Xcel Brands

Xcel Brands is a brand management and media company based in New York, specializing in the design, production, licensing, marketing, and direct-to-consumer sales of a diverse range of consumer products, including apparel, footwear, accessories, jewelry, and home goods. Founded in 2011, Xcel manages a portfolio of well-known brands such as Isaac Mizrahi, Judith Ripka, H Halston, C. Wonder, and Highline Collective. The company employs an omnichannel sales strategy that encompasses various methods of product promotion and sales, including direct-response television, internet platforms, brick-and-mortar retail, and e-commerce. In addition to its own brands, Xcel also licenses its brands to third parties, providing design, production, and marketing services, thereby generating revenue through contractual agreements.