AperiamVentures is a venture capital firm focused on the digital transformation of marketing. Our team has decades of experience as founders, operators and investors. 'Aperiam' is derived from Aperio, which is Latin for 'Open.' We live this ethos by working collaboratively with the marketing ecosystem on behalf of our portfolio.
ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.
Sincera
Seed Round in 2023
Sincera is a metadata company that helps you build better products for digital advertising.
Picnic Media Limited
Series A in 2023
Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.
Audigent
Series B in 2021
AuDIGENT is an audience intelligence platform that delivers actionable data, analytics, and insights to enhance the targeting and effectiveness of online and social video advertising. By enabling brands to discover and monitor key audiences, AuDIGENT helps optimize media performance and drive return on investment. The platform also empowers artists and social influencers by providing tools and technology to monetize their influence and engage with their fan base more effectively. With a presence in New York, Philadelphia, and London, AuDIGENT aims to create new revenue streams for influencers while improving advertising strategies for brands.
Aesthetic
Seed Round in 2020
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.
Shotzr
Seed Round in 2019
Shotzr, Inc. operates a platform that provides fresh, locally-sourced, and on-brand photo feeds for social media marketers. Founded in 2016 and based in Denver, Colorado, Shotzr employs data-driven machine learning models to automate the selection of images, ensuring that marketers receive the most relevant visuals for their campaigns. The platform caters to various digital marketing needs, including social media campaigns on platforms like Facebook and Instagram, search engine marketing landing pages, and dynamic creative projects. By focusing on contextual imagery that resonates with targeted audiences, Shotzr enhances customer engagement and improves marketing performance across digital channels.
ID5
Seed Round in 2018
ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.
TrueData
Series B in 2018
TrueData specializes in providing addressability-as-a-service through its advanced identity graph, which links individuals and households to their various digital devices within a privacy-focused framework. The company's mobile data insights platform enhances mobile advertisement targeting by supplying marketers with high-quality data that improves campaign return on investment. TrueData's services are essential for major advertising and data organizations, enabling them to implement effective omni-channel addressability and adapt their identity resolution and audience activation strategies in response to challenges such as cookie deprecation and increasing data costs.
Spaceback
Convertible Note in 2017
Spaceback, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in a creative automation platform that connects social media content with programmatic advertising opportunities. The platform allows brands to transform their social media posts into traditional advertisement formats, such as display banner ads, video, and connected TV advertising. This innovative approach extends the reach of brand messages, enabling advertisers to leverage curated creative content and enhance user engagement by combining the interactive nature of social media with the broad reach of conventional advertising.
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