WPP

WPP, headquartered in the UK, is the world's largest advertising holding company, measured by annual revenue. It offers a broad range of services, including traditional and digital advertising, public relations, and consulting, to clients globally, with a significant portion of its revenue coming from developed regions like North America, the UK, and Western Europe. WPP's business model revolves around creating transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology.

David Mayo

CEO, Bates CHI and Partners

Mark Read

CEO, Board Member and Member of the Executive Committee

Past deals in Advertising

InfoSum

Acquisition in 2025
Founded in 2016, InfoSum operates from Basingstoke, Hampshire. It specializes in a decentralized platform that facilitates collaboration among advertisers, data providers, and tech firms without compromising privacy or requiring data pooling.

New Commercial Arts.

Acquisition in 2024
New Commercial Arts is a London-based creative agency that specializes in uniting brand and customer experience creativity. It offers advertising services to make brands more desirable and easier to buy.

Majority

Corporate Round in 2023
Majority is a marketing and consulting agency based in Atlanta, Georgia, focused on leveraging diversity as a competitive advantage to drive disruptive creativity. The agency aims to normalize diverse representation in creative industries, recognizing that this diversity not only fosters innovation but also moves culture and products. Majority emphasizes its roots in Atlanta, a city where local culture significantly influences global trends, particularly within Black culture. The agency provides a range of services including advertising, strategic planning, digital solutions, branded entertainment, design, product innovation, and experiences that resonate with diverse lived experiences. Majority's mission transcends traditional advertising, seeking to ignite cultural disruption and ensure that the best ideas prevail, regardless of the medium.

Passport Brand Design

Acquisition in 2022
Passport Brand Design is a professional services firm that assists businesses of varying sizes with their branding needs. They specialize in retail marketing, digital marketing, brand planning, digital campaign management, and asset development.

Village Marketing

Acquisition in 2022
Village Marketing is a creative agency specializing in influencer marketing. They offer services such as social media marketing, influencer collaborations, affiliate marketing, content management, and production to help businesses build their brands effectively in the digital age, with a focus on social media and mobile platforms.

AQuest - Creative Production & Technology Company

Acquisition in 2019
AQuest S.r.l., founded in 1994 and based in San Giovanni Lupatoto, Italy, specializes in digital marketing and creative services. As a subsidiary of WPP plc, the company offers a diverse range of services that include visual design, projection mapping, animation, copywriting, digital public relations, information architecture, and digital outdoor advertising. Additionally, AQuest engages in multi-network design, site recovery, and game design, providing comprehensive solutions to meet the evolving needs of its clients in the digital landscape.

Bomtempo, Anahory e Ralha

Acquisition in 2018
BAR, an independent creative agency.

Design Bridge

Acquisition in 2017
Design Bridge is an award-winning brand design agency that offers services such as brand positioning, storytelling, and marketing strategy. Its diverse client portfolio includes prominent brands like Hellmann’s, Guinness, Fortnum & Mason, and Save the Children. Established in London in 1986, Design Bridge has expanded globally with offices in Amsterdam, Singapore, and New York.

Thjnk

Acquisition in 2017
Thjnk AG is an independent creative agency group based in Hamburg, Germany, founded in 2012. The agency operates multiple offices in key cities, including Berlin, Munich, Düsseldorf, Zurich, and New York. Thjnk specializes in delivering comprehensive advertising services, focusing on strategic brand positioning and integrated communication concepts. Its client portfolio features notable brands such as McDonald’s, adidas, GlaxoSmithKline, Haribo, Paulaner, and Audi, highlighting its capacity to manage high-profile accounts. Recognized as one of the top three agencies in Germany, Thjnk aims to provide measurably effective communication strategies that foster sustainable growth for businesses.

Celtra

Series C in 2017
Celtra Inc. is a provider of a creative management platform that offers cloud-based, self-service software for managing the lifecycle of digital advertising. Founded in 2006 and headquartered in Boston, Massachusetts, the company has additional locations in New York, San Francisco, London, Ljubljana, and Singapore. Celtra serves a diverse clientele that includes advertisers, publishers, and branding agencies, empowering them with technology to create, distribute, and optimize data-driven ads across various screens, such as mobile devices, tablets, and desktops. Its flagship product, AdCreator 4, facilitates the execution of large-scale and complex advertising campaigns through a streamlined platform that integrates ad creation, performance optimization, and consolidated reporting, allowing users to access common metrics across all channels. Celtra operates as a subsidiary of The Unilever Group.

Civis Analytics

Series A in 2016
Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools and services, including the Civis platform for predictive analytics, which facilitates end-to-end data workflows. The company's offerings include the Community Outreach and Engagement Hub, designed for government and nonprofit teams to effectively reach and engage their target audiences; the Census Intelligence Center, which aids census coordinators and leadership; and various tools for audience targeting and message testing. Additionally, Civis provides data science consulting, consumer insights, market research, and media optimization services. By combining advanced software solutions with expertise in data science and survey methodology, Civis Analytics helps both public and private sector organizations enhance their decision-making processes and achieve a competitive edge.

CMI Media

Acquisition in 2016
About CMI/Compas: Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.

comScore

Post in 2015
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms worldwide. The company provides a comprehensive suite of products and services, such as Media Metrix and Mobile Metrix for measuring web and app performance, Video Metrix for tracking digital video consumption alongside TV metrics, and Plan Metrix for consumer lifestyle insights. Additionally, comScore offers validated Campaign Essentials, which ensures the visibility and safety of digital ad impressions, and Campaign Ratings for evaluating cross-platform campaigns. Its offerings also include TV Essentials, StationView Essentials, and OnDemand Essentials for understanding viewing patterns and transactional tracking. Furthermore, the company provides analytics and optimization tools for advertising campaigns and brand protection. comScore's capabilities extend to movie reporting and analytics, delivering insights into box office performance and audience trends. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, positioning itself as a leader in audience measurement and analytics.

Essence

Acquisition in 2015
Essence is a global data and measurement-driven media agency, operating as part of GroupM. The agency focuses on enhancing the value of advertising for its clients, which include notable names such as Google, FrieslandCampina, Flipkart, and the Financial Times. With a workforce of over 1,400 employees, Essence manages more than $3.6 billion in media spend and executes campaigns across 71 markets. The agency has established offices in major cities worldwide, including Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.

SuperAwesome

Series A in 2015
SuperAwesome, established in 2013 and headquartered in London, specializes in creating kid-safe digital experiences. It offers a suite of products, including Kids Web Services for authentication, PopJam for safe-social interactions, and AwesomeAds for kid-safe advertising and monetization. These tools, compliant with COPPA and GDPR regulations, are used by hundreds of kids' content companies and brands worldwide, making SuperAwesome the leading platform in kid-focused digital marketing. In 2020, Epic Games acquired the company.

Medialets

Acquisition in 2015
Medialets, Inc., founded in 2008 and headquartered in New York City with additional offices in London, Chicago, and Los Angeles, specializes in developing media advertising platforms tailored for smartphones and tablets. The company's flagship product, Servo, is a technology that helps marketers manage and measure the complete return on investment (ROI) of mobile ad campaigns. Servo is notable for being the only buy-side mobile ad server accredited by the Media Rating Council (MRC) for display impressions and clicks. It comprehensively delivers, accurately measures, fully attributes, and instantly optimizes the ROI of every impression across all creative types in mobile advertising. Medialets serves a wide range of clients, including major brands like P&G, American Express, Toyota, and HBO, and partners with top agency holding groups such as Publicis, Omnicom, and Interpublic. The company offers various services, including campaign planning, ad creation, and ad serving and measurement applications, supporting advertisers, agencies, publishers, brands, and developers in their mobile advertising efforts.

Ootworld

Acquisition in 2015
Digital Agency

Clarus Digital

Acquisition in 2014
Clarus Digital S.A. de C.V. is a digital marketing agency that specializes in enhancing the visibility and brand value of its clients. The company offers a comprehensive range of services, including digital marketing, media buying, sales marketing, customer relationship management, and marketing strategy. By leveraging these capabilities, Clarus Digital aims to facilitate its clients in effectively reaching their target audiences and improving their overall market presence.

AppNexus

Series E in 2014
AppNexus is a cloud-based advertising technology platform that enables and optimizes programmatic online advertising for buyers and sellers of digital inventory. The platform supports real-time bidding, trading desks, and marketplaces to maximize yield and campaign performance, and provides a digital delivery system and the AppNexus Publisher Suite for ad serving, planning, forecasting, diverse marketplace sales, and direct campaign management. It also offers PriceCheck, a header bidding solution for banner, video, and interstitial units, and AppNexus Apps, an application platform for third-party vendors to develop features for clients and reach new audiences.

Ace Metrix

Series C in 2014
Ace Metrix, Inc., established in 2007 and based in El Segundo, California, specializes in video advertising analytics. The company offers a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time digital creative impact analysis, Ace Metrix POLITICS for political campaign ads measurement, and Ace Metrix VIVA for Spanish language video ad effectiveness among U.S. Hispanic consumers. These solutions provide detailed analytics, qualitative and quantitative data, enabling brands, creative agencies, and publishers to optimize their advertising campaigns effectively.

Cognifide

Acquisition in 2014
Cognifide Limited is a digital technology consultancy that specializes in enhancing customer experiences for leading businesses worldwide. Founded in 2005 and headquartered in London, the company has additional offices in New York and Johannesburg, as well as a development center in Poznan, Poland. Cognifide provides a range of services, including digital marketing acceleration, marketing execution improvement, and operational cost reduction. The firm is known for its technical expertise, offering tools such as Zen Garden, an accelerator for Adobe Experience Manager, and Zengage, which consolidates content from centralized content management systems onto mobile devices. With a focus on simplifying the complexities of customer experience management, Cognifide empowers marketers to innovate and reach the market more efficiently. The company employs over 300 staff globally, leveraging a global hub of technical talent in Poznan to drive its initiatives.

Marketeers Vietnam Company

Acquisition in 2014
Marketeers Vietnam Company is a privately held, full-service integrated marketing firm that specializes in delivering a comprehensive range of marketing services. The company offers promotional campaigns, marketing consulting, market planning, branding, and field marketing services, catering to various client needs. By combining these services, Marketeers Vietnam aims to create effective marketing strategies that enhance brand visibility and drive engagement in the competitive marketplace.

VMLY&R

Acquisition in 2013
At VMLY&R, they are thinkers, dreamers, constructors and builders. They connect what they imagine with the means to get it done. VMLY&R brings a practical, grounded approach to everything they do, demonstrated through a can-do attitude, professional accountability and a collaborative approach to solving challenges. At VMLY&R they value hard work, the human spirit and the idea that if the solution doesn't currently exist, they can create it.

Scangroup

Acquisition in 2013
Scangroup is a marketing communication company based in Kenya that specializes in providing integrated marketing services. The company focuses on media planning and buying, advertising, branding, public relations, and digital advertising, among other areas. By consolidating various disciplines, Scangroup aims to deliver comprehensive communication solutions to its clients. The majority of its revenue is generated within the Kenyan market, reflecting its commitment to serving local businesses with tailored marketing strategies.

Miaozhen Systems

Series C in 2013
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.

Leading Smart Holdings Limited

Series C in 2013
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Fullscreen

Series A in 2013
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.

John Street

Acquisition in 2013
John Street, Inc is one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million, with gross assets at the same date of $5.5 million. Clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

Affectiva

Series A in 2012
Affectiva, Inc. is a Boston-based company that specializes in emotion-sensing artificial intelligence software. Founded in 2009 as a spin-off from the MIT Media Lab, Affectiva has established itself as a pioneer in the Emotion AI sector. The company develops advanced technology that utilizes deep learning, computer vision, and speech science to analyze subtle facial and vocal expressions, enabling the detection of nuanced human emotions and cognitive states. Its offerings include a software development kit, a cloud-based API, and in-lab biometric solutions that assist brands, advertisers, and market researchers in understanding consumer engagement with digital content. Affectiva's technology is widely adopted across various industries, including advertising, automotive, social robotics, and healthcare. It serves a broad clientele, including 25 percent of the Fortune Global 500 companies, helping them enhance user interactions and improve the effectiveness of their advertising and communication strategies.

Acceleration

Acquisition in 2012
Acceleration is a digital advertising agency established in 1999, with offices located in major cities including Buenos Aires, Cape Town, Dubai, Johannesburg, London, and New York. The company employs 148 marketing technologists who specialize in integrating technology into marketing campaigns to optimize media performance. Acceleration offers technology and data consulting services that include the architecture, implementation, and orchestration of digital marketing and publishing technologies. These services are designed to help clients enhance their digital business initiatives and drive growth in their operations.

Say Media

Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Jumptap

Venture Round in 2012
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Ace Metrix

Series C in 2012
Ace Metrix, Inc., established in 2007 and based in El Segundo, California, specializes in video advertising analytics. The company offers a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time digital creative impact analysis, Ace Metrix POLITICS for political campaign ads measurement, and Ace Metrix VIVA for Spanish language video ad effectiveness among U.S. Hispanic consumers. These solutions provide detailed analytics, qualitative and quantitative data, enabling brands, creative agencies, and publishers to optimize their advertising campaigns effectively.

41?29!

Acquisition in 2012
41?29! is a creative media agency that designs and offers online social media campaigns. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker, and Unilever.

Miaozhen Systems

Series B in 2011
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.

Miaozhen Systems

Series B in 2011
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.

Leading Smart Holdings Limited

Series B in 2011
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Affectiva

Series A in 2011
Affectiva, Inc. is a Boston-based company that specializes in emotion-sensing artificial intelligence software. Founded in 2009 as a spin-off from the MIT Media Lab, Affectiva has established itself as a pioneer in the Emotion AI sector. The company develops advanced technology that utilizes deep learning, computer vision, and speech science to analyze subtle facial and vocal expressions, enabling the detection of nuanced human emotions and cognitive states. Its offerings include a software development kit, a cloud-based API, and in-lab biometric solutions that assist brands, advertisers, and market researchers in understanding consumer engagement with digital content. Affectiva's technology is widely adopted across various industries, including advertising, automotive, social robotics, and healthcare. It serves a broad clientele, including 25 percent of the Fortune Global 500 companies, helping them enhance user interactions and improve the effectiveness of their advertising and communication strategies.

F.biz

Acquisition in 2011
F.biz Ltda. is a digital advertising agency based in São Paulo, Brazil, established in 1999. The company has experienced significant growth, achieving an annual growth rate of nearly 50%. With a team of approximately 200 employees, F.biz provides a range of digital marketing services to a diverse clientele, including notable brands such as Unilever, Campari, Itaú, Vivo, and NetShoes. The agency's focus on innovative advertising solutions has positioned it as a key player in the Brazilian digital marketing landscape.

Commarco

Acquisition in 2011
Commarco is a holding company for communications and marketing agencies primarily operating in the German-speaking region. It encompasses approximately 25 agencies that collectively provide a comprehensive range of communication services, including traditional advertising, public relations, customer relationship management, digital marketing, 3D communication, and data management. With around 1,200 employees across its agencies in Europe, Commarco aims to deliver diverse marketing solutions to meet the needs of its clients.

Jumptap

Venture Round in 2011
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Leading Smart Holdings Limited

Series A in 2010
Leading Smart Holdings Limited is the digital advertising measurement company in China.

Miaozhen Systems

Series A in 2010
Miaozhen Systems is a prominent third-party advertising technology company based in Beijing, China, founded in 2006. With over 280 employees and branch offices in Shanghai, Guangzhou, and Singapore, the company serves clients across Taiwan, Japan, and Australia. Miaozhen excels in data processing, handling 100 billion ad requests daily and storing more than 2 petabytes of data. Its innovative Moment Tracking Technology enables advertisers, agencies, and publishers to effectively measure the impact of online campaigns by analyzing reach, frequency, and audience demographics, thereby enhancing advertising returns. The company is a pioneer in digital advertising evaluation and optimization, addressing issues related to online advertisement effectiveness through metrics such as effective frequency and internet gross rating points. Miaozhen's solutions are utilized by numerous leading multinational brands, including P&G, Microsoft, and Coca-Cola, to improve their digital marketing strategies.

Ace Metrix

Venture Round in 2010
Ace Metrix, Inc., established in 2007 and based in El Segundo, California, specializes in video advertising analytics. The company offers a suite of services including Ace Metrix PRE for ad pre-testing, Ace Metrix LIVE for real-time digital creative impact analysis, Ace Metrix POLITICS for political campaign ads measurement, and Ace Metrix VIVA for Spanish language video ad effectiveness among U.S. Hispanic consumers. These solutions provide detailed analytics, qualitative and quantitative data, enabling brands, creative agencies, and publishers to optimize their advertising campaigns effectively.

Ecommera

Acquisition in 2010
eCommera, Linked by Isobar, is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers. They are passionate about retail and that permeates everything that they do - whether they are helping clients like Jimmy Choo develop an international strategy, working with Clarins to launch sites in over 25 markets, or putting their heads together with the team at Asda-Walmart to realise their next innovation. They have over eight years of experience, during which they’ve launched more than 170 sites for 25 brands across 30+ markets, logged over 2 million hours of development experience, and chalked up over 50,000 hours of analysis. They provide system integration services, retail consultancy and in-life technology management. They have the expertise, the experience and the drive to help you take your commerce operation to the next level. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.

H-ART

Acquisition in 2009
H-ART is a provider of interactive marketing and technology services that specializes in developing marketing and communication strategies for brands. The company aims to enhance brand engagement through innovative digital experiences, utilizing online channels such as websites, mobile devices, and emerging media while integrating these with offline touchpoints like retail and events. H-ART's clientele includes prominent brands such as Diesel, Dainese, Illycaffe, Nike, Toyota, Heineken, and Telecom Italia, demonstrating its capability to deliver impactful marketing solutions tailored to diverse industries.

The Jupiter Drawing Room

Venture Round in 2009
The Jupiter Drawing Room is a leading creative agency group based in South Africa, with offices in Johannesburg and Cape Town, as well as locations in Harare, Lusaka, Blantyre, and Mauritius. Recognized as Africa's largest independent advertising agency group, it specializes in a wide range of services, including advertising, marketing, public relations, digital strategy, consumer insights, and media planning. The agency has built a prestigious client portfolio featuring prominent names such as ABSA, Hyundai, and Old Mutual. The Jupiter Drawing Room has earned accolades for its creativity, having been named Joint Agency of the Decade by AdReview and recognized by Advertising Age as one of the Top 5 Most Creative Agencies in the World. With a dedicated team of approximately 200 staff, the agency is known for its world-class integrated communication strategies.

Smart Media Joint Stock Company

Venture Round in 2009
Smart Media Joint Stock Company is a marketing and communications company in Vietnam. SMJ has operations in Hanoi and Ho Chi Minh City and employs 30 people. SMJ's key clients include Mobifone, Vietnam Mobile, Vinaphone, VNPost and VNPT.

Jumptap

Series D in 2008
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Yield Software

Series B in 2008
Yield Software is a provider of Internet marketing software designed for advertisers and digital media agencies. The company specializes in delivering a comprehensive suite of web marketing solutions that automate, simplify, and optimize online marketing processes. Its offerings include search engine optimization, which enhances web pages for better visibility, and search engine marketing, which involves evaluating keywords, ads, and bids to maximize effectiveness. Additionally, Yield Software provides pay-per-click campaign management and landing page optimization solutions. By integrating various marketing tools into a single web-based system, the company aims to help users save time, reduce costs, drive increased website traffic, and improve conversion rates, ultimately leading to higher revenues.

Spot Runner AI

Series C in 2008
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.

HdtMEDIA

Venture Round in 2008
HdtMEDIA is a Chinese digital advertisement network specializing in technological marketing solutions. The company collaborates with major online media outlets in China, including the top five portals and search engines, as well as over 90% of premium vertical sites. HdtMEDIA operates digital and mobile advertising networks, facilitating the dissemination of information to targeted customers and helping clients enhance their profitability through effective online advertisements. Its platform includes innovative offerings such as iCast, which focuses on rich media technology, and iFocus, which serves as an online ad network.

NuConomy

Series A in 2008
NuConomy is a web analytics and optimization platform that assists companies in evaluating and enhancing their website and social marketing performance. Founded in 2006 in Tel Aviv and currently headquartered in San Francisco, NuConomy provides a solution that goes beyond traditional metrics, focusing on the nuanced interactions and social features of websites. Its unique engagement module enables organizations to comprehend individual user behaviors and interactions with content, brands, and site features. By leveraging these insights, NuConomy empowers businesses to dynamically optimize their online presence and create personalized marketing opportunities. The company was established by a team with extensive experience from Microsoft and Google and underwent a successful financing round in 2008, later being acquired by LivePerson in 2010.

Audience Measurement Technologies

Series C in 2008
Provides consumer behavior and audience exposure data to media companies and advertisers.

Integrated Media Measurement (IMMI)

Series C in 2008
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."

INVIDI Technologies

Series C in 2007
Founded in 2000, INVIDI Technologies specializes in software applications that facilitate targeted advertising. Its flagship product, Advatar, enables multi-channel video programming distributors to deliver personalized ads and marketing messages to individual viewers. The company's offerings also include the INVIDI Advertising Decision System, which manages advertising decisions for household delivery in the television advertising industry.

Quasar Media

Acquisition in 2007
Quasar Media Private Limited, established in 2005, is a digital agency headquartered in Gurgaon, India, with additional offices in New Delhi, Mumbai, and Bangalore. The company specializes in comprehensive digital marketing solutions, including digital advertising, media planning and buying, social media management, mobile marketing, e-commerce, search engine optimization, and eCRM. Quasar serves a diverse range of clients, such as LG Electronics, MakeMyTrip.com, Microsoft, and Airtel, employing a team of 73 professionals. It operates as a subsidiary of Hogarth Worldwide Ltd.

Dawson Integrated Marketing Communications

Acquisition in 2007
Dawson Integrated Marketing Communications is a marketing communications services group in China.

Ootworld

Corporate Round in 2007
Digital Agency

Plano.Trio Comunicacao

Acquisition in 2007
Plano.Trio Comunicacao is a specialist in trade and channel marketing, events, promotions and design, in Brazil. Founded in 2003 and headquartered in São Paulo, with offices in Curitiba and Porto Alegre in a network spanning some of the major markets of Brazil, Plano.Trio employs 350 full time professionals and over 3800 field marketing representatives. Plano.Trio’s clients include Grendene, Nokia, Procter & Gamble, Vivo and Whirlpool.

Say Media

Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Real Media

Acquisition in 2007
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats. 24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

Say Media

Series C in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Say Media

Corporate Round in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing digital content. The company operates the Tempest publishing platform, which empowers independent content creators to develop engaged communities across various consumer interest areas, including Style, Living, Food, and Tech. Say Media offers innovative advertising solutions such as AdFrames, an expandable media ad unit designed to enhance reader engagement, and Portable Creative, which allows advertisers to utilize AdFrames on any trading desk. With a global reach exceeding 400 million people, Say Media provides brands with effective and accountable ways to connect with target audiences. Founded in 2004 and originally known as VideoEgg, Say Media is headquartered in San Francisco, with additional offices in New York, Chicago, London, Toronto, and Portland. The company operates as a subsidiary of TheMaven, Inc.

Jumptap

Venture Round in 2007
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Spot Runner AI

Series B in 2006
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.

Dewey Square Group

Acquisition in 2006
Dewey Square Group is a public relations and communications firm based in Boston, Massachusetts, established in 1992. The company specializes in public affairs strategy and offers a comprehensive suite of services, including public relations, community-based consumer marketing, and strategic crisis communication. Dewey Square Group assists businesses, nonprofits, campaigns, and causes in achieving their public affairs objectives, which may include favorable legislative outcomes, effective advocacy efforts, and high-profile awareness campaigns. By leveraging digital and new media solutions, the firm aims to enhance its clients' visibility and influence in their respective sectors.

WildTangent

Venture Round in 2006
WildTangent is a prominent global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a variety of video games, including single-player and multiplayer titles across multiple genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages on personal computers and mobile devices. Additionally, WildTangent operates a comprehensive digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines app management for device manufacturers and mobile operators. The company's technology is utilized by notable clients, including major telecom and hardware brands.

WildTangent

Venture Round in 2006
WildTangent is a prominent global technology company specializing in the distribution and monetization of mobile and online applications, having delivered over 20 billion apps. The company develops a variety of video games, including single-player and multiplayer titles across multiple genres such as role-playing, adventure, shooting, casual, board, puzzle, racing, and sports, catering to users of all ages on personal computers and mobile devices. Additionally, WildTangent operates a comprehensive digital advertising platform and entertainment services. Its latest innovation, Application Platform Management (AMP), streamlines app management for device manufacturers and mobile operators. The company's technology is utilized by notable clients, including major telecom and hardware brands.

Visible World

Series B in 2005
Visible World, Inc. is a provider of cloud-based television advertising solutions, specializing in automated tools for targeting, selling, and managing impression-based TV ad campaigns. The company offers a comprehensive suite of services through its HighYield platform, which includes features for creative versioning, sales proposal generation, ad scheduling, and performance measurement using data from smart TVs. Additionally, it provides services like Adtag and Adcopy for tagging TV ads with specific information and AudienceXpress for the buying and selling of TV ad inventory. Visible World serves a diverse clientele, including advertisers, marketers, media companies, and networks across the United States. Established in 2000 and headquartered in New York, the company enhances ad relevance and engagement by allowing real-time targeting based on various data-driven conditions.

M:Metrics

Series B in 2005
M:Metrics is a provider of marketing and media intelligence solutions specifically designed for the mobile medium. The company offers a suite of products that analyze mobile consumer behavior, content merchandising, and device capabilities, delivering comprehensive insights into the mobile market. Among its key offerings is M:Ad, a tracking service that monitors clickable display advertising across various mobile web destinations. This service helps identify leading advertisers within different market segments, enhancing the understanding of mobile advertising dynamics. Through its innovative solutions, M:Metrics aims to equip businesses with the necessary intelligence to navigate and succeed in the evolving mobile landscape.

Grey Group

Acquisition in 2005
Grey Group is a prominent global advertising and marketing organization, recognized as one of the top firms in the industry. Established in 1917, Grey serves a significant portion of the FORTUNE 500 across 96 countries, focusing on creating impactful brand experiences and fostering strong consumer connections. The company offers a comprehensive range of services, including advertising, public relations, digital strategy, and media planning, allowing clients to outsource their marketing and communication needs. As part of WPP, Grey continues to innovate and adapt to the evolving landscape of marketing, ensuring its strategies remain effective and relevant.

Visible World

Series B in 2003
Visible World, Inc. is a provider of cloud-based television advertising solutions, specializing in automated tools for targeting, selling, and managing impression-based TV ad campaigns. The company offers a comprehensive suite of services through its HighYield platform, which includes features for creative versioning, sales proposal generation, ad scheduling, and performance measurement using data from smart TVs. Additionally, it provides services like Adtag and Adcopy for tagging TV ads with specific information and AudienceXpress for the buying and selling of TV ad inventory. Visible World serves a diverse clientele, including advertisers, marketers, media companies, and networks across the United States. Established in 2000 and headquartered in New York, the company enhances ad relevance and engagement by allowing real-time targeting based on various data-driven conditions.

Cordiant Communications Group

Acquisition in 2003
Cordiant Communications Group is a global creative communications organization that offers a diverse range of services including advertising, media, direct marketing, and public relations. With a workforce that exceeds 7,965 employees, the company operates through various affiliates, enabling it to deliver comprehensive marketing solutions to clients worldwide. Its focus on creative communication allows Cordiant to effectively engage audiences and drive brand success across multiple platforms and channels.

MediaPro

Corporate Round in 2003
The MEDIAPRO Group is a prominent audiovisual company that specializes in the production and distribution of content across various platforms. It offers a wide range of services, including the administration and distribution of sporting events, film production, and interactive content creation. Additionally, MEDIAPRO provides essential post-production services, technical engineering, and transmission solutions. The company is also involved in communications consultancy and advertising trading, along with the design and post-production of themed television channels. With a focus on innovation, MEDIAPRO plays a significant role in advancing the European audiovisual sector through its extensive technical resources and creative expertise.

Media Club SpA

Acquisition in 2002
Media Club SpA is the Italy's independent media agency.

Shanghai Advertising

Corporate Round in 2002
Shanghai Advertising Co Ltd is a major full-service advertising agency based in Shanghai, China.

The Marketing & Communication Agency

Acquisition in 2001
The Marketing & Communication Agency is a internal communications consultancy. UK-based MCA, with offices in London, New York and Stockholm, specialises in providing multinational clients with the communications strategies, processes and tools necessary for employees to become ambassadors for their business and their brands. Its clients include British Airways, Cadbury Schweppes, Shell Chemicals, Sony, ntl, Ericsson and Thames Water. The company will merge with WPP’s internal communications specialists Banner McBride with immediate effect.

AD Venture Worldwide

Acquisition in 2001
AD Venture Worldwide Inc is a top ten ranking advertising agency in Korea.

Marketing Perspectives Limited

Acquisition in 2000
Marketing Perspectives Limited is the UK marketing communications agency.

Advertising.com

Venture Round in 2000
ADTECH, now a part of ONE by AOL, offers an integrated ad serving platform, enabling advertisers to measure, manage and serve campaigns. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online. For more information, please visit www.onebyaol.com, or follow AOL Platforms on Twitter @AOLPlatforms, Facebook at facebook.com/aolplatforms and LinkedIn at linkedin.com/organization/aolplatforms.

Young & Rubicam

Acquisition in 2000
Young & Rubicam is a prominent advertising agency known for its strategic and creative approaches to branding and promotion. The agency combines analytical insight with innovative concepts, leveraging its extensive BrandAsset® Valuator database to inform its strategies. Under the leadership of CEO David Sable and Global Chief Creative Officer Tony Granger, Young & Rubicam has cultivated a reputation for both intelligence and creativity in the advertising industry. The firm offers a wide range of integrated services, including advertising, database marketing, customer relationship management, public relations, and branding identity consultation. By fostering a collaborative environment that merges analytical and creative thinking, Young & Rubicam has successfully adapted to the evolving landscape of advertising, infusing its network with new talent and fully integrating digital solutions.

Advertising.com

Venture Round in 2000
Advertising.com, now integrated into ONE by AOL, specializes in technology-driven solutions for marketers seeking to enhance their reach through programmatic buying and performance-driven campaigns. The company provides a range of tools that support display advertising, behavioral marketing, promotional marketing, managed affiliate placements, and video advertising, catering to the needs of direct marketers across various interactive media. As a global partner for prominent publishers, advertisers, and agencies, Advertising.com focuses on maximizing brand value online by facilitating connections with consumers across desktop, mobile, tablet, and television platforms.

BWR PR

Acquisition in 1999
B|W|R has waged innovative campaigns aimed at consumer and business audiences for more than 33 years.
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