WPP is a leading global communications services group based in the United Kingdom, specializing in advertising, media investment, public relations, and consulting. Established in 1985, it has evolved into the world's largest advertising holding company by revenue, with a significant portion of its income generated from developed markets such as North America and Western Europe. WPP focuses on creative transformation, delivering innovative solutions through an integrated approach encompassing communications, experience, commerce, and technology. Its subsidiary, WPP Digital, enhances the group's capabilities in digital marketing and organizational transformation through strategic acquisitions and investments in innovative companies. Additionally, WPP Ventures serves as the group's corporate venture capital fund, targeting investments in commercial services and software sectors to further strengthen its market position. The company has received numerous accolades for its creativity and effectiveness, underscoring its leadership in the industry.
DTI Digital is a Brazilian company based in Belo Horizonte that specializes in digital innovation and software engineering services. The firm offers a range of solutions, including agile development, data science, and various strategic initiatives aimed at enhancing efficiency and digital connectivity for its clients. DTI Digital develops both back-office systems, such as supply automation and data collection software, and consumer-facing applications, which include e-commerce platforms and customer service interfaces. Through these services, the company assists businesses in becoming more efficient and responsive to their customers' needs.
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.
mitú connect brands, content buyers, and creators to Latino youth in America. It is a home away from home for Latinos in the U.S. They are young, edgy, smart, loud, funny, relevant, proud, and united.They are what it means to be Latino.
88rising is a multi-platform digital media company dedicated to promoting Asian culture through various forms of content. It has produced over 500 hours of original content, accumulating more than 80 million views on platforms like Facebook and YouTube. The company serves a predominantly young audience, with a significant portion of its viewers aged 16-34 located in the Asia Pacific region. In addition to content production, 88rising operates as a music label and offers fashion services, representing diverse artistic expressions and facilitating collaborations with brands in music and fashion.
Conexance is a database marketing company based in Lille, France, that specializes in direct marketing and the development of shared databases. The company has pioneered a shared database dedicated to distance selling and electronic commerce. Utilizing predictive models and machine learning, Conexance identifies statistical twins of customers, enabling clients to engage effectively across various channels. This approach enhances brands' understanding of their customer base and allows for targeted outreach based on actual purchasing behaviors.
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.
Essence Global Limited is a digital advertising agency that focuses on creating impactful advertising experiences by leveraging data science and objective media strategies. Founded in 2005 and headquartered in London, the company has expanded its presence with offices in key cities around the world, including Tokyo, Singapore, New York, and Sydney. As a subsidiary of GroupM, Essence serves a diverse range of clients, including major brands such as Google and Flipkart. With a workforce of over 1,400 employees, the agency manages an extensive media spend and operates in 71 markets globally. Essence is dedicated to enhancing the value of advertising through innovative approaches that connect brands with their customers effectively.
SuperAwesome is a company that has transformed the digital media landscape for children by providing a suite of kid-safe tools and technologies. Its offerings include AwesomeAds, the largest kid-safe advertising platform globally, REX, the first programmatic ad filter designed for children, PopJam, a social content platform for users under 13, and Kids Web Services, which ensures compliance with child protection regulations. Founded in 2013 and headquartered in London, SuperAwesome serves hundreds of children's content companies and brands, enabling them to deliver compliant digital experiences, from authentication to safe social interactions and advertising. The company has gained recognition for its rapid growth and innovation, being listed among the fastest growing technology companies in Britain and Europe.
Two Circles Limited is a sports marketing agency based in London, founded in 2011. The firm specializes in leveraging data to foster direct relationships between sports organizations and fans, ultimately driving business growth. Its services encompass customer understanding, complex CRM solutions, sponsorship management, and enhancing customer experiences through technology tools, data management, and digital marketing strategies. Catering to a diverse clientele, including professional sports clubs, governing bodies, leagues, charities, and sports media networks across Europe and North America, Two Circles aims to improve revenue streams and strengthen sponsorship propositions for its clients. The agency operates as a subsidiary of WPP plc.
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility of businesses through a variety of services. The company offers comprehensive solutions, including sales marketing, customer relationship management, marketing strategy, digital marketing, and media buying. By focusing on these areas, Clarus Digital aims to help clients increase their brand value and effectively reach their target audiences.
Twist Image is a digital marketing agency known for its extensive experience in helping major brands capitalize on significant opportunities. With over a decade in the industry, the agency specializes in creating fully integrated digital marketing platforms and campaigns. Its services encompass a wide range of digital marketing capabilities, including social media, mobile marketing, interactive experiences, and content creation. Twist Image has established itself as a trusted partner for sophisticated marketers seeking to enhance their digital presence and engagement.
XMKT Group
Acquisition in 2014
XMKT Group is a marketing services agency specialising in customer experience management.
Cognifide Limited is a digital technology consultancy that focuses on enhancing customer experiences for leading global businesses. Established in 2005 and headquartered in London, with additional offices in New York and Johannesburg, Cognifide specializes in digital marketing solutions, engineering, and integration services. The company offers consultancy and professional services aimed at accelerating marketing execution and reducing operational costs. Notable products include Zen Garden, a site production accelerator for Adobe Experience Manager, and Zengage, a tool for managing content from centralized content management systems on tablets. With a development center in Poznan, Poland, Cognifide leverages technical expertise to simplify customer experience management and enable businesses to innovate and respond quickly to market demands.
Percolate Industries, Inc. operates a comprehensive content marketing platform aimed at enhancing enterprise marketing efforts. Founded in 2010 and headquartered in New York, with additional offices in San Francisco, Denver, and London, Percolate's platform facilitates collaboration across departments, enabling users to plan, execute, and manage marketing campaigns effectively. It allows for the centralization and sharing of files, integration with various marketing channels, and monitoring of audience engagement. The platform is designed to increase productivity, improve brand visibility, and drive sales by organizing marketing programs and providing tools for audience acquisition, customer management, and analytics. As of November 2019, Percolate functions as a subsidiary of Seismic Software, Inc.
TMARC is a digital consumer engagement company that focuses on facilitating connections between consumers, shoppers, brands, and retailers. The company offers services designed to enhance the ability of brands to engage meaningfully with their audience. Specializing in mobile airtime and lifestyle rewards solutions, TMARC utilizes its proprietary in-house pin encryption technology to deliver innovative engagement strategies. This approach allows brands to create impactful interactions with consumers and retailers, ultimately fostering stronger relationships within the marketplace.
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.
Candyspace Media is a UK-based multi-platform agency, established in 2005 in London. Employing 25 individuals, the agency specializes in providing comprehensive digital marketing services. Its offerings encompass strategy and planning, user experience design, development, testing, analytics, and project and campaign management. Candyspace focuses on delivering tailored solutions that address the diverse needs of its clients in the digital landscape.
Scangroup is a Kenyan company that specializes in marketing communication services, offering a comprehensive range of integrated solutions. Its primary focus includes media planning and buying, advertising, branding, consulting, public relations, digital advertising, and advertising research. The company consolidates these diverse disciplines to provide tailored services for clients, enabling effective communication strategies. Scangroup primarily generates its revenue from the Kenyan market, positioning itself as a key player in the region's advertising and marketing landscape.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Leading Smart Holdings Limited
Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.
AKQA is a global company that specializes in the imaginative application of art and science to develop innovative digital solutions. With a workforce of over 2,000 employees across 16 offices worldwide, it focuses on designing adaptive digital services and applications that engage consumers and deliver substantial returns for clients. The company provides a range of services, including marketing, digital product design, customer relationship management, and e-commerce, enhancing customer satisfaction and creating new revenue streams. AKQA has collaborated with prominent brands such as Activision, Audi, Nike, and Starbucks on notable projects like the Nike Rise 'House of Mamba,' the Heineken Star Player game, and the Nissan IDx virtual reality experience. Founded in 1994 and headquartered in San Francisco, AKQA continues to lead in the digital innovation space.
Barrows is a specialist in retail marketing, providing a comprehensive suite of services designed to enhance shopper engagement and drive sales. With over 20 years of experience across various consumer goods sectors, the company leverages insights and methodical planning to develop effective shopper marketing strategies. Barrows focuses on fostering collaboration among key stakeholders to produce precise briefs that guide their design, engineering, testing, and implementation processes. Their offerings include retail strategy, shopper marketing, rapid prototyping, display design, category transformation, and product development, all aimed at creating transformative retail experiences. By partnering with other organizations when necessary, Barrows ensures that its clients benefit from expert capabilities in the marketing landscape.
41?29! Media Internet
Acquisition in 2012
41?29! Media Internet is an independent digital communications agency based in Istanbul. Founded in 2007 by Alemsah Ozturk, Bora Akman and Omer Ersoy, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
Leading Smart Holdings Limited
Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Rockfish Interactive Corporation is a digital advertising and marketing agency that offers a wide range of services designed to enhance clients' digital presence and performance. Founded in 2006 and headquartered in Rogers, Arkansas, the company specializes in areas such as content management systems, mobile application development, e-commerce solutions, search engine optimization, and social media management. Additionally, Rockfish provides services in digital customer relationship management, loyalty programs, user experience testing, and analytics technology implementation. The firm has expanded its footprint with offices in cities across the United States, including Frisco, Austin, Cincinnati, Minneapolis, Portland, New York, and Chicago. Rockfish Brand Ventures, established in 2011 as the venture capital arm of the company, focuses on investing in technology and marketing innovations within the digital space, particularly in the Arkansas region.
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.
Commarco is a holding company that encompasses a network of approximately 25 communication and marketing agencies primarily in the German-speaking region. It provides a comprehensive range of services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With a workforce of around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse communication solutions to meet the needs of its clients.
Visible Technologies operates Visible Intelligence, a social media platform designed to deliver marketing ROI and smarter customer insights
Who Digital
Acquisition in 2011
Who Digital is a Customer Experience (CX) systems integration company specializing in highly strategic, creative and innovative digital solutions that co-exist in a world beyond the browser; multi-channel, VR + AR and mobile enabled. Our mantra is delivering software solutions built on Insight, Innovation and Integration. Continuously seeking out to construct better, more intimate Brand and Consumer relationships through experience driven and contextually delightful digital platforms.
Blue State Digital (BSD) is a full-service agency that provides integrated digital marketing strategy as well as a Web-based licensed software platform to help organizations drive concrete results by building communities online. BSD provides clients with a variety of strategic services, including program development and management, mass email strategy and execution, website design, content development, video and motion graphics, offline PR and social media outreach, analytics and online advertising. In addition, the BSD Online Tools, the company’s licensed software toolset, offers organizations of any size a core CRM/CMS technology platform for community-building and other advocacy initiatives.
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.
Leading Smart Holdings Limited
Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia. Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L'Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.
H-ART works on brands marketing and communication strategies and builds amazing digital experiences. Their goal is to discover how brands can leverage ONLINE channels such as the web, mobile devices, in-store technologies and other emerging media to engage people and to connect those channels to OFFLINE touchpoints such as retail, events, ecc H-ART's key clients include Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken and Telecom Italia, and many others.
Omniture is a business specializing in online marketing and web analytics, offering a comprehensive suite of services designed to help clients manage and improve their marketing efforts. Their product suite includes advanced web analytics and segmentation tools, such as SiteCatalyst, Discover, and a Data Warehouse, which allow for in-depth analysis of website performance. Additionally, they provide search marketing solutions through SearchCenter, optimization tools via Advanced Testing and Targeting, and a marketing integration platform called Genesis. Omniture also offers an iPhone application that enables users to access their accounts and monitor statistics remotely, enhancing the convenience and accessibility of their services.
Smart Media Joint Stock Company
Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.
Kantar TNS is a market research firm that specializes in providing a wide range of services, including TV audience ratings, news monitoring, market segmentation, new product development, and brand performance analysis. Following its acquisition of the internet traffic analysis company Compete in 2008, Kantar TNS established an integrated unit focused on advertising, media, and digital intelligence, which also includes Cymfony, a company that specializes in market influence analytics. This integration enhances Kantar TNS's capability to deliver comprehensive insights and analysis to clients across various industries.
Yield Software offers a comprehensive web marketing suite designed to enhance online visibility and increase revenue for businesses. The platform integrates natural search engine optimization, paid search advertising, and landing page optimization into a single web-based system. Users benefit from streamlined processes that save time and reduce costs while effectively driving traffic to their websites. By focusing on improving conversion rates, Yield Software enables businesses to achieve better results from their marketing efforts.
HdtMEDIA is a Chinese digital advertisement network that offers technological marketing solutions to enhance online advertising efforts. The company has established partnerships with major online media in China, including leading portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates a comprehensive digital media advertisement platform, which includes innovative products like iCast and iFocus, designed to improve the effectiveness of digital and mobile advertising. Through its services, HdtMEDIA enables clients to reach their target audiences more effectively, ultimately helping them increase their profitability.
HeathWallace Ltd. provides creative and engaging digital solutions for global brands in financial services and telecommunications. Its solutions range from large-scale CMS platforms to UI development; and services include research and information architecture, design, and development. The company was founded in 2001 and is based in Reading, United Kingdom with a network of offices in the United Kingdom, the United States, South Africa, Hong Kong, Dubai, Saudi Arabia, and Australia.
Audience Measurement Technologies
Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.
Quasar Media Private offers clients a fully comprehensive range of specialist digital skills including digital media,creative, ebusiness solutions, search marketing and optimization, mobile marketing, ecommerce, social media and eCRM among others.
Based in New Delhi, with offices in Mumbai and Bangalore, Quasar employs 73 people. Clients include LG Electronics, MakeMyTrip.com, Microsoft, Monster.com, VISA, Motorola, Zapak and Airtel. Quasar will continue to be managed by its founding team, led by CEO Harish Bahl and Manish Vij, Chief Business Officer.
Blast Radius is a global branding and digital marketing agency that specializes in providing comprehensive marketing consulting services for large businesses. The company offers a range of brand planning services, which include shared ideal development, brand role analysis, and networked brand architecture, alongside consumer research and insights. In addition to brand strategy, Blast Radius excels in brand experience services, focusing on the development of platforms, mobile applications, websites, digital campaigns, and content. Through its diverse offerings, the agency aims to enhance brand visibility and engagement in the digital landscape.
Dawson Integrated Marketing Communications
Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.
24/7 Real Media UK Ltd is a digital marketing agency based in Bristol. We are not 24/7 Real Media based in New York. We work with marketing strategies, SEO and social media. Social media offers our clients the chance to engage with their customers. Many elements of companies are being improved by social media. Through Twitter, Facebook and the like, our clients are able to publish positive information regarding their business and their services, connect with customers instantly, gain customer feedback and monitor buzz surrounding their brand. To do, so we use a wide range of proven services including: •Situational Assessment •Competitor Analysis •Strategy Creation & Advice •Implementation Guidelines •Branding •Social Media Management •Weekly and Monthly Reporting •Software/Tool recommendations •Social Profile Creation •Website Integration At 247 Real Media we’re always happy to chat so do give us a call if you’re interested.
BLUE Interactive Marketing Pte
Acquisition in 2007
BLUE Interactive Marketing Pte provides online consulting services and technologies to many of the world's top brands.assisting them in becoming more targeted and measurable in their global marketing activities. Key services include online advertising, email marketing, corporate website consulting and development, and search engine marketing. BLUE is also the creator of Rapport, a web-based email marketing platform that allows marketers to create, deploy and measure targeted email campaigns with their most valuable known customers. Rapport is used in over 42 countries and multiple languages worldwide.
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.
M:Metrics specializes in marketing and media intelligence for the mobile sector, offering a suite of software solutions designed to analyze mobile consumer behavior, content merchandising, and device capabilities. The company utilizes on-device metering tools to track content consumption on mobile devices, providing valuable insights into user engagement and preferences. Additionally, M:Metrics features M:Ad, a service that monitors mobile advertising by tracking clickable display ads across various mobile web destinations, identifying leading advertisers within different market segments. Through its comprehensive approach, M:Metrics delivers essential mobile market intelligence to help businesses make informed decisions.
Grey is a prominent global advertising and marketing organization, serving a significant portion of the FORTUNE 500 across 96 countries. Established in 1917, Grey has built a reputation for delivering effective brand experiences and fostering lasting consumer connections. The company offers a comprehensive range of services, including digital strategy, public relations, advertising, and media planning, allowing clients to outsource their marketing needs. Grey Ventures, now known as WPP Ventures, previously functioned as the venture capital arm of Grey, focusing on investments in early to mid-stage companies within new media, digital communications, and related sectors. As part of WPP, Grey leverages extensive industry expertise to drive innovative marketing solutions for its diverse clientele.
Media Club SpA
Acquisition in 2002
Media Club SpA is the Italy's independent media agency.
Provider of strategic marketing and advertising services catering to blue-chip corporate, political, and entertainment industries. The company offers services such as communications strategy, product innovation and positioning, crisis management, brand strategy and tracking.
The Marketing & Communication Agency
Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.
MarketTools, Inc., now part of MetrixLab BV, specializes in online marketing research software and services. The company provides a comprehensive suite of tools designed for market research, including Survey Manager for creating and analyzing online surveys, Panel Manager for managing market research panels, and Community Manager for facilitating online market research communities. Additionally, MarketTools offers a range of brand, media, and advertising research solutions, such as advertisement testing, campaign evaluation, and brand health monitoring. The firm also conducts innovation and shopper research, focusing on market exploration and in-store activation, as well as eBusiness performance research that includes usability testing and website performance monitoring. MarketTools caters to a diverse clientele, including banks, insurance companies, and consumer goods firms, both in the United States and internationally, employing advanced technology and research expertise to help clients understand their target customers effectively.
Marketing Perspectives Limited
Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.
Spydre Labs
Venture Round in 2000
Spydre Labs ("Spydre") is a leading e-business accelerator targeting Latin America and the US Hispanic market. The company takes stakes in a variety of companies -- mostly infrastructure and B2B -- and speeds their development. Investments already made by Spydre include Lineabox.com, the leading unified messaging provider for Latin America; Todobebe.com, the leading baby and parenting site for Latin America; DoUWantit.com, simplifying international e-commerce; and Agrozona, Latin America's agricultural B2B exchange. As part of this investment, WPP has become the preferred marketing advisor to Spydre Labs companies and will have first option on providing marketing services on a commercial basis.
Go Direct Marketing, Inc.
Acquisition in 2000
Go Direct Marketing, Inc is one of the largest, most innovative database marketing firms in Canada.
IntelliQuest Information Group, Inc
Acquisition in 2000
As of January 3, 2000, IntelliQuest Information Group, Inc. was acquired by WPP Group plc. IntelliQuest Information Group, Inc. provided marketing information to technology companies and direct marketing services to the Internet marketers. It supplied information about technology markets, customers, and products on subscription and proprietary project basis.
Advertising.com, a division of ONE by AOL, specializes in technology-driven advertising solutions that enable marketers to effectively reach consumers through various digital channels. The company focuses on programmatic buying and performance-driven campaigns, helping brands optimize their advertising efforts across desktop, mobile, tablet, and TV platforms. Offering a suite of tools for display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, Advertising.com serves as a crucial partner for leading publishers, advertisers, and agencies. Its comprehensive approach aims to enhance the value of brands in the digital space, making it a preferred choice for businesses looking to maximize their online presence.
The Brand Union specializes in strategies to grow brand recognition. Brilliantly designed, beautifully connected. We are brand devotees. For us, brands continue to have enormous power to simplify choice, organise effort, create value, galvanize and inspire.
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