West Lane Capital Partners

West Lane Capital Partners is a private investment firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. In addition to providing capital, we are actively engaged partners across the strategy, operations and finance functions within our portfolio businesses. THey focus on control investments in the consumer, food & beverage, broader manufacturing and the financial and business services sectors and their experience allows us to invest in both successful growing businesses as well as more difficult and complex situations. They also know that every transaction is unique and They are focused on working with portfolio companies and their management teams to create specific investment structures that best meets everyone’s long term needs and objectives.

Nick Sternberg

Managing Partner

Michael Wentz

Vice President

Past deals in Hairdressing

SEVEN haircare

Acquisition in 2024

SEVEN Haircare is a manufacturer of a diverse range of hair care products designed for both salon professionals and personal use in the United States. The company provides a variety of science-based collections that are free from sulfates, parabens, and phthalates. Their product line includes shampoos, conditioners, serums, and styling kits, with specific options for repair and color protection. In addition to their product offerings, SEVEN Haircare is committed to supporting salon professionals through education classes and additional resources.

Simply Organic

Acquisition in 2021

Simply Organic is a developer and supplier of natural and organic professional salon products, offering a range of luxurious salon services. The company specializes in hair care, including perms, styling, and finishing tools, as well as organic treatments. By focusing on high-quality ingredients, Simply Organic aims to enhance clients' health and wellness while promoting sustainable beauty practices. Their commitment to providing innovative and effective products supports both the beauty industry and the overall quality of life for their customers.

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