Google for Startups

Upliance.ai is a startup focused on revolutionizing home cooking through AI-powered appliances. The company's flagship product, the Upliance AI Cooking Assistant, offers a variety of recipes and integrates multiple functions such as chopping, stirring, sautéing, whisking, blending, boiling, steaming, cooking, kneading, and self-cleaning. Additionally, it includes an integrated smart weighing scale to enhance the cooking experience by reducing stress and hassle for users.

GoBeba is an online retailer specializing in delivering daily essentials such as groceries and household goods within 30 minutes. It operates a network of micro-fulfillment centers and uses AI-powered logistics for efficient delivery.

BattGenie develops software-based lithium-ion battery management systems for electric vehicles, consumer electronics, and grid storage. Its platform uses physics-based battery models to simulate and control battery behavior, enabling accurate state estimation and optimization of charge and discharge profiles. By calculating optimal charging strategies, the system supports faster charging while protecting cycle life and safety, delivering safer, longer-lasting, and higher-performance batteries across applications.

Tanoshi develops safe, fun, and educational consumer electronics for children aged 6-12. Its flagship product is an Android laptop designed to enhance parental control and educational efficiency, featuring an inbuilt camera, proximity sensors, and pre-loaded age-appropriate educational applications.

Clevergy designs and programs electronic components by developing firmware for various control units. Its platform optimizes energy management through personalized advice, bill savings, operation centralization, and understanding customer consumption habits.

Emendu is a B2B subscription platform that enables companies to rent technology devices on a simple monthly basis, offering a growing selection of laptops, smartphones, tablets, and other equipment with insurance included and without lengthy commitments. By providing flexible access to hardware, Emendu helps businesses manage working capital and reduce technology costs, while simplifying procurement through a managed device subscription model.

DaVinci Wearables designs and develops smart undergarments that collect data aimed at enhancing lifestyle awareness. The company's innovative platform focuses on health, fitness, and wellness, specifically tailored to support women by providing insights into fertility analytics and overall performance. Through the use of a proprietary liner and an intuitive mobile application that incorporates API integrations, DaVinci Wearables delivers personalized sport-specific workout recommendations. This approach empowers users to make informed decisions about their health and wellness, fostering data-driven lifestyles.

Yosh.AI is a deep tech company that specializes in automating communication between businesses and their customers through AI voice and text assistants. The company focuses on enhancing the retail experience by enabling voice commerce and integrating with platforms such as Google Assistant and Alexa. Yosh.AI's solutions include advanced voice search, product purchasing capabilities, and automated customer service functions like handling FAQs and tracking deliveries. Additionally, the company offers visual search tools and automated tagging services to further support retailers in streamlining operations and improving user engagement. Recognized for its innovative contributions, Yosh.AI has received numerous accolades, including awards for best tech startup in retail and recognition from Forbes for its impact on the future of retail. The company has established partnerships with major retailers and banks, implementing its technology across various sectors in the UK and Poland.

Atmo Home is a consumer brand focused on creating eco-friendly home essentials that enhance daily routines. The company specializes in beautifully designed, customizable products, including refillable scented candles made from natural wax blends. These candles are housed in reusable ceramic holders, allowing consumers to reduce waste by refilling them with new wax once the original has burned out. Atmo Home's offerings are intended to support modern consumers in caring for both their living spaces and themselves, while maintaining a commitment to sustainability and accessibility.

Cyrus Security is focused on developing a personal consumer security platform aimed at enhancing individual safety in both digital and physical realms. The platform offers comprehensive protection against fraud, cybercrime, and identity theft by monitoring online accounts, safeguarding personal information, and detecting information leaks. Additionally, Cyrus provides online chat support to assist clients in maintaining their privacy and defending against malicious attacks. Backed by notable venture capital firms and private investors, Cyrus is committed to empowering users to take proactive measures in securing their personal information and well-being.

Jetpack, Inc. is a company that specializes in the online retail and delivery of both food and non-food products, focusing on nighttime service. Established in 2017 and headquartered in Stanford, California, the company primarily serves college students by providing essential consumer products on-demand. Jetpack aims to streamline convenience for its customers by ensuring that necessary items are readily available in real-time, thereby enhancing the overall shopping experience.

Playbrush GmbH is an innovative company based in Vienna, Austria, founded in 2014, that specializes in developing smart devices designed to enhance dental hygiene for children. The company's flagship product, Playbrush, is an attachment that converts any manual toothbrush into a gaming controller, allowing users to engage in interactive mobile games while brushing their teeth. This transformation turns the mundane task of brushing into an exciting adventure, where users can control various activities through their brushing movements. Playbrush provides personalized feedback, statistics, and rewards, making the experience both enjoyable and effective. The company markets its products online and through various retailers in Australia, the United Kingdom, and other international markets, also offering a range of games and a monitoring application for parents to track their children's brushing habits.

HomeHero is a digital home manager that consolidates household bills and services and provides an operating system for the home built on cloud-based architecture integrated with mobile and IoT technologies. The platform collects and organizes all bills in one place, supports maintenance reporting and service bookings such as boiler repairs and cleaners, and handles administrative tasks such as package reception and access control for contractors. By offering a single, integrated service, HomeHero aims to streamline home management for tenants, homeowners, and property managers, enabling users to coordinate utilities, repairs, and routine chores from one interface with scalable, cloud-enabled tools.

Tulu is an on-demand rentals platform that provides household and lifestyle products through its application and IoT-enabled smart rental units installed in buildings. Based in Tel Aviv, Israel, it offers residents, students, and offices access to brand-name appliances, grocery staples, micro-mobility and entertainment devices on demand, with the aim of optimizing space usage and reducing waste. The platform analyzes usage data to improve inventory management and personalize the user experience. Tulu operates in cities across the United States and Europe, working with large landlords and real estate partners, and collaborates with manufacturers such as Bosch, Hoover, Kärcher and Unagi to deliver a broad range of items.

Smart-Trike is a consumer goods company that providing ride-on-vehicles for children. Its products are designed for babies. The company specializes in toy development, baby trike innovations, scooters, and kids trampolines. The company was founded in 1990 and headquartered in HaDarom, Israel.

Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.

Nature is an IoT company that develops Nature Remo, a smart remote controller that connects home appliances to the internet. The system enables users to operate window-mounted or through-wall air conditioners from anywhere via a smartphone app, pre-cool spaces, and automatically switch off units when leaving. The solution consists of a Wi-Fi connected controller and a power plug; the controller uses infrared to communicate with AC units and carries sensors for temperature, humidity, motion, and illumination, while the power plug measures energy use and can switch outlets on or off. The company focuses on turning ordinary appliances into connected devices to improve comfort and energy efficiency. Nature was founded in 2014 and is headquartered in Tokyo, Japan.

Optikal Care offers a subscription service delivering contact lens care products directly to customers every three months. Each box includes contact lenses, solution, cases, and additional accessories like wipes and travel kits. Founded in 2016, the company is headquartered in Norcross, Georgia.

SOIL is a research and product development firm that specializes in creating Internet of Things (IoT) products aimed at both on-grid and off-grid consumers. The company focuses on integrating cleantech solutions to enhance power and connectivity, ensuring that users can access quality services regardless of their energy sources. By designing innovative products for the consumer electronics market, SOIL aims to improve the quality of life for individuals who require reliable access to power and connectivity in diverse environments.

Promobit is an online platform that aggregates deals and coupons from various sources, allowing customers to find and utilize promo codes across multiple categories. The company offers a diverse range of products, including smartphones, electronics, home appliances, fashion, health and beauty items, and more. By consolidating promotional offers, Promobit generates commissions from sales, enhancing the shopping experience for users while providing access to savings on their preferred platforms.

Whisbear is a innovative sleep aid designed by mothers for newborns. It's a teddy bear emitting womb-like pink noise to soothe babies, featuring an intelligent CRYsensor that activates automatically when the baby cries.

Yukai Engineering Inc. is a Tokyo-based company founded in 2007 that specializes in developing innovative communication robots aimed at enhancing everyday life experiences. The company's diverse product lineup includes BOCCO, a family robot that facilitates communication between loved ones, and Qoobo, a robotic pillow designed to provide comfort through a lifelike tail that responds to user interaction. Other notable products include Necomimi, a brainwave-powered headband with moving cat ears, and various physical computing toolkits for iPhone and iPad devices. Yukai Engineering's creations not only promote joyful interactions but also integrate seamlessly with home energy management systems, making them practical for modern lifestyles. The firm is dedicated to making everyday moments more meaningful and accessible, particularly for families and working parents.

Quryon develops AI-driven platforms for extracting insights from large, unstructured text data. Its patent-pending semantic algorithms enable accurate analysis of consumer reviews, bridging the gap between general search engines and review aggregation sites.