 2020
Zirtue, LLC is a Dallas-based company founded in 2018 that specializes in a mobile lending application designed to facilitate loans among friends, family, and trusted relationships. The application simplifies the lending process by automating payments, allowing users to receive repayments through direct bank transfers. This system ensures that loan amounts and repayment terms are set by the borrower and lender, fostering transparency and reducing the awkwardness often associated with informal lending. By integrating real-time payment capabilities, Zirtue enables users to manage loans conveniently and securely, thereby digitizing and mobilizing personal lending practices.

Creators

Pre Seed Round in 2020
Creators is a talent technology platform designed to connect creative professionals with companies in a streamlined manner. It facilitates the matching of talents to projects within 24 hours and offers a satisfaction guarantee. The platform operates using smart contracts that ensure protection for both parties, while also providing end-to-end support and mediation throughout the contract process. Additionally, it enables secure payment and collection in multiple currencies. By uniting content creators with a curated network of freelancers, Creators empowers these individuals to maximize their potential and monetize their skills effectively, serving a variety of notable brands.

Zirtue

Seed Round in 2020
Zirtue, LLC is a Dallas-based company founded in 2018 that specializes in a mobile lending application designed to facilitate loans among friends, family, and trusted relationships. The application simplifies the lending process by automating payments, allowing users to receive repayments through direct bank transfers. This system ensures that loan amounts and repayment terms are set by the borrower and lender, fostering transparency and reducing the awkwardness often associated with informal lending. By integrating real-time payment capabilities, Zirtue enables users to manage loans conveniently and securely, thereby digitizing and mobilizing personal lending practices.

Rebel

Non Equity Assistance in 2019
REBEL is a data, tech and analytics-driven online platform led by technology and finance entrepreneurs. Founded in 2016, REBEL offers its customers fast, easy and trust-worthy credit of up to 50,000 reais for up to 24 months at interest rates as low as 2.9% per month. In addition, REBEL offers consumers free access to its proprietary REBEL Score, a credit score designed to transparently explain an individual’s credit profile and to suggest actionable steps to improve financial health.

BLU365

Non Equity Assistance in 2019
BLU365 is a digital trading platform based in Brazil that facilitates debt negotiation for its users. The company is dedicated to helping individuals manage and resolve their debts through an intuitive online interface. By analyzing the profile of each client before proposing negotiation options, BLU365 aims to enhance operational efficiency and effectiveness in achieving favorable outcomes. The platform has successfully conducted thousands of online negotiations across various sectors, with a commitment to supporting customers in maintaining their financial well-being throughout the year.

Firgun

Non Equity Assistance in 2018
Firgun is a fintech company focused on delivering digital financial services that promote financial inclusion through microcredit for individuals with limited credit history or access to traditional banking systems. It aims to alleviate poverty by establishing partnerships with governments, companies seeking to enhance their Environmental, Social, and Governance (ESG) initiatives, non-governmental organizations (NGOs), and financial institutions. Firgun employs a psychometric credit scoring methodology powered by artificial intelligence and machine learning to assess individuals' payment intentions and financial responsibility. In addition to microcredit services, the company offers financial analysis and borrower profile assessment, supporting clients in developing ESG projects and facilitating investment opportunities that generate returns through interest.

TerraMagna

Non Equity Assistance in 2018
TerraMagna is a Brazilian fintech company specializing in innovative financial solutions for the agriculture sector. It offers personal loans, CFB lending, embedded buy-now-pay-later services for agricultural inputs, and crop-collateralized financing, all accessible via its web platform. TerraMagna aims to strengthen the entire agricultural value chain by providing tailored credit options, reducing dependence on traditional financiers, and promoting sustainable food security.

Moneto

Non Equity Assistance in 2017
Moneto, founded by Marcos Arruda, Carlos Arruda, and Paulo Silva Filho in 2013, is a financial services application based in Sao Paulo, Brazil. The company specializes in automating and controlling the receipt and management of sales for small businesses and insurance companies. Moneto's platform accelerates the process of receiving sales payments and automates billing, ensuring that businesses receive payments promptly. This enables organizations to access credit more efficiently, facilitating reinvestment into growth initiatives.

Finda

Non Equity Assistance in 2016
Finda operates an online platform that compares various financial products such as mortgage, personal loans, P2P loans, and investments. Headquartered in Seoul, South Korea, the company aims to provide customized financial services and timely information by integrating data from diverse industries.

Savimbo

Savimbo facilitates fair-trade climate credits by collaborating with small farmers and Indigenous communities in tropical forests. It incentivizes reforestation and conservation efforts, generating carbon, biodiversity, and water credits for resale. Savimbo also supports these communities through land rights initiatives and market access.
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