WPP

WPP is a leading global communications services group based in the United Kingdom, specializing in advertising, media investment, public relations, and consulting. Established in 1985, it has evolved into the world's largest advertising holding company by revenue, with a significant portion of its income generated from developed markets such as North America and Western Europe. WPP focuses on creative transformation, delivering innovative solutions through an integrated approach encompassing communications, experience, commerce, and technology. Its subsidiary, WPP Digital, enhances the group's capabilities in digital marketing and organizational transformation through strategic acquisitions and investments in innovative companies. Additionally, WPP Ventures serves as the group's corporate venture capital fund, targeting investments in commercial services and software sectors to further strengthen its market position. The company has received numerous accolades for its creativity and effectiveness, underscoring its leadership in the industry.

Barry Jones

Co-Founder and CEO of Hogarth

David Mayo

CEO, Bates CHI and Partners

Past deals in Digital Media

DTI Digital

Acquisition in 2021
DTI Digital is a Brazilian company based in Belo Horizonte that specializes in digital innovation and software engineering services. The firm offers a range of solutions, including agile development, data science, and various strategic initiatives aimed at enhancing efficiency and digital connectivity for its clients. DTI Digital develops both back-office systems, such as supply automation and data collection software, and consumer-facing applications, which include e-commerce platforms and customer service interfaces. Through these services, the company assists businesses in becoming more efficient and responsive to their customers' needs.

AQuest S.r.l.

Acquisition in 2019
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.

mitú

Series D in 2018
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.

Gimlet

Series B in 2017
Gimlet Media Inc. is a digital media company based in Brooklyn, New York, specializing in the production of narrative podcasts. Founded in 2014, Gimlet focuses on creating high-quality audio content that engages listeners and fosters a deeper understanding of various subjects. The company operates a platform that allows users to share, subscribe to, and download its podcast episodes, thereby enhancing audience reach for brands and storytellers. In February 2019, Gimlet Media became a subsidiary of Spotify Technology S.A., further integrating its innovative storytelling approach within the broader digital audio landscape.

Celtra

Series C in 2017
Celtra Inc. is a Boston-based company that develops a creative management platform designed to streamline the lifecycle of digital advertising. Founded in 2006, Celtra provides a self-service, cloud-based software solution that empowers advertisers, publishers, and agencies to create, manage, and optimize rich media display ads across various devices, including mobile, tablets, and desktops. The platform, known as AdCreator 4, facilitates large-scale and complex advertising campaigns by offering tools for data-driven ad creation, performance optimization, and consolidated reporting. With additional locations in New York, San Francisco, London, Ljubljana, and Singapore, Celtra operates as a subsidiary of The Unilever Group, serving clients globally.

Mic

Venture Round in 2017
Mic Network Inc. operates an online platform dedicated to publishing news, focusing on issues relevant to society's changemakers. Established in 2011 and headquartered in New York, the company provides original reporting across various topics, including politics, business, culture, science, and the environment. Mic aims to reach an audience of 50 million monthly, delivering diverse perspectives that challenge conventional viewpoints. As of November 2018, Mic Network Inc. is a subsidiary of BDG Media Inc.

88rising

Funding Round in 2017
88rising is a multi-platform digital media company dedicated to promoting Asian culture through various forms of content. It has produced over 500 hours of original content, accumulating more than 80 million views on platforms like Facebook and YouTube. The company serves a predominantly young audience, with a significant portion of its viewers aged 16-34 located in the Asia Pacific region. In addition to content production, 88rising operates as a music label and offers fashion services, representing diverse artistic expressions and facilitating collaborations with brands in music and fashion.

DeepLocal

Acquisition in 2017
DeepLocal Inc. is a Pittsburgh-based studio specializing in mobile software design, development, and strategy. Founded in 2006 as a spin-off of Carnegie Mellon University, the company combines the expertise of artists, designers, and technologists to address complex communication challenges with an emphasis on usability and simplicity. DeepLocal creates and manages interactive digital projects and marketing campaigns, offering solutions across mobile, web, and print platforms. Among its products is TinyBlast, a web application for mobile marketing campaigns, alongside a mobile API that facilitates SMS communications for developers. The company is dedicated to crafting high-end technology and design solutions while also focusing on launching its own innovative products.

Subvrsive

Series A in 2017
SubVRsive is an Emmy-nominated XR company based in Austin, TX focused on creating impactful 360 Video, Virtual Reality, and Augmented Reality experiences for brands and agencies. Partnering with renowned directors, producers, content creators and developers at the forefront of the medium, SubVRsive has created captivating interactive experiences for some of the world's leading brands and media companies, including Lionsgate Entertainment, Procter & Gamble, and Showtime Networks.

Ingage

Funding Round in 2016
Ingage, developed by ScrollMotion, Inc., is a software platform that allows businesses to create and share interactive touchscreen content without the need for extensive design or development resources. This software as a service (SaaS) solution provides sales teams with tools to create, customize, and deliver branded content that enhances engagement throughout the sales process. Users can easily create new presentations or import existing PowerPoint files, share content from mobile devices, and utilize interactive elements such as images, videos, and product specifications. Ingage also offers analytics features that track content engagement, enabling teams to understand viewer interactions and adapt their materials for improved effectiveness. The platform serves a diverse range of industries, including pharmaceuticals, healthcare, finance, and retail, and is supported by Scrollmotion Blue, a creative agency that collaborates with clients to develop tailored interactive solutions. Founded in 2008, ScrollMotion is headquartered in New York, with an additional office in La Jolla, California.

UPROXX

Series B in 2016
UPROXX is a digital media company founded in 2008, based in the United States, that focuses on bridging web culture with traditional entertainment. It operates an online platform that fosters community discussions and provides editorial and video content. UPROXX covers a range of subjects including entertainment, music, sports, and current events, appealing primarily to young male audiences. Its flagship site, Uproxx.com, features original programming such as HUMAN, LUMINARIES, UNCHARTED, and UNDERBELLY, which explore various aspects of culture and humanity. Furthermore, UPROXX facilitates live Q&A sessions for celebrities and content creators to engage with audiences about their latest projects. Through its innovative storytelling and digital video production, UPROXX seeks to impact culture and highlight stories often overlooked by mainstream media.

All Def

Series B in 2016
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

dBOD

Acquisition in 2016
dBOD is a full-service agency specialising in packaging design, corporate design, digital media and retail design. dBOD employs 38 people at its headquarters in Amsterdam and an office in Shanghai.

CMI Media

Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.

comScore

Post in 2015
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.

Essence

Acquisition in 2015
Essence Global Limited is a digital advertising agency that focuses on creating impactful advertising experiences by leveraging data science and objective media strategies. Founded in 2005 and headquartered in London, the company has expanded its presence with offices in key cities around the world, including Tokyo, Singapore, New York, and Sydney. As a subsidiary of GroupM, Essence serves a diverse range of clients, including major brands such as Google and Flipkart. With a workforce of over 1,400 employees, the agency manages an extensive media spend and operates in 71 markets globally. Essence is dedicated to enhancing the value of advertising through innovative approaches that connect brands with their customers effectively.

SuperAwesome

Series A in 2015
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.

Refinery29

Series D in 2015
Refinery29 Inc. is a digital media and entertainment company that focuses on lifestyle content for women. Founded in 2005 and headquartered in New York, the company also has operations in Los Angeles, London, and Berlin. Refinery29 connects its audience with a wide range of topics, including fashion, beauty, health, work, entertainment, and food, through engaging stories and original video programming. The platform aims to inspire women to lead independent, stylish, and informed lives, offering tools and insights that resonate with their interests and aspirations.

Medialets

Acquisition in 2015
Medialets, Inc. specializes in mobile advertising solutions, providing a comprehensive platform designed for smartphones and tablets. The company offers tools such as the Medialets Private Marketplace for planning and executing brand advertising, Medialets Muse for campaign management and communication, and Medialets Create for custom creative training. Its services encompass mobile display advertising, including banners, rich media, and video, alongside advanced features like precise targeting, third-party pixel tracking, and extensive campaign analytics. Medialets also developed Servo, a unique technology that allows marketers to manage and measure the return on investment of mobile ad campaigns, gaining accreditation from the Media Rating Council for its performance. The company's clientele includes major advertisers, agencies, and global brands like P&G and American Express. Founded in 2008 and headquartered in New York City, Medialets operates additional offices in London, Chicago, and Los Angeles, and it functions as a subsidiary of WPP plc.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.

Indigenous Media

Seed Round in 2014
Indigenous Media is a next generation digital studio focused on producing original content for digital and emerging platforms.

Ace Metrix

Series C in 2014
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

Twist Image

Acquisition in 2014
Twist Image is a digital marketing agency known for its extensive experience in helping major brands capitalize on significant opportunities. With over a decade in the industry, the agency specializes in creating fully integrated digital marketing platforms and campaigns. Its services encompass a wide range of digital marketing capabilities, including social media, mobile marketing, interactive experiences, and content creation. Twist Image has established itself as a trusted partner for sophisticated marketers seeking to enhance their digital presence and engagement.

Candyspace

Corporate Round in 2013
Candyspace Media is a UK-based multi-platform agency, established in 2005 in London. Employing 25 individuals, the agency specializes in providing comprehensive digital marketing services. Its offerings encompass strategy and planning, user experience design, development, testing, analytics, and project and campaign management. Candyspace focuses on delivering tailored solutions that address the diverse needs of its clients in the digital landscape.

Muzy

Angel Round in 2013
Muzy is a new kind of blog for creative and visual people, where you can post, enhance, create, and share photos, thoughts, drawings, animations, collages, and all kinds of creative stuff. Your Muzy is a customizable blog to post text, art, videos, photos, and more that comes with easy apps for photo effects, text, collaging, drawing, captioning, and more.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Miaozhen

Series C in 2013
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Leading Smart Holdings Limited

Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Fullscreen

Series A in 2013
Fullscreen Media is a leading media company that specializes in social-first entertainment experiences, catering to creators, brands, and consumers. Founded in 2011 and based in Culver City, California, Fullscreen provides technology and services that enable the creation and sharing of video content for a connected audience. The company's offerings include marketing services that help brands engage and monetize their social audiences through effective social and creative strategies. Additionally, Fullscreen supports artists and creators by facilitating audience engagement and providing merchandise for men, women, and children, alongside various accessories available online. As a subsidiary of Otter Media, Fullscreen continues to innovate in the digital media landscape.

MRC

Private Equity Round in 2013
Valence is a diversified media company, with divisions or strategic investments in premium television, wide release film, specialty film, live events and digital media.

SAY Media

Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

Ace Metrix

Series C in 2012
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

41?29! Media Internet

Acquisition in 2012
41?29! Media Internet is an independent digital communications agency based in Istanbul. Founded in 2007 by Alemsah Ozturk, Bora Akman and Omer Ersoy, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.

Leading Smart Holdings Limited

Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Miaozhen

Series B in 2011
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Rockfish

Acquisition in 2011
Rockfish Interactive Corporation is a digital advertising and marketing agency that offers a wide range of services designed to enhance clients' digital presence and performance. Founded in 2006 and headquartered in Rogers, Arkansas, the company specializes in areas such as content management systems, mobile application development, e-commerce solutions, search engine optimization, and social media management. Additionally, Rockfish provides services in digital customer relationship management, loyalty programs, user experience testing, and analytics technology implementation. The firm has expanded its footprint with offices in cities across the United States, including Frisco, Austin, Cincinnati, Minneapolis, Portland, New York, and Chicago. Rockfish Brand Ventures, established in 2011 as the venture capital arm of the company, focuses on investing in technology and marketing innovations within the digital space, particularly in the Arkansas region.

MRC

Debt Financing in 2011
Valence is a diversified media company, with divisions or strategic investments in premium television, wide release film, specialty film, live events and digital media.

VICE Media

Venture Round in 2011
Vice Media is a global youth-oriented media company founded in 1994, with its headquarters located in Brooklyn, New York. The company engages in a diverse range of activities, including print, online content, television, and feature films, catering to a young audience. It publishes a magazine that covers various topics such as music, fashion, travel, sports, technology, and social issues, while also focusing on investigative journalism and documentaries. Vice Media produces and licenses content for multiple platforms, including mobile devices and television, and offers video content across various genres online. Additionally, the company provides magazine subscriptions, books, and DVDs through its online store. Vice France SARL, a subsidiary of Vice Media, operates a television channel and publishes news articles in France.

Who Digital

Acquisition in 2011
Who Digital is a Customer Experience (CX) systems integration company specializing in highly strategic, creative and innovative digital solutions that co-exist in a world beyond the browser; multi-channel, VR + AR and mobile enabled. Our mantra is delivering software solutions built on Insight, Innovation and Integration. Continuously seeking out to construct better, more intimate Brand and Consumer relationships through experience driven and contextually delightful digital platforms.

Blue State

Acquisition in 2010
Blue State Digital (BSD) is a full-service agency that provides integrated digital marketing strategy as well as a Web-based licensed software platform to help organizations drive concrete results by building communities online. BSD provides clients with a variety of strategic services, including program development and management, mass email strategy and execution, website design, content development, video and motion graphics, offline PR and social media outreach, analytics and online advertising. In addition, the BSD Online Tools, the company’s licensed software toolset, offers organizations of any size a core CRM/CMS technology platform for community-building and other advocacy initiatives.

Buddy Media

Series C in 2010
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Leading Smart Holdings Limited

Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen

Series A in 2010
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.

Ace Metrix

Venture Round in 2010
Ace Metrix, Inc. specializes in video creative assessment solutions that deliver in-depth analytics and insights for television and video advertisements. The company provides a range of services, including Ace Metrix PRE, which offers ad pre-testing with both qualitative and quantitative data, and Ace Metrix LIVE, a subscription service that analyzes the impact of digital creative across various platforms. Additionally, Ace Metrix POLITICS measures the effectiveness of political campaign ads, while Ace Metrix VIVA focuses on evaluating Spanish language video ads targeted at U.S. Hispanic consumers. Founded in 2007 and based in El Segundo, California, Ace Metrix serves brands, creative agencies, and publishers, enabling them to optimize their advertising campaigns in real time.

H-ART

Acquisition in 2009
H-ART works on brands marketing and communication strategies and builds amazing digital experiences. Their goal is to discover how brands can leverage ONLINE channels such as the web, mobile devices, in-store technologies and other emerging media to engage people and to connect those channels to OFFLINE touchpoints such as retail, events, ecc H-ART's key clients include Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken and Telecom Italia, and many others.

Smart Media Joint Stock Company

Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.

HdtMEDIA

Venture Round in 2008
HdtMEDIA is a Chinese digital advertisement network that offers technological marketing solutions to enhance online advertising efforts. The company has established partnerships with major online media in China, including leading portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates a comprehensive digital media advertisement platform, which includes innovative products like iCast and iFocus, designed to improve the effectiveness of digital and mobile advertising. Through its services, HdtMEDIA enables clients to reach their target audiences more effectively, ultimately helping them increase their profitability.
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."

Audience Measurement Technologies

Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.

Quasar Media

Acquisition in 2007
Quasar Media Private offers clients a fully comprehensive range of specialist digital skills including digital media,creative, ebusiness solutions, search marketing and optimization, mobile marketing, ecommerce, social media and eCRM among others. Based in New Delhi, with offices in Mumbai and Bangalore, Quasar employs 73 people. Clients include LG Electronics, MakeMyTrip.com, Microsoft, Monster.com, VISA, Motorola, Zapak and Airtel. Quasar will continue to be managed by its founding team, led by CEO Harish Bahl and Manish Vij, Chief Business Officer.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

SAY Media

Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

24/7 Real Media UK

Acquisition in 2007
24/7 Real Media UK Ltd is a digital marketing agency based in Bristol. We are not 24/7 Real Media based in New York. We work with marketing strategies, SEO and social media. Social media offers our clients the chance to engage with their customers. Many elements of companies are being improved by social media. Through Twitter, Facebook and the like, our clients are able to publish positive information regarding their business and their services, connect with customers instantly, gain customer feedback and monitor buzz surrounding their brand. To do, so we use a wide range of proven services including: •Situational Assessment •Competitor Analysis •Strategy Creation & Advice •Implementation Guidelines •Branding •Social Media Management •Weekly and Monthly Reporting •Software/Tool recommendations •Social Profile Creation •Website Integration At 247 Real Media we’re always happy to chat so do give us a call if you’re interested.

Real Media

Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

SAY Media

Series C in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

SAY Media

Corporate Round in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

Visible World

Series B in 2005
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

M:Metrics

Series B in 2005
M:Metrics specializes in marketing and media intelligence for the mobile sector, offering a suite of software solutions designed to analyze mobile consumer behavior, content merchandising, and device capabilities. The company utilizes on-device metering tools to track content consumption on mobile devices, providing valuable insights into user engagement and preferences. Additionally, M:Metrics features M:Ad, a service that monitors mobile advertising by tracking clickable display ads across various mobile web destinations, identifying leading advertisers within different market segments. Through its comprehensive approach, M:Metrics delivers essential mobile market intelligence to help businesses make informed decisions.

Visible World

Series B in 2003
Visible World, Inc. specializes in cloud-based television advertising solutions, offering automated tools for targeting, selling, and managing impression-based ad campaigns. Its HighYield platform includes features such as automated creative versioning, a sales portal for proposal optimization, and ad allocation that maximizes relevant impressions according to campaign goals. The platform also facilitates household addressable campaigns and measures ad performance using data from smart TVs. Additionally, it provides services to tag advertisements with specific cable zone information and enables the buying and selling of TV ad inventory. Serving a diverse clientele that includes advertisers, marketers, agencies, and networks, Visible World enhances ad relevance and engagement by leveraging data-driven conditions like geography and programming. Founded in 2000 and based in New York, Visible World operates as a subsidiary of Comcast Corporation.

MediaPro

Corporate Round in 2003
MEDIAPRO is a prominent group in the European audiovisual sector, specializing in content integration, production, and distribution. The company provides a wide range of services, including the production and distribution of audiovisual content, management of sporting events, and film and interactive content creation. Additionally, MEDIAPRO offers post-production services, technical engineering, transmission services, and communications consultancy. It also engages in advertising trading and the design of themed television channels. With a focus on innovation, MEDIAPRO leverages its skilled staff and advanced technical resources to enhance the audiovisual landscape in Europe.

Media Club SpA

Acquisition in 2002
Media Club SpA is the Italy's independent media agency.

Advertising.com

Venture Round in 2000
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Go Direct Marketing, Inc.

Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.

Advertising.com

Venture Round in 2000
Advertising.com, a division of ONE by AOL, specializes in technology-driven advertising solutions that enable marketers to effectively reach consumers through various digital channels. The company focuses on programmatic buying and performance-driven campaigns, helping brands optimize their advertising efforts across desktop, mobile, tablet, and TV platforms. Offering a suite of tools for display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, Advertising.com serves as a crucial partner for leading publishers, advertisers, and agencies. Its comprehensive approach aims to enhance the value of brands in the digital space, making it a preferred choice for businesses looking to maximize their online presence.
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