ZhenFund

ZhenFund is a seed fund and venture capital firm established in 2011 by New Oriental co-founders Bob Xiaoping Xu and Victor Qiang Wang, in collaboration with Sequoia Capital China. Based in Beijing, with additional offices in Shenzhen, Shanghai, and Silicon Valley, ZhenFund focuses on investing in innovative startups across various sectors including e-commerce, education, artificial intelligence, fintech, and healthcare. With a portfolio that includes over 800 companies and more than 30 unicorns, ZhenFund emphasizes the importance of exceptional founding teams in building successful businesses. The firm provides entrepreneurs with comprehensive support through mentorship, biannual demo days for networking with top Chinese venture capitalists, and various consulting services. ZhenFund has received recognition as the leading early-stage investment firm for six consecutive years, highlighting its influence and effectiveness in the startup ecosystem.

Yusen Dai

Managing Partner

Anna Fang

Partner and CEO

Grace Gu

Principal and Head of Eastern China

Yuan Liu

Partner

Tianyi Qin

Principal

Yuguang Sun

Investment Associate

Lulu Sun

VP

Debbie Wang

VP

Terry Wang

Venture Partner

Fangzhou Yao

Managing Director

Li Yi

Investment Associate

Emma Yin

Partner

Meng Yuan

Investment Associate

Jack Zheng

Managing Partner

Past deals in Consumer Electronics

Qingyue Technology

Seed Round in 2022
Qingyue Technology produces different versions of air disinfection machines and disinfection robots. Their products are intelligent anti-epidemic disinfection robots, air disinfection machines, and car air sterilisers. Their products are used in homes, hotels, banks, elevators, schools, hospitals, In indoor scenes such as airports, high-speed rail stations, and shopping malls.

Numao Technology

Series A in 2021
Numao Technology is a digital brand providing TWS and wireless desktop products, as well as IP-centric products.

RiVAI

Series A in 2021
RiVAI Technologies specializes in the development of advanced RISC-V based CPUs and customized System-on-Chip (SoC) designs. The company focuses on delivering high-performance computing solutions for diverse applications, ranging from edge computing to data centers. Additionally, RiVAI develops artificial intelligence chips tailored for Internet of Things (IoT) applications, catering to various sectors such as wearable technology, smart homes, security systems, agriculture, and consumer electronics. By offering low-power yet high-performance core processor chips, RiVAI enables its clients to meet the growing demands of modern computing environments.

Snowplus

Series C in 2020
SNOWPLUS is an e-cigarette brand that provides users with e-cigarette products through a combination of online and offline sales models. The products are available in 12 different types of flavors. The products use TrueFeel honeycomb ceramic atomization technology and Aeroflow intake. Technology; In addition to reference to the existing food-grade standards in China, Xuejia has also passed a number of third-party certifications in terms of safety. The core components such as atomizing core and cigarette holder comply with the highest medical safety standards of the FDA and the European Union.

Snowplus

Series C in 2020
SNOWPLUS is an e-cigarette brand that provides users with e-cigarette products through a combination of online and offline sales models. The products are available in 12 different types of flavors. The products use TrueFeel honeycomb ceramic atomization technology and Aeroflow intake. Technology; In addition to reference to the existing food-grade standards in China, Xuejia has also passed a number of third-party certifications in terms of safety. The core components such as atomizing core and cigarette holder comply with the highest medical safety standards of the FDA and the European Union.

Snowplus

Series B in 2019
SNOWPLUS is an e-cigarette brand that provides users with e-cigarette products through a combination of online and offline sales models. The products are available in 12 different types of flavors. The products use TrueFeel honeycomb ceramic atomization technology and Aeroflow intake. Technology; In addition to reference to the existing food-grade standards in China, Xuejia has also passed a number of third-party certifications in terms of safety. The core components such as atomizing core and cigarette holder comply with the highest medical safety standards of the FDA and the European Union.

More Sales

Angel Round in 2018
More Sales provides digital optimization and upgrading services for all roles in the entire supply chain and develops a big data-supported smart supply chain marketing service platform for networked information sharing and online collaboration. It also drives digital operations through internet technology, improves chain transaction efficiency with efficient services, serves the consumer goods industry, and provides digital optimization and upgrading services.

LOOK

Series A in 2018
LOOK is an online supplier that specializes in fashion and lifestyle content, offering a diverse range of products including clothing and consumer goods. The platform features over 5,000 fashion items sourced globally, enabling Chinese users to access worldwide fashion without constraints related to time or geography. LOOK utilizes a combination of machine learning and human customer service to enhance the shopping experience, providing personalized fashion matching services that cater to individual preferences. This innovative approach allows users to seamlessly browse and purchase items, making it a distinctive player in the e-commerce landscape.

Taozugong

Seed Round in 2018
Hangzhou Taozugong Technology Co., Ltd. is an electronics leasing company that operates a rental platform for branded appliances. Founded in 2017 and based in Hangzhou, China, the company focuses on providing a seamless rental experience for consumers. To enhance user trust and security, Taozugong collaborates with the Alipay credit scoring platform, Zhima Credit, to assess the creditworthiness of users. This partnership enables the company to mitigate risks associated with appliance rentals while promoting responsible usage among its clientele.

Pocket Noir

Series A in 2018
PocketNoir is a Guangzhou-based new product release and sales platform, providing high-tech products, such as VR headset, robot, drone, smart camera, etc.

Pocket Noir

Series A in 2018
PocketNoir is a Guangzhou-based new product release and sales platform, providing high-tech products, such as VR headset, robot, drone, smart camera, etc.

Toudengcang

Series A in 2017
First Class provides massage chairs and self service equipment that are used in shopping malls, supermarkets, bus stations, cinemas, hospitals, hotels, playgrounds, airports, restaurants, and gyms.

Cikers Sports

Series A in 2017
Cikers Sports, established in 2015 and located in Haidian District, China, operates as a multifaceted sportswear brand and football competition management platform. The company specializes in providing high-quality, customizable teamwear designed for sports teams, clubs, schools, and universities. Cikers Sports emphasizes sustainable practices, utilizing premium materials to create unique football gear that meets the specific needs of athletes. In addition to its apparel offerings, the company also provides event services and social networking features, enhancing the overall experience for participants in sports competitions.

Snowplus

Series A in 2017
SNOWPLUS is an e-cigarette brand that provides users with e-cigarette products through a combination of online and offline sales models. The products are available in 12 different types of flavors. The products use TrueFeel honeycomb ceramic atomization technology and Aeroflow intake. Technology; In addition to reference to the existing food-grade standards in China, Xuejia has also passed a number of third-party certifications in terms of safety. The core components such as atomizing core and cigarette holder comply with the highest medical safety standards of the FDA and the European Union.

Soundario

Seed Round in 2017
Soundario is an audio sleep aid application that offers music and sound effects. They are using audio technology to upgrade consumption. They design and produce audio products and provide audio software and hardware solutions.

Saphlux

Series A in 2017
Saphlux, Inc. is a company focused on the development, production, and commercialization of semi-polar gallium nitride (GaN) materials and micro-LED technologies. Founded in 2014 and headquartered in New Haven, Connecticut, Saphlux addresses key issues in the LED and laser industries, such as droop and green gap problems, by offering semi-polar GaN templates in various sizes. Additionally, Saphlux is a pioneer in quantum dot (QD) micro-LED solutions, designing and manufacturing micro-LED chips and micro-display modules for diverse applications, including automotive displays and augmented reality glasses. Their current product offerings include the NPQD R1 chip for public information displays and the NPQD T1 micro-display for AR applications. Operating globally, Saphlux has established a presence in the United States, China, and Japan, aiming to enhance the efficiency and performance of LED products while maintaining competitive pricing.

Zero Zero Robotics

Series B in 2017
Co-founded in 2014 by Stanford Ph.D’s, MQ Wang and Tony Zhang, ZeroZero is a forward-thinking robotics company pioneering the future of smart flying robotics that empower people to enhance their lives. Two years ago, ZeroZero introduced its first flagship product, the Hover Camera Passport, a consumer-friendly smart flying camera built for capturing fun and unique perspectives and exciting memories. It received widespread acclaim, won numerous awards, such as Best of the Best from Red Dot Design, IF Design, CES, among others, and entered into a worldwide partnership with Apple retail. ZeroZero, with over 120 employees, is headquartered in Beijing, with offices in San Francisco, Shenzhen, Hangzhou, and Taiwan. Investors include IDG, GSR Ventures, ZhenFund, among others.

CoClean Technology

Series A in 2017
CoClean is a global technology company focused on enhancing the living environment through innovative electrical consumer products and technical solutions. Founded by a team of scientists and engineers from prestigious universities and organizations, CoClean develops a range of products designed to improve cleanliness and comfort in both personal and public spaces. Their offerings include portable air purifiers that utilize ionization technology to reduce airborne particles, home environment robots, and various types of vacuum cleaners, such as handheld, portable, and cordless models. With research and development, supply chain, and sales facilities located throughout China, as well as user operations and R&D centers in Seattle and Boston, CoClean is equipped to deliver optimal products and flexible supply chain solutions to its global customer base.

Snowplus

Seed Round in 2017
SNOWPLUS is an e-cigarette brand that provides users with e-cigarette products through a combination of online and offline sales models. The products are available in 12 different types of flavors. The products use TrueFeel honeycomb ceramic atomization technology and Aeroflow intake. Technology; In addition to reference to the existing food-grade standards in China, Xuejia has also passed a number of third-party certifications in terms of safety. The core components such as atomizing core and cigarette holder comply with the highest medical safety standards of the FDA and the European Union.

reLife

Series B in 2016
reLife is an online retail platform that sells game consoles, earphones, smart watches, notebooks, flat mobile tablets, cell phones, and accessories such as chargers, peripherals, protective cases, smart bracelets, cameras, smart keyboards, and more.

Yunmake

Series A in 2016
Yunmake makes foldable electric bikes, like the X1 (pictured above), that are battery-powered and connected to an app. While a Xiaomi representative declined to comment on potential collaborations with Yunmake, Shunwei’s (and, by extension, Lei Jun’s) interest in the company is notable because Xiaomi is busy building a hardware ecosystem that extends beyond its smartphones. Xiaomi hasn’t rolled out vehicles yet, but reports have surfaced that it wants to add electronic bikes and smart cars to its growing roster of consumer hardware.

Zero Zero Robotics

Series A in 2016
Co-founded in 2014 by Stanford Ph.D’s, MQ Wang and Tony Zhang, ZeroZero is a forward-thinking robotics company pioneering the future of smart flying robotics that empower people to enhance their lives. Two years ago, ZeroZero introduced its first flagship product, the Hover Camera Passport, a consumer-friendly smart flying camera built for capturing fun and unique perspectives and exciting memories. It received widespread acclaim, won numerous awards, such as Best of the Best from Red Dot Design, IF Design, CES, among others, and entered into a worldwide partnership with Apple retail. ZeroZero, with over 120 employees, is headquartered in Beijing, with offices in San Francisco, Shenzhen, Hangzhou, and Taiwan. Investors include IDG, GSR Ventures, ZhenFund, among others.

Niu Technologies

Series A in 2016
Niu Technologies is a manufacturer and seller of smart electric scooters and motorcycles based in China. The company offers a diverse range of products, including the NQi, MQi, UQi, F series electric scooters, and the RQi and TQi series urban commuter motorcycles. Additionally, Niu produces professional bicycles under the NIU Aero series and a variety of accessories such as safety gear, storage solutions, and performance upgrades. Through its NIU app, the company provides services like online repair requests, service station locators, and insurance options. Niu sells its products through a network of city partners, franchised stores, and online platforms, reaching approximately 180 cities in China and several international markets. Founded in 2014 and headquartered in Shanghai, Niu Technologies aims to innovate urban mobility and enhance the lifestyle of city dwellers.

The ONE Music Group

Series B in 2016
The ONE Music Group introduces quality musical instruments incorporating digital technology that makes learning to play faster, easier, and more enjoyable for all ages. The ONE Smart Piano is the world's first and only Apple MFi-certified upright piano. Combining smart devices with integrated LED lights on a piano, The ONE teaches a beginner to play songs immediately.

AutoIo

Seed Round in 2015
AutoIO is a company that specializes in the design, research and development, production, and sales of LCD instruments and car infotainment systems. With a strong focus on technological innovation, AutoIO has quickly gained recognition in the industry for its advanced R&D capabilities. The company's infotainment systems are built on a Linux platform with a modular software architecture, allowing automotive businesses to efficiently create and customize their own infotainment solutions. Through its commitment to innovation and quality, AutoIO aims to enhance the user experience in vehicles while maintaining a competitive edge in the market.

Yunmake

Series A in 2015
Yunmake makes foldable electric bikes, like the X1 (pictured above), that are battery-powered and connected to an app. While a Xiaomi representative declined to comment on potential collaborations with Yunmake, Shunwei’s (and, by extension, Lei Jun’s) interest in the company is notable because Xiaomi is busy building a hardware ecosystem that extends beyond its smartphones. Xiaomi hasn’t rolled out vehicles yet, but reports have surfaced that it wants to add electronic bikes and smart cars to its growing roster of consumer hardware.

PopuMusic

Angel Round in 2015
PopuMusic is a company that specializes in developing smart guitars aimed at beginners. Their innovative guitar connects to a music application that enhances the learning experience by illuminating the correct positions on the instrument. This approach combines game-like elements such as visualization, quick feedback, and achievement incentives to facilitate learning. The company's product philosophy emphasizes the foundational components of music, including notes, chords, and rhythm, to create a deep connection with pop music. By integrating technology with traditional music education, PopuMusic aims to make learning to play the guitar both efficient and enjoyable.

ORACLEEN

Angel Round in 2015
ORACLEEN is an information technology and services firm. They are a professional oral care brand that provides oral care products and services. They provide users with a smartphone application that allows them to control several functions of the toothbrush as well as collect data.

Niu Technologies

Series A in 2015
Niu Technologies is a manufacturer and seller of smart electric scooters and motorcycles based in China. The company offers a diverse range of products, including the NQi, MQi, UQi, F series electric scooters, and the RQi and TQi series urban commuter motorcycles. Additionally, Niu produces professional bicycles under the NIU Aero series and a variety of accessories such as safety gear, storage solutions, and performance upgrades. Through its NIU app, the company provides services like online repair requests, service station locators, and insurance options. Niu sells its products through a network of city partners, franchised stores, and online platforms, reaching approximately 180 cities in China and several international markets. Founded in 2014 and headquartered in Shanghai, Niu Technologies aims to innovate urban mobility and enhance the lifestyle of city dwellers.

Saphlux

Seed Round in 2015
Saphlux, Inc. is a company focused on the development, production, and commercialization of semi-polar gallium nitride (GaN) materials and micro-LED technologies. Founded in 2014 and headquartered in New Haven, Connecticut, Saphlux addresses key issues in the LED and laser industries, such as droop and green gap problems, by offering semi-polar GaN templates in various sizes. Additionally, Saphlux is a pioneer in quantum dot (QD) micro-LED solutions, designing and manufacturing micro-LED chips and micro-display modules for diverse applications, including automotive displays and augmented reality glasses. Their current product offerings include the NPQD R1 chip for public information displays and the NPQD T1 micro-display for AR applications. Operating globally, Saphlux has established a presence in the United States, China, and Japan, aiming to enhance the efficiency and performance of LED products while maintaining competitive pricing.

Mia.com

Series C in 2014
Mia.com is an e-commerce platform that offers maternity dresses, milk powders, diapers, shoes and blankets. It provides an online retail platform for baby products such as toys, diaper and formula products. Liu Nan founded Mia.com in 2011. Its headquarters is in Beijing in China.

Kisslink

Angel Round in 2014
Kisslink is a company specializing in the development of wireless routers that offer advanced networking solutions. Their flagship product features zero-configuration networking, enabling users to access high-speed, stable, and convenient WiFi without the need for passwords. This innovative approach to wireless connectivity ensures a secure and user-friendly experience, catering to the growing demand for reliable internet access in homes and businesses. By simplifying the setup process and enhancing security, Kisslink aims to provide efficient and hassle-free networking solutions for its customers.

Xiaoyezi Technology

Angel Round in 2014
Xiaoyezi Technology (壹枱The ONE智能钢琴) is a Chinese intelligent hardware and educational technology company. The company’s featured product is named The One Smart Piano, which seamlessly combines iPads and pianos in order to support users learn the piano, play the piano, score, record, share, and more. It simultaneously offers a matching application to work with The One Smart Piano. Users need only connect their iPhones or iPads to The One Smart Piano and enjoy multiple functions such as learning, entertaining, sharing, and interaction.

Swivl

Seed Round in 2013
Swivl, Inc. is a company that offers a robotic video accessory platform designed to enhance video recording and collaboration for educational and professional purposes. Its flagship product, the Swivl Robot, operates without the need for a camera operator, utilizing mobile devices as control centers while improving audio quality with wireless technology. The platform includes a Capture app and cloud services that facilitate the creation and sharing of multimedia videos, compliant with privacy regulations. Swivl's products are applicable across various sectors, including K-12 education for flipped classrooms and student projects, higher education for lecture capture and teacher training, and corporate environments for training and video conferencing. The company sells its products online and through various resellers in the United States and Canada. Founded in 2010, Swivl is headquartered in San Carlos, California.

LightInTheBox.com

Angel Round in 2006
LightInTheBox Holdings Co., Ltd. is a B2C e-commerce website selling a variety of integrated supply chain products. LightInTheBox presently offers commodities for overseas purchase, which are concentrated in three fields: consumer electronics dominated by cell phones and digital products, customized garments and sports equipment, and cultural goods. It completed its acquisition of the 3C e-business website Ouku.com and has a number of suppliers as well as its own data warehouse and long-term logistics partners. Lighinthebox offers over 60,000 kinds of commodities ranging from apparel, fashion accessories, electronics, and home and garden accessories, to sports equipment. After several years of development, LightInTheBox has established a large number of suppliers throughout China, including Guangdong, Shanghai, Zhejiang, Jiangsu, Fujian, Shandong, Beijing and other provinces. Its partners and suppliers include Newman, Patriot, Founder Technology, Yadu, and Shenzhou Computer. LightInTheBox was founded in 2006 with a registered capital of US$3 million, ranking number one domestically among foreign trade websites. It has received several rounds of venture capital funding, totalling US$51.27 million. On June 6, 2013, LightInTheBox was listed on the New York Stock Exchange (NYSE). As of 2012, LightInTheBox serves customers from over 200 countries worldwide, with over 1 million daily foreign visitors and 2 million daily page views. Its major rivals are AliExpress and E-bay.
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