Whole Foods Market

Whole Foods Market is an American grocery chain specializing in natural and organic food products. Founded in 1980, the company operates under the belief that the origin and cultivation of food are crucial to its quality. Whole Foods emphasizes high standards for its products, ensuring they are free from artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. The retailer offers a diverse selection of items, including meat, cheese, chocolates, dried fruit, nuts, and dairy products. With over 450 stores located in North America and the United Kingdom, Whole Foods also provides convenient services such as free delivery and pick-up, making it easier for customers to access plant-based and high-quality grocery options.

Ross A. Kasner

Co-Founder

Past deals in Beverages

Blue Stripes

Series B in 2024
Blue Stripes, headquartered in New York, is a unique coffee shop specializing in beverages, chocolates, and shakes. It offers an experiential retail concept, combining the goodness of cocoa with a distinctive customer experience. The company's innovative approach to chocolate production involves upcycling the whole cacao pod, preserving and utilizing previously wasted nutrient-rich parts, resulting in healthier chocolate products.

freezcake

Non Equity Assistance in 2024
Freezcake is a company specializing in the production and distribution of premium, preservative-free cheesecakes. Their unique selling proposition lies in offering fresh, creamy cheesecake bites, including a popular turtle flavor, crafted from high-quality ingredients such as cream cheese, farm-fresh eggs, and natural flavorings. These bite-sized treats are designed to be enjoyed on-the-go, perfect for pairing with a cup of coffee or savoring in the car.

TUYYO

Non Equity Assistance in 2024
TUYYO Foods is a minority-owned business that produces and sells natural Hispanic food and beverage products. Their offerings include instant coffee, agua fresca, and powder drink mixes, all made with real, natural ingredients. The company aims to bring people together, fostering shared meals, memories, and conversation, much like traditional Hispanic gatherings.

Maté Party

Non Equity Assistance in 2024
Maté Party is a beverage manufacturer based in Portland, Oregon. It produces low-sugar, sparkling yerba mate drinks, crafted traditionally and brewed by hand. The company's products aim to deliver authentic yerba mate flavor, free from stevia, synthetic caffeine, and powdered ingredients. Maté Party's beverages are designed to provide natural, jitter-free energy, enhancing social experiences and transforming yerba mate from a morning drink to an anytime companion.

Edenesque

Non Equity Assistance in 2024
Edenesque is a company that specializes in the production of plant-based milk and non-dairy products. Utilizing natural ingredients such as almonds, cashews, and hemp, Edenesque aims to offer healthy alternatives to traditional dairy. In addition to its range of non-dairy beverages, the company also provides customized cold-pressed juices, allowing consumers to select drinks that align with their specific dietary preferences. Through its focus on natural ingredients and customization, Edenesque caters to the growing demand for healthier and plant-based dietary options.

Kuli Kuli

Debt Financing in 2022
Kuli Kuli, Inc. is a company based in Oakland, California, that specializes in producing nutritional moringa products. Founded in 2011 by Anne Tsuei, Jordan Moncharmont, Lisa Curtis, and Valerie Popelka, Kuli Kuli offers a diverse range of products, including moringa bars, moringa powders, green energy shots, herbal teas, and sampler packs. The company markets its offerings through both retail stores and online platforms, aiming to provide consumers with healthy and sustainable options derived from the moringa plant.
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