Will Ventures

Will Ventures is an early-stage venture capital firm based in Boston, Massachusetts, founded in 2018. The firm focuses on leveraging the influence of sports to drive innovation and identify novel technologies that can scale across various markets. By using sports as a lens, Will Ventures aims to invest in early-stage startups within the consumer, health, and media sectors, recognizing the sports market as a unique proving ground for new ideas. As a Registered Investment Adviser, the firm seeks to facilitate impactful change through its investment strategy.

Ben Gardner

Partner and Head of Portfolio Success

Kristofer Martin

Principal

Kris Martin

Principal

Alexis Nicolia

Investor

Brian Reilly

Co-Founder and Managing Partner

Past deals in Sports

Player's Health

Series C in 2022
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

Aktivate

Seed Round in 2021
Aktivate provides a SaaS based tecnology platform for K-12 schools to manage and fund scholastic sports. The system features administration and engagement tools to bring together student-athletes, their families, schools, and valued partners.

Just Women's Sports

Seed Round in 2021
Operator of a sports media platform intended to provide coverage of women's sports. The company's platform offers exclusive podcasts, newsletters, highlights, and post-interviews with the athletes, enabling sports enthusiasts to have access to broad coverage of women's games.

Jock MKT

Series A in 2021
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Player's Health

Series B in 2021
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

FitBiomics

Venture Round in 2020
FitBiomics™ is a sports biotechnology company spinning out of the Wyss Institute for Biologically Inspired Engineering at Harvard University. Fitbiomics utilizes next-generation sequencing to understand what makes elite athletes unique.

Jock MKT

Venture Round in 2019
Jock MKT is a fantasy gaming platform where users can make real money – every minute, every second, of every game. Jock MKT allows users to buy and sell shares of athletes in real time.

Player's Health

Series A in 2019
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.
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