AperiamVentures

PilotDesk is a developer of an artificial intelligence no-code workflow automation platform designed to enhance operations and account management in the advertising sector. The platform focuses on automating repetitive tasks associated with ad operations, yield management, and media planning. By streamlining these processes, PilotDesk enables users to allocate more time to strategic planning and creative initiatives, ultimately improving revenue generation and advertiser performance while reducing operational costs. The company's solutions are aimed at simplifying complex workflows, allowing businesses to optimize their advertising playbooks more effectively.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Sincera is a metadata company that helps you build better products for digital advertising.

Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.

LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.

Recess operates as an experiential partnership marketing platform that facilitates connections between brands and consumers through event and venue partnerships across the United States. The company provides an online platform that allows brands to discover, book, and execute marketing activations at various events, particularly targeting college students through partnerships with universities. Founded in 2013 and headquartered in Marina del Rey, California, Recess offers a comprehensive solution for advertisers, enabling them to engage and acquire new customers efficiently. The platform streamlines the process of executing experiential partnerships, allowing users to manage logistics, contracts, and payments while measuring the return on investment. Additionally, Recess organizes music and ideas festivals that foster collaboration among entrepreneurs, startups, and artists, further enhancing its role in the event marketing landscape.

Memorable is an AI-driven creative optimization platform that focuses on enhancing the effectiveness of advertising through advanced cognitive science techniques. Originating from research at MIT, the company employs brain-inspired deep learning models to assess the memorability and attention potential of visual content, including videos and images. Memorable’s technology allows businesses to predict the cognitive impact of their advertising materials, forecast conversion metrics for various audiences, and adjust content to achieve optimal performance before publication. This innovative approach is utilized by leading brands in the marketing sector, enabling them to make informed decisions based on key metrics related to branding and conversion.

Taiv Inc. is a television advertising firm based in Winnipeg, Canada, that focuses on enhancing the relevance of advertisements shown during live TV broadcasts. Founded in 2018, the company offers a unique solution that replaces generic commercials with targeted advertisements tailored to the specific interests of viewers. By combining hardware and software, Taiv enables businesses, particularly bars and restaurants, to showcase their products and services more effectively during commercial breaks. The company's web application also allows users to modify content or schedule ads, ensuring that the advertising remains relevant and engaging for the audience. This approach aims to boost sales and improve customer engagement by delivering more compelling advertising experiences.

Kevel is a developer of ad-serving APIs that assist developers in creating server-side advertising platforms. The company's APIs offer a wide range of ad-serving features and decision-making tools that facilitate seamless native promotions. Additionally, Kevel's solutions allow for the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel enables developers to construct custom ad servers efficiently and effectively.

Marpipe, Inc. is a technology company based in New York, founded in 2019, that specializes in multivariate creative testing for brands and agencies. Its AI-driven platform automates the creative testing process by generating and evaluating various creative variables that influence advertising performance. By leveraging data science and artificial intelligence, Marpipe helps clients identify which creative elements resonate with their audiences and which do not. This enables businesses to make informed, data-driven decisions regarding their visual strategies for direct-to-consumer products and services, ultimately enhancing marketing effectiveness.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.

AuDIGENT is an audience intelligence platform that delivers actionable data, analytics, and insights to enhance the targeting and effectiveness of online and social video advertising. By enabling brands to discover and monitor key audiences, AuDIGENT helps optimize media performance and drive return on investment. The platform also empowers artists and social influencers by providing tools and technology to monetize their influence and engage with their fan base more effectively. With a presence in New York, Philadelphia, and London, AuDIGENT aims to create new revenue streams for influencers while improving advertising strategies for brands.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Kevel is a developer of ad-serving APIs that assist developers in creating server-side advertising platforms. The company's APIs offer a wide range of ad-serving features and decision-making tools that facilitate seamless native promotions. Additionally, Kevel's solutions allow for the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel enables developers to construct custom ad servers efficiently and effectively.

Transmit.Live, LLC operates a cloud-based platform that specializes in live streaming media management, marketing, and distribution. Based in New York, the company centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. Transmit.Live offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Its software helps streaming platforms and broadcasters enhance monetization by creating new in-stream inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. This enterprise-level solution simplifies the distribution and promotion of live or simulated live channels, enabling media operators to dynamically inject in-content advertisements across various devices while improving the overall viewer experience.

boostr is a CRM management software that offers ad sales management services to its users.boostr features forecasting, delivery pacing, pipeline management, sales activity, revenue management, and client and contact management. Delivery pacing offers notifications regarding ad campaigns. Pipeline management offers automation services to its users. Sales activity offers client activity capture services.

Hudson MX, Inc., founded in 2016 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers to optimize local advertising efforts by minimizing operational costs associated with the media buying process. By offering tools that enhance efficiency, Hudson MX aims to bridge the gap between local television and digital media, enabling agencies and brands to implement effective strategies that drive revenue growth and cost savings. Through its innovative approach, Hudson MX addresses the complexities of the modern media landscape, helping clients achieve their advertising goals more effectively.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.

Clean.io, Inc. is a digital engagement security platform that focuses on protecting publishers, advertisers, and their audiences from malvertising threats within the programmatic advertising ecosystem. The company offers solutions such as cleanAD, which detects and stops malicious third-party code in real-time, and cleanCART, designed to safeguard e-commerce merchants by preventing unauthorized discount and coupon codes from being injected by untrusted browser extensions. By controlling the third-party code executing on websites, Clean.io helps businesses retain revenue and strengthen customer relationships. Founded in 2017 and based in Baltimore, Maryland, Clean.io was previously known as Clean Creative Initiative LLC until its name change in March 2019.

Distributed Media Lab operates a content distribution platform designed to enhance the economics of digital content. By employing a distributed model for syndication, the platform facilitates content curation, distribution, and monetization, thereby benefiting publishers, marketers, and consumers alike. It empowers newsrooms to create a more sustainable economic framework for quality original content on the open web. This innovative approach allows clients to explore new revenue opportunities through advertising and membership models, ultimately expanding their potential for financial growth while improving the overall content ecosystem.

RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.

Konduit.me helps publishers, networks and exchanges start more video ads and start them faster.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

TrueData specializes in providing addressability-as-a-service through its advanced identity graph, which links individuals and households to their various digital devices within a privacy-focused framework. The company's mobile data insights platform enhances mobile advertisement targeting by supplying marketers with high-quality data that improves campaign return on investment. TrueData's services are essential for major advertising and data organizations, enabling them to implement effective omni-channel addressability and adapt their identity resolution and audience activation strategies in response to challenges such as cookie deprecation and increasing data costs.

Spaceback, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in a creative automation platform that connects social media content with programmatic advertising opportunities. The platform allows brands to transform their social media posts into traditional advertisement formats, such as display banner ads, video, and connected TV advertising. This innovative approach extends the reach of brand messages, enabling advertisers to leverage curated creative content and enhance user engagement by combining the interactive nature of social media with the broad reach of conventional advertising.

Transmit.Live, LLC operates a cloud-based platform that specializes in live streaming media management, marketing, and distribution. Based in New York, the company centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. Transmit.Live offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Its software helps streaming platforms and broadcasters enhance monetization by creating new in-stream inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. This enterprise-level solution simplifies the distribution and promotion of live or simulated live channels, enabling media operators to dynamically inject in-content advertisements across various devices while improving the overall viewer experience.

Instreamatic is a developer of an advertisement optimization platform that focuses on audio and video ads. The company utilizes artificial intelligence to create highly personalized and contextually relevant ad variations quickly, allowing businesses to enhance engagement and improve return on investment (ROI). By generating numerous tailored ad concepts, Instreamatic ensures that each advertisement resonates with individual users, maximizing campaign effectiveness. This approach not only accelerates the ad production process but also reduces costs, making it easier for businesses to connect with their target audiences in a meaningful way.

Thunder Creative Management Platform removes creative friction to allow advertisers to build more ads, faster. By doing so, Thunder scales ad creatives across devices, formats, and volume. Thunder's ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies. Notable customers include InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst.

Gravy Analytics, Inc. operates a location-based consumer intelligence platform that provides insights into consumer interests and behaviors through verified attendance data at local events and activities. The company's patented AdmitOneTM engine enhances marketers' understanding of the offline consumer journey by verifying visits to millions of locations and points-of-interest. Gravy Analytics offers various solutions, including targeting, customer retention, location-signal verification, and consumer behavioral insights reporting, which assist businesses in navigating changes in consumer behavior and optimizing their marketing strategies. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics was previously known as TimeRAZOR Inc. and rebranded in December 2013.