Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Nigeria

NextCounsel

Non Equity Assistance in 2024
NextCounsel is a Lagos, Nigeria-based provider of legal technology solutions that help law firms and related organizations streamline operations and boost productivity. The platform combines practice and case management, time and billing automation, document management, and accounting, with human resources information systems and contract management to support a complete legal ecosystem. It also offers features for customer relationship management and company secretarial workflows, enabling centralized organization of contacts, matters, invoices, and documents. Founded in 2017, NextCounsel aims to simplify day-to-day legal operations through integrated software that improves efficiency and oversight across legal processes.

ORDA

Non Equity Assistance in 2023
ORDA is a cloud-based restaurant operating system built for African chefs and food business owners. ORDA's ePos, integrations, and lending solutions enable Africa’s millions of food business owners to scale and grow their business. The company was founded in 2020 and is based in Lagos, Nigeria.

Herconomy (Ex AGS Tribe)

Non Equity Assistance in 2023
Herconomy is the first bank for women in Nigeria. Women can build their finances and capacities, collaborate, and access opportunities. Empower women in Nigeria and beyond to be financially independent, thereby contributing to the socioeconomic growth of their ecosystem.

Evolve Credit

Non Equity Assistance in 2023
Evolve Credit is a Nigerian fintech company founded in 2020, headquartered in Lagos. It operates an online platform that empowers consumers to explore, compare, and apply for various loan products tailored to different needs, including personal loans, SME loans, and options for salary earners and the unemployed. The platform provides expert reviews, ratings, and comparisons based on price, interest rates, and other terms. Additionally, Evolve Credit offers a Software as a Service (SaaS) core banking platform that enables financial institutions to streamline, digitize, and manage deposit, lending, and recovery services efficiently. This platform includes no-code tools designed to offer personalized customer banking experiences both online and offline.

LifeBank

Non Equity Assistance in 2022
LifeBank is a healthcare logistics company that delivers critical medical supplies to hospitals and blood banks across Africa. It operates an enterprise marketplace and mobile app that enables hospitals and blood banks to source blood, blood products, oxygen, and other medical consumables and coordinates multi-modal delivery to care facilities. Founded in 2015 and based in Lagos, Nigeria, LifeBank combines digital sourcing with rapid logistics to improve on-time delivery, including rare medicines, supporting clinicians during emergencies.

Bookings Africa

Grant in 2022
Bookings Africa, established in 2018, is a pioneering online marketplace that connects clients in the entertainment, media, and lifestyle industries with creative professionals across Africa. Its platform enables users to efficiently source, compare, and book services such as models, makeup artists, voiceover artists, DJs, and filming locations. With a mission to reduce unemployment and foster creativity among African youth, Bookings Africa leverages technology to empower freelancers, facilitating secure online payments and transactions. The company, headquartered in Lagos, Nigeria, also has operations in Kenya and Johannesburg, South Africa, benefiting all stakeholders, including service providers, clients, employees, and local media communities.

Haul247

Non Equity Assistance in 2022
Haul247 is a technology-driven logistics company streamlining Nigeria's freight industry. Its cloud-based platform offers trucking, warehousing, tracking, and reverse haulage services, powered by AI for efficient decision-making.

Propel

Grant in 2022
Propel operates an on-demand platform that connects freelancers with clients seeking services in design, content writing, web and mobile applications, video production, and website design. Founded in 2017 and based in Lagos, Nigeria, the platform leverages blockchain technology to match suitable freelancers with projects and establish competitive pricing for services. Propel focuses on offering access to a diverse pool of skilled talent from Africa, catering to global clients. The platform segments its services into three tiers—P2P, EP, and FT—to create a reliable talent funnel. It provides tools for effective collaboration, communication, and project delivery, alongside features such as automated price regulation and streamlined payment processing, enabling companies to efficiently manage remote teams.

Eden Life

Non Equity Assistance in 2022
Eden Life is a technology-driven service provider that simplifies daily living by offering subscription-based marketplace solutions for essential household tasks such as laundry, cleaning, meal delivery, and more. Operating primarily in Nigeria and Kenya, the company aims to enhance users' quality of life through convenient access to these services.

Eversend

Non Equity Assistance in 2022
Eversend is a company that develops a multi-currency e-wallet that lets users exchange, spend, and send money across currencies. The platform supports currency exchange, crypto purchases, virtual cards, and payments to bank accounts and mobile wallets, using a digital gateway and blockchain technology to reduce fees and foreign exchange costs. Based in Paris, France, Eversend plans to expand its offering to include personal loans, savings and group savings, merchant payments, and investments in the future.

Wella Health

Non Equity Assistance in 2022
WellaHealth is a startup focused on improving healthcare access for low-income individuals and families in Nigeria. The company has developed a digital triage bot that provides guidance based on the Nigeria Centre for Disease Control guidelines, allowing users to log their health responses for potential follow-up by public health authorities. In addition to this innovative tool, WellaHealth offers micro-health insurance plans that target prevalent diseases, providing affordable coverage for treatments and medications. Their platform connects users to a network of pharmacies and healthcare professionals, enabling them to manage their health needs without facing significant financial strain.

HerVest

Non Equity Assistance in 2022
HerVest is a fintech company dedicated to improving financial inclusion for underserved African women. It offers savings, impact investing, and credit services tailored for smallholder women farmers and women-led businesses in Nigeria.

LifeBank

Non Equity Assistance in 2022
LifeBank is a healthcare logistics company that delivers critical medical supplies to hospitals and blood banks across Africa. It operates an enterprise marketplace and mobile app that enables hospitals and blood banks to source blood, blood products, oxygen, and other medical consumables and coordinates multi-modal delivery to care facilities. Founded in 2015 and based in Lagos, Nigeria, LifeBank combines digital sourcing with rapid logistics to improve on-time delivery, including rare medicines, supporting clinicians during emergencies.

CredPal

Grant in 2021
CredPal is a financial technology company based in Lagos, Nigeria, founded in 2018 by Fehintolu Olaogun and Olorunfemi Jegede. The company offers a platform that enables both businesses and individuals to purchase goods and services and pay for them in installments at various online and offline merchants. CredPal's solution enhances transparency by allowing users to set up accounts and select payment plans that minimize risk. The platform connects customers with multiple financial institutions, providing convenient access to credit at the point of checkout. This service not only facilitates consumer purchases but also empowers retail businesses to offer on-demand credit to their customers, thereby enhancing the overall shopping experience.

Babymigo

Grant in 2021
Babymigo is Nigeria's largest parenting platform, designed to support pregnant and new mothers by providing a space for them to ask questions and receive timely answers. The platform connects users with a community of verified doctors, experts, and experienced mothers, ensuring that inquiries related to pregnancy and motherhood are addressed effectively. By facilitating these interactions, Babymigo helps mothers alleviate concerns and gain confidence in their parenting journey.

Emergency Response Africa

Grant in 2021
Emergency Response Africa is a healthtech company delivering emergency medical care services and operating a platform that integrates training, technology and transportation to transform emergency response in Africa. The platform uses intelligent dispatch and communications to connect individuals experiencing medical emergencies with a broad network of first responders, emergency vehicles and hospitals, enabling rapid access to care and timely transfer to appropriate facilities. ERA serves individuals, families, businesses, communities and insurers with tailored packages, and is based in Lagos, Nigeria, with additional operations in Kitchener, Canada.

PickMeUp

Grant in 2021
PickMeUp is a transport technology company that facilitates easy and reliable ride booking through its digital platform, which primarily serves customers in Africa. Founded by Michael Okaredje in November 2017, the company initially operated as Pickmeup International Company and later rebranded to Pickmeup Technologies in January 2020. The user-friendly mobile application allows passengers to book rides effortlessly within minutes, utilizing GPS technology to connect them with nearby drivers. This innovative platform aims to transform everyday mobility by providing a hassle-free commuting experience for users across Nigeria.

Curacel

Grant in 2021
Curacel is an insurtech company founded in 2019 by Henry Mascot in Ikoyi, Lagos. It offers an AI-powered platform designed to streamline and enhance the insurance claims process. The platform automates the processing of claims, enabling insurance staff to handle higher volumes efficiently. Additionally, it incorporates advanced algorithms for fraud detection, waste, and abuse management, ensuring that claims are thoroughly vetted. Curacel's technology integrates seamlessly with various systems and third-party applications, facilitating improved operational efficiency for insurance providers while fostering customer loyalty and retention.

Treepz

Non Equity Assistance in 2021
Treepz is a technology-driven transportation company focused on enhancing mobility across Africa. Founded in 2019 and headquartered in Ontario, Canada, Treepz operates in Nigeria, Ghana, Uganda, and Kenya, providing users with a reliable and comfortable commuting experience. Its application allows users to book trips for daily, inter-city, or corporate travel at the tap of a button. The platform offers features such as vehicle assistants, licensed drivers, and e-wallet payments, ensuring that users can book and pay for fast and convenient trips in real-time. Through its innovative approach, Treepz aims to create a safer and more efficient transportation system for commuters in the region.

MarketForce

Grant in 2021
Founded in 2018, MarketForce is a technology company based in the US, Kenya, and Nigeria. It operates an asset-light business model, providing a comprehensive B2B commerce and fintech platform, 'RejaReja', empowering African merchants to digitize their inventory sourcing, ordering, payments, and access financing. The platform also enables merchants to resell digital financial services like airtime and bill payments. MarketForce is operational in five Sub-Saharan African markets, serving over 200,000 merchants and 50 consumer brands.

Medsaf

Grant in 2021
Medsaf operates an end-to-end pharmaceutical procurement and distribution platform in Nigeria that connects hospitals, pharmacies, and patients to affordable, quality medications with timely delivery. The platform combines an online marketplace with blockchain-backed track-and-trace, data analytics, and embedded financing to improve efficiency, safety, and transparency across the pharmaceutical supply chain. It provides quality-control as a service and links manufacturers, vetted suppliers, and logistics providers to health-care buyers, enabling automated procurement and financing options, including buy-now-pay-later for medication procurement. Based in Lagos, the company aims to streamline procurement, enhance visibility into the movement of medicines, and ensure reliable access to medications for health-care providers and consumers.

My Medicines Pan African Limited

Non Equity Assistance in 2021
Our product is a web-based platform. It uses the block chain technology to identify where scarce and genuine medicines and vaccines are available and facilitates quick delivery to patients and health care facilities across the country. We leverage an aggregated network of over 800 licensed pharmacies in Nigeria and do not carry inventory. The platform also generates relevant big-data on health trends & medicines distribution, which is refined into actionable data to guide health initiatives & interventions.

Gradely.ng

Non Equity Assistance in 2021
Gradely.ng Limited operates a personalized learning platform designed for secondary school students in Nigeria. Founded in 2019 and based in Yaba, the company utilizes artificial intelligence to provide tailored learning materials, online tutorials, and video lessons. Gradely focuses on enhancing exam preparation by offering assessment reporting, tracking, and training for teachers, along with computer-based tests and a learning progress tracker for schools. The platform employs analytics to identify and address learning gaps in real-time, assisting parents and educators in supporting students effectively. Through adaptive homework tests available on web and mobile devices, Gradely assesses students' understanding of various topics and recommends specific practice sets and remedial resources. The system allows teachers to create and assign homework efficiently, while generating progress reports for students, parents, and schools. Gradely's innovative approach ensures a comprehensive learning experience by continuously adjusting the difficulty of questions based on students' mastery levels.

Emergency Response Africa

Non Equity Assistance in 2021
Emergency Response Africa is a healthtech company delivering emergency medical care services and operating a platform that integrates training, technology and transportation to transform emergency response in Africa. The platform uses intelligent dispatch and communications to connect individuals experiencing medical emergencies with a broad network of first responders, emergency vehicles and hospitals, enabling rapid access to care and timely transfer to appropriate facilities. ERA serves individuals, families, businesses, communities and insurers with tailored packages, and is based in Lagos, Nigeria, with additional operations in Kitchener, Canada.
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