William Hill

William Hill is a is a bookmaker that provides online betting and gambling games for sports betting and gaming markets. In addition to its online sportsbook operations, the company offers online casino games, 'skill games, online bingo, and online poker. It also operates licensed betting offices, telephone based-betting operations, and online betting, offers odds and takes bets on an assortment of sporting and other events. The company's betting offices provide access to real-time sports information via audio satellite and television links. William Hill was founded in 1934 and is headquartered in London, England, and with an office in the USA.

Lori Ware

CFO, William Hill, US

Past deals in Gambling

Brandywine Bookmaking

Acquisition in 2011
Brandywine Bookmaking LLC operates and manages race and sports books in casinos throughout Nevada. It has strategic partnerships with Navegante Group Inc.; Scientific Games Corporation; John Ascuaga's Nugget; and Olympia Gaming. The company was founded in 2007 and is based in Las Vegas, Nevada. As of June 28, 2012, Brandywine Bookmaking LLC operates as a subsidiary of William Hill plc.

American Wagering

Acquisition in 2011
Brandywine, which employs approximately 90 people, operates 16 sportsbooks in Nevada under the Lucky's brand and one in St. Kitts in the Caribbean. In addition, it is the exclusive odds maker for the Delaware State Sports Lottery, which it operates in partnership with Scientific Games. Scientific Games and Brandywine launched sports betting at the three Delaware casinos in September 2009 after winning a competitive procurement process.

Playtech

Acquisition in 2008
Playtech Plc is a leading provider of software solutions for the global gambling industry, offering products and services for both online and land-based operators. Founded in 1999 and headquartered in Douglas, Isle of Man, Playtech operates through various segments, including Gaming B2B and Gaming B2C. The company provides a comprehensive range of offerings, including online casino games, sports betting applications, and financial trading platforms. Its technology supports a variety of gambling formats, such as mobile gaming, bingo, and live gaming. Playtech also licenses its intellectual property, delivers marketing and operational services, and manages retail betting shops. The company has established strong partnerships with top operators, focusing on collaboration to enhance profitability and tailor solutions to customer needs. With a significant presence in markets like Italy and the United Kingdom, Playtech continues to innovate within the gaming sector.
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