Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Beauty

Hue

Grant in 2024
Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Reefreshed

Non Equity Assistance in 2023
Reefreshed is a beauty platform that provides software marketplace for products & services to consumers and businesses with delivery for the beauty services marketplace ,consumers book beauty services by seamlessly integrating real-time booking and a virtual lineup system. Cashless and all payments made trough Reefreshed intelligently places you in a digital queue, allowing you to track your place in line and receive notifications when it's your turn. Also features category-specific SaaS platform for beauty providers and products . The company was founded in March 2020 and is headquartered in Toronto Canada.

SalonScale

Grant in 2023
SalonScale Technology Inc. is a Canadian company founded in 2018 and headquartered in Saskatoon. It specializes in providing innovative solutions for hair salons, focusing on the measurement and management of hair color products. The company offers Bluetooth-enabled scales that accurately measure the weight of color products, allowing salons to track usage and costs effectively. Additionally, SalonScale has developed a mobile platform that integrates with a web-based dashboard, enabling salons to monitor inventory and manage expenses related to hair color applications. With a user base exceeding 1,000 salons across North America, SalonScale is dedicated to empowering stylists with smart technology solutions that enhance operational efficiency and profitability.

Glam and go

Non Equity Assistance in 2022
How did Glam and go started? Glam and go was build on a vision. A vision to create a hassle free future for you. We understand how frustrating it can be to wait days or even weeks just to get seen by a stylist. We know it is annoying to arrive at the salon at 9:00 am and end up leaving at 10:00 pm. Glamo value your time. That is why we have created a unique way to show you that we respect you. Glam and go is here for you for that last minute appointment or that planned event. You can always count on us. Aim Our aim is to revolutionize the beauty industry . We want all client to know what it is like to have the luxury of having the convenient of having beauty services when were and where ever they want. We see a future where all stylist earning their rightful share. To build wealth on what they are passionate about and the opportunity to broadcast their talent while having fun doing so. Why Glamo care? We care about everyone who join our platform. Glamo want to help you stay beautiful in the rough days.

Handsome App

Grant in 2022
Handsome App is a professional networking platform specifically designed for beauty professionals, launched in 2018 and headquartered in Austin, Texas. The application allows beauty and barber professionals to create digital portfolios, engage with a community by posting questions and receiving answers, and discover career opportunities. Through its features, users can apply for jobs and enhance their industry credibility, making it a valuable tool for networking and career development in the beauty sector.

Jüsto

Non Equity Assistance in 2022
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Partner in Cream

Non Equity Assistance in 2022
Partner in Cream is a digital direct-to-consumer skincare brand focused on offering natural products tailored to individual skin types. The company emphasizes the use of positive and natural ingredients, ensuring that its skincare offerings are free from harmful substances. By providing a range of creams and serums designed to address specific skin concerns, Partner in Cream aims to help consumers establish personalized skincare routines that promote healthy and rejuvenated skin.

Gitti

Non Equity Assistance in 2021
Gitti GmbH is a Berlin-based beauty company that specializes in developing eco-friendly nail products and cosmetics. Founded in 2018, the company focuses on conscious beauty innovations, offering a range of products including nail colors, manicure sets, and skincare kits. Gitti emphasizes the use of natural formulas, replacing conventional chemical ingredients with water-based, vegan, and odorless alternatives that are free from harmful substances. The company operates primarily as a direct-to-consumer brand, selling its products online to promote a low ecological footprint and cater to environmentally conscious consumers.

InPock

Non Equity Assistance in 2021
InPock is an online platform designed to facilitate e-commerce for influencers, allowing them to manage business inquiries and share their schedules effectively. The company connects trendsetters with their audience by providing a space where influencers can easily sell a variety of products, including apparel, beauty items, and footwear, through social media channels. By collaborating with numerous influencers, InPock enhances exposure to sales opportunities, thereby enabling its users to boost their product sales and engage more effectively with their followers.

Petitpeu

Non Equity Assistance in 2021
Petitpeu is an online platform for customizing and sending personal care gifts.

Laconicum

Non Equity Assistance in 2021
Laconicum is an online retailer specializing in cosmetics and personal care products. The company offers a wide range of skincare, haircare, body care, makeup, and fragrance items from various brands. Their platform features a curated selection of beauty products suitable for all skin and hair types, along with informative articles on beauty trends and advice to help customers make informed decisions about their beauty routines and discover high-quality products.

Freshly Cosmetics

Non Equity Assistance in 2021
Freshly Cosmetics is a cosmetics brand that specializes in innovative vegan skincare products suitable for all skin types. The company emphasizes wellness and sustainability by offering a range of natural, non-toxic, and cruelty-free items. Its product line includes face creams, hand creams, lotions, body washes, as well as specialized items for pets and pediatric use. Freshly Cosmetics is committed to using environmentally friendly and recyclable packaging, aligning its operations with eco-conscious practices.

Zamface

Non Equity Assistance in 2020
Zamface is a beauty video application operated by Zackdang Company, designed to assist users in analyzing cosmetics and assessing their compatibility with their skin. The platform offers features such as personal color diagnosis, makeup tutorials, and product reviews, alongside recommendations from beauty influencers. By providing these services, Zamface enables users to discover beauty products that best match their individual coloring and preferences, thereby enhancing their cosmetic purchasing decisions.

Sallve

Non Equity Assistance in 2020
Sallve is a Brazilian beauty direct-to-consumer brand that aims to transform the cosmetics industry by offering high-quality, safe products at fair prices. It caters primarily to Gen Z and millennial consumers, providing a diverse range of personal care items such as cleansers, antioxidant moisturizers, and scrubs. The company's focus on developing effective formulas is complemented by its strong online presence, making it a preferred choice for young, discerning customers. Sallve's leadership team includes successful digital entrepreneurs, a prominent beauty influencer, and seasoned executives from the beauty sector, all of whom contribute to its innovative approach and commitment to meeting the needs of today's consumers.

Foxy

Pre Seed Round in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Afrocenchix

Non Equity Assistance in 2020
Afrocenchix is a beauty care brand specializing in natural hair care products tailored for curly and multi-textured hair. The company offers a range of safe and effective products, formulated with natural and organic ingredients, aimed at addressing the specific needs of its customers. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made from ethically sourced raw materials without preservatives. With a customer-centric and data-driven approach, the brand has successfully sold over 65,000 bottles of its award-winning products, which have received an average rating of 4.7 stars from thousands of customers. Afrocenchix has been featured in prominent publications and continues to grow within the rapidly expanding $42 billion afro haircare market.

Afropolitan

Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Spraise

Non Equity Assistance in 2020
Spraise is a body care products manufacturer committed to promoting skin health and self-care. It offers a range of vegan, plant-based products designed to nourish and benefit the skin, while keeping the self-care routine simple and affordable.

Latched and Hooked Beauty

Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

SQIN

Non Equity Assistance in 2020
SQIN is a pioneering dermatological care provider, serving over 100,000 patients annually. It offers an AI-powered skin advice app that educates users about skin health, connects them with professional dermatologists for digital consultations, and provides personalized skin training programs based on individual needs assessed through AI skin scans. Additionally, SQIN's platform offers interactive educational content and facilitates beauty product purchases tailored to users' specific requirements.

Promobit

Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, allowing customers to find and utilize promo codes across multiple categories. The company offers a diverse range of products, including smartphones, electronics, home appliances, fashion, health and beauty items, and more. By consolidating promotional offers, Promobit generates commissions from sales, enhancing the shopping experience for users while providing access to savings on their preferred platforms.

Singu

Non Equity Assistance in 2019
Singu is an online platform based in Sao Paulo, Brazil, that connects individuals with professionals in the beauty and wellness industry. Founded by Tallis Gomes in October 2015, Singu allows customers to discover and schedule a variety of beauty services, including manicure, makeup, massage, and hair removal, at their convenience. The platform enhances user experience by enabling direct communication between clients and beauty experts, facilitating the delivery of services in the comfort of their homes. By promoting service providers, Singu creates opportunities for professionals to reach a wider audience while offering clients a streamlined way to access essential beauty care.

FroHub

Non Equity Assistance in 2019
FroHub is an online platform dedicated to Afro hairdressers and beauticians, allowing them to showcase their work and expand their businesses. Founded in 2019 by Rahel Tesfai, FroHub connects clients with local services, enabling them to discover new offerings, read reviews, and book appointments. Beyond functioning as a booking service, FroHub serves as a community forum where Black women can learn about hair care, access informative blogs, watch tutorials, and exchange ideas. The platform aims to foster trust and collaboration within the Afro hair and beauty community, bridging the gap between a traditionally offline industry and modern technology.

InPock

Non Equity Assistance in 2019
InPock is an online platform designed to facilitate e-commerce for influencers, allowing them to manage business inquiries and share their schedules effectively. The company connects trendsetters with their audience by providing a space where influencers can easily sell a variety of products, including apparel, beauty items, and footwear, through social media channels. By collaborating with numerous influencers, InPock enhances exposure to sales opportunities, thereby enabling its users to boost their product sales and engage more effectively with their followers.
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