AperiamVentures

AperiamVentures is a venture capital firm that concentrates on the digital transformation of marketing. The team combines decades of experience as founders, operators, and investors, applying practical insight to help portfolio companies scale in a changing landscape. The name Aperiam originates from Aperio, Latin for open, reflecting a guiding ethos of transparency and collaboration. The firm works closely with the marketing ecosystem to support its portfolio companies, aiming to advance the adoption of innovative technologies and business models across the marketing function.

Joseph Zawadzki

General Partner

Past deals in Mobile Advertising

Roq.ad

Series A in 2022
Roq.ad is a company that specializes in identity resolution services, leveraging advanced technology to create an accurate and comprehensive map of digital devices in various countries. By linking devices to individuals and households, Roq.ad develops a rich identity graph that supports mobile audience targeting for advertisers. Originally founded with two product lines, the company refocused its efforts in 2018, transitioning to an enterprise Software as a Service (SaaS) model after selling a segment of its business. Since launching its enterprise SaaS offerings in Germany in 2017, Roq.ad has expanded its presence to Europe in 2018 and the United States in 2020. With operational teams based in Berlin, Poznan, Vilnius, and San Mateo, Roq.ad combines precision and global reach, providing tailored solutions for advertisers seeking effective audience targeting.

Kevel

Series B in 2021
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Kevel

Series A in 2020
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Instreamatic

Seed Round in 2017
Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.
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