Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Agriculture

Bountiful

Grant in 2024
Bountiful is an agtech company based in San Francisco, California, founded in 2015. It specializes in developing a platform that offers yield forecasting and actionable information for farmers. The company's tools provide real-time analytics and yield forecasts at various levels, from country to field-specific data, months before harvest. Bountiful utilizes machine learning along with weather, satellite, geographic, and historical data to deliver precise insights, helping farmers understand factors impacting crop production. Additionally, Bountiful Marketplace allows farmers to sell their products directly to vetted buyers through multi-year contracts based on unique forecasts. The company's technologies include crop classification via satellite imagery and hyper-localized weather modeling techniques, aiming to enhance agricultural sustainability and profitability.

InOrbit

Grant in 2024
InOrbit, Inc. is a technology company that specializes in a cloud-based robot management platform designed to facilitate the development, deployment, and operation of autonomous robots across various industries. Founded in 2017 and headquartered in Mountain View, California, InOrbit provides a comprehensive suite of services including real-time analytics, incident management, adaptive diagnostics, and predictive analytics. The platform supports secure cloud-robot communications and enables effective monitoring and management of robot performance. InOrbit's technology is particularly valuable in the rapidly growing commercial service robot market, which is projected to reach $50 billion by 2024. The company serves a diverse clientele spanning agriculture, hospitality, logistics, and retail, and collaborates with prominent partners such as Google and Qualcomm. The founding team comprises experts with extensive backgrounds in robotics and technology, collectively holding over 50 patents in relevant fields. Through its innovative approach, InOrbit aims to bridge the autonomy gap and enhance the operational capabilities of robotics companies and operators globally.

SkyAcres Agrotechnologies

Non Equity Assistance in 2024
SkyAcres Agrotechnologies is a business that enables individuals and small-scale farmers to convert underutilized spaces into profitable vertical farms. It provides a patent-pending, low-energy aeroponic system that grows a variety of fruits and vegetables without the need for traditional pumps or large investments in land. The company also offers software to manage growing conditions, labor, and compliance, along with branding and packaging services. Through an AI-driven marketplace, SkyAcres connects these growers directly with commercial buyers, ensuring a steady demand for their produce. This model increases food quality, security, and accessibility, while creating positive social and climate impacts.

Helios Artificial Intelligence

Non Equity Assistance in 2024
Helios AI develops predictive software for supply chain disruptions. Its platform analyzes billions of real-time signals to anticipate and mitigate risks stemming from political, economic, and climate changes.

EzyAgric

Non Equity Assistance in 2023
EzyAgric is an ag-tech company that digitizes agricultural value chains and connects farmers and agribusinesses to inputs, markets, and financial services. Through its mobile and web platforms, it provides access to genuine agro-inputs, extension advisory content, GPS garden mapping, and farm records management, enabling farmers to improve production, manage operations, and secure profitable market opportunities. The platform also collects information about farmers to support data-driven decisions, lower the cost of mobilizing resources, and bridge information and service delivery gaps across the value chain. By promoting digitization and data-driven farming in Uganda, EzyAgric aims to raise crop yields, enhance efficiency, and expand access to financing and services for farmers and agribusinesses.

Farmerlifeline

Non Equity Assistance in 2023
Farmerlifeline develops solar-powered devices that detect crop pests and diseases early. The device uses AI-driven image analysis and sends real-time mobile notifications to farmers, along with recommendations for treatment options.

Smart Ikigega

Non Equity Assistance in 2023
Operator of a digital farming system intended to help farmers track production and access essential support. The company specializes in harvest-based data storage, procurement tracking, and service-linked reporting, enabling users to manage output, request loans, and access markets through a unified platform.

Strella Biotechnology

Series A in 2023
Strella Biotechnology, founded in 2018 and headquartered in Philadelphia, Pennsylvania, focuses on enhancing the freshness of produce throughout the supply chain. The company specializes in designing and manufacturing sensors that detect ethylene gas, a key indicator of ripeness in fruits. By measuring ethylene production, Strella's technology helps optimize freshness and minimize spoilage. The company leverages its proprietary sensing technology to provide valuable data for improving supply chain management in the food industry.

Agrology

Non Equity Assistance in 2023
Agrology is an agricultural technology company that provides real-time data and predictive insights to help growers measure and improve the ecological and agronomic effects of regenerative and sustainable farming practices. The company tracks soil health, microbial activity, carbon cycles, nitrous oxide emissions, net ecosystem exchange, and microclimatic conditions to help growers link regenerative practices to verified greenhouse gas reductions and ecological benefits, support soil carbon sequestration, and generate carbon credits. Its system is designed to help farmers resist and adapt to climate change while monitoring greenhouse gases and informing sustainable farming decisions.

PasarMikro

Non Equity Assistance in 2022
PasarMikro is a B2B digital marketplace focused on modernizing Indonesia's agricultural, fisheries, and livestock sectors. It offers features like order management, stock tracking, digital payments, and trade credit to facilitate efficient transactions, improve operational management, and enhance market reach for farmers, fishermen, and micro traders.

Equal Food

Non Equity Assistance in 2022
Equal Food operates an online platform that delivers fresh produce directly to customers in Lisbon. It focuses on 'second-category' produce, often overlooked due to cosmetic imperfections but perfectly edible, aiming to reduce food waste and support regional farmers.

Raino Tech4Impact

Non Equity Assistance in 2022
Raino Tech4Impact is a social enterprise that leveraging technology as an enabler to empower African communities. Founded in 2014, They have been developing technology-driven solutions in health, agriculture, sports, green energy and offer business support services. In partnership with various key players in different sectors, they have developed unique and efficient different use cases of technological solutions impacting millions of lives.

Synnefa

Non Equity Assistance in 2022
Synnefa is a company that offers an ecosystem of Smart Greenhouses and Solar Dryers, integrated with FarmShield™ IoT sensors and FarmCloud™ software. This innovative approach enables farmers to optimize their operations by doubling their incomes on less land, conserving water, reducing post-harvest losses, and accessing premium markets. Additionally, Synnefa has developed an online farm record-keeping platform that enhances crop farming efficiency by collecting data from sensor-enabled irrigation systems and environmental monitoring devices. This platform provides soil analysis and real-time insights into the irrigation needs of crops, allowing farmers to manage their farms remotely via mobile devices and improve overall production.

HerVest

Non Equity Assistance in 2022
HerVest is a fintech company dedicated to improving financial inclusion for underserved African women. It offers savings, impact investing, and credit services tailored for smallholder women farmers and women-led businesses in Nigeria.

Agrikool

Non Equity Assistance in 2022
Agrikool operates an online marketplace that connects farmers directly with commercial buyers in Africa's agri-food sector. Its platform facilitates fair, reliable, and transparent transactions, offering secured payments, direct trade access, and managed logistics to enhance revenue for producers and streamline fresh produce distribution.

Agrolabs

Non Equity Assistance in 2022
Agrolabs develops IoT-based solutions for greenhouse farming. Its platform collects real-time data on crop growth, environment, and pollination, using predictive analytics to boost yield efficiency.

Nax Solutions

Non Equity Assistance in 2022
Nax Solutions is a technology-driven agricultural firm that specializes in precision farming through the use of satellite imagery. The company provides high-resolution satellite images of agricultural fields, which are analyzed using artificial intelligence to deliver actionable insights. These insights cover various aspects of farming, including irrigation, fertilization, crop health, and potential yield. By offering detailed data modeling and analysis, Nax Solutions enables farmers to make informed decisions in real time, optimizing resource usage and enhancing overall crop management.

Pocket Marche

Non Equity Assistance in 2022
Pocket Marche Co., Ltd. is a Japanese company established in 2015, headquartered in Hanamaki. It specializes in supplying a wide range of food products, including vegetables, fishery products, rice, cereals, fruits, tea, seafood, meat, eggs, milk, and honey. The company operates a mobile application that enables consumers to purchase these products directly while facilitating communication with farmers and fishermen from across the country. Pocket Marche aims to provide a direct link between producers and consumers, enhancing the buying experience through personal interaction and access to fresh, locally sourced food.

TradeBuza

Grant in 2021
TradeBuza is a technology-driven company based in Lagos, Nigeria, that operates a cloud-based platform aimed at enhancing the agricultural supply chain. The platform serves out growers, commodities aggregators, exporters, and agricultural processors by providing real-time visibility and data management solutions. TradeBuza's services include digital agricultural data capture, KYC collection, validation, field GPS mapping, and customized reporting, all designed to improve efficiency and transparency in commodities trade. By leveraging technology, the company also facilitates access to agricultural financing for smallholder farmers, thereby enabling businesses to manage their out-grower schemes and digitize agricultural operations effectively.

Grow For Me

Grant in 2021
Grow For Me is an agricultural technology company that operates a crowdfunding platform designed to finance farmers and facilitate their access to markets. By aggregating resources and providing input financing, the company enables individuals to participate in farming and commodities trading without direct involvement in agricultural activities. Grow For Me aims to enhance farmers' income by connecting them with ready markets, thereby streamlining the trading process and supporting sustainable agricultural practices. Through its innovative approach, the company seeks to democratize investment in agriculture and foster a more inclusive agricultural economy.

Khula!

Grant in 2021
Khula is a technology company focused on transforming agriculture in Africa through innovative solutions. The company operates an inclusive mobile marketplace designed to support the success and growth of farmers by disrupting traditional wholesale food markets. Khula's platform optimizes logistics using geolocation services, providing efficient and cost-effective transportation for emerging farmers. Additionally, it offers an e-commerce platform where small-scale farmers can order essentials like agrochemicals, fertilizers, and seeds, as well as sell their produce directly to consumers. This approach enables farmers to connect with retailers, bringing their products to market more effectively while offering customers access to fresh vegetables at competitive prices.

ImagoAI

Non Equity Assistance in 2021
ImagoAI, Inc. is a food-tech company founded in 2017 and based in Saint Paul, Minnesota. It specializes in food quality assessment solutions for manufacturers, processors, retailers, and distributors. ImagoAI offers a range of innovative products, including GrainQ for grain quality analysis, Feed.AI for animal feed inspections, BakerGo for bakery quality checks, and PotatoMash for potato quality assessment. All these systems employ real-time, non-destructive, and contactless inspection methods. The company is also developing an advanced automated image processing pipeline and artificial intelligence platform designed to rapidly test, analyze, and monitor the quality of food products. Additionally, ImagoAI's technology leverages hyperspectral imaging to gather detailed spectral information, enhancing its capabilities in food safety and quality assurance. The company aims to make safe and high-quality food accessible globally.

Aquaconnect

Non Equity Assistance in 2021
Founded in 2017, Aquaconnect is a tech-driven platform dedicated to improving aquaculture productivity. It connects fish and shrimp farmers with stakeholders across the value chain, providing intelligent technology solutions for farm advisory, financial access, and market linkage.

Khula!

Non Equity Assistance in 2021
Khula is a technology company focused on transforming agriculture in Africa through innovative solutions. The company operates an inclusive mobile marketplace designed to support the success and growth of farmers by disrupting traditional wholesale food markets. Khula's platform optimizes logistics using geolocation services, providing efficient and cost-effective transportation for emerging farmers. Additionally, it offers an e-commerce platform where small-scale farmers can order essentials like agrochemicals, fertilizers, and seeds, as well as sell their produce directly to consumers. This approach enables farmers to connect with retailers, bringing their products to market more effectively while offering customers access to fresh vegetables at competitive prices.

Grão Direto

Non Equity Assistance in 2021
Grão Direto operates a Brazilian digital marketplace that connects grain buyers and producers for agricultural commodity trading. The platform supports spot, futures, and barter transactions and provides real-time price intelligence, contract automation, and document processing to help farmers and buyers optimize deals and streamline logistics. It serves cooperatives, traders, brokers, feed factories, and warehouses, and enhances market intelligence and decision-making while supporting related processes such as logistics and financial products.

Eco-Pork

Non Equity Assistance in 2021
Founded in 2017, Eco-Pork develops agricultural software solutions. Its flagship product, Porker, is a comprehensive pig farming management system that enables data recording, visualization, scheduling, and cost management.

BharatAgri

Seed Round in 2020
BharatAgri is an agricultural technology platform that empowers farmers with actionable insights. It employs scientific techniques and timely monitoring to enhance crop yield and income.

Fresh Agriculture Technologies

Non Equity Assistance in 2020
We provide agronomy support to every fruit grower in the world. Our vision is to change the way people do fruit growing by providing more sustainable spraying product applications. We developed MapMyApple and Krops, to help fruit growers to predict pests and diseases on time and to save money.

Agryo

Non Equity Assistance in 2019
Agryo Inc., established in 2018 and headquartered in Brasília, Brazil, specializes in developing artificial intelligence and blockchain-based solutions for the agricultural sector. The company offers a peer-to-peer lending platform that provides access to financial services, including credit assessment, risk evaluation, and smart contract monitoring. Agryo also delivers infrastructure support for agribusiness through services such as ratings, risk assessment, lending, insurance, price protection, savings accounts, and trade contracts. Its core business involves providing global enterprise risk intelligence to enable financial institutions to assess, manage, and monitor financial risks at the crop field level, facilitating underwriting of agriculture insurance, credit, trade finance, and environmental services like carbon credits.

Nagro

Non Equity Assistance in 2018
Nagro is a fintech company that connects farmers to various credit sources, addressing the challenges faced by the Brazilian agribusiness sector, which is heavily reliant on credit. With a significant portion of credit requests going unmet and lengthy delays in fund disbursement, farmers often struggle to secure timely financing for seasonal production needs. Nagro's platform simplifies this process by utilizing machine learning and data analysis to match farmers with suitable credit options based on their specific requirements. By collecting relevant information about farmers' profiles and business activities through an intuitive registration system, Nagro streamlines credit solicitation. The company also provides complementary credit analyses and business information reports to credit sources, enhancing decision-making. This approach not only expedites and simplifies access to credit for farmers but also offers an alternative to the bureaucratic government credit processes that dominate the market.

TerraMagna

Non Equity Assistance in 2018
TerraMagna is a Brazilian fintech company specializing in innovative financial solutions for the agriculture sector. It offers personal loans, CFB lending, embedded buy-now-pay-later services for agricultural inputs, and crop-collateralized financing, all accessible via its web platform. TerraMagna aims to strengthen the entire agricultural value chain by providing tailored credit options, reducing dependence on traditional financiers, and promoting sustainable food security.

JetBov

Non Equity Assistance in 2018
JetBov is a Brazilian company that specializes in developing livestock and farm management software for the agriculture sector. Founded in September 2015 and headquartered in Joinville, the company offers a cloud-based platform designed to streamline the entire reproductive cycle of beef cattle. This innovative platform integrates technology and intelligence into the meat production chain, allowing farm owners to digitize and manage critical information related to animal health, production metrics, and financial and operational data. JetBov's solution is accessible via both mobile and computer devices, facilitating improved decision-making for agronomical, zootechnical, and economic management across the livestock industry.

SciCrop

Non Equity Assistance in 2016
SciCrop applies big data analytics and smart farming technologies to revolutionize agriculture. It collects real-time data from diverse sources, processes it using agricultural data modeling, and delivers customized insights to help growers and stakeholders make informed decisions.

Savimbo

Savimbo facilitates fair-trade climate credits by collaborating with small farmers and Indigenous communities in tropical forests. It incentivizes reforestation and conservation efforts, generating carbon, biodiversity, and water credits for resale. Savimbo also supports these communities through land rights initiatives and market access.
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