AperiamVentures

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Encantos is an award-winning online platform connecting kids with the world's best storyteachers to teach them 21st century skills. Encantos has received numerous industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today.

Hudson MX, Inc., founded in 2016 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers to optimize local advertising efforts by minimizing operational costs associated with the media buying process. By offering tools that enhance efficiency, Hudson MX aims to bridge the gap between local television and digital media, enabling agencies and brands to implement effective strategies that drive revenue growth and cost savings. Through its innovative approach, Hudson MX addresses the complexities of the modern media landscape, helping clients achieve their advertising goals more effectively.

Encantos is an award-winning online platform connecting kids with the world's best storyteachers to teach them 21st century skills. Encantos has received numerous industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.

LiftLab, Inc., founded in 2017 and based in Oakland, California, specializes in developing comparative analysis software tailored for the media industry. The company focuses on optimizing digital media spending and enhancing marketing data analytics. By employing sophisticated media lift curves, LiftLab helps brands establish baseline performance metrics and identify marginal income and profit. Its platform facilitates streamlined media experimentation, allowing marketers to make informed decisions and test new strategies effectively. Through its innovative approach, LiftLab aims to replace uncertainty in digital marketing with data-driven insights, thereby enabling businesses to enhance their marketing effectiveness.

Clean.io, Inc. is a digital engagement security platform that focuses on protecting publishers, advertisers, and their audiences from malvertising threats within the programmatic advertising ecosystem. The company offers solutions such as cleanAD, which detects and stops malicious third-party code in real-time, and cleanCART, designed to safeguard e-commerce merchants by preventing unauthorized discount and coupon codes from being injected by untrusted browser extensions. By controlling the third-party code executing on websites, Clean.io helps businesses retain revenue and strengthen customer relationships. Founded in 2017 and based in Baltimore, Maryland, Clean.io was previously known as Clean Creative Initiative LLC until its name change in March 2019.

Distributed Media Lab operates a content distribution platform designed to enhance the economics of digital content. By employing a distributed model for syndication, the platform facilitates content curation, distribution, and monetization, thereby benefiting publishers, marketers, and consumers alike. It empowers newsrooms to create a more sustainable economic framework for quality original content on the open web. This innovative approach allows clients to explore new revenue opportunities through advertising and membership models, ultimately expanding their potential for financial growth while improving the overall content ecosystem.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.

Instreamatic is a developer of an advertisement optimization platform that focuses on audio and video ads. The company utilizes artificial intelligence to create highly personalized and contextually relevant ad variations quickly, allowing businesses to enhance engagement and improve return on investment (ROI). By generating numerous tailored ad concepts, Instreamatic ensures that each advertisement resonates with individual users, maximizing campaign effectiveness. This approach not only accelerates the ad production process but also reduces costs, making it easier for businesses to connect with their target audiences in a meaningful way.

Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.