AperiamVentures

LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.

Recess operates as an experiential partnership marketing platform that facilitates connections between brands and consumers through event and venue partnerships across the United States. The company provides an online platform that allows brands to discover, book, and execute marketing activations at various events, particularly targeting college students through partnerships with universities. Founded in 2013 and headquartered in Marina del Rey, California, Recess offers a comprehensive solution for advertisers, enabling them to engage and acquire new customers efficiently. The platform streamlines the process of executing experiential partnerships, allowing users to manage logistics, contracts, and payments while measuring the return on investment. Additionally, Recess organizes music and ideas festivals that foster collaboration among entrepreneurs, startups, and artists, further enhancing its role in the event marketing landscape.

Memorable is an AI-driven creative optimization platform that focuses on enhancing the effectiveness of advertising through advanced cognitive science techniques. Originating from research at MIT, the company employs brain-inspired deep learning models to assess the memorability and attention potential of visual content, including videos and images. Memorable’s technology allows businesses to predict the cognitive impact of their advertising materials, forecast conversion metrics for various audiences, and adjust content to achieve optimal performance before publication. This innovative approach is utilized by leading brands in the marketing sector, enabling them to make informed decisions based on key metrics related to branding and conversion.

Poool is an audience conversion platform that assists content producers in transforming their audience into leads, members, and subscribers. The platform offers various products such as paywalls, registration walls, cookie walls, and subscription management tools. Poool is designed for quick implementation, enabling clients to launch their conversion strategies in under 30 days, with some achieving this in as little as 10 days. The platform aims to deliver a positive return on investment within 90 days, allowing clients to sustain growth over time. Users can start with a single conversion strategy and test different wall scenarios, optimizing performance based on granular data, including article, device, and user engagement levels. Poool's effectiveness is evidenced by significant improvements in key metrics, such as increased consent rates, logged-in traffic, and conversion rates within short timeframes, ultimately contributing to enhanced business outcomes for its clients.

Octane11 is a data analytics and collaboration platform tailored for B2B enterprises with revenues exceeding $100 million. Launched in late 2020, the platform integrates, enriches, and analyzes data from various sources, including paid, owned, and earned marketing, sales, and product usage data. By connecting siloed data across organizations, Octane11 enables businesses to derive actionable insights from their digital interactions and compare their performance against industry benchmarks. The company aims to assist marketers in understanding client behavior, tracking marketing activities, and coordinating multi-channel strategies effectively. Backed by several venture capital firms, Octane11 is committed to helping large B2B enterprises optimize their data utilization to drive significant business results.

Marpipe, Inc. is a technology company based in New York, founded in 2019, that specializes in multivariate creative testing for brands and agencies. Its AI-driven platform automates the creative testing process by generating and evaluating various creative variables that influence advertising performance. By leveraging data science and artificial intelligence, Marpipe helps clients identify which creative elements resonate with their audiences and which do not. This enables businesses to make informed, data-driven decisions regarding their visual strategies for direct-to-consumer products and services, ultimately enhancing marketing effectiveness.

Neutronian is a SaaS platform company providing the industry’s most comprehensive independent data certification. We offer a quality and compliance “credit score” rating of MarTech data that brings much needed clarity and trust to the ecosystem. To us data quality means more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it. With our thorough approach to data certification, marketers and brands have the transparency they need to make data driven marketing decisions and high-quality, privacy compliant data providers can be rewarded for their efforts.

Transmit.Live, LLC operates a cloud-based platform that specializes in live streaming media management, marketing, and distribution. Based in New York, the company centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. Transmit.Live offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Its software helps streaming platforms and broadcasters enhance monetization by creating new in-stream inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. This enterprise-level solution simplifies the distribution and promotion of live or simulated live channels, enabling media operators to dynamically inject in-content advertisements across various devices while improving the overall viewer experience.

Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.

Octane11 is a data analytics and collaboration platform tailored for B2B enterprises with revenues exceeding $100 million. Launched in late 2020, the platform integrates, enriches, and analyzes data from various sources, including paid, owned, and earned marketing, sales, and product usage data. By connecting siloed data across organizations, Octane11 enables businesses to derive actionable insights from their digital interactions and compare their performance against industry benchmarks. The company aims to assist marketers in understanding client behavior, tracking marketing activities, and coordinating multi-channel strategies effectively. Backed by several venture capital firms, Octane11 is committed to helping large B2B enterprises optimize their data utilization to drive significant business results.

LiftLab, Inc., founded in 2017 and based in Oakland, California, specializes in developing comparative analysis software tailored for the media industry. The company focuses on optimizing digital media spending and enhancing marketing data analytics. By employing sophisticated media lift curves, LiftLab helps brands establish baseline performance metrics and identify marginal income and profit. Its platform facilitates streamlined media experimentation, allowing marketers to make informed decisions and test new strategies effectively. Through its innovative approach, LiftLab aims to replace uncertainty in digital marketing with data-driven insights, thereby enabling businesses to enhance their marketing effectiveness.

Shotzr, Inc. operates a platform that provides fresh, locally-sourced, and on-brand photo feeds for social media marketers. Founded in 2016 and based in Denver, Colorado, Shotzr employs data-driven machine learning models to automate the selection of images, ensuring that marketers receive the most relevant visuals for their campaigns. The platform caters to various digital marketing needs, including social media campaigns on platforms like Facebook and Instagram, search engine marketing landing pages, and dynamic creative projects. By focusing on contextual imagery that resonates with targeted audiences, Shotzr enhances customer engagement and improves marketing performance across digital channels.

Distributed Media Lab operates a content distribution platform designed to enhance the economics of digital content. By employing a distributed model for syndication, the platform facilitates content curation, distribution, and monetization, thereby benefiting publishers, marketers, and consumers alike. It empowers newsrooms to create a more sustainable economic framework for quality original content on the open web. This innovative approach allows clients to explore new revenue opportunities through advertising and membership models, ultimately expanding their potential for financial growth while improving the overall content ecosystem.

Improvado, founded in 2015 and based in San Francisco, California, provides a platform that simplifies the aggregation, cleansing, and normalization of marketing data from various sources. The company's middleware software allows users to extract, load, and transform data, consolidating information from social and business platforms into a single access point. This integration facilitates the creation of marketing dashboards that deliver insights through comprehensive reports and performance metrics. By streamlining data visualization and accessibility, Improvado enables marketers and revenue teams to make informed decisions more efficiently.

Transmit.Live, LLC operates a cloud-based platform that specializes in live streaming media management, marketing, and distribution. Based in New York, the company centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. Transmit.Live offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Its software helps streaming platforms and broadcasters enhance monetization by creating new in-stream inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. This enterprise-level solution simplifies the distribution and promotion of live or simulated live channels, enabling media operators to dynamically inject in-content advertisements across various devices while improving the overall viewer experience.

Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.

Gravy Analytics, Inc. operates a location-based consumer intelligence platform that provides insights into consumer interests and behaviors through verified attendance data at local events and activities. The company's patented AdmitOneTM engine enhances marketers' understanding of the offline consumer journey by verifying visits to millions of locations and points-of-interest. Gravy Analytics offers various solutions, including targeting, customer retention, location-signal verification, and consumer behavioral insights reporting, which assist businesses in navigating changes in consumer behavior and optimizing their marketing strategies. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics was previously known as TimeRAZOR Inc. and rebranded in December 2013.