AperiamVentures

LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.

Recess is an experiential partnership marketing platform that facilitates brand engagement through event and venue collaborations across the United States. Founded in 2013 and headquartered in Marina del Rey, California, the company provides a comprehensive online solution that allows brands and agencies to discover, execute, and measure marketing activations at large-scale events. Recess partners with universities to connect brands with college students and organizes various initiatives, including music festivals and interactive networking events, aimed at inspiring entrepreneurs and startups. Its services include turnkey item distribution and on-site activation, enabling brands to engage directly with a vast consumer base. By offering centralized contracting, payment, and logistics, Recess streamlines the partnership process, helping clients save time and achieve measurable return on investment.

Memorable is an innovative technology company that specializes in AI-driven creative optimization for advertising. Originating from research at the MIT lab, Memorable harnesses advanced deep learning models to assess the cognitive impact of visual content, such as videos and images. Its platform is designed to predict how memorable and attention-grabbing an advertisement will be, while also forecasting conversion metrics tailored to specific audiences and channels. By generating or modifying content to enhance its effectiveness before publication, Memorable enables businesses to make informed decisions regarding key marketing metrics linked to branding and conversion. The company's technology is already being utilized by industry leaders, demonstrating its significance in the field of advertising optimization.

Poool is an audience conversion platform that assists content producers in transforming their audiences into leads, members, and subscribers. The company offers various products, including paywalls, registration walls, cookie walls, and a subscription platform. Poool enables clients to launch their conversion strategies quickly, often within 30 days, with some achieving results in just 10 days post-onboarding. The platform is designed to deliver fast returns on investment, typically reaching positive ROI within 90 days, and supports sustained long-term growth. Clients can start with a single conversion strategy and iteratively test different approaches at a granular level, optimizing performance based on article, device, source, and user engagement. Poool has demonstrated significant impact, including increased consent rates, logged-in traffic, and conversion rates within short timeframes.

Octane11 is a B2B-focused data analytics and collaboration platform designed to integrate paid, owned, and earned marketing, sales, and product usage data. The company helps enterprises with over $100 million in revenue break down data silos and drive real business results by enriching and analyzing data across teams. Octane11's platform provides intuitive analytics that enable marketers to understand clients better, track marketing activities, and coordinate multi-channel digital tactics effectively. Launched in late 2020, the company is backed by several venture partners and assists some of the largest B2B enterprises in turning every digital interaction into actionable insights.

Roq.ad is a company that specializes in identity resolution services, leveraging advanced technology to create an accurate and comprehensive map of digital devices in various countries. By linking devices to individuals and households, Roq.ad develops a rich identity graph that supports mobile audience targeting for advertisers. Originally founded with two product lines, the company refocused its efforts in 2018, transitioning to an enterprise Software as a Service (SaaS) model after selling a segment of its business. Since launching its enterprise SaaS offerings in Germany in 2017, Roq.ad has expanded its presence to Europe in 2018 and the United States in 2020. With operational teams based in Berlin, Poznan, Vilnius, and San Mateo, Roq.ad combines precision and global reach, providing tailored solutions for advertisers seeking effective audience targeting.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.

Transmit.Live, LLC is a New York-based company that operates a cloud-based platform focused on live streaming media management, marketing, and distribution. Its technology centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. The company offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Transmit.Live's software enables streaming platforms and broadcasters to enhance monetization by creating new advertising inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. The platform is designed to simplify the distribution and promotion of live or simulated live channels across multiple platforms while dynamically injecting in-content advertising to improve viewer engagement.

Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.

Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.

Octane11 is a B2B-focused data analytics and collaboration platform designed to integrate paid, owned, and earned marketing, sales, and product usage data. The company helps enterprises with over $100 million in revenue break down data silos and drive real business results by enriching and analyzing data across teams. Octane11's platform provides intuitive analytics that enable marketers to understand clients better, track marketing activities, and coordinate multi-channel digital tactics effectively. Launched in late 2020, the company is backed by several venture partners and assists some of the largest B2B enterprises in turning every digital interaction into actionable insights.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

LiftLab is a software company that designs and develops comparative analysis tools for the media industry. Founded in 2017 and based in Oakland, California, LiftLab provides a marketing data and analytics platform that helps brands evaluate and optimize digital media investments. The platform uses media lift curves to establish baseline performance and quantify incremental revenue and profit, replacing guesswork with data-driven experimentation. It supports digital media spending optimization and analytics aimed at simplifying testing processes and enabling marketers to iterate quickly and improve decision making across campaigns.

Shotzr is a platform that delivers fresh, local, on-brand imagery to social media marketers. The service provides images that are recent and relevant to the target audience, enabling marketers to match creative with campaigns across channels. The company uses data-driven, machine learning-based image selection to automate photo curation for marketing moments, supporting campaigns on Facebook, Instagram, and other digital channels, and facilitating dynamic creative and optimized landing pages. Based in Denver, Colorado, Shotzr serves digital marketers seeking to improve engagement and performance by aligning imagery with audience targeting and context.

Distributed Media Lab operates a platform that facilitates content curation, distribution, and monetization. It connects publishers with marketers and consumers, creating new channels for content distribution and customer acquisition.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

Improvado is a data integration and analytics platform that aggregates advertising data from multiple sources into unified dashboards and analytics tools. Founded in 2015 and based in San Francisco, the company provides middleware software that collects data from social platforms and other marketing channels through a single access point, enabling real-time viewing and visualization. The platform supports data extraction, loading, and transformation, and offers dashboards, marketing metrics, and an API for programmatic access. By cleansing and normalizing raw marketing data, Improvado helps revenue teams reduce the time to insights and make informed decisions across campaigns and channels. The solution integrates with various visualization tools and marketing platforms, consolidating disparate data into a coherent, actionable view.

Transmit.Live, LLC is a New York-based company that operates a cloud-based platform focused on live streaming media management, marketing, and distribution. Its technology centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. The company offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Transmit.Live's software enables streaming platforms and broadcasters to enhance monetization by creating new advertising inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. The platform is designed to simplify the distribution and promotion of live or simulated live channels across multiple platforms while dynamically injecting in-content advertising to improve viewer engagement.

Thunder is a technology company that focuses on streamlining the advertising process through its Creative Management Platform. This platform enables advertisers to efficiently create, scale, and manage ad creatives across multiple devices and formats, including display, video, and native ads. By reducing creative friction, Thunder allows brands, media companies, and agencies to produce advertisements more rapidly and effectively. The platform features a user-friendly interface that caters to a range of users, from general marketers to advanced designers, providing tools for testing and targeting creatives to specific audiences across various channels. Thunder serves over 100 notable clients, including InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst, enhancing their advertising capabilities and reach.

Gravy Analytics, Inc. is a provider of location-based consumer intelligence, specializing in transforming location data into actionable insights. The company utilizes its patented AdmitOne engine to verify consumer attendance at millions of venues, events, and points of interest, thereby offering marketers unparalleled visibility into offline consumer behavior. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics offers a range of solutions, including targeting and customer retention, alongside a location-signal verification network. By leveraging its platform, businesses gain a deeper understanding of consumer behavior changes, enabling more effective marketing strategies and audience targeting.