Zeta Global Holdings is a data and analytics company that offers a comprehensive cloud-based marketing platform designed to help brands acquire, grow, and retain customers. Established in 2007 by David A. Steinberg and John Sculley, Zeta employs advanced analytics, machine learning, and extensive consumer intelligence to support enterprises across various industries, including financial services, telecommunications, and retail. Its flagship product, the Zeta Marketing Platform (ZMP), leverages identity data to analyze vast amounts of structured and unstructured data, enabling businesses to predict consumer intent and optimize marketing efforts. Headquartered in New York City, Zeta has over 1,000 employees and maintains Centers of Excellence in key locations such as Silicon Valley, Boston, London, and Hyderabad, alongside numerous other global offices. The company competes with major players in the marketing technology space, including Oracle, IBM, Salesforce, and Adobe.
Senior Vice President, Capital Placement, Investment and Analysis
John Sculley
Founder, Vice Chairman of the Board, Investor
11 past transactions
Gujarat Toolroom
Post in 2024
Gujarat Toolroom Ltd is a diversified company primarily involved in trading various products, including agricultural commodities, construction materials, and fabrics. In addition to its trading activities, the company also offers general construction services for residential buildings. The majority of its revenue is generated from the sale of these products, reflecting its broad engagement in multiple sectors.
LiveIntent
Acquisition in 2024
LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating targeted outreach and maximizing revenue opportunities, LiveIntent helps businesses engage their audiences while prioritizing user privacy.
ArcaMax Publishing
Acquisition in 2022
ArcaMax Publishing is the leader in consumer news and entertainment by email.
Apptness Media Group
Acquisition in 2021
Apptness Media Group specializes in digital advertising and marketing services through its innovative digital survey platform. This platform is designed to engage consumers across various online sites, enabling marketers to access proprietary insights and targeted audiences. Additionally, it offers monetization opportunities for publishers and facilitates the listing of open positions by companies, aiding hiring and headhunting firms. By leveraging audience engagement technology, Apptness Media Group helps both marketers and publishers achieve their business objectives effectively.
Visto
Venture Round in 2018
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Disqus
Acquisition in 2017
Disqus, Inc. operates an online discussion platform designed to enhance audience engagement on websites by facilitating community interactions. Founded in 2007 and based in San Francisco, California, the platform connects over 1 billion users monthly across 2.5 million registered communities. Disqus provides a range of features, including social integration, user profiles, spam moderation tools, and mobile commenting, which help users maintain and monetize their audiences. The platform fosters enjoyable discussions and allows commenters to build reputations that carry across different sites, thus enhancing the quality and volume of conversations. As a subsidiary of Zeta Interactive Corp., Disqus aims to create a seamless experience for bloggers and publishers, ultimately helping them understand their audiences better and drive revenue through increased engagement.
Boomtrain
Acquisition in 2017
Boomtrain, Inc. is a marketing technology company based in San Francisco, California, founded in 2012 and currently operating as a subsidiary of Zeta Interactive Corp. The company specializes in providing a personalization platform that allows content companies to deliver tailored mobile app and email notifications. Utilizing machine learning and predictive algorithms, Boomtrain enhances customer engagement by analyzing vast amounts of data to identify the content most likely to resonate with individual users. This capability enables businesses to automate real-time communications across various channels, including email and push notifications, thereby driving increased clicks and revenue. Boomtrain has established partnerships with several major media brands and processes over 100 million events daily, positioning itself as a comprehensive solution for personalized customer interactions.
Acxiom
Acquisition in 2016
Acxiom LLC is a data and technology company that specializes in enhancing customer experiences through data-driven marketing solutions. Founded in 1969 and headquartered in Conway, Arkansas, Acxiom offers a range of services including Audience Cloud, a data enablement platform, and Audience Propensities, which provide behavioral insights. The company focuses on connecting systems and data to enable effective marketing strategies, offering tools such as consumer insights packages, data quality services, and identity resolution solutions. Acxiom's offerings also include audience monetization, analytics, and managed services, which help businesses improve customer acquisition, retention, and overall value. With a commitment to consumer privacy, Acxiom serves a diverse client base across various industries, employing advanced analytics to facilitate targeted advertising campaigns and improve customer interactions on a global scale.
eBay Enterprise
Acquisition in 2015
eBay Enterprise is a leading provider of commerce technologies, omnichannel operations and marketing solutions. Our comprehensive and modular solution suite enables the world’s premier brands and retailers to deliver connected consumer experiences across all touchpoints of the entire purchase lifecycle to win with today’s digitally connected consumer.
ClickSquared
Acquisition in 2014
ClickSquared is the premier real time relationship marketing services provider of intelligent, multi-channel marketing solutions creating perfectly timed, personalized interactions across all online and off-line direct channels. Leveraging a team of marketing and technology experts and an on-demand marketing platform, ClickSquared develops and executes accountable acquisition, growth and loyalty programs to help build some of the world's best known brands.
Intela Global
Acquisition in 2013
Intela, LLC is a performance-based marketing and affiliate company that specializes in lead generation and customer acquisition services. Founded in 2005 and headquartered in Boulder, Colorado, with an additional office in London, the company offers a range of affiliate marketing solutions through its CrispAds affiliate network, which connects clients with various publishers. Intela provides diverse lead generation services, including hosted campaigns, co-registration, pay per call, and custom co-registration options. Additionally, the company offers email marketing and list management services. Intela operates primarily in the United States, the United Kingdom, Australia, Canada, France, and other parts of Europe, focusing on delivering effective campaigns and traffic for its clients.
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