AperiamVentures
AperiamVentures is a venture capital firm that concentrates on the digital transformation of marketing. The team combines decades of experience as founders, operators, and investors, applying practical insight to help portfolio companies scale in a changing landscape. The name Aperiam originates from Aperio, Latin for open, reflecting a guiding ethos of transparency and collaboration. The firm works closely with the marketing ecosystem to support its portfolio companies, aiming to advance the adoption of innovative technologies and business models across the marketing function.
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Past deals in Television
tvScientific
Convertible Note in 2024
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.
LightBox TV
Seed Round in 2022
LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.
Taiv
Seed Round in 2022
Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.
tvScientific
Seed Round in 2021
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.
TVision
Series A in 2018
Founded in 2014, TVision is a New York-based company with offices in Boston and Tokyo. It specializes in audience measurement for television and cable viewing, providing second-by-second, person-level data on viewer engagement, including who watches what and how much attention they pay to both linear and streaming content. This data empowers advertisers, agencies, networks, and other stakeholders to make informed media decisions.
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