WPP

WPP is a leading global communications services group based in the United Kingdom, specializing in advertising, media investment, public relations, and consulting. Established in 1985, it has evolved into the world's largest advertising holding company by revenue, with a significant portion of its income generated from developed markets such as North America and Western Europe. WPP focuses on creative transformation, delivering innovative solutions through an integrated approach encompassing communications, experience, commerce, and technology. Its subsidiary, WPP Digital, enhances the group's capabilities in digital marketing and organizational transformation through strategic acquisitions and investments in innovative companies. Additionally, WPP Ventures serves as the group's corporate venture capital fund, targeting investments in commercial services and software sectors to further strengthen its market position. The company has received numerous accolades for its creativity and effectiveness, underscoring its leadership in the industry.

Barry Jones

Co-Founder and CEO of Hogarth

David Mayo

CEO, Bates CHI and Partners

Past deals in Outdoor Advertising

Anzu

Series B in 2022
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

Anzu

Series B in 2021
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

Anzu

Series A in 2019
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.

AQuest S.r.l.

Acquisition in 2019
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Design Bridge

Acquisition in 2017
Design Bridge Limited provides brand design and advertising services. The company offers services, including story writing, brand positioning, and marketing. Its clientele include Hellmann’s, Guinness Identity, Funan, Fortnum & Mason, Tanqueray No. TEN, Cacao Barry, Save the Children, Bundaberg Rum, Dulux, TNT, Lipton Ice Tea, Tiger Nuts, and Enduring Stories. Design Bridge Limited was formerly known as The Design Bridge U.K. Limited and changed its name to Design Bridge Limited in January 1994. The company was founded in 1986 and is based in London, United Kingdom, with additional addresses in Amsterdam, The Netherlands; Singapore; and New York, New York. As of August 23, 2017, Design Bridge Limited operates as a subsidiary of WPP plc.

Thjnk

Acquisition in 2017
thjnk AG (“thjnk”) is a independent creative agency group in Germany. Founded in Hamburg in 2012, thjnk AG currently has offices in Berlin, Munich, Dusseldorf, Zurich and New York. The agency’s client roster includes McDonald’s, adidas, GlaxoSmithKline (GSK), Haribo and Paulaner (the Germany brewery founded in Munich in 1634) and Audi, for which they created this “Mechanics” spot in 2015. According to the agency’s website, it is now one of the top three agencies in Germany.

Celtra

Series C in 2017
Celtra Inc. is a Boston-based company that develops a creative management platform designed to streamline the lifecycle of digital advertising. Founded in 2006, Celtra provides a self-service, cloud-based software solution that empowers advertisers, publishers, and agencies to create, manage, and optimize rich media display ads across various devices, including mobile, tablets, and desktops. The platform, known as AdCreator 4, facilitates large-scale and complex advertising campaigns by offering tools for data-driven ad creation, performance optimization, and consolidated reporting. With additional locations in New York, San Francisco, London, Ljubljana, and Singapore, Celtra operates as a subsidiary of The Unilever Group, serving clients globally.

Subvrsive

Series A in 2017
SubVRsive is an Emmy-nominated XR company based in Austin, TX focused on creating impactful 360 Video, Virtual Reality, and Augmented Reality experiences for brands and agencies. Partnering with renowned directors, producers, content creators and developers at the forefront of the medium, SubVRsive has created captivating interactive experiences for some of the world's leading brands and media companies, including Lionsgate Entertainment, Procter & Gamble, and Showtime Networks.

Pep LLC

Acquisition in 2016
Promotion Execution Partners, LLC ("PEP"), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.

dBOD

Acquisition in 2016
dBOD is a full-service agency specialising in packaging design, corporate design, digital media and retail design. dBOD employs 38 people at its headquarters in Amsterdam and an office in Shanghai.

Essence

Acquisition in 2015
Essence Global Limited is a digital advertising agency that focuses on creating impactful advertising experiences by leveraging data science and objective media strategies. Founded in 2005 and headquartered in London, the company has expanded its presence with offices in key cities around the world, including Tokyo, Singapore, New York, and Sydney. As a subsidiary of GroupM, Essence serves a diverse range of clients, including major brands such as Google and Flipkart. With a workforce of over 1,400 employees, the agency manages an extensive media spend and operates in 71 markets globally. Essence is dedicated to enhancing the value of advertising through innovative approaches that connect brands with their customers effectively.

SuperAwesome

Series A in 2015
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

AppNexus

Series E in 2014
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

Indigenous Media

Seed Round in 2014
Indigenous Media is a next generation digital studio focused on producing original content for digital and emerging platforms.

Ace Metrix

Series C in 2014
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

Twist Image

Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in helping major brands capitalize on significant opportunities. With over a decade in the industry, the agency specializes in creating fully integrated digital marketing platforms and campaigns. Its services encompass a wide range of digital marketing capabilities, including social media, mobile marketing, interactive experiences, and content creation. Twist Image has established itself as a trusted partner for sophisticated marketers seeking to enhance their digital presence and engagement.

Marketeers Vietnam

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company.

Bottle Rocket

Acquisition in 2013
Bottle Rocket is an international mobile studio that specializes in creating innovative mobile experiences for brands. The company focuses on connecting brands with their customers through user-friendly applications across various platforms, including iOS, Android, and wearable devices. With a portfolio of over 250 applications, Bottle Rocket aims to enhance user interactions and strengthen brand loyalty. In addition to mobile app development, the firm offers experience consultancy services that encompass business strategy, product design, and technology solutions. These services are designed to help clients improve customer acquisition, engagement, and retention by delivering meaningful experiences that resonate with users. As a mobile specialist within Ogilvy, a prominent advertising and marketing agency, Bottle Rocket is committed to setting new standards in the industry.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Scangroup

Acquisition in 2013
Scangroup is a Kenyan company that specializes in marketing communication services, offering a comprehensive range of integrated solutions. Its primary focus includes media planning and buying, advertising, branding, consulting, public relations, digital advertising, and advertising research. The company consolidates these diverse disciplines to provide tailored services for clients, enabling effective communication strategies. Scangroup primarily generates its revenue from the Kenyan market, positioning itself as a key player in the region's advertising and marketing landscape.

Leading Smart Holdings Limited

Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

John Street, Inc.

Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

Acceleration

Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.

Jumptap

Venture Round in 2012
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.

AKQA

Acquisition in 2012
AKQA is a global company that specializes in the imaginative application of art and science to develop innovative digital solutions. With a workforce of over 2,000 employees across 16 offices worldwide, it focuses on designing adaptive digital services and applications that engage consumers and deliver substantial returns for clients. The company provides a range of services, including marketing, digital product design, customer relationship management, and e-commerce, enhancing customer satisfaction and creating new revenue streams. AKQA has collaborated with prominent brands such as Activision, Audi, Nike, and Starbucks on notable projects like the Nike Rise 'House of Mamba,' the Heineken Star Player game, and the Nissan IDx virtual reality experience. Founded in 1994 and headquartered in San Francisco, AKQA continues to lead in the digital innovation space.

Ace Metrix

Series C in 2012
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

41?29! Media Internet

Acquisition in 2012
41?29! Media Internet is an independent digital communications agency based in Istanbul. Founded in 2007 by Alemsah Ozturk, Bora Akman and Omer Ersoy, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.

InGameAd

Series B in 2011
Ingamead (iga) is a leading mobile ad platform and mobile virtual currency company. Its flagship 17coin (17bi in chinese) service, with more than 20 million registered users, is the world largest plug & play user-initiated & value-exchanged mobile video ad platform. Iga is backed up by wpp, singtel innov8 and revolution ventures.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Leading Smart Holdings Limited

Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Rockfish

Acquisition in 2011
Rockfish Interactive Corporation is a digital advertising and marketing agency that offers a wide range of services designed to enhance clients' digital presence and performance. Founded in 2006 and headquartered in Rogers, Arkansas, the company specializes in areas such as content management systems, mobile application development, e-commerce solutions, search engine optimization, and social media management. Additionally, Rockfish provides services in digital customer relationship management, loyalty programs, user experience testing, and analytics technology implementation. The firm has expanded its footprint with offices in cities across the United States, including Frisco, Austin, Cincinnati, Minneapolis, Portland, New York, and Chicago. Rockfish Brand Ventures, established in 2011 as the venture capital arm of the company, focuses on investing in technology and marketing innovations within the digital space, particularly in the Arkansas region.

F.biz

Acquisition in 2011
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.

Jumptap

Venture Round in 2011
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.

Taxi

Acquisition in 2010
TAXI, founded in 1992 in Montreal by Paul Lavoie and partner Jane Hope, has built its reputation on its highly innovative creative work. It has five offices in Canada, as well as an agency in New York and one in Amsterdam.

Leading Smart Holdings Limited

Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series A in 2010
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Ace Metrix

Venture Round in 2010
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

H-ART

Acquisition in 2009
H-ART works on brands marketing and communication strategies and builds amazing digital experiences. Their goal is to discover how brands can leverage ONLINE channels such as the web, mobile devices, in-store technologies and other emerging media to engage people and to connect those channels to OFFLINE touchpoints such as retail, events, ecc H-ART's key clients include Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken and Telecom Italia, and many others.

The Jupiter Drawing Room

Venture Round in 2009
The Jupiter Drawing Room is South Africa's creative agency group, according to South Africa's Creative Circle Creativity League Table 2008. With offices in Johannesburg and Cape Town, The Jupiter Drawing Room specialises in beyond-the-line communications services. Key clients include ABSA, Edcon, Hyundai, MTN and Sasol. The Jupiter Drawing Room & Partners (Africa) is the brand holding company for Africa’s largest independent advertising agency group. The group employs approximately 200 staff from offices in Johannesburg, Cape Town, Harare, Lusaka, Blantyre and Mauritius. The group specialises in world class integrated communication and its prestigious client list includes ABSA, Hyundai, Virgin, SABMiller and Old Mutual. In 2010 The Jupiter Drawing Room was named Joint Agency of the Decade by AdReview and is the only agency from Africa to be ranked by US trade publication Advertising Age in the Top 5 Most Creative Agencies in the World.

Omniture

Post in 2009
Omniture is a business specializing in online marketing and web analytics, offering a comprehensive suite of services designed to help clients manage and improve their marketing efforts. Their product suite includes advanced web analytics and segmentation tools, such as SiteCatalyst, Discover, and a Data Warehouse, which allow for in-depth analysis of website performance. Additionally, they provide search marketing solutions through SearchCenter, optimization tools via Advanced Testing and Targeting, and a marketing integration platform called Genesis. Omniture also offers an iPhone application that enables users to access their accounts and monitor statistics remotely, enhancing the convenience and accessibility of their services.

Smart Media Joint Stock Company

Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.

InGameAd

Series A in 2008
Ingamead (iga) is a leading mobile ad platform and mobile virtual currency company. Its flagship 17coin (17bi in chinese) service, with more than 20 million registered users, is the world largest plug & play user-initiated & value-exchanged mobile video ad platform. Iga is backed up by wpp, singtel innov8 and revolution ventures.

Jumptap

Series D in 2008
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.

Spot Runner

Series C in 2008
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

HdtMEDIA

Venture Round in 2008
HdtMEDIA is a Chinese digital advertisement network that offers technological marketing solutions to enhance online advertising efforts. The company has established partnerships with major online media in China, including leading portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates a comprehensive digital media advertisement platform, which includes innovative products like iCast and iFocus, designed to improve the effectiveness of digital and mobile advertising. Through its services, HdtMEDIA enables clients to reach their target audiences more effectively, ultimately helping them increase their profitability.

Audience Measurement Technologies

Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.

Quasar Media

Acquisition in 2007
Quasar Media Private offers clients a fully comprehensive range of specialist digital skills including digital media,creative, ebusiness solutions, search marketing and optimization, mobile marketing, ecommerce, social media and eCRM among others. Based in New Delhi, with offices in Mumbai and Bangalore, Quasar employs 73 people. Clients include LG Electronics, MakeMyTrip.com, Microsoft, Monster.com, VISA, Motorola, Zapak and Airtel. Quasar will continue to be managed by its founding team, led by CEO Harish Bahl and Manish Vij, Chief Business Officer.

Blast Radius

Acquisition in 2007
Blast Radius is a global branding and digital marketing agency that specializes in providing comprehensive marketing consulting services for large businesses. The company offers a range of brand planning services, which include shared ideal development, brand role analysis, and networked brand architecture, alongside consumer research and insights. In addition to brand strategy, Blast Radius excels in brand experience services, focusing on the development of platforms, mobile applications, websites, digital campaigns, and content. Through its diverse offerings, the agency aims to enhance brand visibility and engagement in the digital landscape.

Ootworld

Corporate Round in 2007
Digital Agency

Schematic

Acquisition in 2007
Schematic is recognized as one of the world's leading firms in user interface (UI) design, digital marketing, and interactive technology services. The company specializes in providing comprehensive design and development solutions across various platforms, including the web, interactive television, and mobile devices. Schematic serves a diverse clientele, including retailers, telecommunications, and technology companies, by offering strategic, creative, marketing, and technological services. Its focus on interactive design and development enables clients to enhance their digital presence and engage effectively with their audiences.

Plano.Trio Comunicacao

Acquisition in 2007
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.

Real Media

Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

Jumptap

Venture Round in 2007
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.
Ray + Keshavan Design Associates Private Limited is a Indian brand identity and design agency. Founded in 1989, the agency, which employs 33 people, has developed a blue-chip client portfolio that includes Airtel, Hindustan Lever, Infosys, Kotak Mahindra Bank and Wipro. Revenues for the year ended 31 March 2006 were Rs 58.2 million with gross assets of Rs 40.2 million at the same date.

Spot Runner

Series B in 2006
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

WildTangent

Venture Round in 2006
With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company builds mobile apps and operates a digital advertising platform and entertainment services. The company’s latest offering, Application Platform Management (AMP), dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER.

WildTangent

Venture Round in 2006
With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company builds mobile apps and operates a digital advertising platform and entertainment services. The company’s latest offering, Application Platform Management (AMP), dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

M:Metrics

Series B in 2005
M:Metrics specializes in marketing and media intelligence for the mobile sector, offering a suite of software solutions designed to analyze mobile consumer behavior, content merchandising, and device capabilities. The company utilizes on-device metering tools to track content consumption on mobile devices, providing valuable insights into user engagement and preferences. Additionally, M:Metrics features M:Ad, a service that monitors mobile advertising by tracking clickable display ads across various mobile web destinations, identifying leading advertisers within different market segments. Through its comprehensive approach, M:Metrics delivers essential mobile market intelligence to help businesses make informed decisions.

Grey

Acquisition in 2005
Grey is a prominent global advertising and marketing organization, serving a significant portion of the FORTUNE 500 across 96 countries. Established in 1917, Grey has built a reputation for delivering effective brand experiences and fostering lasting consumer connections. The company offers a comprehensive range of services, including digital strategy, public relations, advertising, and media planning, allowing clients to outsource their marketing needs. Grey Ventures, now known as WPP Ventures, previously functioned as the venture capital arm of Grey, focusing on investments in early to mid-stage companies within new media, digital communications, and related sectors. As part of WPP, Grey leverages extensive industry expertise to drive innovative marketing solutions for its diverse clientele.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

Cordiant Communications Group

Acquisition in 2003
Cordiant Communications Group is a global creative communications organization employing over 7,965 individuals, including affiliates. The company specializes in a range of services, including advertising, media, direct marketing, and public relations. By integrating these disciplines, Cordiant aims to deliver comprehensive marketing solutions that cater to the diverse needs of its clients.

Shanghai Advertising Co Ltd

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

Penn Schoen Berland

Acquisition in 2001
Penn Schoen Berland offers market research, political polling, and strategic consulting services. The company provides advertising and creative services, positioning and messaging services, field operations, corporate research, internet surveys, applying relevant qualitative methodologies, and research design, and statistical analysis. In addition, the company offers communications strategy, brand tracking and management, crisis management, corporate reputation, corporate strategy, and Go/No-Go decisions for licensing and acquisition, pipeline management, political polling and strategy services, and more. The company was founded in 1975 and is based in New York, United States.

CB Associes S.A.

Acquisition in 2001
Founded in 1982 and with offices in Paris and Stuttgart, CB’a’s principal activities are package and retail design, including interactive, in-store and point-of-sale design. CB’a was ranked second largest company in its sector in France in 1999. The company services numerous international and national clients including Nestlé, Cora and Unilever.

AD Venture Worldwide Inc

Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.

Advertising.com

Venture Round in 2000
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Warwicks

Acquisition in 2000
Warwicks is a creative design and publishing company specialising in sales literature and promotion materials.

Young & Rubicam

Acquisition in 2000
We believe the most powerful way to do that is to find the balance between our left- and right-brain thinking. We set that tone of duality and fusion at the top, with David Sable as CEO and Tony Granger as Global Chief Creative Officer. People have always talked about how smart Y&R is. We earned that rep by building the world’s largest (and most envied) brand database and management tool, BrandAsset® Valuator, with some of the brightest and brainiest people interpreting that data. Today, with Tony Granger as our global creative leader, people are talking about our creative work just as much. We’ve infused the network with new talent. Integrated digital fully. Found the right way to have the left- and right- brains work together and inspire each other.

Go Direct Marketing, Inc.

Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.

Advertising.com

Venture Round in 2000
Advertising.com, a division of ONE by AOL, specializes in technology-driven advertising solutions that enable marketers to effectively reach consumers through various digital channels. The company focuses on programmatic buying and performance-driven campaigns, helping brands optimize their advertising efforts across desktop, mobile, tablet, and TV platforms. Offering a suite of tools for display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, Advertising.com serves as a crucial partner for leading publishers, advertisers, and agencies. Its comprehensive approach aims to enhance the value of brands in the digital space, making it a preferred choice for businesses looking to maximize their online presence.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.

The Brand Union

Acquisition in 1999
The Brand Union specializes in strategies to grow brand recognition. Brilliantly designed, beautifully connected. We are brand devotees. For us, brands continue to have enormous power to simplify choice, organise effort, create value, galvanize and inspire.

Brindfors Design AB

Acquisition in 1999
Brindfors Design is a privately held company that offers package design, identity manuals, digital branding, and design management.

Prism Sport + Entertainment

Acquisition in 1999
Prism is a brand-centric, sport and entertainment agency with a sharp focus on helping brands engage audiences in those arenas.
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