Google for Startups

Hue Beauty is a beauty technology and sampling platform designed to assist beauty shoppers in identifying makeup products that complement their unique skin tones. The platform integrates with beauty brands' e-commerce websites, utilizing photo technology and a community of beauty advisors to facilitate accurate shade matching. Additionally, Hue Beauty offers customized try-at-home shade sampling kits, enhancing the shopping experience. The company also develops shoppable video technology, allowing online beauty brands to incorporate user-generated videos into their marketing strategies. This approach fosters customer trust and engagement by providing authentic content. Moreover, Hue Beauty employs an artificial intelligence-powered recommendation engine to analyze shoppers' skin tones, types, and beauty preferences, enabling clients to generate genuine reviews in various formats.

Reefreshed is a beauty platform that provides software marketplace for products & services to consumers and businesses with delivery for the beauty services marketplace ,consumers book beauty services by seamlessly integrating real-time booking and a virtual lineup system. Cashless and all payments made trough Reefreshed intelligently places you in a digital queue, allowing you to track your place in line and receive notifications when it's your turn. Also features category-specific SaaS platform for beauty providers and products . The company was founded in March 2020 and is headquartered in Toronto Canada.

SalonScale is a technology company that provides hardware and software to manage hair color product usage and costs in salons. It develops Bluetooth-enabled scales that measure the exact amount of dye used and a mobile and web platform for tracking color usage, inventory, and expenses in back-bar operations. By weighing products and recording associated charges, the solution enables salons to separate color costs from stylist labor and improve inventory management. The platform serves salons with a back-bar management system and dashboards for cost measurement. Founded in 2018 and headquartered in Saskatoon, Canada, SalonScale was created by stylists and has grown to over a thousand users across North America.

How did Glam and go started? Glam and go was build on a vision. A vision to create a hassle free future for you. We understand how frustrating it can be to wait days or even weeks just to get seen by a stylist. We know it is annoying to arrive at the salon at 9:00 am and end up leaving at 10:00 pm. Glamo value your time. That is why we have created a unique way to show you that we respect you. Glam and go is here for you for that last minute appointment or that planned event. You can always count on us. Aim Our aim is to revolutionize the beauty industry . We want all client to know what it is like to have the luxury of having the convenient of having beauty services when were and where ever they want. We see a future where all stylist earning their rightful share. To build wealth on what they are passionate about and the opportunity to broadcast their talent while having fun doing so. Why Glamo care? We care about everyone who join our platform. Glamo want to help you stay beautiful in the rough days.

Handsome App is a professional networking platform specifically designed for beauty professionals, launched in 2018 and headquartered in Austin, Texas. The application allows beauty and barber professionals to create digital portfolios, engage with a community by posting questions and receiving answers, and discover career opportunities. Through its features, users can apply for jobs and enhance their industry credibility, making it a valuable tool for networking and career development in the beauty sector.

Jüsto operates an online supermarket platform that enables doorstep delivery of groceries and related goods. The service offers a wide range of products, including fruits, vegetables, meat, dairy, beauty items, and household supplies, with a focus on convenient access to fresh, healthy options at affordable prices.

Partner in Cream is a digital direct-to-consumer natural skincare brand that offers personalized skincare products, including customized creams for each skin type and serums for various skin concerns, using natural ingredients to help users achieve healthy, rejuvenated skin.

Founded in 2018, gitti is a Berlin-based direct-to-consumer beauty company specializing in conscious beauty innovations. It offers a range of products including nail polishes, makeup sets, and skin care kits, all formulated with natural ingredients to minimize environmental impact.

Inpock is an online platform designed for influencers. It facilitates the management of business inquiries and connects users with products they wish to showcase, aiming to simplify e-commerce processes through social media.

Petitpeu is an online platform for customizing and sending personal care gifts.

Laconicum is an online retailer specializing in cosmetics and personal care products. The company offers a wide range of skincare, haircare, body care, makeup, and fragrance items from various brands. Their platform features a curated selection of beauty products suitable for all skin and hair types, along with informative articles on beauty trends and advice to help customers make informed decisions about their beauty routines and discover high-quality products.

Freshly Cosmetics is a cosmetics brand that specializes in innovative vegan skincare products suitable for all skin types. The company emphasizes wellness and sustainability by offering a range of natural, non-toxic, and cruelty-free items. Its product line includes face creams, hand creams, lotions, body washes, as well as specialized items for pets and pediatric use. Freshly Cosmetics is committed to using environmentally friendly and recyclable packaging, aligning its operations with eco-conscious practices.

Zamface operates a beauty video app that helps users analyze cosmetics compatibility with their skin. It offers personal color diagnosis, makeup tutorials, product reviews, and influencer recommendations.

Sallve is a Brazilian direct-to-consumer beauty brand dedicated to revolutionizing the cosmetics industry. It offers a range of personal care products, developed by a team combining successful digital entrepreneurs, influential beauty experts, and seasoned industry executives.

Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Afrocenchix is a beauty care brand specializing in natural hair care products tailored for curly and multi-textured hair. The company offers a range of safe and effective products, formulated with natural and organic ingredients, aimed at addressing the specific needs of its customers. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made from ethically sourced raw materials without preservatives. With a customer-centric and data-driven approach, the brand has successfully sold over 65,000 bottles of its award-winning products, which have received an average rating of 4.7 stars from thousands of customers. Afrocenchix has been featured in prominent publications and continues to grow within the rapidly expanding $42 billion afro haircare market.

Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Spraise is a body care products manufacturer committed to promoting skin health and self-care. It offers a range of vegan, plant-based products designed to nourish and benefit the skin, while keeping the self-care routine simple and affordable.

Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

SQIN is a leading provider of personalized dermatological treatment, serving over 100,000 patients annually. It offers an AI-powered skin advice app that educates users about skin health and connects them with professional dermatologists for digital consultations. The platform also provides interactive educational content and personalized skin training programs based on individual skin needs.

Promobit is an online platform that aggregates deals and coupons from various sources, allowing customers to find and utilize promo codes across multiple categories. The company offers a diverse range of products, including smartphones, electronics, home appliances, fashion, health and beauty items, and more. By consolidating promotional offers, Promobit generates commissions from sales, enhancing the shopping experience for users while providing access to savings on their preferred platforms.

Singu is an online platform based in Sao Paulo, Brazil, that connects individuals with professionals in the beauty and wellness industry. Founded by Tallis Gomes in October 2015, Singu allows customers to discover and schedule a variety of beauty services, including manicure, makeup, massage, and hair removal, at their convenience. The platform enhances user experience by enabling direct communication between clients and beauty experts, facilitating the delivery of services in the comfort of their homes. By promoting service providers, Singu creates opportunities for professionals to reach a wider audience while offering clients a streamlined way to access essential beauty care.

FroHub is an online platform dedicated to Afro hairdressers and beauticians, allowing them to showcase their work and expand their businesses. Founded in 2019 by Rahel Tesfai, FroHub connects clients with local services, enabling them to discover new offerings, read reviews, and book appointments. Beyond functioning as a booking service, FroHub serves as a community forum where Black women can learn about hair care, access informative blogs, watch tutorials, and exchange ideas. The platform aims to foster trust and collaboration within the Afro hair and beauty community, bridging the gap between a traditionally offline industry and modern technology.

Inpock is an online platform designed for influencers. It facilitates the management of business inquiries and connects users with products they wish to showcase, aiming to simplify e-commerce processes through social media.