Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.
GoBEBA is a quick-commerce retailer specializing in essential household goods and groceries, including bulk utilities such as LPG gas and drinking water. The company operates a network of micro-fulfillment centers, also known as dark stores, which facilitate rapid order fulfillment. GoBEBA offers a multi-channel ordering system supported by an AI-driven logistics and inventory management platform, enabling delivery within 30 minutes for daily essentials. Its business model connects local merchants with consumers and logistics providers through a curated digital marketplace, providing a wide range of services such as grocery shopping, food delivery, and access to essential commodities at competitive prices.
eWAKA
Non Equity Assistance in 2023
eWAKA is a mobility technology company that specializes in electric cars that are designed to boost productivity and consumer utility.
Aromajoin
Non Equity Assistance in 2022
Aromajoin develops scent devices that combine hardware, software, and chemical technology. Its services include the “Aroma Shooter”, the aroma display based on space-time aroma control technique and “Aroma Stage”, an internet-based platform where users can log in. In addition, it also develops various contents like aroma integrated applications or aroma integrated games. It was founded in 2012 and is headquartered in Fushimi-ku, Kyoto, Japan.
Tanoshi
Non Equity Assistance in 2022
Tanoshi's mission is to provide an equitable digital education for every child in the world. Tanoshi is a company founded with the purpose of developing Fun + Safe + Educational consumer electronic products for today’s school age kids, ages 6-12. Technology is quickly evolving and Tanoshi is in the forefront of developing the best family friendly user experience. Tanoshi helps growing kids develop the skills they need now and in the future.
Emendu
Non Equity Assistance in 2022
Emendu is a B2B subscription platform that simplifies access to technology by allowing companies to rent essential devices on a monthly basis. The platform offers a variety of devices, including computers, smartphones, and tablets, all of which come with insurance and require no long-term commitments. By providing this service, Emendu helps businesses optimize their working capital and minimize costs associated with purchasing technology outright. This model not only facilitates easier access to necessary tools but also adds value through its comprehensive digital product offerings.
Clevergy
Non Equity Assistance in 2022
Clevergy is a technology company specializing in energy management solutions. It designs and programs electronic components, developing firmware for various control units. The company operates an innovative energy optimization platform that empowers users to understand and manage their energy consumption effectively. By collaborating with marketers, Clevergy aims to facilitate energy transformation in residential settings. Its platform offers tools that provide personalized advice, promote bill savings, and help users understand their consumption habits. This approach enables businesses in the energy sector to make informed decisions and enhances customers' overall energy experience.
Yosh.AI
Non Equity Assistance in 2022
Yosh.AI is a deep tech company that specializes in automating communication between businesses and their customers through AI voice and text assistants. The company develops AI voice assistants specifically for the retail sector, facilitating voice commerce on platforms such as Google Assistant and Alexa. These assistants are designed to handle advanced voice search, product purchases, and automate customer service functions, including FAQs, store locations, and delivery tracking. Additionally, Yosh.AI offers visual search tools and automated tagging services to enhance user engagement and optimize costs for fashion retailers. Recognized as a global partner by Google, Yosh.AI has received multiple awards for its innovative contributions to e-commerce and retail, including accolades for best tech startup and applications of AI in retail. The company has successfully implemented its solutions in various sectors, including partnerships with well-known retailers and banks in the UK and Poland.
Eden Life
Non Equity Assistance in 2022
Eden Life, Inc. is a technology-enabled service provider based in Lagos, Nigeria, that specializes in housekeeping and related services for busy individuals. The company simplifies household management by offering a variety of services, including laundry, meal preparation, cleaning, equipment maintenance, and beauty services. Eden Life operates through an online platform and a mobile application, allowing users to conveniently book and access these services. Additionally, the company creates a diverse marketplace by partnering with various vendors, ensuring that customers can meet their household needs efficiently in both Nigeria and Kenya.
Atmo Home
Non Equity Assistance in 2022
Atmo Home is a consumer brand focused on creating eco-friendly home essentials that enhance everyday routines. Specializing in refillable scented candles made from natural wax blends, Atmo Home's products are designed with sustainability in mind. The candles come in reusable ceramic holders, allowing customers to minimize waste by refilling them with new wax once the original has burned out. With an emphasis on accessibility and customization, Atmo Home aims to support modern consumers in caring for their living spaces while promoting a planet-positive lifestyle.
Cyrus Security
Non Equity Assistance in 2021
Cyrus is here to protect people from cybercrime. Our mission is to democratize security and make people safer. Cybercrime is an enormous threat to society, bigger than any one person or group and much harder to trace. Cyrus puts the person in the center and is here to protect you from this threat. Cyrus was founded by cybersecurity experts Oren Arar, Jonathan Livneh, and Shahak Shalev combining their vast knowledge and experience to create the most accessible and world-class personal cybersecurity product.
Casai
Non Equity Assistance in 2021
Casai is a startup in Latin America, merging smart home technology, and premium accommodation to innovate the hospitality industry. It is a real estate platform for fully-furnished premium apartments in Mexico City and is a hospitality concept designed for the nomadic generation. Casai curates beautiful apartments that merge the design and comforts of a boutique hotel with the technology of a San Francisco home and the local ambiance of a vacation rental.
Playbrush
Non Equity Assistance in 2021
Playbrush GmbH, founded in 2014 and based in Vienna, Austria, develops innovative smart devices that enhance the tooth brushing experience for children. The company’s flagship product is a colorful smart toothbrush attachment that transforms any manual toothbrush into a gaming controller. This device allows users to control interactive mobile games through their brushing movements, making oral hygiene routines engaging and enjoyable. Playbrush incorporates personalized feedback, statistics, and rewards to promote effective brushing habits. In addition to the attachment, the company offers a suite of games, a data monitoring application for parents, and regular supplies of toothbrushes and toothpaste. Playbrush products are available online and through various retailers in Australia, the United Kingdom, and other international markets.
TULU
Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. The company offers tenants in residential buildings, student housing, and offices access to a wide range of brand-name appliances, grocery staples, and entertainment devices. Utilizing IoT-based smart rental units, TULU customizes its offerings to meet the needs of urban dwellers, while leveraging data to analyze usage patterns and optimize inventory. This approach not only enhances the user experience but also aims to reduce waste and maximize space utilization. TULU operates in 15 cities across the United States and Europe, collaborating with major landlords and top brand manufacturers to provide quality products and services to its customers.
Balagan Studio
Non Equity Assistance in 2021
Balagan Studio produces shoes and consumer goods. Their products include leather belts, shoes, bags, and accessories. They allow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.
smarTrike Marketing
Non Equity Assistance in 2021
Smart-Trike is a consumer goods company that providing ride-on-vehicles for children. Its products are designed for babies. The company specializes in toy development, baby trike innovations, scooters, and kids trampolines. The company was founded in 1990 and headquartered in HaDarom, Israel.
Chronoexpert
Non Equity Assistance in 2021
Chronoexpert is a global platform for buying and selling used watches. Born in Spain with the mission to revolutionize the watch market, generating confidence both the buyer and the seller. As intermediaries, they ensure the "door to door" transaction: the seller has the insured payment and the buyer is certain that they are team of experts authenticates each watch individually. The most advanced technology combined with a customer service team prepared for any need, makes Chronoexpert the ideal platform to buy and sell your next watch. they are independent and offer the largest range of brands and models. From the most modern models to limited editions or collectors.
Nature
Non Equity Assistance in 2021
Nature is a Boston-based company that specializes in smart home technology, focusing on enhancing the comfort and efficiency of air conditioning systems. Founded in 2014 by Mash Ohtsuka and Haruumi Shiode, the company offers a product that converts traditional window-mounted or through-wall air conditioners into smart devices. This transformation is achieved through an air conditioner controller that features infrared technology and power control, paired with a mobile application that allows users to manage their appliances remotely. Customers can operate their air conditioners via smartphone or through voice commands using devices like Google Home or Amazon Echo. By improving the operation of room air conditioners, Nature not only enhances user convenience but also contributes to reducing energy demand peaks for utilities, promoting a more sustainable approach to home energy management.
SOIL
Funding Round in 2020
SOIL combines cleantech & IoT to develop products for on and offgrid consumers to enable power & connectivity everywhere.
GoPhone
Non Equity Assistance in 2020
GoPhone operates as a complete protection platform for smartphones.
Promobit
Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, providing users with a comprehensive selection of promo codes across multiple product categories. These categories include smartphones, electronics, home appliances, fashion, health and beauty products, sports supplements, and more. By consolidating discounts from different platforms, Promobit generates commission from sales while enabling customers to access and benefit from a wide range of promotional offers. The platform is designed to enhance the shopping experience by making it easier for consumers to find and utilize deals on products they desire.
Yukai Engineering
Non Equity Assistance in 2019
Yukai Engineering Inc., founded in 2007 and based in Tokyo, Japan, specializes in developing and manufacturing communication robots that enhance everyday life experiences. The company's product lineup includes BOCCO, a family robot that allows users to send notifications to connected smartphones, and Qoobo, a robotic pillow that offers comfort through responsive tail movements. Other notable products are Necomimi, a headband with cat ears that react to brainwaves, and Paby, a robot designed to connect working parents with their babies. Yukai Engineering also offers physical computing toolkits for iPhone and iPad devices, as well as interactive devices like teamLabHanger and DLabHook that link physical products to digital displays. The company aims to create joyful moments and facilitate communication among family members through its innovative robotics solutions.
Quryon
Non Equity Assistance in 2018
Quryon develops a new and unique approach to keyword and concept extraction, clustering, and summarization technology for analyzing large, unstructured text data. Using patent-pending semantics algorithms, Quryon applies this unique data mining technique in the field of consumer reviews to provide a new vertical semantics-based search service that generates accurate and meaningful analysis of consumer-reviews content. Quryon’s mission is to be the search engine for consumer reviews content that bridges the gap between general search engines and consumer review aggregation sites. Quryon provides a new search and analysis service of consumer reviews content that generates meaningful answers and results to help consumers make an informed decision.
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