Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Agriculture

Bountiful

Grant in 2024
Bountiful is an agtech company founded in 2015 and based in San Francisco, California, that specializes in developing a platform for yield forecasting and actionable insights for farmers. The company employs advanced technologies, including machine learning, to analyze weather, satellite, geographic, and historical data, allowing farmers to access real-time analytics and yield forecasts months before harvest at various levels, including country, state, region, and field. Bountiful aims to eliminate uncertainty in crop production by providing transparent insights that enable farmers to optimize their operations. Additionally, the Bountiful Marketplace facilitates direct sales between farmers and vetted buyers, allowing farmers to market their products based on precise forecasts through multi-year contracts.

InOrbit

Grant in 2024
InOrbit, Inc. is a technology company based in Mountain View, California, that specializes in a cloud-based robot management platform designed to support robotics companies in developing, deploying, and managing autonomous robots. The platform offers features such as cloud-robot communications, real-time dashboards, incident management, localization, adaptive diagnostics, and predictive analytics, providing comprehensive tools for robot performance monitoring and incident resolution. InOrbit serves various industries, including agriculture, hospitality, logistics, and retail, and is contributing to the rapidly growing commercial service robot market, which is projected to reach $50 billion by 2024. The company employs proprietary technology to analyze vast amounts of data, enabling customers to gain insights that enhance operational efficiency. InOrbit's founding team comprises experts with extensive experience in robotics, cloud technology, and product development, holding numerous patents in related fields. The company collaborates with notable partners and customers, including major tech firms and robot manufacturers, positioning itself as a leader in the emerging domain of RobOps, akin to DevOps for robotics.

SkyAcres Agrotechnologies

Non Equity Assistance in 2024
SkyAcres Agrotechnologies is a business that enables individuals and small-scale farmers to convert underutilized spaces into profitable vertical farms. It provides a patent-pending, energy-efficient aeroponic system that grows a variety of fruits and vegetables, along with software for managing the growing process and an AI-driven marketplace connecting growers with commercial buyers. SkyAcres' model democratizes farming, promoting food security, health, and sustainability, while generating profit for growers with minimal investment or experience required.

Helios Artificial Intelligence

Non Equity Assistance in 2024
Helios Artificial Intelligence, Inc. is focused on developing advanced AI software aimed at predicting supply chain disruptions. The company’s platform processes billions of signals in real-time to forecast risks associated with political, economic, and climate changes, enabling clients to proactively address potential issues. Specifically tailored for agricultural commodities, the platform offers features such as supply availability predictions and identification of alternative suppliers. By analyzing various risks, Helios provides actionable insights that enhance negotiation strategies, helping customers navigate the complexities of global supply chains and maintain operational efficiency.

EzyAgric

Non Equity Assistance in 2023
EzyAgric is an ag-tech company focused on enhancing agricultural productivity and efficiency in Uganda. It operates a digital platform that serves as a marketplace for agricultural products and services, offering farmers access to genuine agro-inputs and valuable resources. Through the EzyAgric mobile and web app, users can obtain infographic extension advisory content, GPS garden mapping, and farm records management. The platform also facilitates connections to profitable markets and provides financial services. By digitizing the agricultural value chain, EzyAgric empowers farmers and agribusinesses to make informed decisions, optimize resource mobilization, and improve overall crop yield.

Smart Ikigega

Non Equity Assistance in 2023
Smart Ikigega focuses on reducing post-harvest losses for farmers by providing a digital platform that leverages harvest data. This system enables farmers to manage their harvest effectively and establish pre-harvest market connections without the need for online access. In addition to harvest management, Smart Ikigega offers financial services, including cashless payment options and direct loans, tailored to the unique needs of farmers. By digitizing harvest data, the company facilitates access to various services that enhance agricultural productivity and financial stability for farmers.

FarmerLifeline

Non Equity Assistance in 2023
Farmerlifeline is an agri-tech company that focuses on early detection of crop pests and diseases through its innovative Crop Pest & Disease Detection Device (CDD). This device alerts farmers via text message when it identifies potential threats to their crops, allowing for timely intervention. Integrated with an online API database, the CDD not only detects issues but also provides tailored recommendations for fertilizers or chemicals to combat the identified pests or diseases. Farmers can acquire the device through a purchase or lease option, making it accessible for various agricultural needs. By enabling proactive management of crop health, Farmerlifeline helps farmers protect their yields from potential damage.

Strella Biotechnology

Series A in 2023
Strella Biotechnology, Inc. is a Philadelphia-based company that designs and manufactures sensor-based devices aimed at maximizing the freshness of produce throughout the supply chain. Founded in 2018 by Jacob Jordan and Katherine Sizov, the company specializes in ethylene detection technology, which assesses the ripeness of fruit by measuring the ethylene gas emitted during ripening. This innovation helps to optimize the produce supply chain by providing critical data that reduces spoilage and enhances the management of fresh produce. Strella Biotechnology leverages its patented technology to support efficiency and maintain quality in food distribution.

Agrology

Non Equity Assistance in 2023
Agrology is an agricultural technology company recognized for its contributions to sustainable farming practices and a recipient of a National Science Foundation award. Operating from offices in Alexandria, Virginia, and Salinas, California, Agrology provides real-time data that enables growers to assess the ecological and agronomic impacts of regenerative farming. The company focuses on monitoring soil health, microbial activity, carbon cycles, nitrous oxide emissions, net ecosystem exchange, and microclimatic conditions. This data helps farmers connect regenerative practices to measurable reductions in greenhouse gases and other ecological benefits. Additionally, Agrology's predictive agriculture system offers insights that assist farmers in adapting to climate change while improving soil sequestration and generating carbon credits. The company is trusted by prominent growers, researchers, and global consumer packaged goods brands.

PasarMikro

Non Equity Assistance in 2022
PasarMIKRO operates a B2B aggregated marketplace focused on agriculture, designed to support farmers by facilitating access to a broader market for their products. The platform offers a range of services, including network expansion, transaction security, and bookkeeping, which help streamline the selling process. Additionally, PasarMIKRO provides integrated financing options, allowing farmers to utilize a pay-later facility that enhances their financial flexibility. By leveraging technology, the company aims to make agricultural commodity trading more efficient and accessible, thus empowering farmers to maximize their sales potential.

Raino Tech4Impact

Non Equity Assistance in 2022
Raino Tech4Impact is a social enterprise that leveraging technology as an enabler to empower African communities. Founded in 2014, They have been developing technology-driven solutions in health, agriculture, sports, green energy and offer business support services. In partnership with various key players in different sectors, they have developed unique and efficient different use cases of technological solutions impacting millions of lives.

Synnefa

Non Equity Assistance in 2022
Synnefa specializes in creating an integrated ecosystem of smart agricultural solutions, including Smart Greenhouses and Solar Dryers, that utilize advanced IoT technology. Through its FarmShield™ sensors and FarmCloud™ software, Synnefa enables farmers to optimize their farming practices, effectively doubling their incomes on less land while conserving water and minimizing post-harvest losses. Additionally, the company offers an online farm record-keeping platform that enhances crop farming efficiency by providing real-time insights into irrigation needs and soil conditions. This technology allows farmers to manage their operations remotely via mobile devices, ultimately facilitating access to premium markets and improving overall production.

Agrikool

Non Equity Assistance in 2022
Agrikool operates an e-trading platform designed to connect growers with commercial buyers in a transparent and reliable marketplace. By aggregating demand from retailers, Agrikool facilitates access to market opportunities for farmers, enabling them to reach more retail buyers. The platform also includes transporters, streamlining the supply chain and helping users reduce costs associated with procuring fresh produce. Through its innovative approach, Agrikool aims to enhance the efficiency of the agricultural trading process, benefiting both growers and buyers alike.

HerVest

Non Equity Assistance in 2022
HerVest is an inclusive fintech company based in Nigeria that focuses on providing financial services to smallholder women farmers and women-owned businesses. The organization aims to enhance the lives of women by facilitating access to savings, impact investing, and credit. HerVest addresses the significant gender finance gap in Africa, estimated at $42 billion, by democratizing access to loans for underserved women. The platform is designed to support female small-scale farmers in rural areas by offering flexible loans and financial resources that enable them to scale their businesses and achieve their financial goals. Through its efforts, HerVest promotes financial inclusion and strives to ensure that all women have equal opportunities for wealth-building, regardless of their background or circumstances.

Agrolabs

Non Equity Assistance in 2022
Agrolabs Limited specializes in developing sensor telemetry solutions aimed at enhancing the productivity of horticultural farmers. Established in 2017 and headquartered in London, with additional offices in Hong Kong and Dnipro, Ukraine, the company offers innovative products such as Agrolabs W-Sens, which provides real-time analytics on indoor crop growth performance, and Agrolabs B-Control, designed for automated pollination control and bee activity monitoring. By leveraging cloud-based Internet of Things (IoT) technology, robotics, and artificial intelligence, Agrolabs facilitates data-driven insights that empower greenhouse farmers to manage irrigation, pollination, and environmental conditions more effectively. This approach aims to boost crop yields and improve overall efficiency in the growing process.

Nax Solutions

Non Equity Assistance in 2022
Nax Solutions is a technology-driven agricultural firm that specializes in precision farming through the use of satellite imagery. The company provides high-resolution satellite images of agricultural fields, which are analyzed using artificial intelligence to deliver actionable insights. These insights cover various aspects of farming, including irrigation, fertilization, crop health, and potential yield. By offering detailed data modeling and analysis, Nax Solutions enables farmers to make informed decisions in real time, optimizing resource usage and enhancing overall crop management.

TradeBuza

Grant in 2021
TradeBuza is a Lagos-based company that operates a cloud-based platform designed for out growers, commodities aggregators, exporters, and agricultural processors. The platform enhances efficiency and transparency in the agricultural sector by providing real-time visibility and data management solutions. TradeBuza leverages technology to assist smallholder farmers in accessing agricultural financing, offering services that include digital agricultural data capture, KYC collection and validation, field GPS mapping, and customized reporting. By enabling businesses to digitize their agricultural operations and capture real-time data, TradeBuza improves the management of out-grower schemes and facilitates effective commodities trading.

Aquarech

Grant in 2021
AquaRech is a company focused on enhancing fish farming practices to improve production efficiency and market access for farmers. By developing a fish farming platform, AquaRech aims to reduce production costs and make quality tilapia more affordable, thereby contributing to food security in Africa. The platform provides fish farmers with resources to source quality feed and transition to technology-driven precision fish farming. Additionally, it offers tools to discover new market routes and access credit, empowering farmers to increase productivity and income. AquaRech promotes a community-based aquaculture value chain that fosters equitable trade and supports the growth of local farming communities.

Khula!

Grant in 2021
Khula is a technology company focused on revolutionizing agriculture in Africa through a mobile marketplace designed for small-scale farmers. The platform connects these farmers directly to consumers, allowing them to sell fresh produce and essential agricultural inputs such as agrochemicals, fertilizers, and seeds. By leveraging geolocation and providing efficient logistics services, Khula optimizes the supply chain, enabling farmers to reach retailers and customers more effectively. This approach not only enhances the market access for emerging farmers but also offers consumers high-quality vegetables at lower prices. Through its innovative solutions, Khula aims to drive growth and success in the agricultural sector, contributing to a more inclusive food market.

Grow For Me

Grant in 2021
Grow For Me is an agricultural technology platform that focuses on financing, aggregation, and trading within the farming sector. It offers a web-based crowdfunding solution that allows individuals to invest in agriculture and commodities trading without direct involvement in farming activities. The platform also facilitates input financing and provides ready markets for farmers, helping them enhance their income and streamline their operations. By connecting investors with agricultural opportunities, Grow For Me promotes greater participation in the farming economy while supporting farmers in achieving their financial goals.

Crop2Cash

Grant in 2021
Crop2Cash is an agricultural technology company focused on empowering smallholder farmers in rural Nigeria by improving their access to financing. The platform facilitates digital payments and streamlines the value chain of food crops, encompassing activities such as weighing, quality control, and extension services. By enhancing transparency and efficiency within the agricultural supply chain, Crop2Cash not only supports responsible farmers but also helps them build their financial identity. This approach allows banks to engage in formal financing with greater confidence, mitigating concerns regarding fund mismanagement and ensuring that farmers receive the capital they need to thrive.

ImagoAI

Non Equity Assistance in 2021
ImagoAI, Inc. is a food-tech company based in Saint Paul, Minnesota, specializing in food quality assessment solutions for manufacturers, processors, retailers, and distributors. Founded in 2017, ImagoAI develops advanced, non-destructive, and contact-less quality inspection systems, including GrainQ for grains, Feed.AI for animal feed, BakerGo for bakery products, and PotatoMash for potatoes. The company employs cutting-edge technologies like Hyperspectral Imaging and an automated image processing pipeline to facilitate real-time quality analysis and monitoring of both raw and processed food items. Additionally, ImagoAI's systems assist in detecting diseases in crops, thereby supporting agricultural researchers in improving seed hybrids and increasing crop yields. The company aims to enhance food safety and accessibility worldwide through its innovative solutions.

AquaConnect

Non Equity Assistance in 2021
Aquaconnect is a comprehensive aquaculture platform established in 2017 that supports fish and shrimp farmers in enhancing productivity and financial access through innovative technology solutions. By leveraging AI and satellite remote sensing, Aquaconnect captures pond data to deliver data-driven advisory services, enabling farmers to optimize water quality, aquatic health, and feed consumption. The platform facilitates connections between farmers and key stakeholders in the aquaculture value chain, including feed producers, equipment manufacturers, banks, and insurers. With an integrated approach, Aquaconnect has assisted over 60,000 farmers, providing them with context-aware alerts and suggestions to improve their operations. Additionally, the company offers data-enabled fintech solutions that enhance transparency for financial stakeholders engaging with the aquaculture community, ultimately helping to improve market linkages and value realization for farmers.

Khula!

Non Equity Assistance in 2021
Khula is a technology company focused on revolutionizing agriculture in Africa through a mobile marketplace designed for small-scale farmers. The platform connects these farmers directly to consumers, allowing them to sell fresh produce and essential agricultural inputs such as agrochemicals, fertilizers, and seeds. By leveraging geolocation and providing efficient logistics services, Khula optimizes the supply chain, enabling farmers to reach retailers and customers more effectively. This approach not only enhances the market access for emerging farmers but also offers consumers high-quality vegetables at lower prices. Through its innovative solutions, Khula aims to drive growth and success in the agricultural sector, contributing to a more inclusive food market.

Grão Direto

Non Equity Assistance in 2021
Grão Direto LTDA operates a digital trading platform that facilitates the buying and selling of grains, connecting farmers and grain buyers in a more efficient manner. Founded in 2016 and based in Uberaba, Brazil, the platform enables users to negotiate and finalize deals for spot, future, or barter trades. It enhances market intelligence, allowing producers and buyers to make informed decisions regarding pricing and grain selection. Additionally, Grão Direto supports various processes related to grain trading, including logistics, contract management, and financial products. The platform is accessible via both a web interface and a smartphone application, catering to a diverse range of users, including cooperatives, trading companies, traditional brokers, and warehouses. By integrating technology into grain commercialization, Grão Direto aims to modernize the agricultural commodity chain in Brazil and beyond.

Eco-Pork

Non Equity Assistance in 2021
Eco-Pork, established in 2017 and based in Chiyoda-Ku, Tokyo, Japan, specializes in agricultural software solutions. Its flagship product, Porker, is a comprehensive pig farming management support system. Porker enables farmers to record and confirm farm data, visualize input data, schedule work, and manage costs effectively. The company aims to enhance food productivity and create a sustainable future for the pork industry by leveraging technology to improve pig farming practices.

BharatAgri

Seed Round in 2020
BharatAgri is an agricultural technology platform focused on enhancing the productivity and income of farmers. By delivering actionable insights, the company enables farmers to implement scientific techniques systematically, thus improving their efficiency in crop cultivation. BharatAgri provides critical information at optimal times and offers regular monitoring, which helps farmers maximize their yield and grow more effectively. Through its innovative approach, BharatAgri aims to bridge the gap between technology and agriculture, supporting farmers in achieving better outcomes in their farming practices.

Fresh Agriculture Technologies

Non Equity Assistance in 2020
We provide agronomy support to every fruit grower in the world. Our vision is to change the way people do fruit growing by providing more sustainable spraying product applications. We developed MapMyApple and Krops, to help fruit growers to predict pests and diseases on time and to save money.

Agryo

Non Equity Assistance in 2019
Agryo Inc. is a company specializing in artificial intelligence and blockchain technology to create a lending ecosystem tailored for farmers and individuals. Based in Brasília, Brazil, Agryo offers a peer-to-peer and marketplace lending platform that provides essential financial services, including credit assessments, risk evaluations, and contract monitoring through smart contracts. The company's infrastructure supports agribusiness by delivering services such as ratings, lending, insurance, price protection, savings accounts, and trade contracts. Additionally, Agryo provides global risk intelligence, enabling financial institutions to assess and manage risks at the crop field level for agriculture insurance, credit, trade finance, and environmental services. Established in 2018, the company focuses on improving the scoring and monitoring of financial services to help institutions automate and digitize their operations effectively.

Nagro

Non Equity Assistance in 2018
Nagro is a fintech platform that connects farmers in Brazil to various credit sources, addressing the challenges they face in obtaining financing for agribusiness. The Brazilian agricultural sector relies heavily on credit, primarily from government sources, which are currently experiencing significant challenges. Farmers often encounter delays in credit approval, with only 70% of applications being fulfilled, and these processes can take over six months, hindering timely production. Nagro streamlines this process by using machine learning and data analysis to match farmers with suitable credit options based on their specific needs and circumstances. Their infrastructure allows for an intuitive registration process, gathering relevant information about farmers and their activities. Additionally, Nagro offers customized credit analyses and business information reports to credit sources, enhancing decision-making and improving satisfaction for both farmers and lenders. By simplifying and accelerating the agribusiness credit process, Nagro provides a viable alternative to the bureaucratic hurdles often associated with government financing.

TerraMagna

Non Equity Assistance in 2018
TerraMagna is a digital lender based in Brazil, specializing in the agricultural sector of Latin America. The company offers a range of financial products tailored to meet the specific needs of farmers and agricultural businesses. These products include personal loans, CFB lending, embedded buy now pay later (BNPL) options for agricultural inputs, and crop-collateralized financing, all accessible through a user-friendly web interface. By addressing the unique challenges and opportunities within agriculture, TerraMagna aims to enhance the resilience of the agricultural value chain and promote sustainable food security.

JetBov

Non Equity Assistance in 2018
JetBov is a company based in Joinville, Brazil, that specializes in livestock and farm management software for the agriculture sector. Established in September 2015, JetBov offers a cloud-based platform designed to streamline the entire reproductive cycle of beef cattle. The platform integrates technology and management intelligence to enhance the meat production chain, allowing farm owners to efficiently manage vital information related to their livestock, production processes, and associated financial and operational data. Users can access this information conveniently through both mobile devices and computers, thereby improving agronomical, zootechnical, and economic outcomes in their operations.

SciCrop

Non Equity Assistance in 2016
SciCrop specializes in big data analytics applied to agriculture, focusing on prescriptive farming solutions. The company collects and analyzes real-time data from various sources, including climate, soil conditions, pests, and market logistics. By employing advanced data modeling and analysis techniques, SciCrop delivers tailored insights that assist growers and agricultural stakeholders in making informed decisions. To enhance the accuracy of its analyses, the company utilizes censoring equipment for automatic data tracking and cloud transmission, even in areas lacking internet access. This innovative approach aims to improve productivity and optimize costs within the agricultural sector.

Savimbo

Savimbo is an environmental management company focused on creating and selling fair-trade climate credits without intermediaries. The company compensates small farmers and Indigenous groups in tropical forests for their efforts in replanting and conserving land, thus generating carbon, biodiversity, and water credits. By employing transparent methodologies, Savimbo directly supports subsistence farmers in their environmental initiatives aimed at reducing carbon emissions. Additionally, Savimbo operates a nonprofit arm that advocates for land rights, literacy, and improved living conditions while facilitating market access for over 99 Indigenous leaders across more than 29 nations and 55 Indigenous groups. The company is committed to promoting sustainable practices and empowering local communities through fair compensation and environmental stewardship.
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