WPP

WPP is a leading global communications services group based in the United Kingdom, specializing in advertising, media investment, public relations, and consulting. Established in 1985, it has evolved into the world's largest advertising holding company by revenue, with a significant portion of its income generated from developed markets such as North America and Western Europe. WPP focuses on creative transformation, delivering innovative solutions through an integrated approach encompassing communications, experience, commerce, and technology. Its subsidiary, WPP Digital, enhances the group's capabilities in digital marketing and organizational transformation through strategic acquisitions and investments in innovative companies. Additionally, WPP Ventures serves as the group's corporate venture capital fund, targeting investments in commercial services and software sectors to further strengthen its market position. The company has received numerous accolades for its creativity and effectiveness, underscoring its leadership in the industry.

Barry Jones

Co-Founder and CEO of Hogarth

David Mayo

CEO, Bates CHI and Partners

Past deals in Marketing

AQuest S.r.l.

Acquisition in 2019
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.

mitú

Series D in 2018
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Design Bridge

Acquisition in 2017
Design Bridge Limited provides brand design and advertising services. The company offers services, including story writing, brand positioning, and marketing. Its clientele include Hellmann’s, Guinness Identity, Funan, Fortnum & Mason, Tanqueray No. TEN, Cacao Barry, Save the Children, Bundaberg Rum, Dulux, TNT, Lipton Ice Tea, Tiger Nuts, and Enduring Stories. Design Bridge Limited was formerly known as The Design Bridge U.K. Limited and changed its name to Design Bridge Limited in January 1994. The company was founded in 1986 and is based in London, United Kingdom, with additional addresses in Amsterdam, The Netherlands; Singapore; and New York, New York. As of August 23, 2017, Design Bridge Limited operates as a subsidiary of WPP plc.

Thjnk

Acquisition in 2017
thjnk AG (“thjnk”) is a independent creative agency group in Germany. Founded in Hamburg in 2012, thjnk AG currently has offices in Berlin, Munich, Dusseldorf, Zurich and New York. The agency’s client roster includes McDonald’s, adidas, GlaxoSmithKline (GSK), Haribo and Paulaner (the Germany brewery founded in Munich in 1634) and Audi, for which they created this “Mechanics” spot in 2015. According to the agency’s website, it is now one of the top three agencies in Germany.

Celtra

Series C in 2017
Celtra Inc. is a Boston-based company that develops a creative management platform designed to streamline the lifecycle of digital advertising. Founded in 2006, Celtra provides a self-service, cloud-based software solution that empowers advertisers, publishers, and agencies to create, manage, and optimize rich media display ads across various devices, including mobile, tablets, and desktops. The platform, known as AdCreator 4, facilitates large-scale and complex advertising campaigns by offering tools for data-driven ad creation, performance optimization, and consolidated reporting. With additional locations in New York, San Francisco, London, Ljubljana, and Singapore, Celtra operates as a subsidiary of The Unilever Group, serving clients globally.

Pep LLC

Acquisition in 2016
Promotion Execution Partners, LLC ("PEP"), a project management and procurement company that oversees shopper marketing promotions for clients, in the US.

Conexance

Acquisition in 2016
Conexance is a database marketing company based in Lille, France, that specializes in direct marketing and the development of shared databases. The company has pioneered a shared database dedicated to distance selling and electronic commerce. Utilizing predictive models and machine learning, Conexance identifies statistical twins of customers, enabling clients to engage effectively across various channels. This approach enhances brands' understanding of their customer base and allows for targeted outreach based on actual purchasing behaviors.

CMI Media

Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.

Essence

Acquisition in 2015
Essence Global Limited is a digital advertising agency that focuses on creating impactful advertising experiences by leveraging data science and objective media strategies. Founded in 2005 and headquartered in London, the company has expanded its presence with offices in key cities around the world, including Tokyo, Singapore, New York, and Sydney. As a subsidiary of GroupM, Essence serves a diverse range of clients, including major brands such as Google and Flipkart. With a workforce of over 1,400 employees, the agency manages an extensive media spend and operates in 71 markets globally. Essence is dedicated to enhancing the value of advertising through innovative approaches that connect brands with their customers effectively.

Two Circles

Acquisition in 2015
Two Circles Limited is a sports marketing agency based in London, founded in 2011. The firm specializes in leveraging data to foster direct relationships between sports organizations and fans, ultimately driving business growth. Its services encompass customer understanding, complex CRM solutions, sponsorship management, and enhancing customer experiences through technology tools, data management, and digital marketing strategies. Catering to a diverse clientele, including professional sports clubs, governing bodies, leagues, charities, and sports media networks across Europe and North America, Two Circles aims to improve revenue streams and strengthen sponsorship propositions for its clients. The agency operates as a subsidiary of WPP plc.

Medialets

Acquisition in 2015
Medialets, Inc. specializes in mobile advertising solutions, providing a comprehensive platform designed for smartphones and tablets. The company offers tools such as the Medialets Private Marketplace for planning and executing brand advertising, Medialets Muse for campaign management and communication, and Medialets Create for custom creative training. Its services encompass mobile display advertising, including banners, rich media, and video, alongside advanced features like precise targeting, third-party pixel tracking, and extensive campaign analytics. Medialets also developed Servo, a unique technology that allows marketers to manage and measure the return on investment of mobile ad campaigns, gaining accreditation from the Media Rating Council for its performance. The company's clientele includes major advertisers, agencies, and global brands like P&G and American Express. Founded in 2008 and headquartered in New York City, Medialets operates additional offices in London, Chicago, and Los Angeles, and it functions as a subsidiary of WPP plc.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

Indigenous Media

Seed Round in 2014
Indigenous Media is a next generation digital studio focused on producing original content for digital and emerging platforms.

Twist Image

Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in helping major brands capitalize on significant opportunities. With over a decade in the industry, the agency specializes in creating fully integrated digital marketing platforms and campaigns. Its services encompass a wide range of digital marketing capabilities, including social media, mobile marketing, interactive experiences, and content creation. Twist Image has established itself as a trusted partner for sophisticated marketers seeking to enhance their digital presence and engagement.

XMKT Group

Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.

Percolate

Series B in 2014
Percolate Industries, Inc. operates a comprehensive content marketing platform aimed at enhancing enterprise marketing efforts. Founded in 2010 and headquartered in New York, with additional offices in San Francisco, Denver, and London, Percolate's platform facilitates collaboration across departments, enabling users to plan, execute, and manage marketing campaigns effectively. It allows for the centralization and sharing of files, integration with various marketing channels, and monitoring of audience engagement. The platform is designed to increase productivity, improve brand visibility, and drive sales by organizing marketing programs and providing tools for audience acquisition, customer management, and analytics. As of November 2019, Percolate functions as a subsidiary of Seismic Software, Inc.

TMARC

Acquisition in 2014
TMARC is a digital consumer engagement company that focuses on facilitating connections between consumers, shoppers, brands, and retailers. The company offers services designed to enhance the ability of brands to engage meaningfully with their audience. Specializing in mobile airtime and lifestyle rewards solutions, TMARC utilizes its proprietary in-house pin encryption technology to deliver innovative engagement strategies. This approach allows brands to create impactful interactions with consumers and retailers, ultimately fostering stronger relationships within the marketplace.

Marketeers Vietnam

Acquisition in 2014
Marketeers Vietnam is a privately held full-service integrated marketing company.

Cerebra

Acquisition in 2013
Cerebra is Africa’s social business authority. We help corporate clients navigate the challenges and opportunities of the social era of business through our Insights, Advisory, Academy and Agency offerings.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Candyspace

Corporate Round in 2013
Candyspace Media is a UK-based multi-platform agency, established in 2005 in London. Employing 25 individuals, the agency specializes in providing comprehensive digital marketing services. Its offerings encompass strategy and planning, user experience design, development, testing, analytics, and project and campaign management. Candyspace focuses on delivering tailored solutions that address the diverse needs of its clients in the digital landscape.

Scangroup

Acquisition in 2013
Scangroup is a Kenyan company that specializes in marketing communication services, offering a comprehensive range of integrated solutions. Its primary focus includes media planning and buying, advertising, branding, consulting, public relations, digital advertising, and advertising research. The company consolidates these diverse disciplines to provide tailored services for clients, enabling effective communication strategies. Scangroup primarily generates its revenue from the Kenyan market, positioning itself as a key player in the region's advertising and marketing landscape.

Leading Smart Holdings Limited

Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Acceleration

Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.

SAY Media

Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

AKQA

Acquisition in 2012
AKQA is a global company that specializes in the imaginative application of art and science to develop innovative digital solutions. With a workforce of over 2,000 employees across 16 offices worldwide, it focuses on designing adaptive digital services and applications that engage consumers and deliver substantial returns for clients. The company provides a range of services, including marketing, digital product design, customer relationship management, and e-commerce, enhancing customer satisfaction and creating new revenue streams. AKQA has collaborated with prominent brands such as Activision, Audi, Nike, and Starbucks on notable projects like the Nike Rise 'House of Mamba,' the Heineken Star Player game, and the Nissan IDx virtual reality experience. Founded in 1994 and headquartered in San Francisco, AKQA continues to lead in the digital innovation space.

Barrows

Funding Round in 2012
Barrows is a specialist in retail marketing, providing a comprehensive suite of services designed to enhance shopper engagement and drive sales. With over 20 years of experience across various consumer goods sectors, the company leverages insights and methodical planning to develop effective shopper marketing strategies. Barrows focuses on fostering collaboration among key stakeholders to produce precise briefs that guide their design, engineering, testing, and implementation processes. Their offerings include retail strategy, shopper marketing, rapid prototyping, display design, category transformation, and product development, all aimed at creating transformative retail experiences. By partnering with other organizations when necessary, Barrows ensures that its clients benefit from expert capabilities in the marketing landscape.

41?29! Media Internet

Acquisition in 2012
41?29! Media Internet is an independent digital communications agency based in Istanbul. Founded in 2007 by Alemsah Ozturk, Bora Akman and Omer Ersoy, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Leading Smart Holdings Limited

Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Rockfish

Acquisition in 2011
Rockfish Interactive Corporation is a digital advertising and marketing agency that offers a wide range of services designed to enhance clients' digital presence and performance. Founded in 2006 and headquartered in Rogers, Arkansas, the company specializes in areas such as content management systems, mobile application development, e-commerce solutions, search engine optimization, and social media management. Additionally, Rockfish provides services in digital customer relationship management, loyalty programs, user experience testing, and analytics technology implementation. The firm has expanded its footprint with offices in cities across the United States, including Frisco, Austin, Cincinnati, Minneapolis, Portland, New York, and Chicago. Rockfish Brand Ventures, established in 2011 as the venture capital arm of the company, focuses on investing in technology and marketing innovations within the digital space, particularly in the Arkansas region.

F.biz

Acquisition in 2011
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.

Commarco

Acquisition in 2011
Commarco is a holding company that encompasses a network of approximately 25 communication and marketing agencies primarily in the German-speaking region. It provides a comprehensive range of services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With a workforce of around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse communication solutions to meet the needs of its clients.

Buddy Media

Series C in 2010
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Leading Smart Holdings Limited

Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series A in 2010
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

TRA

Series C in 2010
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.

TRA

Series B in 2009
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.

H-ART

Acquisition in 2009
H-ART works on brands marketing and communication strategies and builds amazing digital experiences. Their goal is to discover how brands can leverage ONLINE channels such as the web, mobile devices, in-store technologies and other emerging media to engage people and to connect those channels to OFFLINE touchpoints such as retail, events, ecc H-ART's key clients include Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken and Telecom Italia, and many others.

Omniture

Post in 2009
Omniture is a business specializing in online marketing and web analytics, offering a comprehensive suite of services designed to help clients manage and improve their marketing efforts. Their product suite includes advanced web analytics and segmentation tools, such as SiteCatalyst, Discover, and a Data Warehouse, which allow for in-depth analysis of website performance. Additionally, they provide search marketing solutions through SearchCenter, optimization tools via Advanced Testing and Targeting, and a marketing integration platform called Genesis. Omniture also offers an iPhone application that enables users to access their accounts and monitor statistics remotely, enhancing the convenience and accessibility of their services.

Smart Media Joint Stock Company

Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.

Kantar TNS

Acquisition in 2008
Kantar TNS is a market research firm that specializes in providing a wide range of services, including TV audience ratings, news monitoring, market segmentation, new product development, and brand performance analysis. Following its acquisition of the internet traffic analysis company Compete in 2008, Kantar TNS established an integrated unit focused on advertising, media, and digital intelligence, which also includes Cymfony, a company that specializes in market influence analytics. This integration enhances Kantar TNS's capability to deliver comprehensive insights and analysis to clients across various industries.

Yield Software

Series B in 2008
Yield Software offers a comprehensive web marketing suite designed to enhance online visibility and increase revenue for businesses. The platform integrates natural search engine optimization, paid search advertising, and landing page optimization into a single web-based system. Users benefit from streamlined processes that save time and reduce costs while effectively driving traffic to their websites. By focusing on improving conversion rates, Yield Software enables businesses to achieve better results from their marketing efforts.

Spot Runner

Series C in 2008
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

HdtMEDIA

Venture Round in 2008
HdtMEDIA is a Chinese digital advertisement network that offers technological marketing solutions to enhance online advertising efforts. The company has established partnerships with major online media in China, including leading portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates a comprehensive digital media advertisement platform, which includes innovative products like iCast and iFocus, designed to improve the effectiveness of digital and mobile advertising. Through its services, HdtMEDIA enables clients to reach their target audiences more effectively, ultimately helping them increase their profitability.

Quasar Media

Acquisition in 2007
Quasar Media Private offers clients a fully comprehensive range of specialist digital skills including digital media,creative, ebusiness solutions, search marketing and optimization, mobile marketing, ecommerce, social media and eCRM among others. Based in New Delhi, with offices in Mumbai and Bangalore, Quasar employs 73 people. Clients include LG Electronics, MakeMyTrip.com, Microsoft, Monster.com, VISA, Motorola, Zapak and Airtel. Quasar will continue to be managed by its founding team, led by CEO Harish Bahl and Manish Vij, Chief Business Officer.

Blast Radius

Acquisition in 2007
Blast Radius is a global branding and digital marketing agency that specializes in providing comprehensive marketing consulting services for large businesses. The company offers a range of brand planning services, which include shared ideal development, brand role analysis, and networked brand architecture, alongside consumer research and insights. In addition to brand strategy, Blast Radius excels in brand experience services, focusing on the development of platforms, mobile applications, websites, digital campaigns, and content. Through its diverse offerings, the agency aims to enhance brand visibility and engagement in the digital landscape.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

Plano.Trio Comunicacao

Acquisition in 2007
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.

SAY Media

Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

TRA

Series A in 2007
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.

24/7 Real Media UK

Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency based in Bristol. We are not 24/7 Real Media based in New York. We work with marketing strategies, SEO and social media. Social media offers our clients the chance to engage with their customers. Many elements of companies are being improved by social media. Through Twitter, Facebook and the like, our clients are able to publish positive information regarding their business and their services, connect with customers instantly, gain customer feedback and monitor buzz surrounding their brand. To do, so we use a wide range of proven services including: •Situational Assessment •Competitor Analysis •Strategy Creation & Advice •Implementation Guidelines •Branding •Social Media Management •Weekly and Monthly Reporting •Software/Tool recommendations •Social Profile Creation •Website Integration At 247 Real Media we’re always happy to chat so do give us a call if you’re interested.

BLUE Interactive Marketing Pte

Acquisition in 2007
BLUE Interactive Marketing Pte provides online consulting services and technologies to many of the world's top brands.assisting them in becoming more targeted and measurable in their global marketing activities. Key services include online advertising, email marketing, corporate website consulting and development, and search engine marketing. BLUE is also the creator of Rapport, a web-based email marketing platform that allows marketers to create, deploy and measure targeted email campaigns with their most valuable known customers. Rapport is used in over 42 countries and multiple languages worldwide.

Real Media

Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

SAY Media

Series C in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

SAY Media

Corporate Round in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

Spot Runner

Series B in 2006
Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV. Traditionally making commercials has been too expensive and complex for small businesses. The ones that have gotten past these obstacles often end up showing an ad that looks terrible in comparison to those produced for major corporations. Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be. They've done all of this by creating a library of stock TV ads. Once users find one they like, they can customize it by adding voiceovers, a logo and business information. After an ad has been purchased it remains in Spot Runner's library, but won't be sold to anyone else in the same area.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

M:Metrics

Series B in 2005
M:Metrics specializes in marketing and media intelligence for the mobile sector, offering a suite of software solutions designed to analyze mobile consumer behavior, content merchandising, and device capabilities. The company utilizes on-device metering tools to track content consumption on mobile devices, providing valuable insights into user engagement and preferences. Additionally, M:Metrics features M:Ad, a service that monitors mobile advertising by tracking clickable display ads across various mobile web destinations, identifying leading advertisers within different market segments. Through its comprehensive approach, M:Metrics delivers essential mobile market intelligence to help businesses make informed decisions.

Grey

Acquisition in 2005
Grey is a prominent global advertising and marketing organization, serving a significant portion of the FORTUNE 500 across 96 countries. Established in 1917, Grey has built a reputation for delivering effective brand experiences and fostering lasting consumer connections. The company offers a comprehensive range of services, including digital strategy, public relations, advertising, and media planning, allowing clients to outsource their marketing needs. Grey Ventures, now known as WPP Ventures, previously functioned as the venture capital arm of Grey, focusing on investments in early to mid-stage companies within new media, digital communications, and related sectors. As part of WPP, Grey leverages extensive industry expertise to drive innovative marketing solutions for its diverse clientele.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

MediaPro

Corporate Round in 2003
MEDIAPRO is a prominent group in the European audiovisual sector, specializing in content integration, production, and distribution. The company provides a wide range of services, including the production and distribution of audiovisual content, management of sporting events, and film and interactive content creation. Additionally, MEDIAPRO offers post-production services, technical engineering, transmission services, and communications consultancy. It also engages in advertising trading and the design of themed television channels. With a focus on innovation, MEDIAPRO leverages its skilled staff and advanced technical resources to enhance the audiovisual landscape in Europe.

Media Club SpA

Acquisition in 2002
Media Club SpA is the Italy's independent media agency.

Shanghai Advertising Co Ltd

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

Penn Schoen Berland

Acquisition in 2001
Penn Schoen Berland offers market research, political polling, and strategic consulting services. The company provides advertising and creative services, positioning and messaging services, field operations, corporate research, internet surveys, applying relevant qualitative methodologies, and research design, and statistical analysis. In addition, the company offers communications strategy, brand tracking and management, crisis management, corporate reputation, corporate strategy, and Go/No-Go decisions for licensing and acquisition, pipeline management, political polling and strategy services, and more. The company was founded in 1975 and is based in New York, United States.

Forward Limited

Acquisition in 2001
Forward Limited is the UK contract publishing company which specialises in direct customer communications programmes.

The Marketing & Communication Agency

Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
Glendinning Management Consultants is a sales and marketing management consultancy.

Icon Brand Navigation Group

Acquisition in 2001
Icon Brand Navigation Group is one of the world’s brand consulting and market research specialists. Founded in 1993, the Nuremberg-based group has proved to be one of the fastest growing brand consulting and research companies, providing clients with consulting services on brand and communications, product research, tracking procedures and customer satisfaction studies. Clients include Allianz, Bosch, Canon, Colgate-Palmolive, Deutsche Post, Dresdner Bank, Kellogg’s, Kodak, Lufthansa, Nestlé, Nokia and Siemens.

AD Venture Worldwide Inc

Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.

MarketTools

Series C in 2001
MarketTools, Inc., now part of MetrixLab BV, specializes in online marketing research software and services. The company provides a comprehensive suite of tools designed for market research, including Survey Manager for creating and analyzing online surveys, Panel Manager for managing market research panels, and Community Manager for facilitating online market research communities. Additionally, MarketTools offers a range of brand, media, and advertising research solutions, such as advertisement testing, campaign evaluation, and brand health monitoring. The firm also conducts innovation and shopper research, focusing on market exploration and in-store activation, as well as eBusiness performance research that includes usability testing and website performance monitoring. MarketTools caters to a diverse clientele, including banks, insurance companies, and consumer goods firms, both in the United States and internationally, employing advanced technology and research expertise to help clients understand their target customers effectively.

Marketing Perspectives Limited

Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.

Warwicks

Acquisition in 2000
Warwicks is a creative design and publishing company specialising in sales literature and promotion materials.

Spydre Labs

Venture Round in 2000
Spydre Labs ("Spydre") is a leading e-business accelerator targeting Latin America and the US Hispanic market. The company takes stakes in a variety of companies -- mostly infrastructure and B2B -- and speeds their development. Investments already made by Spydre include Lineabox.com, the leading unified messaging provider for Latin America; Todobebe.com, the leading baby and parenting site for Latin America; DoUWantit.com, simplifying international e-commerce; and Agrozona, Latin America's agricultural B2B exchange. As part of this investment, WPP has become the preferred marketing advisor to Spydre Labs companies and will have first option on providing marketing services on a commercial basis.

Young & Rubicam

Acquisition in 2000
We believe the most powerful way to do that is to find the balance between our left- and right-brain thinking. We set that tone of duality and fusion at the top, with David Sable as CEO and Tony Granger as Global Chief Creative Officer. People have always talked about how smart Y&R is. We earned that rep by building the world’s largest (and most envied) brand database and management tool, BrandAsset® Valuator, with some of the brightest and brainiest people interpreting that data. Today, with Tony Granger as our global creative leader, people are talking about our creative work just as much. We’ve infused the network with new talent. Integrated digital fully. Found the right way to have the left- and right- brains work together and inspire each other.

Go Direct Marketing, Inc.

Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.

Advertising.com

Venture Round in 2000
Advertising.com, a division of ONE by AOL, specializes in technology-driven advertising solutions that enable marketers to effectively reach consumers through various digital channels. The company focuses on programmatic buying and performance-driven campaigns, helping brands optimize their advertising efforts across desktop, mobile, tablet, and TV platforms. Offering a suite of tools for display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, Advertising.com serves as a crucial partner for leading publishers, advertisers, and agencies. Its comprehensive approach aims to enhance the value of brands in the digital space, making it a preferred choice for businesses looking to maximize their online presence.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.

The Brand Union

Acquisition in 1999
The Brand Union specializes in strategies to grow brand recognition. Brilliantly designed, beautifully connected. We are brand devotees. For us, brands continue to have enormous power to simplify choice, organise effort, create value, galvanize and inspire.

Brindfors Design AB

Acquisition in 1999
Brindfors Design is a privately held company that offers package design, identity manuals, digital branding, and design management.

Prism Sport + Entertainment

Acquisition in 1999
Prism is a brand-centric, sport and entertainment agency with a sharp focus on helping brands engage audiences in those arenas.
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