Zeta Global Holdings
Zeta Global Holdings is a data and analytics company that offers a comprehensive cloud-based marketing platform designed to help brands acquire, grow, and retain customers. Established in 2007 by David A. Steinberg and John Sculley, Zeta employs advanced analytics, machine learning, and extensive consumer intelligence to support enterprises across various industries, including financial services, telecommunications, and retail. Its flagship product, the Zeta Marketing Platform (ZMP), leverages identity data to analyze vast amounts of structured and unstructured data, enabling businesses to predict consumer intent and optimize marketing efforts. Headquartered in New York City, Zeta has over 1,000 employees and maintains Centers of Excellence in key locations such as Silicon Valley, Boston, London, and Hyderabad, alongside numerous other global offices. The company competes with major players in the marketing technology space, including Oracle, IBM, Salesforce, and Adobe.
LiveIntent
Acquisition in 2024
LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating targeted outreach and maximizing revenue opportunities, LiveIntent helps businesses engage their audiences while prioritizing user privacy.
ArcaMax Publishing
Acquisition in 2022
ArcaMax Publishing is the leader in consumer news and entertainment by email.
Boomtrain
Acquisition in 2017
Boomtrain, Inc. is a marketing technology company based in San Francisco, California, founded in 2012 and currently operating as a subsidiary of Zeta Interactive Corp. The company specializes in providing a personalization platform that allows content companies to deliver tailored mobile app and email notifications. Utilizing machine learning and predictive algorithms, Boomtrain enhances customer engagement by analyzing vast amounts of data to identify the content most likely to resonate with individual users. This capability enables businesses to automate real-time communications across various channels, including email and push notifications, thereby driving increased clicks and revenue. Boomtrain has established partnerships with several major media brands and processes over 100 million events daily, positioning itself as a comprehensive solution for personalized customer interactions.
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