West Lane Capital Partners is a private investment firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. In addition to providing capital, we are actively engaged partners across the strategy, operations and finance functions within our portfolio businesses. THey focus on control investments in the consumer, food & beverage, broader manufacturing and the financial and business services sectors and their experience allows us to invest in both successful growing businesses as well as more difficult and complex situations. They also know that every transaction is unique and They are focused on working with portfolio companies and their management teams to create specific investment structures that best meets everyone’s long term needs and objectives.
Mented is a luxury beauty company targeted to women of color. It is a premium beauty line that believes every woman should be able to find herself in the world of beauty. Offering nude lipstick and nail polish shades made especially for Black and Brown beauties, Mented Cosmetics believes that when it comes to beauty, no one deserves to be an afterthought.
SEVEN haircare
Acquisition in 2024
SEVEN Haircare is a manufacturer of a diverse range of hair care products designed for both salon professionals and personal use in the United States. The company provides a variety of science-based collections that are free from sulfates, parabens, and phthalates. Their product line includes shampoos, conditioners, serums, and styling kits, with specific options for repair and color protection. In addition to their product offerings, SEVEN Haircare is committed to supporting salon professionals through education classes and additional resources.
Simply Organic
Acquisition in 2021
Simply Organic is a developer and supplier of natural and organic professional salon products, offering a range of luxurious salon services. The company specializes in hair care, including perms, styling, and finishing tools, as well as organic treatments. By focusing on high-quality ingredients, Simply Organic aims to enhance clients' health and wellness while promoting sustainable beauty practices. Their commitment to providing innovative and effective products supports both the beauty industry and the overall quality of life for their customers.
Non-Foods Marketing
Acquisition in 2020
Non-Foods Marketing is a national buying service for supermarket chains, drug stores, hardware stores, and convenience stores as well as independent retailers.
Fantasy Files
Acquisition in 2019
Fantasy Files is a developer, manufacturer and distributor of specialty cosmetic products under the Blossom, Blue Cross and Savina brands.
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