WPP is a leading global communications services group based in the United Kingdom, specializing in advertising, media investment, public relations, and consulting. Established in 1985, it has evolved into the world's largest advertising holding company by revenue, with a significant portion of its income generated from developed markets such as North America and Western Europe. WPP focuses on creative transformation, delivering innovative solutions through an integrated approach encompassing communications, experience, commerce, and technology. Its subsidiary, WPP Digital, enhances the group's capabilities in digital marketing and organizational transformation through strategic acquisitions and investments in innovative companies. Additionally, WPP Ventures serves as the group's corporate venture capital fund, targeting investments in commercial services and software sectors to further strengthen its market position. The company has received numerous accolades for its creativity and effectiveness, underscoring its leadership in the industry.
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.
Anzu.io, founded in 2017 and based in Tel Aviv with an additional location in Berlin, offers an innovative in-game advertising platform that integrates non-intrusive advertisements into video games and esports. The company's Blended In-Game Advertising solution enables top-tier game studios to incorporate brand advertisements seamlessly into gameplay, enhancing engagement without disrupting the user experience. Utilizing advanced programmatic technology and real-time data, Anzu allows brand advertisers to deploy ads in recognized formats across an exclusive inventory of popular video games, ensuring brand safety and ad visibility. By providing game developers with new revenue streams through cross-platform advertising and monetization solutions, Anzu empowers them to maintain control over content and analytics. The company aims to transform gaming and esports into a premium revenue engine, driven by its commitment to a native advertising approach that meets the needs of the video gaming industry.
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.
Celtra Inc. is a Boston-based company that develops a creative management platform designed to streamline the lifecycle of digital advertising. Founded in 2006, Celtra provides a self-service, cloud-based software solution that empowers advertisers, publishers, and agencies to create, manage, and optimize rich media display ads across various devices, including mobile, tablets, and desktops. The platform, known as AdCreator 4, facilitates large-scale and complex advertising campaigns by offering tools for data-driven ad creation, performance optimization, and consolidated reporting. With additional locations in New York, San Francisco, London, Ljubljana, and Singapore, Celtra operates as a subsidiary of The Unilever Group, serving clients globally.
DeepLocal Inc. is a Pittsburgh-based studio specializing in mobile software design, development, and strategy. Founded in 2006 as a spin-off of Carnegie Mellon University, the company combines the expertise of artists, designers, and technologists to address complex communication challenges with an emphasis on usability and simplicity. DeepLocal creates and manages interactive digital projects and marketing campaigns, offering solutions across mobile, web, and print platforms. Among its products is TinyBlast, a web application for mobile marketing campaigns, alongside a mobile API that facilitates SMS communications for developers. The company is dedicated to crafting high-end technology and design solutions while also focusing on launching its own innovative products.
Ingage, developed by ScrollMotion, Inc., is a software platform that allows businesses to create and share interactive touchscreen content without the need for extensive design or development resources. This software as a service (SaaS) solution provides sales teams with tools to create, customize, and deliver branded content that enhances engagement throughout the sales process. Users can easily create new presentations or import existing PowerPoint files, share content from mobile devices, and utilize interactive elements such as images, videos, and product specifications. Ingage also offers analytics features that track content engagement, enabling teams to understand viewer interactions and adapt their materials for improved effectiveness. The platform serves a diverse range of industries, including pharmaceuticals, healthcare, finance, and retail, and is supported by Scrollmotion Blue, a creative agency that collaborates with clients to develop tailored interactive solutions. Founded in 2008, ScrollMotion is headquartered in New York, with an additional office in La Jolla, California.
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.
Essence Global Limited is a digital advertising agency that focuses on creating impactful advertising experiences by leveraging data science and objective media strategies. Founded in 2005 and headquartered in London, the company has expanded its presence with offices in key cities around the world, including Tokyo, Singapore, New York, and Sydney. As a subsidiary of GroupM, Essence serves a diverse range of clients, including major brands such as Google and Flipkart. With a workforce of over 1,400 employees, the agency manages an extensive media spend and operates in 71 markets globally. Essence is dedicated to enhancing the value of advertising through innovative approaches that connect brands with their customers effectively.
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.
Medialets, Inc. specializes in mobile advertising solutions, providing a comprehensive platform designed for smartphones and tablets. The company offers tools such as the Medialets Private Marketplace for planning and executing brand advertising, Medialets Muse for campaign management and communication, and Medialets Create for custom creative training. Its services encompass mobile display advertising, including banners, rich media, and video, alongside advanced features like precise targeting, third-party pixel tracking, and extensive campaign analytics. Medialets also developed Servo, a unique technology that allows marketers to manage and measure the return on investment of mobile ad campaigns, gaining accreditation from the Media Rating Council for its performance. The company's clientele includes major advertisers, agencies, and global brands like P&G and American Express. Founded in 2008 and headquartered in New York City, Medialets operates additional offices in London, Chicago, and Los Angeles, and it functions as a subsidiary of WPP plc.
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.
Twist Image is a digital marketing agency known for its extensive experience in helping major brands capitalize on significant opportunities. With over a decade in the industry, the agency specializes in creating fully integrated digital marketing platforms and campaigns. Its services encompass a wide range of digital marketing capabilities, including social media, mobile marketing, interactive experiences, and content creation. Twist Image has established itself as a trusted partner for sophisticated marketers seeking to enhance their digital presence and engagement.
XMKT Group
Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.
TMARC is a digital consumer engagement company that focuses on facilitating connections between consumers, shoppers, brands, and retailers. The company offers services designed to enhance the ability of brands to engage meaningfully with their audience. Specializing in mobile airtime and lifestyle rewards solutions, TMARC utilizes its proprietary in-house pin encryption technology to deliver innovative engagement strategies. This approach allows brands to create impactful interactions with consumers and retailers, ultimately fostering stronger relationships within the marketplace.
Bottle Rocket is an international mobile studio that specializes in creating innovative mobile experiences for brands. The company focuses on connecting brands with their customers through user-friendly applications across various platforms, including iOS, Android, and wearable devices. With a portfolio of over 250 applications, Bottle Rocket aims to enhance user interactions and strengthen brand loyalty. In addition to mobile app development, the firm offers experience consultancy services that encompass business strategy, product design, and technology solutions. These services are designed to help clients improve customer acquisition, engagement, and retention by delivering meaningful experiences that resonate with users. As a mobile specialist within Ogilvy, a prominent advertising and marketing agency, Bottle Rocket is committed to setting new standards in the industry.
Candyspace Media is a UK-based multi-platform agency, established in 2005 in London. Employing 25 individuals, the agency specializes in providing comprehensive digital marketing services. Its offerings encompass strategy and planning, user experience design, development, testing, analytics, and project and campaign management. Candyspace focuses on delivering tailored solutions that address the diverse needs of its clients in the digital landscape.
Mutual Mobile, Inc. develops products and applications that ignite businesses. It offers app development, augmented reality, virtual reality, the Internet of things, and conversation design services. The company was founded in 2009 and is based in Austin, Texas with an additional office in Hyderabad, India.
Scangroup is a Kenyan company that specializes in marketing communication services, offering a comprehensive range of integrated solutions. Its primary focus includes media planning and buying, advertising, branding, consulting, public relations, digital advertising, and advertising research. The company consolidates these diverse disciplines to provide tailored services for clients, enabling effective communication strategies. Scangroup primarily generates its revenue from the Kenyan market, positioning itself as a key player in the region's advertising and marketing landscape.
Leading Smart Holdings Limited
Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Fullscreen Media is a leading media company that specializes in social-first entertainment experiences, catering to creators, brands, and consumers. Founded in 2011 and based in Culver City, California, Fullscreen provides technology and services that enable the creation and sharing of video content for a connected audience. The company's offerings include marketing services that help brands engage and monetize their social audiences through effective social and creative strategies. Additionally, Fullscreen supports artists and creators by facilitating audience engagement and providing merchandise for men, women, and children, alongside various accessories available online. As a subsidiary of Otter Media, Fullscreen continues to innovate in the digital media landscape.
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.
AKQA is a global company that specializes in the imaginative application of art and science to develop innovative digital solutions. With a workforce of over 2,000 employees across 16 offices worldwide, it focuses on designing adaptive digital services and applications that engage consumers and deliver substantial returns for clients. The company provides a range of services, including marketing, digital product design, customer relationship management, and e-commerce, enhancing customer satisfaction and creating new revenue streams. AKQA has collaborated with prominent brands such as Activision, Audi, Nike, and Starbucks on notable projects like the Nike Rise 'House of Mamba,' the Heineken Star Player game, and the Nissan IDx virtual reality experience. Founded in 1994 and headquartered in San Francisco, AKQA continues to lead in the digital innovation space.
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.
41?29! Media Internet
Acquisition in 2012
41?29! Media Internet is an independent digital communications agency based in Istanbul. Founded in 2007 by Alemsah Ozturk, Bora Akman and Omer Ersoy, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.
Ingamead (iga) is a leading mobile ad platform and mobile virtual currency company. Its flagship 17coin (17bi in chinese) service, with more than 20 million registered users, is the world largest plug & play user-initiated & value-exchanged mobile video ad platform. Iga is backed up by wpp, singtel innov8 and revolution ventures.
Leading Smart Holdings Limited
Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Rockfish Interactive Corporation is a digital advertising and marketing agency that offers a wide range of services designed to enhance clients' digital presence and performance. Founded in 2006 and headquartered in Rogers, Arkansas, the company specializes in areas such as content management systems, mobile application development, e-commerce solutions, search engine optimization, and social media management. Additionally, Rockfish provides services in digital customer relationship management, loyalty programs, user experience testing, and analytics technology implementation. The firm has expanded its footprint with offices in cities across the United States, including Frisco, Austin, Cincinnati, Minneapolis, Portland, New York, and Chicago. Rockfish Brand Ventures, established in 2011 as the venture capital arm of the company, focuses on investing in technology and marketing innovations within the digital space, particularly in the Arkansas region.
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.
Commarco is a holding company that encompasses a network of approximately 25 communication and marketing agencies primarily in the German-speaking region. It provides a comprehensive range of services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With a workforce of around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse communication solutions to meet the needs of its clients.
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.
Leading Smart Holdings Limited
Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.
Omniture is a business specializing in online marketing and web analytics, offering a comprehensive suite of services designed to help clients manage and improve their marketing efforts. Their product suite includes advanced web analytics and segmentation tools, such as SiteCatalyst, Discover, and a Data Warehouse, which allow for in-depth analysis of website performance. Additionally, they provide search marketing solutions through SearchCenter, optimization tools via Advanced Testing and Targeting, and a marketing integration platform called Genesis. Omniture also offers an iPhone application that enables users to access their accounts and monitor statistics remotely, enhancing the convenience and accessibility of their services.
Smart Media Joint Stock Company
Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.
Ingamead (iga) is a leading mobile ad platform and mobile virtual currency company. Its flagship 17coin (17bi in chinese) service, with more than 20 million registered users, is the world largest plug & play user-initiated & value-exchanged mobile video ad platform. Iga is backed up by wpp, singtel innov8 and revolution ventures.
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.
Kantar TNS is a market research firm that specializes in providing a wide range of services, including TV audience ratings, news monitoring, market segmentation, new product development, and brand performance analysis. Following its acquisition of the internet traffic analysis company Compete in 2008, Kantar TNS established an integrated unit focused on advertising, media, and digital intelligence, which also includes Cymfony, a company that specializes in market influence analytics. This integration enhances Kantar TNS's capability to deliver comprehensive insights and analysis to clients across various industries.
Yield Software offers a comprehensive web marketing suite designed to enhance online visibility and increase revenue for businesses. The platform integrates natural search engine optimization, paid search advertising, and landing page optimization into a single web-based system. Users benefit from streamlined processes that save time and reduce costs while effectively driving traffic to their websites. By focusing on improving conversion rates, Yield Software enables businesses to achieve better results from their marketing efforts.
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.
HdtMEDIA is a Chinese digital advertisement network that offers technological marketing solutions to enhance online advertising efforts. The company has established partnerships with major online media in China, including leading portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates a comprehensive digital media advertisement platform, which includes innovative products like iCast and iFocus, designed to improve the effectiveness of digital and mobile advertising. Through its services, HdtMEDIA enables clients to reach their target audiences more effectively, ultimately helping them increase their profitability.
NuConomy is helping companies better assess and understand website and social marketing performance with its free, next generation web analytics and optimization platform. NuConomy was specifically built to go beyond standard metrics and measure the rich interactions and social features of websites. Through NuConomy’s unique engagement module, websites can understand each individual user’s behaviors and engagement across content, brands and site features. Then, these insights are used to dynamically optimize their online presence, including advertising, and create 1:1 conversational marketing opportunities. NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy completed its A Round financing in 2008 from WPP Group, one of the world’s leading communications services groups. To learn more about NuConomy, visit www.nuconomy.com. NuConomy was sold in 2010 to LivePerson at a price covering the investment.
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."
Audience Measurement Technologies
Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.
Quasar Media Private offers clients a fully comprehensive range of specialist digital skills including digital media,creative, ebusiness solutions, search marketing and optimization, mobile marketing, ecommerce, social media and eCRM among others.
Based in New Delhi, with offices in Mumbai and Bangalore, Quasar employs 73 people. Clients include LG Electronics, MakeMyTrip.com, Microsoft, Monster.com, VISA, Motorola, Zapak and Airtel. Quasar will continue to be managed by its founding team, led by CEO Harish Bahl and Manish Vij, Chief Business Officer.
Blast Radius is a global branding and digital marketing agency that specializes in providing comprehensive marketing consulting services for large businesses. The company offers a range of brand planning services, which include shared ideal development, brand role analysis, and networked brand architecture, alongside consumer research and insights. In addition to brand strategy, Blast Radius excels in brand experience services, focusing on the development of platforms, mobile applications, websites, digital campaigns, and content. Through its diverse offerings, the agency aims to enhance brand visibility and engagement in the digital landscape.
Dawson Integrated Marketing Communications
Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.
24/7 Real Media UK Ltd is a digital marketing agency based in Bristol. We are not 24/7 Real Media based in New York. We work with marketing strategies, SEO and social media. Social media offers our clients the chance to engage with their customers. Many elements of companies are being improved by social media. Through Twitter, Facebook and the like, our clients are able to publish positive information regarding their business and their services, connect with customers instantly, gain customer feedback and monitor buzz surrounding their brand. To do, so we use a wide range of proven services including: •Situational Assessment •Competitor Analysis •Strategy Creation & Advice •Implementation Guidelines •Branding •Social Media Management •Weekly and Monthly Reporting •Software/Tool recommendations •Social Profile Creation •Website Integration At 247 Real Media we’re always happy to chat so do give us a call if you’re interested.
BLUE Interactive Marketing Pte
Acquisition in 2007
BLUE Interactive Marketing Pte provides online consulting services and technologies to many of the world's top brands.assisting them in becoming more targeted and measurable in their global marketing activities. Key services include online advertising, email marketing, corporate website consulting and development, and search engine marketing. BLUE is also the creator of Rapport, a web-based email marketing platform that allows marketers to create, deploy and measure targeted email campaigns with their most valuable known customers. Rapport is used in over 42 countries and multiple languages worldwide.
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.
Iconmobile GmbH is an international leader in mobile business solutions and marketing, headquartered in Berlin, Germany. Founded in 2003, the company employs over 150 professionals and operates additional offices in cities such as Munich, Ingolstadt, London, and New York City. Iconmobile offers a comprehensive range of services that help brands connect with their audiences through mobile channels. This includes mobile marketing services such as planning, design, implementation, and optimization of marketing and loyalty programs. The company also specializes in user experience design, augmented reality applications, and custom app development. Notable projects include the development of the Ford Pass app and the CoverGirl Beauty U augmented reality app. Iconmobile serves a diverse clientele, including major brands in the automotive and consumer goods sectors, and is recognized for its ability to create tailored user experiences that enhance brand engagement.
Jumptap is a prominent mobile ad network specializing in targeted mobile advertising. With access to 107 million mobile users in the U.S. and 156 million globally, Jumptap leverages an extensive technology portfolio and partnerships with third-party data providers to gain deep insights into mobile audiences. This capability enables the company to offer precise targeting while achieving substantial scale. By collaborating with a wide array of premium publishers and applications, Jumptap optimizes advertising campaigns to deliver high returns on investment for advertisers and maximize revenue for publishers and developers. The company is also recognized for pioneering mobile advertising privacy standards and is dedicated to enhancing mobile advertising opportunities through ongoing research initiatives, including its Understanding Mobile Audience series and monthly MobileSTAT reports.
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.
With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company builds mobile apps and operates a digital advertising platform and entertainment services. The company’s latest offering, Application Platform Management (AMP), dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER.
With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company builds mobile apps and operates a digital advertising platform and entertainment services. The company’s latest offering, Application Platform Management (AMP), dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER.
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.
M:Metrics specializes in marketing and media intelligence for the mobile sector, offering a suite of software solutions designed to analyze mobile consumer behavior, content merchandising, and device capabilities. The company utilizes on-device metering tools to track content consumption on mobile devices, providing valuable insights into user engagement and preferences. Additionally, M:Metrics features M:Ad, a service that monitors mobile advertising by tracking clickable display ads across various mobile web destinations, identifying leading advertisers within different market segments. Through its comprehensive approach, M:Metrics delivers essential mobile market intelligence to help businesses make informed decisions.
Grey is a prominent global advertising and marketing organization, serving a significant portion of the FORTUNE 500 across 96 countries. Established in 1917, Grey has built a reputation for delivering effective brand experiences and fostering lasting consumer connections. The company offers a comprehensive range of services, including digital strategy, public relations, advertising, and media planning, allowing clients to outsource their marketing needs. Grey Ventures, now known as WPP Ventures, previously functioned as the venture capital arm of Grey, focusing on investments in early to mid-stage companies within new media, digital communications, and related sectors. As part of WPP, Grey leverages extensive industry expertise to drive innovative marketing solutions for its diverse clientele.
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.
Media Club SpA
Acquisition in 2002
Media Club SpA is the Italy's independent media agency.
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.
The Marketing & Communication Agency
Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
AD Venture Worldwide Inc
Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.
Marketing Perspectives Limited
Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.
Go Direct Marketing, Inc.
Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.
Advertising.com, a division of ONE by AOL, specializes in technology-driven advertising solutions that enable marketers to effectively reach consumers through various digital channels. The company focuses on programmatic buying and performance-driven campaigns, helping brands optimize their advertising efforts across desktop, mobile, tablet, and TV platforms. Offering a suite of tools for display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, Advertising.com serves as a crucial partner for leading publishers, advertisers, and agencies. Its comprehensive approach aims to enhance the value of brands in the digital space, making it a preferred choice for businesses looking to maximize their online presence.
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.
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